Visuelle Kandidatendarstellung in Wahlkampfbeiträgen deutscher und amerikanischer Fernsehsender – Image Bites,Rollenbilder und nonverbales Verhalten

Political communication research still lacks indepth information about the role of visual information in television news. Based on a content analysis of 158 newscasts of two US and two German channels aired during national election campaigns in 2008 and 2009 respectively, this study examines visual representations of candidates’ performances that allow conclusions to be drawn about underlying campaign strategies. Furthermore, journalists’ reporting strategies are analyzed by coding so-called sound- and image bites as well as other selection processes related to nonverbal news of candidates. Results of our bi-national comparative study confirm expectations about a transnational convergence with regard to the increasing importance of image bites, whereas sound bite journalism is particularly prevalent on commercial TV channels. US news coverage reflects a highly professionalized approach by candidates, for instance by how they stage their ‘mass appeal’ and ‘closeness to the people’. German election news reflects a less populist approach towards campaigning with candidates preferring a public image as ‘statesmen’ and ‘party representative’.     

Der Intra-Extra-Media-Vergleich — ein wenig genutztes Analyseinstrument und seine methodischen Anforderungen

The article addresses the methodological demands which allow drawing conclusion about a potential change in news selection from a comparison of content analysis data and extra-media statistics. Based on arguments by Karl Erik Rosengren, the design and admissibility of such studies is discussed. Then the demands for the events to be analyzed, for the content analysis data and for the extra-media statistics are dealt with. The application of the standards developed and some problems in empirical procedures are illustrated with a small study. It asks whether news selection has changed over the past fifty years in a way that accidents and damage have drawn more attention to themselves in news coverage. With respect to some relevant events, data from a content analysis of three German national newspapers are related to external statistics. The analyses show that news selection in the papers studied has temporarily changed for the events under consideration, but that no long-term trend — primarily no trend towards increasing negativism — could be made out.     

Frames und Positionen zur EU-Osterweiterung

While framing theory is concerned with the way media content is presented, news bias theory concentrates on the evaluative aspect. The study integrates both approaches of news structuring. A detailed argument analysis of two German quality newspapers, Die Welt and Frankfurter Rundschau, representative for two opposite editorial viewpoints, was conducted to test the assumptions of both theories. The examination of news coverage related to the accession of Poland, Czech Republic, Bulgaria and Romania to the EU contradicts previous results of framing and news bias research. Apart from finding a pronounced focus on economical topics in both newspapers, they clearly differ in their frames of reference and political positions on the issues, staying in line with their editorial orientation. A comparison of the different accession times reveals a change in the frames of reference and the advocates of these frames.     

Wer z?hlt die Toten, kennt die Orte

Results of news research generally show that, apart from the countries?? status, regionalism is the most dominant factor in foreign reporting. Such results are usually based on studies that exclude the effect the characteristics of events can have on news coverage. Therefore, the relevance of these results is limited because they do not allow comparing the influence of country characteristics and event characteristics. Our study takes a different path by attempting to isolate the effect of event characteristics from that of country characteristics. To this end we analyzed the coverage on earthquakes in three leading German news media. The results show: The effect of event characteristics heavily outweighs the effect of country characteristics. Nevertheless, the latter also proved to be relevant, especially for television, sometimes disassociated and sometimes interacting with event characteristics to manifest their effect.     

Predictors of H1N1 Influenza Pandemic News Coverage: Explicating the Relationships between Framing and News Release Selection

In health pandemic situations characterized by urgency, uncertainty and information scarcity, news media are highly reliant on information subsidies from public health agencies. This study, based on a content analysis, examines the relationships between the framing characteristics of news releases and subsequent publication to identify the predictors of news release selection for news coverage in the 2009 H1N1 A Influenza pandemic in Singapore. Through the news releases issued by the Singapore Ministry of Health and the resulting news stories in a Singapore newspaper, The Straits Times, this study found that six framing variables significantly predict a news release’s selection for news coverage: theme, episodic vs. thematic framing, emotion appeal, tone, gain vs. loss, and outbreak vs. nonoutbreak situation. News releases are more likely to be selected for news coverage when they focus on a preventive frame, rely on thematic framing, use emotion appeal, have a positive tone, are framed as gain, and are issued during an outbreak situation.     

Im Abseits oder aus der Tiefe des Raumes – Wie vielfältig berichtet das Fernsehen über regionales Sportgeschehen?

Sports shows are one of the most popular programs on television. Nevertheless, there are certain voices complaining about a lack of diversity of sports content on television. In this paper, it is argued why diversity of sports programs matters. Sports is not only a highly popular and entertaining media content. More than 23 million people are members of sports clubs and athletic clubs all over Germany. That makes sports an aspect of everyday life on a regional and local level. There it provides a lot of social functions, i.?e., social integration, promoting fairness, furthering health issues, and establishing social capital. These aspects should be considered when analyzing the diversity of sports on television programs.German legal rules for broadcasting services differentiate between commercial broadcasters and public service broadcasters (PSBs). The German Federal Constitutional Court has pointed out that commercial broadcasters cannot fulfill the same tasks as the PSBs in regard to the formation of public opinion. Therefore, the PSBs must provide a wide range of content regarding the diversity of social groups and the plurality of opinions. But there are no explicit regulations on the diversity of sports in television programs of PSBs. That is why this paper proposes a framework for analyzing the diversity of sports on television. This framework is based on the differentiation between sports broadcasting and sports journalism. Whilst monotony of sports broadcasting seems to be proven, little is known about the structures of sports journalism on television. It is argued that PSBs are obligated to public value. Therefore, they are obligated to cover sports and athletics comprehensively and it is up to sports journalism to bring to the fore the diversity of sports on television. There are three dimensions to be considered in analyzing the diversity of television sports journalism: diversification of sports content, social pluralism of sports, and regional diversity of sports news coverage. The aspect of diversification is met if sports journalism covers disciplines that are not regularly broadcasted on television. Social pluralism of sports considers how many people are organized in sports and athletic clubs dedicated to particular disciplines. E.?g., there should be more coverage of volleyball than of judo if there are more members in volleyball clubs than there are in judo clubs. Regional diversity of sports news coverage would be fulfilled by covering stories from a wide range of regions, districts, and cities from all over a designated television market area.These considerations lead to four research questions: (1) What are the subjects of regional sports journalism on television? (2) Do sports newsmagazine shows contribute to diversity and diversification of sports contents? (3) To what extent is sports journalism reflecting the diversity of sports and athletics in society? (4) How diverse is sports journalism content in regional aspects?In order to answer these questions a content analysis of sports newsmagazines from three German regional PBS television programs was conducted (“Sport im Osten”, MDR/“Sportclub”, NDR/“Sport im Westen”, “Sport inside”, WDR/“Sportschau Bundesliga am Sonntag”, all three programs). All issues of these sports newsmagazines aired in 2014 were sampled (sampling units). All news stories within the single issues were analyzed (coding units). The topic of the story was recorded for every coding unit. Additionally, the covered sports discipline, the region of the reported event, and the number of on-screen speaking persons were recorded.The data reveals the structure of sports journalism on German regional television channels. Television sports news shows are offering little diversification of sports content. There is a main focus on soccer on all three programs (nearly 80% of all stories presented on the programs of MDR and NDR). Other disciplines with a notable amount of reports are handball, hockey, and basketball. The sports news shows on the MDR program are covering a broad variety of 76 disciplines. The WDR sports news shows cover 62 different disciplines. The portfolio of the NDR sports news shows consists of 40 disciplines. The degree of diversity of the sports news shows is measured as relative entropy (Shannon’s Η’). Whilst sports newsmagazines of MDR and NDR offer little diversity of content (MDR: Η’?=?0.22, NDR: Η’?=?0.20), WDR’s sports newsmagazines present a much wider range of disciplines (Η’?=?0.43).Social pluralism of sports is not met in any of these programs. This is especially true for the representation of women in sports. Only 4.3% of over 111?h of sports news cover women competing in sports. 40% of sports and athletic club members in Germany are women but sports journalism is not reflecting this at all. Social pluralism is also lacking regarding members of different disciplines organized in sports and athletic clubs. E.?g., when ranking sports and athletic clubs by the number of their members, tennis clubs are ranked 3rd place amongst all sports and athletic clubs in North Rhine-Westphalia and Northern Germany. Yet, tennis is not one of the top 5 covered disciplines in the programs of neither the WDR nor the NDR.However, the programs offer a regional complementary sports news coverage. In all three television channels, the sports newsmagazines are reporting mostly from within their designated television market area.In summary, the current study reveals that sports newsmagazines are covering a relatively broad range of sports disciplines, but their focus is on the top-class sport. The public value of sports and athletics is not emphasized in sports journalism of regional television channels.     

»Tais-toi et sois belle!« 20 Jahre Geschlechterinszenierung in fünf westdeutschen Printmedien

A longitudinal content analysis of five West German print media from 1976 to 1996 investigates the two strategies of presenting women often found in electronic mass media: annihilation and trivialization. Working with over 20 categories, the stories of two news magazines (〉Stern〈, 〉Spiegel〈) and three daily newspapers (〉Frankfurter Rundschau〈, 〉Welt〈, 〉Neue Westfälische〈) were analysed for the years 1976, 1983, 1986, 1993, 1996, using parallel examinations of articles about women and about men. While the latter outnumber the former by 2:1 to 6:1, the stories about women thematically appear to belong to the popular and entertaining sectors. The two common strategies — underrepresentation and trivialization of women — do not change much over the time investigated — despite the rapid development of a women’s movement and a profound emancipation of gender relations in the western world in this period. Nonetheless the two strategies are accentuated by the five papers’ quantitative and qualitative differences in handling them.     

Boulevardisierungstrend in deutschen Fernsehnachrichten

Changes in content and presentation styles of TV news are an indicator of the way the public today perceives the political process. ?Tabloidization‘, i. e. an adoption of presentation styles used by tabloid newspapers and magazines, has been introduced as an operational concept to measure these changes. In order to assess whether a long-term process of tabloidization occurred in German TV news, we content-analyzed the political coverage in the main news broadcasts of the four major TV channels four weeks before the German general elections in 1983, 1990, and 1998. The empirical basis of this analysis is 1,241 reports. We found strong tendencies towards tabloidization. They have occurred on all dimensions we investigated, i. e. in content (decrease of policy coverage), form (e. g. more personalization), and style (e. g. shorter sequences). As could be expected, indicators of tabloidization are generally stronger for the commercial than the public TV stations. However, one of the public stations (ZDF) has also shown a sharp increase of tabloidization features, in some cases even surpassing its two commercial competitors.     

TTIP in den Medien

The global trade of goods and services is characterised by several disputes on policy, economic, and social issues. Especially the negotiations about the transatlantic trade and investment partnership (TTIP) between the EU and the US were highly discussed. In such controversies mass media plays a crucial role by shaping public discourses and democratic processes of opinion building. This study focuses on the deliberative media function and analyses the performance of German newspapers in the TTIP debate. Influenced by Habermas’ concept of deliberation, the public sphere is seen as an arena for rational debates and discursive interactions. According to this normative concept mass media should create a generally accessible, inclusive communication space where a diversity of political positions is argued and validated (input dimension of deliberation). Furthermore, public discourse should be based on a rational, responsive, and respectful way of communication (throughput dimension of deliberation). This leads to the empirical questions on how news reporting fulfills these normative demands of the deliberative theory.Although the concept of a deliberative public has been intensively discussed since the beginning of the 1990s, empirical studies on deliberative performance of mass media are relatively rare. Especially the conditions of a viable public deliberation need more investigation. To contribute to a deeper understanding of mediated deliberation, the present study examines different context factors which can be related to different degrees of deliberative media quality: (1) journalism type (quality vs. tabloid journalism), (2) partisan line (conservative vs. left-liberal papers), and (3) scandalisation, personalisation and emotionalisation as special characteristics of news construction. Particularly, the role played by these three patterns of journalistic news construction is unclear. On the one hand, it could be argued that substantial criticism and scandalisation of grievances is a fundamental element of public deliberation. On the other hand, scandalisation may reduce rational and respectful argumentation and create a hysterical public climate. In the same way it seems reasonable to assume that a strong emphasis on persons and their attributes rather than on issues and policy positions restricts the deliberative exchange of ideas. Otherwise, the focus on politicians and their positions could reduce the complexity of the discourse and report political concepts and abstract ideas within a personal story. Finally, emotions are ingredients of an empathic, responsive communication but also may harm the rationality of discourse at the same time. Considering these patterns of news construction, prospects for deliberative exchange are mixed and call for more empirical investigation.To investigate these contexts for a deliberative media performance, a quantitative content analysis of the debate on TTIP in German newspapers was conducted. The media sample included four quality newspapers (Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung, tageszeitung, Welt) and three tabloid newspapers (Bild, Hamburger Morgenpost, Abendzeitung München) which represent the left-right-wing spectrum of German print media. We analysed 531 articles about TTIP from June 2013 until January 2016. The coding scheme involved the deliberative criteria and the three discussed patterns of news construction. To measure deliberative media performance, two normative demands of the input dimension of public deliberation (inclusiveness of speakers and inclusiveness of opinions) and four demands of the throughput dimension were coded (justification, verifiable justification, responsiveness, and civility).Considering the input dimension of deliberation, it turns out that the discourse across all newspapers can be seen as inclusive. Speakers and opinions from different parts of the political system as well as actors from civil society and economic stakeholders are included in the news reporting on TTIP. However, for individual newspapers it can be shown that apart from this general conclusion partisan lines limit the diversity of the debate. Especially the left-wing newspaper tageszeitung rarely quotes and discusses positions pro TTIP while the most conservative paper of the sample Welt focuses more on pro opinions from industry actors. The moderate papers SZ and FAZ draw a balanced, inclusive portrait of the trade agreement. In sum, although the whole debate on TTIP is largely diverse, single papers give a biased picture of the conflict which limits the deliberative performance of these media outlets. On the throughput dimension of mediated deliberation, the study shows substantial differences between quality and tabloid journalism. The three tabloid newspapers of this sample show significantly lower performance. In particular, a comprehensive rational justification and responsive comparison of different opinions is mostly missing in this journalism type. For the three analysed patterns of news construction we find that personalisation, emotionalisation and scandalisation relate to low deliberative performance. In particular, the civility of communication is missing when media content reports on TTIP in a scandalised and emotionalised way. But also the rational and responsive exchange of ideas is limited in articles which show these characteristics. In sum, the study shows that the concept of public deliberation offers a fruitful benchmark to examine the performance of news coverage and evaluate different contexts of media content.     

Duell oder Berichterstattung?

Televised debates between the German Chancellor and his challenger were held for the first time in the election campaign in 2002. Hence we had the opportunity to examine the effects of debates as well as the impact of the follow-up news coverage of the debate. By combining a content analysis of debate coverage and a representative survey, we explored how voters’ reception of the first TV debate and their reception of the debate coverage interacted. Voters were influenced both by the impression they formed by directly viewing the debate and by the indirect impression they gained from follow-up media coverage. On the one hand we found an impact on voters’ views of the candidates’ appearance and of who won the debate. On the other hand we found an impact on voters’ general notions of the candidates’ personalities and competences. Furthermore there were — probably rather short-lived — shifts of candidate and party preferences.     

Akteursbeziehungen in der Zeitungsberichterstattung über die Online-Aktivitäten des öffentlich-rechtlichen RundfunksActor relations in the newspaper coverage about the online activities of public service broadcasting in Germany

Focusing on the media policy debate about the Internet activities of public service broadcasting in Germany this paper investigates in how far strategic interests of newspaper publishers impact upon the news coverage of their newspapers. Using a combined content and network analytic approach the study examines what further actors from the media policy field were presented in the media debate and how they are related to each other. Empirically, the study relies on a content analysis examining the news coverage about the Internet activities of public service broadcasting in three national daily newspapers (die tageszeitung, Süddeutsche Zeitung, Die Welt). 156 articles were coded using the principles of relational content analysis that allow studying actors‘ interactions as symbolized networks. Results found indication of the assumed influence of publisher’s interest on their news coverage. Additionally it was found that the newspaper’s editorial line seems to have a moderating effect on this process. Results from the network analysis point to a very polarized debate that is dominated by private media corporations and their associations.     

Häufiger, schneller, variabler

Content analyses of German TV news (ARD, ZDF, RTL, SAT.1, Pro7) from the first weeks of December in 1996, 1998, 2000 and 2002 (with a total of about 40 hours of material and 18.000 shots) showed: The number and length of violent shots have been growing, singles shots have become shorter, and the size of shots as well as camera movements have become more variable. From 1996 to 2000 the commercial stations broadcast about twice as much violence in their news as the public ones. This ratio decreased to 1:1.5 in 2002 because of the public stations’ growing inclination to use violent material. A single violent shot in commercial TV news is shorter than a shot in public TV, and generally Tagesschau (ARD) is the news programme with the lowest share of violent content and the comparatively slowest pace in presenting it.     

Konvergenz von Nachrichtensendungen aus Zuschauerperspektive

Since the deregulation of the German broadcasting system, the possible convergence of public and commercial stations has been a research subject of significant interest in the field of communication science. But so far research on convergence has focused mainly on the program, whereas there are only a few consumer-centered approaches. This study takes up this deficit. The central question is: Has the program of public and commercial channels, with respect to content and design, become more similar over the years from the viewers’ point of view? Out of pragmatic considerations, this study concentrates on the news genre, represented by one public (»Tagesschau«) and one commercial television news magazine (»RTL aktuell«). Altogether 110 respondents evaluated 24 news stories each, originally broadcast on the two channels in 1986, 1990, 1995 and 2000. Respondents had to judge various quality aspects of content and design. The results clearly show that viewers are able to recognize differences between public and commercial news. As the quality of content of »RTL aktuell« has increased over the years, a slightly convergent development can be traced here. Regarding the quality of design, viewers consider »RTL aktuell« to have become better over the time considered whereas »Tagesschau« has remained on a constant level, resulting in a divergent development in this case.     

Paid,Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States

Despite the existence of the “great firewall,” advertising and public relations practitioners in China, much like in the United States, are embracing and enacting social media and digital strategies on behalf of their clients. In this study, we conducted 42 in-depth interviews with advertising and public relations practitioners in the United States and mainland China to explore how emerging media and integrated marketing communication (IMC) are impacting advertising and public relations agencies in the two countries. This cross-cultural comparison revealed several critical insights, which were examined through the lenses of IMC and dimensions of culture. We found that emerging media lead to converging trends in various aspects of agency performance. The blurring of paid, earned, shared, and owned media (PESO) was evidentially observed in how executives of both countries defined and used media. Chinese agencies were media agnostic, concerned more with effectiveness of media practices. The U.S. agencies embraced collaboration and information technology better compared to their Chinese peers. This research contributes to the body of knowledge in strategic communication via providing empirical evidence of how Chinese and U.S. agencies coordinate IMC and perceive PESO media relative and in response to emerging media practices.     

Die Wirkung „guter“ Argumente

Starting from a discursive perspective on public communication, we ask whether the deliberative quality of journalistic articles on policy topics influences the amount of user participation on news websites. The theory of deliberative democracy often serves as a source of normatively desirable discursive requirements. Here, however, we present empirically verifiable assumptions that we combine with explanations about media content from the spiral of silence theory and explanations of user behavior from the civic voluntarism model and the construct of self-efficacy. The spiral of silence theory assumes that people do not express their opinions in public when they feel their opinions belong to the minority, because they fear to be socially isolated. The media play a crucial role in this process, as their depiction of public discourses influences the perception of public opinion. Furthermore, the theory assumes that mass media form a media tenor, presenting similar representations of opinion distributions. In online contexts, we argue, we can no longer expect to observe a single media tenor, but we must define more individually perceived, selection-based media tenors. Thus, users are only to be expected to fear isolation in cases where a majority opinion is presented in online contents they selected which stand against their opinions. Based on the civic voluntarism model and previous literature, we understand writing comments as a form of participation that is most likely to be carried out by persons who are interested in politics, have a high level of self-efficacy and feel stimulated to participate by the immediate environment, i.?e., the journalistic article and the comment section.We therefore assume that the more representatives of the opposition, civil society and ordinary citizens are presented in the media, the more users will participate in the comment section (H1). Furthermore, we also expect articles containing conflicting and counterarguing utterances to lead to more participants than articles without this kind of utterances (H2). Regarding the rationality of the discourse, we suppose that the presence of justifications of arguments also increases users’ participation (H3). Articles often report on current debates that aim to lead to a decision. Considering self-efficacy assumptions and the relatability of a debate for the users, we assume that participation rates will be higher when decisions are discussed that lie in the future (H4a), whereas decisions that have already been taken are expected to reduce participation rates (H4b). Furthermore, we also expect articles with a reference to German domestic politics to attract higher participation rates (H5).In order to test our hypotheses, we conducted a content analysis of 400 online newspaper articles. We selected two national (WELT Online and ZEIT Online) and two regional (Rheinische Post Online and Tagesspiegel Online) online newspaper outlets, one of each belonging to the left-wing liberal and one to the conservative journalism spectrum. From the politics news feeds of the four online newspaper outlets between January 1, and March 31, 2016, we selected a systematic random sample of articles with enabled comment sections. The deliberative criteria were measured either on the level of a value-based utterance made by a representative of the government, the opposition, civil society or an ordinary citizen or on the level of the news article. Utterance-based criteria were then aggregated to the news article level. Furthermore, we measured the number of users that participated in the discussion in the comment section. We then estimated a zero-inflated negative binomial regression model in order to predict the number of participating users.Results show that the majority of deliberative criteria serve to increase the amount of user participation. The more opposition politicians are cited in a news article, the more users participate in the comment section which hints to the conclusion that discursive equality triggers participation. Regarding the reciprocity of discourses, conflicting and counterarguing utterances also increase the number of users who participate in a discussion. Another explanation of a higher number of commentators is the presence of justified arguments, i.?e., when the discourse can be classified as rational. While future decisions did not show any effect on user participation, past decisions in fact reduced the amount of participation. Furthermore, if the topic was related to domestic German politics, participation rates also increased, which represents relatability for people’s lives.All in all, we conclude that discourse-related criteria should be integrated more often into the analysis of the conditions of user participation, as they can add to explaining when people feel motivated to write comments. They are connected to considerations about opinion climates both as depicted by the journalistic article and as present in the comment section itself as discussed in the spiral of silence theory. The more opinions journalists present in an article and the better the underlying discourse, the more we can expect users to participate in the discussion. We have also seen that articles on decisions that have already been taken are not as frequently commented on, and that a relation to domestic topics leads to a more active participation. Taken together, we argue that user comments can be a meaningful addition to deliberation research, because they can serve as a measure of the effects of deliberative content, e.?g., in the news.This study focused on the contents of the journalistic articles, while the contents of user comments were not integrated into the analysis. In future studies, this gap should be closed with content analyses of user comments. Furthermore, the assumptions we made about users’ motivations and behavior also need to be confirmed in experimental designs and surveys.     

Die Auswirkung des Schlüsselereignisses „Silvesternacht in Köln“ auf die Kriminalitätsberichterstattung

Key events captivate the attention of the news and the public. Previous research has shown that key events even influence news coverage that is not directly related to the key event. In fact, key events may increase the amount of news coverage about similar events. We investigated whether the key event “New Year’s Eve in Cologne” elicited a substantial effect on crime coverage. We hypothesized that the mentioning of foreigner-related attributes (foreigner, migration background, North African, and asylum seeker) has increased due to the key event. A content analysis of German news coverage supports this assumption. Therefore, the key event influenced journalistic selection decisions (i.?e., selection of events or selection of event attributes) that ultimately altered actual news coverage. This finding has important societal implications: The German press council recommends to only report on the nationality of offenders if there is a “justified reason.” As revealed by the present study, the key event influenced journalistic decision making and thus actual news coverage. This is an important finding because previous research indicates that the mentioning of foreigner-related attributes in crime articles can contribute to negative beliefs and attitudes toward foreigners and asylum seekers. This may ultimately influence the public debate about this issue.     

Nachrichtenwert und Gespr?che über Medienthemen

The paper extends the theory of news values by examining interpersonal communication about television news. It investigates whether recipients refer to news factors when talking about the news, and how these news factors possibly influence the selection of specific news issues for personal conversations. Based upon a function modelling the selection probability of news issues, direct and indirect influences of news factors on conversations are discussed and tested in three empirical studies. Specifically, continuous news topics and issues that are presented prominently in the news are referred to in conversations. Negativity, however, is mostly avoided. Whereas news factors can be understood as criteria of relevance for journalistic selection processes, they seem to be indicators of shared knowledge in interpersonal communication. In conclusion, implications for the general selective mechanisms in the communication of events are discussed.