The Motivations Of College Students’ Use Of Social Networking Sites In Travel Information Search Behavior: The Mediating Effect Of Interacting With Other Users

Social networking sites (SNSs) have proliferated rapidly in the last few years and continue to grow in popularity. This study argues that social networking sites play a pivotal role in college students’ trip information search behavior. The primary objective is to identify motivations that influence college students’ propensity to use SNSs to search for travel information, leading to the development of a model. This study also examines the mediating effect of interacting with other users on the relationship between motivations and information search behavior using SNSs. Hierarchical regression analysis was employed to test the hypotheses and a mediating effect. The results indicate that all four motivations (i.e., self-expression, commenting, participating in a community forum, and information seeking) affect college students’ use of SNSs when they seek travel-related information. It is also observed that interacting with others on SNSs has a mediating role in both motivations and information search behavior. Implications and suggestions for future research are discussed.     

从体验视角看旅游的本质及旅游学科体系的构建

自从马里奥蒂首次从经济学角度对旅游现象作了系统的剖析和论证迄今已近百年,学术界对旅游本质的认识,依然呈现“诸家学说,百花齐放”的局面,严重影响了旅游学科的建构和旅游教育的发展。本文通过理性分析和比较分析两种途径来理解旅游的本质,并由此认为旅游研究应采纳从心理学视角进去,从地理学、社会学和经济学等其他学科的视角出来。整个研究的切入点应该是旅游体验。也就是说,旅游研究应该以体验作为基本视角。最后,本文以此为根基,构筑了旅游学科的基本框架。     

Developing a conceptual framework for slow travel: a grounded theory approach

This paper discusses the sociocultural phenomenon of slow travel and explores and clarifies definitional issues. The 30-year-plus antecedents of slow travel are examined. A literature review shows a concentration on four key features: slowness and the value of time; locality and activities at the destination; mode of transport and travel experience; and environmental consciousness. Links to the slow food and slow city movements are discussed, and evidence that slow travel is an important emergent form of tourism in Europe, accounting for 10% of the holiday market, is provided. A grounded theory approach continues the exploration, involving 23 in-depth interviews with practitioners and academics, which revealed that their core requirements for slow travel centred on slowness, the travel experience and environmental consciousness. There was a lack of consensus about the eligibility of car travel and high-speed rail. Slow travel is seen as a group of associated ideas rather than as a watertight definition; it is a mindset about travel rather than a tangible product and concentrates on lack of speed rather than slowness per se. The conclusion shows it to be a growing part of the sustainable tourism paradigm and proposes a working definition of slow travel.     

Medical Tourism: Consumers’ Concerns Over Risk and Social Challenges

This paper studies factors that motivate an American’s decision to seek medical care outside the United States. Principal components analysis yielded three factors – risk, social-related, and vacation. We found that the middle-income earners and recipients of Medicare, the federal health insurance program for the elderly, are more motivated by risk-related factors to travel for care, but the middle-aged and older, and the married are more motivated by social-related factors to travel for care. Medical tourism has the potential to ease the strain on the healthcare systems of developed countries. How well it does this will depend on how policy makers address these factors.     

Analysis of Korean millennials’ travel expenditure patterns: an almost ideal demand system approach

ABSTRACT

Generational cohorts can differ in their consumption patterns and preferred travel behavior. As the millennial generation represents an important economic force and influences new consumption trends, this study utilizes nationwide data and almost ideal demand system (AIDS) approach to examine expenditure patterns of Korean travelers during holidays. In this process, the joint effects of travel-related characteristics are also examined. The results of the AIDS estimation on data from 871 domestic travelers reveal significantly different travel expenditure patterns for cohorts. The findings contribute to furthering the understanding of how different generational cohorts allocate their travel budgets to respective travel expenditure categories.     

Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

旅游体验研究:进展与思考

本文从旅游体验和体验经济两个方面的理论综述和进展追踪出发,提出了基于该两方面理论具体到体验塑造实践的应用.文章总结了旅游体验的分类、概念化发展、真实性、体验质量、体验管理等问题.基于对体验分类的理论分析,提出了通过主体体验化和支撑主题化的旅游体验塑造途径;基于考察体验的影响逻辑,提出了改善体验质量的方法.     

‘Moments to be Had’: Understanding The Experience of Memorable Tourism Moments

Memory research in cognitive science indicates people will come to remember a few fleeting moments from a past tourism experience, but not the entire trip. Accordingly, the goal of this research is to understand the experience of travelers' most ‘Memorable Tourism Moments’. The results from a qualitative inquiry helped develop a conceptualization of the Memorable Tourism Moment as a fleeting temporally short experience which emerges unsuspectedly and is highly intriguing. Four types of Memorable Tourism Moments were also identified. The existence of the Memorable Tourism Moment proved to have direct positive impacts on present and future trips. This study also helps showcase how important the experience of a few standout moments is for the overall memorability of our past trips. Accordingly, there are several implications for destination marketing practices.     

旅游学研究的新框架:对非惯常环境下消费者行为和现象的研究

本文以非惯常环境及其体验这两个核心概念,重新解析了旅游的本质及其相关概念,讨论了旅游经济学和旅游社会学的研究对象和内容,并在此基础上探讨了构建旅游学的学术框架.     

体验经济时代下旅游产品的设计与创新--以古村落旅游产品体验化开发为例

在体验经济时代,旅游及其产品被赋予了更深的内涵和更高的期待,而在现实开发中却存在很大的不足。针对这种不平衡性,本文在旅游与体验的内在关系分析基础上。以古村落旅游产品开发为例,提出了旅游产品体验化创新的系统框架,并具体阐述了旅游产品体验化设计的一系列新方法、新途径。     

Desired recreation companionship and travel behaviour of people with disabilities

This study examines whether people with disabilities(PWD) participate in leisure and travel activities with their desired companions and if there are discrepancies between their social networks and real recreation companions. The recreation companionship and travel behaviour of PWD have not been thoroughly explored, particularly in non-Western contexts. Accordingly, data were collected from 494 respondents in South Korea, and findings suggest that there was a significant gap between companions PWD desire and those they actually maintain. Travel and tourism were the least frequent recreation activities for PWD. The results can provide managerial implications regarding practices of inclusive and accessible tourism.