Orchestrating the planning process

Strategic planning at Lord Corporation is developed by line and staff managers. As a result, those responsible for implementation "own the plan," while the CEO directs the formulation of the strategy.     

城市规划中的园林绿化分析

文章分析了城市园林绿化在城市规划和城市建设中的重要作用,分析了目前城市规划中在园林绿化方面存在的主要问题,并且提出了详细的解决办法,为实现园林绿化和城市建设的和谐、可持续发展提供参考.     

城市规划中的园林绿化分析

文章分析了城市园林绿化在城市规划和城市建设中的重要作用,分析了目前城市规划中在园林绿化方面存在的主要问题,并且提出了详细的解决办法,为实现园林绿化和城市建设的和谐、可持续发展提供参考.     

The importance of integrating marketing planning with corporate planning

“Strategic marketing” implies that marketing has attained a corporate orientation. However, scant evidence is available to support this view. The primary focus of marketing remains at a micro, consumer-oriented level. Integration of marketing planning with corporate planning would suggest a higher perspective for marketers; recognizing that internal integration of planning is as important for effective marketing as external studies of customers and markets. Toward this end, four key dimensions of corporate planning are introduced. As corporate planning constrains marketing planning, it is this most “strategic” of outlooks that needs to be integrated into the process of marketing planning.     

Linking the formal strategic planning process,planning flexibility,and innovativeness to firm performance

This study explores the link between financial performance and the formal strategic planning process, planning flexibility, and innovativeness of 448 firms in a multi-industry sample. The results suggest that firms' formal strategic planning processes and planning flexibility are positively associated, and each is positively related to innovativeness. In addition, innovativeness fully mediates the relationships between firm performance and the formal strategic planning process and planning flexibility.     

Managing the evolution of the strategic planning process

Most strategic planning processes do not facilitate the self-reflective learning that is necessary for organizations to adapt to changing competitive conditions. Instead, they become self-perpetuating bureaucratic mechanisms that limit strategic vision. This article presents guidelines for managing the evolution of the strategic planning process.     

浅谈区域经济与城市规划

文章对区域经济与城市规划做了说明.     

Avoid the breakdowns between planning and implementation

There are eight areas in a business plan where energy is often wasted. Here's how to spot the gaps that prevent plans from being put into action.     

浅谈区域经济与城市规划

文章对区域经济与城市规划做了说明.     

Marketing planning in the larger family business

In recent decades a considerable literature on marketing planning has accumulated. The larger part relates to marketing planning in big firms with specialized, professional managers. There are books on the subject, like that of Malcolm McDonald which has gone through several editions, and there is also a steady stream of articles in the academic journals. In addition, the marketing planning activities of big firms are referred to by many more writers in the overlapping but broader contexts of “strategic marketing” and “strategic planning”. A lesser part of the literature relates to marketing planning in small firms. The small firms in question are usually very small. Typically they are owner‐managed and employ just a handful of people in a single location. The purpose of this study is to fill a gap in the literature by examining a medium‐sized firm; a category which seems to have been neglected by researchers.

Most modern economies are characterized by a significant group of middle‐sized firms, still owner‐managed, but with multi‐million dollar turnovers. Many of these remain family companies and constitute an important reservoir of business initiative. One such family business is the focus of this study. Given the relative lack of scrutiny of such firms to date, the author decided to conduct an in depth evaluation from within one large, family firm rather than seek by means of questionnaire to obtain information from a significant sample of the group. The results of the study suggest that neither the existing typologies of small firm approaches to marketing nor the formal models of marketing planning attributed to big companies necessarily characterize the marketing planning and management of larger, family businesses.     

谈对城市规划管理的探析

文章从创建具有中国特色的现代城市规划管理机制和创新城市规划管理体系方面进行了探索与思考.     

Social marketing: the family planning experience

The authors explore social marketing applications in the Louisiana model of statewide program for family planning. The marketing concept has 4 major elements: 1) consumer orientation; 2) social process; 3) integrated effort; 4) profitable operation. Success of program and continued growth are the results of defining services needed by consumer; determining market target; taking services to customer; and emphasizing concept of selling family planning rather than giving free birth control method. Another important facet is the recognition of many participants--community agencies, the church, the American Medical Association, funding sources, and hospitals. This project used anyaltical marketing tools and defined services as human services rather than the narrow family planning services. It also extended activities to multinational environment and adapted the product offering to meet these needs.     

Strategic planning unbound

The strategic planner's role has not kept up with the demands of today's complex business environment. But catching up is the planner's responsibility. Become participative, missionary, and aggressively iconoclastic, and you can be a catalyst of positive change. Stay rooted in the past, and you're just an impediment.