论营销理念在我国会计师事务所中的运用

随着我国市场经济的发展 ,市场营销日益受到广泛关注。作为会计服务市场主体的会计师事务所 ,也开始意识到营销的重要性。现阶段我国会计师事务所运用营销思想尚有不足之处 ,分析会计服务市场营销理念的特定内涵 ,即会计师事务所营销的实质就是关系营销 ,通过协调、优化与内外各关系主体的关系 ,调动各种积极力量 ,以确立竞争优势 ,赢得市场先机。     

会计准则的国际趋同研究:一个综述

本文首先简要回顾了国内外关于会计准则国际趋同的研究,然后从会计准则具有经济后果的角度分析了会计准则国际趋同的问题。在由国家会计准则向国际会计准则趋同的过程中,既要实现规范本身的趋同,又要实现规范指导下的实务趋同。一国会计准则国际化过程中的策略选择,可能直接或间接地对该国的经济利益产生影响。     

The Impact of Social Marketing on Social Engineering in Economic Restructuring

SUMMARY

Social Marketing is a rapidly growing marketing sub-discipline based on the premise that bringing successful commercial marketing technologies to bear on problems of individual and social welfare can generate positive outcomes. This paper gives an overview of recent developments in Social Marketing in a global context and discusses the relationship of these developments to those in commercial, not-for-profit or third sector and public sector marketing, and public relations. The paper then relates the global context back to developments in Australasian and Asian nations, with particular reference to social engineering during economic restructuring.     

政策营销:经验与教训——以治理白色污染为例

面对日趋势严重的“白色污染”问题,要从政策营销的角度出发,通过研究各国治理“白色污染”的成功和失败案例,在加大宣传的基础上,辅以经济手段的政策法规,加上民间组织的配合,以及研发生产有成本优势的替代品是最终解决“白色污染”之道。     

我国会计标准国际趋同的动态研究——以2000-2006年B股分析为例

本文通过对样本公司2000年至2006年按照我国会计标准和国际会计准则所披露的净损益指标的统计分析,研究我国会计标准的国际趋同情况。结果表明,从2000年到2006年,我国会计准则的发展并没有呈现一个方向一致的趋同趋势,分行业考察也没有一个规律性的变动趋势。另外,2000年和2006年导致差异出现的因素构成、因素的影响程度等也是不同的。     

与国际持续趋同：国际板选择会计准则的基础

通过对我国会计准则与国际财务报告持续趋同会降低国际板会计准则选择难度问题分析,发现加快实现我国会计准则与国际持续趋同,是促使国际板选择我国会计准则的条件,是有利于保护国际板各方利益相关者利益的重要举措,也可为中国的投资者便捷地评判投资对象与作出决策提供依据。     

我国无形资产新会计准则与国际会计准则的趋同

随着经济的发展、科学的进步,无形资产已在企业的资产总额中占有越来越重要的地位.我国最新<企业会计准则第6号-无形资产>所涉及到的若干重要问题与<国际会计准则第38号--无形资产>的相关方面基本趋同.与国际准则相比,我国企业会计准则内涵更加科学合理,在突出无形资产没有实物形态、可辨认、非货币性特征的基础上,突出强调了无形资产是为本企业所"拥有或控制"的特征,为更好地维护企业利益提供了必要条件.     

资产减值准则的国际比较及我国实施的难点

资产减值准则的发布与即将实施,将对上市公司资产及利润真实性的披露起到一定的积极作用。本文在对各国资产减值准则进行比较的基础上,提出了我国资产减值准则实施过程中的难点及应注意的问题。     

会计准则国际趋同：国家利益分析及其调整——基于国际制度合作理论的研究

会计准则国际趋同是我国会计准则建设工程的战略选择,如何看待这种战略选择与国家经济利益维护之间的关系,在会计准则国际趋同过程中,如何公平、公正与合理地实现利益共享、权益双赢,从而促进全球经济和谐有序发展,成为人们十分关注的问题。本文借鉴国际经济关系制度合作理论,在分析会计准则国际趋同战略价值的基础上,论述了会计准则国际趋同与制度合作、与国家经济利益之间的关系,并提出了在会计准则国际趋同过程中进一步调整国家利益、完善制度环境的基本对策。     

Internal Stakeholders' Claims on Branding a State University

Educational institutions, as part of the service sector, face unique challenges in developing and implementing an internal brand management (IBM) program. Internal stakeholders generally resist branding strategy. A case study of a public U.S. university describes the branding approach, which incorporated the multiple interests into an integrated strategy. The article contributes to our understanding of “doing branding” in the higher education sector and the unique role of IBM before, rather than after, a branding strategy has been developed.     

Compliance with IAS Disclosure Requirements by Financial Institutions in Uganda

Abstract

This study examines the extent of compliance by financial institutions (banks, and insurance firms) with IAS issued by the IASB and adopted in 1999 in Uganda. Despite the banking crisis of the 1990s and the drive to attract more foreign direct investment, we find that the extent of disclosure in the financial sector in terms of compliance with IAS is still poor. When we compare the disclosure scores for the two groups, we find that the scores are not significantly different. This indicates that the problem of low compliance is sector wide, and regulators need to improve on the standard of reporting in Uganda in order to improve acceptability of annual reports.     

非税收入规模、官员腐败与财政透明度——基于中国省级数据的实证研究

我国地方财政非税收入近年来不断扩张,相应也带来了一些负面效应,其中有国家发展方式、现行行政体制等宏观的深层次原因,但从其社会因素看,这种财政结构在运行中不断自增强状况,在很大程度上也与部门、官员腐败及有利于维系这种腐败的财政管理互动关联。本文实证分析了非税收入规模、官员腐败与财政透明度的互动影响,研究发现:三者之间存在显著的交互效应;非税收入规模扩张会显著促进官员腐败行为,而官员腐败行为会使官员倾向于降低财政透明度,进而导致非税收入规模进一步扩张。进一步,本文研究了不同类别非税收入与官员腐败、财政透明度的关系,发现行政性事业收费收入规模和专项收入规模存在上述类似的循环影响关系,而与罚没收入规模不构成完整的逻辑循环。本文认为,在现行政府体制下,应控制非税收入规模的膨胀,并主要从治理腐败和加强与改革财政管理方面遏制其负面效应。     

Operationalizing the Marketing Concept in the Nonprofit Sector

ABSTRACT

This paper questions the validity of applying the market orientation construct, which was developed ostensibly for and in large multinational organizations, to a sector whose characteristics differ greatly. Instead, this paper argues for a new approach to the operationalization of the marketing concept in the nonprofit sector. The components of this 'societal orientation' are delineated, as are the organizational imperatives, antecedents and the potential consequences and benefits associated therewith.     

International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach

International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Against this background, this paper endeavors to identify the salient features of the Islamic framework of International Marketing Ethics. In particular, it highlights the capabilities and strengths of this framework in creating and sustaining a strong ethical international marketing culture. At the heart of Islamic marketing is the principle of value-maximization based on equity and justice (constituting just dealing and fair play) for the wider welfare of the society. Selected key international marketing issues are examined from an Islamic perspective which, it is argued, if adhered to, can help to create a value-loaded global ethical marketing framework for MNCs in general, and establish harmony and meaningful cooperation between international marketers and Muslim target markets in particular.     

Market Orientation and Performance in the Public Sector

Abstract

Increased calls for transparency and accountability in government organizations underscores the need for a market orientation even in the public sector. The degree of market orientation and its effect on performance and on organizational commitment in government departments in three Australian states is considered. Results provide empirical support for a direct relationship between market orientation and performance and evidence of the mediating role of organizational commitment. Implications are drawn and directions for future research are discussed.