The Role of Consumer Characteristics and Attitudes in Purchase Behavior of Domestic versus Foreign Made Products

Abstract

The aim of this study was to investigate the role of factors underlying consumer choice of domestic vs. foreign products on a sample of consumers in a less traditional post-socialist economy of Slovenia. Empirical results confirmed the postulated relationships among the protectionism dimension of ethnocentric attitudes, familiarity with global brands and consumer domestic purchase decisions for the product categories examined in this study. However, findings did not lend support for theoretical propositions related to demographic variables. Implications for domestic and global brand managers are outlined in the conclusions.     

An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea

This study aims to understand the consistency between attitudes toward ethical brands and consistency with the respondents’ recent purchase behavior. A study of 202 respondents was carried out in order to observe consistency between claimed ethical attitudes and self-reported purchase behavior across three product categories. Panel data (n = 8000) was utilized to provide a large sample on which a duplication of purchase analysis could be conducted. Results suggest many consumers claim to have ethical attitudes, but their reported purchases suggest their behavior is not consistent. Consumers who purchase fair trade brands are just as likely to purchase other, non–fair trade brands.     

消费观念与消费行为实证研究

通过构建消费观念的品牌性消费观念、超前性消费观念、实用性消费观念,并在"新消费文化观念构建"的调研数据的基础上,本文对消费行为和消费意向展开实证分析,研究结果表明品牌性消费观念和超前性消费观念对消费意向和消费行为均有正的影响,实用性消费观念对消费意向有负的影响,对消费行为有正的影响。     

Fish Consumers: Environmental Attitudes and Purchasing Behavior

The objective of this study was to expand on the limited awareness of the U.S. fish consumer. Measures were tested through a Web-based national survey. The final survey consisted of 40 questions, including environmental awareness, food neophobia, fish consumption, reasons for consuming fish, and demographic variables. Correlations and t tests were used to analyze relationships between eating fish in restaurants and other variables. Hierarchical cluster analysis was used to segment respondents into two groups based on their environmental awareness and neophylic/neophobic attitudes. EcoFish consumers were more likely to be male, eat fish for health and the environment, and eat fish at restaurants significantly more than the Indifferent Fish consumers. Restaurants can use these results to market to eco-friendly, health-conscious fish consumers.     

Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products

The authors propose and empirically test a causal model to understand how the availability of fair-trade information and consumer knowledge about this issue affect consumers’ attitudes and intentions toward fair-trade products. The model is built upon the attitude-behavior paradigm and the premises of agency theory. It is tested through structural equation modeling with a sample of 292 Spanish consumers. The findings are that consumers do not have good knowledge about fair trade and that this is significantly determined by the lack of information about this in the market. It is also observed that consumers’ perceptions about the availability of fair-trade information have negative effects on their concern about this issue and that such information as is available is not effective in reducing consumer skepticism. The research represents an extension of previous fair-trade literature because the role of information and communication in improving consumer attitudes and buying intentions has rarely been explored in the case of ethical products.     

Consumer Attitudes and Preferences Concerning Shopping On-Line

Abstract

The emergence of e-commerce is having a substantial impact on consumer purchasing behavior. Yet, the rate of consumers' acceptance of e-commerce has been slower than many predicted. Using the view of consumption as an institution, this study examines consumers' preferences for shopping on-line. Analysis of data collected from focus groups and surveys suggests consumers perceive relative advantages and disadvantages of shopping on-line vs. shopping in traditional stores. In addition, the results suggest consumers have substantive reservations about shopping on-line which may be adversely affecting the acceptance rate of this new channel. Study limitations and suggestions for future research are also presented.     

公司形象对消费者信任和购买意向的影响机制

公司品牌形象是影响消费者信任的重要前因变量,但现有研究并未揭示出公司形象的不同维度对消费者信任影响的差异性以及公司形象通过信任进而影响购买意向的机制和过程。文章将消费者对品牌的信任划分为可信性和善意,探讨了公司形象的能力和社会责任两个重要维度通过信任对购买意向的影响机制。研究发现,公司能力和企业社会责任都能通过可信性和善意影响消费者对产品的购买意向;除间接影响外,公司能力可以直接影响消费者购买意向,但企业社会责任对购买意向没有直接影响;公司能力偏重于影响信任的可信性,企业社会责任偏重于影响信任的善意。     

上司支持感对员工工作态度和沉默行为的影响

采用问卷调查法,以珠三角地区企业组织的485名员工为研究对象,探讨了上司支持感对下属的组织承诺和工作投入两种工作态度以及沉默行为的影响及其作用机制.结构方程模型分析的结果表明:上司支持感对组织承诺和工作投入均具有显著的正向影响,对沉默行为具有显著的负向影响;上司信任和心理安全在上司支持感与组织承诺、工作投入以及沉默行为之间均起完全中介作用.     

网络服装购买行为的影响因素分析

由于服装购买的体验性,服装一直被认为不适合在网上销售。但最近三年,服装在网上的交易额一直名列前茅。本文通过理论和实证研究,探讨影响网络服装消费者行为的主要决定因素,分析什么是促使网络服装消费者购买行为的最重要因素,从消费行为的角度研究网络服装热销的原因,为服装企业和网络商店满足网络服装顾客需求,制定相应营销策略提供理论依据。     

Beyond Just Being There: An Examination of the Impact of Attitudes,Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers

ABSTRACT

Young people represent a strong and growing source of volunteers for not-for-profit organizations (NPO) and are an important focus for NPO marketing efforts. Using helping behavior theory, this paper reports a study conducted with a sample of teenagers to examine influences on their decision to volunteer and their goal setting for fund-raising. The relationship between three individual variables (attitude toward the organization, self-esteem, and materialism) and the quality of helping behavior provided was found to be mediated in large part by attitude towards the actual volunteering task. Implications for NPO marketing and future research are discussed.     

Integrating Multiple Factors Affecting Consumer Behavior Toward Organic Foods: The Role of Healthism,Hedonism, and Trust in Consumer Purchase Intentions of Organic Foods

Consumer awareness about organic foods has been growing. However, this trend is not always translated to consumer organic food purchases. It is argued that when it comes to assessing organics, one should expect consumers to use multiattribute evaluations due to credence attributes and organic standards that organic foods need to adhere to. A thorough review of the existing literature on consumer buying behavior of organic foods identifies healthism, hedonism, and trust among some factors that enhance consumer experiences with organic foods and therefore can affect their purchase intentions. This article is one the few studies that integrated multiple factors in one research framework to empirically evaluate their role in explaining consumer purchase intentions of organic foods. Results from a demographically representative sample completed by an online survey in Australia (N = 1011) provides support for the research hypotheses by revealing positive and statistically significant effects of healthism, hedonism, and trust on consumer purchase intentions. The study concludes with implications and suggestions for future research.     

我国城镇消费者有机农产品消费行为分析

目前,国际市场对有机农产品需求不断提高,营养、安全与价格在我国消费者购买评价有机农产品时居于重要地位。基于对北京、武汉消费者的调查,本文统计评价了我国消费者对有机农产品的认知水平,并对有机农产品消费行为及其影响决策因素进行了分析,发现我国消费者对有机农产品的整体认知水平偏低,这是导致我国有机农产品购买水平不高的重要因素。     

Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior

ABSTRACT

Celebrity and brand mascot endorsements are very popular and often-used techniques by marketers. Marketers believe that celebrity and brand mascot endorsements provide a higher degree of appeal, attention, and customer recall ability compared with when this technique is not used. Marketers also claim that a celebrity affects the credibility of claims about a product and increases the memorabilia factor of the message, which may provide a positive effect that could be generalized to the brand. Primarily this essay has been designed such that it examines various parameters related to advertisements containing celebrity and brand mascot endorsements. Data were been collected from 150 respondents through questionnaire and subjected to t test, χ² test, and difference of means test to enforce the hypotheses that celebrity endorsements have impacts on customers’ perceptions and their purchase intentions. The findings of this study provide insights for marketing and brand managers to design and market their campaigns effectively.     

When Fiction becomes Fact: Effect of Reverse Product Placement on Consumer Attitudes

ABSTRACT

This exploratory study investigates the persuasive effects of reverse product placement (RPP)—subsequent commercialization of fictional brands from entertainment media into real world products—comparing it with product placement (PP). Persuasion Knowledge Model and Attribution theory were applied to frame hypotheses of effects on brand attitudes along with the constraining effect of skepticism. A mixed test design revealed presence of persuasion knowledge, recognition of persuasive intent, and negative effect of skepticism for PP, but not for RPP. RPP also had a stronger, positive effect on consumer attitudes. Potential application of RPP in new product development and adoption is discussed.     

Ethical Judgment of Food Fraud. Effects on Consumer Behavior

This study brings important insights for the food industry by addressing how consumers ethically judge or evaluate unethical firm behavior, in specific reference to food fraud, and if and to what extent that judgment affects the consumer–brand relationship and consumer behavior. it is an empirical investigation of the unethical intentional mislabeling in the U. S food industry. The paper analysis if there are statistically significant associations between brand attachment, ethical judgment, brand commitment, and purchase intention. Quantitative data (151) was collected about three different leading manufacturing food brands (three studies). Correlation and regression analyses were conducted. Findings reveal the important relation between all the constructs. Significant effects on how consumers ethically judged this brand transgression. Thus, it was found that as consumers judged this action as more unethical, the intentions to both stay committed to and purchase the brand were considerably damaged.     

Organic Food at the Point of Purchase: Understanding Inconsistency in Consumer Choice Patterns

The organic food category, while still small in terms of world food production, has continued to grow in many markets in the developed world. This article focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). A qualitative study has identified seven factors that influence buyer behavior at the POP, and these are consumer intention to purchase organic food when entering the retail outlet; habit; availability; false assumptions; visibility and access of organic food; visual and olfactory cues; and price. These can often be the final hurdle to consumers choosing (or not) organic food at the POP.     

房地产品牌形象对消费者购买行为影响研究

随着竞争的日益激烈,房地产市场正不可避免地渐入品牌竞争时代。依据贝尔模型的个别指标,针对中国房地产市场特征设计出房地产品牌形象对消费者购买行为影响的调查问卷,通过采用整群抽样方法在广州市进行问卷调查,最后得出的管理启示是：中国房地产企业应以产品的优良品质为基础进行品牌建设;以持续营销保障企业的社会形象。     

企业采购部门的知识管理策略

为了对企业采购部门进行有效的管理,本文将企业知识从隐性知识和显性知识两个方面进行了探讨,并以华润万家连锁有限公司华北区采购部的知识管理作为案例,研究了企业采购部门所应该采用的知识管理策略。     

Investment with a Conscience: Examining the Impact of Pro-Social Attitudes and Perceived Financial Performance on Socially Responsible Investment Behavior

This article addresses the growing industry of retail socially responsible investment (SRI) profiled mutual funds. Very few previous studies have examined the final consumer of SRI profiled mutual funds. Therefore, the purpose of this study was to, in an exploratory manner, examine the impact of a number of pro-social, financial performance, and socio-demographic variables on SRI behavior in order to explain why investors choose to invest different proportions of their investment portfolio in SRI profiled funds. An ordinal logistic regression analysis on 528 private investors revealed that two of the three pro-social variables had a positive impact on how much the consumer invested in SRI profiled funds. Moreover, there was proof of a non-altruistic motive for investing in SRI as consumers who perceive that financial return of SRI is equal or better than “regular” mutual funds, invested a greater proportion of their portfolio in SRI profiled mutual funds. Furthermore, the results showed that women and better-educated investors were more likely to invest a greater proportion of their investment portfolio in SRI. Overall, the findings indicate that both financial perceptions and pro-social attitudes are connected to consumer investment in SRI.     

建言行为与沉默行为关系的知识图谱研究

文章采用知识图谱技术,对1970—2020年国外重要期刊中建言与沉默议题文献进行量化研究,梳理了建言与沉默研究的核心主题与关系现状,描绘了建言行为与沉默行为的关系演变过程,总结了该议题的前沿热点与发展趋势。划分出建言与沉默研究的三个发展阶段(萌芽期、成长期、发展期),并发现建言研究与沉默研究在各阶段的增长趋势相对一致,但增速差异明显。结合建言与沉默领域的研究主题,在内容维度上横向分析了建言与沉默的关系,发现两者关系表现出对立中存在独立、对立中包含统一、统一中含有差异的复杂现状。通过对各发展阶段的研究热点进行刻画,在时间维度上纵向分析了建言与沉默的关系,梳理出两者关系的演变过程,总结出其关系实质。运用突现分析技术,总结出沉默行为的深化研究、建言反应与沉默反应研究、跨文化研究、创新研究方法与研究对象等未来研究方向。