稻作经营大户对有偿服务的支付意愿及影响因素

以调查数据为依据,通过Probit模型对稻作经营大户对农业有偿技术服务的支付意愿及其影响因素进行实证分析。研究表明支付意愿受到户主的文化程度、非农业劳动力比重、对农技部门提供服务的评价、生产资金来源等多方面因素的影响,提出加强农村基础教育投入、完善农业科技推广体系和农村信贷服务等相关政策建议。     

Determinants of Supplier Willingness to Invest in Supporting a Manufacturer's Line

Abstract

This study examines the significance of supplier's expectation of continuity of its relationship with a manufacturer, perception of manufacturer's reputation, trust in manufacturer's credibility, trust in manufacturer's benevolence, and dependence on manufacturer as determinants of its willingness to invest in supporting a manufacturer's line. Data collected from Malaysian and Korean auto suppliers indicate that expectation of continuity of relationship, manufacturer reputation, and trust in manufacturer's credibility are significant determinants of supplier willingness to invest, while supplier dependence and trust in manufacturer's benevolence are not.     

离岸服务外包承接能力的影响因素分析

本文在现有研究和相关理论基础上,选取了5个影响发展中国家承接离岸服务外包的主要因素,并利用23个主要接包国的面板数据对其进行了实证检验。结果发现:一国人力资本禀赋越丰富、经济自由度越高、IT基础设施水平越完善,语言文化与欧美等主要发包国越接近,其承接离岸服务外包的能力越强。考虑到服务提供的质量,劳动力成本相对较高的发展中国家在承接离岸服务外包方面具有优势。     

移动服务使用意愿影响因素

在技术接受模型的基础上加入了认知可信度因子,由计划行为理论和改进的技术接受模型构造出整合技术接受模型,采用结构方程模型方法对影响消费者移动服务使用意愿的因素进行实证研究。研究结果显示,知觉有用性、知觉易用性、认知可信度、知觉行为控制和感知成本在解释行为意图时有正向显著影响,可解释67%的变异量。     

Hispanic-Americans,Mobile Advertising and Mobile Services

The literature on marketing to Hispanics and the use of mobile-based marketing methods continues to grow. However, to our knowledge, no research has been published on Hispanic use and acceptance of mobile marketing channels; this research addresses that gap. The study investigates various aspects of mobile channel services including advertising among Hispanic-Americans and non-Hispanic-Americans. The results indicate significant differences between Hispanic-Americans and others in the usage of mobile services, satisfaction with mobile services, and attitudes toward mobile advertising, as well as within Hispanic-Americans based on their strength of ethnic identification. The managerial and theoretical implications are discussed.     

Determinants of Client Expectations for Accounting Services

Abstract

As the market for accounting services becomes more competitive, accounting service providers must strive to continually improve service quality to attract new clients and retain existing clients. Client expectations provide a benchmark that must be met or exceeded for the client to perceive that high quality services have been delivered (Ades 1988; Aquila and Koltin 1992). Based on a review of accounting and service marketing literature, this paper developed a conceptual model that identified potential determinants of client expectations for accounting services. Hypotheses derived from this model were empirically tested using LISREL on survey data from 196 households.

The results of our analysis indicated that client satisfaction with prior services, prior service quality, word-of-mouth communication, and price were significantly related to accounting firm image. Firm image, in turn, was significantly related to client expectations for future accounting services. Importantly, several variables from the service marketing literature were not supported with our sample of accounting service clients. Hence, these results identify the critical determinants of client expectations for accounting services, provide insight into the expectation formulation process for accounting service clients, and offer guidance to accounting service providers who may wish to influence clients' expectations.     

Determinants of Mobile Banking Users’ Loyalty

Abstract

In recent years, the banking sector has undergone major changes in the way it serves its customers. Banks have found that customer loyalty is fundamental to strengthening their strategies. The objective of this paper is to identify the variables that have the greatest influence on the loyalty of mobile banking users. A structural equation model of the relationships between the studied variables was developed. The main results indicate that the variables with the greatest influence on mobile banking users’ loyalty are satisfaction, use, and trust. Several conclusions, managerial implications, and possibilities for future studies emerge from these results.     

Determinants of the Use of Advanced Technologies

There is an extensive literature about the influences on the adoption of new technologies. However, while we often assert the role of qualifications and skills in the innovation and diffusion processes, there has been little formal econometric work in this area. One of the key reasons for this is the lack of information about human capital in firm accounts, at all levels of the organisation, including the top executive and board of directors. This paper draws on a large, firm level data set to explore the linkages between the adoption and use of 13 advanced technologies and the qualification and skill structure of the enterprise. In addition, it provides a number of further insights about the effects of ownership, firm size and industry structure.     

Perceived Ubiquity in Mobile Services

Ubiquity has been referred to as one of the most important characteristics of mobile services. In this study, an instrument for the measurement of perceived ubiquity reflecting the benefits derived from continuity, immediacy, portability, and searchability is developed using a multiple-stage approach. In the initial stage, perceived ubiquity is conceptualized through interdisciplinary perspectives as a multidimensional, 32-item eight-factor construct. In the second stage, the original measurement is pretested on a student sample and recalibrated into a 16-item four-factor instrument. In the third stage, general consumers are invited to complete a task in which they are asked to perform a search with a mobile device before rating the measurement items. A confirmatory factor analysis produces a 12-item four-factor instrument. Furthermore, a second-order structure results from a statistical comparison of alternative models through a competing model strategy. In the final stage, we use a scenario method to validate the measurement tool while establishing discriminant, nomological, and known-group validities. The thorough validation results demonstrate the value of our instrument as a measurement tool of perceived ubiquity that is useful in describing the unique nature of mobile devices and predicting differences in user perceptions of mobile services and desktop PC services. Theoretical and managerial implications are discussed, important limitations are recognized and future research directions are suggested.     

The Determinants of Foreign Direct Investment in Services

This paper has two main objectives: first, to consider country specific determinants that attract services FDI, and second, to compare the importance of these determinants vis‐à‐vis traditional determinants that attract manufacturing FDI. Using OECD countries as our sample, and 1980 to 2003 as our time period, we consider the determinants of inward FDI in a panel setting. Our results provide empirical evidence to support the view that no new theories may be necessary to explain the determinants of services FDI.     

中国生产性服务业FDI影响因素实证研究

本文采用动态面板数据分析方法,利用我国20个省市2004-2010年的面板数据,分析我国生产性服务业FDI的影响因素。研究结果表明:(1)整体生产性服务业FDI与市场规模和市场增长潜力呈正向关系,但细分行业中信息传输、计算机服务和软件业,科学研究、技术服务和地质勘查业这两个行业并没有像预期的那样会促进其FDI的流入。(2)整体和细分生产性服务业FDI均明显具有追逐制造业FDI的倾向,并且与前期生产性服务业FDI具有正向关系。(3)劳动力工资水平与生产性服务业FDI流入呈正相关,这与绝大多数现有的研究尤其是关于制造业或服务业FDI影响因素的研究结论不同。(4)熟练工人、基础设施系统、政府干预和对外开放程度均与生产性服务业FDI有显著关系,是影响生产性服务业FDI的主要因素。     

Use of Professional Journal Ads to Promote Accounting Services

ABSTRACT

This paper presents an examination of professional journal advertising by professional accounting firms. Advertisements in the three most widely distributed professional accounting journals were analyzed to ascertain the extent of advertising by accounting firms. Research questions included the following: (1) What is the message or purpose of the ads? (2) What size ads are preferred? (3) What is the information content (firm's location, phone number, etc.) of the ads? (4) Which firms advertise the most?

The findings indicate that the most common advertising message concerned selling computer software, followed by employee recruitment. The most common size ads were between a quarter of a page and a page. Information content ranged from phone number and address to professional credentials and specialized services. Advertisements were widely used by both Big Six and non-Big Six accounting firms. The extent of advertising among Big Six firms, however, is highly varied, with Arthur Andersen & Co. generating the most ads. Advertising allows firms the opportunity to reach consumers, provide useful information, and distinguish themselves from other firms.     

服务业跨国投资决定因素与我国投资环境分析

我国服务领域吸引外资的水平远远低于制造业,也低于世界平均水平、发达国家与发展中国家的平均水平。本文从分析服务业跨国投资的动因和跨国投资选址决定因素出发,对我国当前服务业投资环境进行了分析,试图解释我国吸引服务业跨国投资相对较少的原因,并提出了改善服务业引资环境的建议。     

移动用户忠诚度影响因素实证分析

在现有研究成果的基础上提出了一个顾客忠诚模型,并使用PLS路径方法对模型进行验证,数据采集于江苏移动的7000位消费者。研究结果表明:企业形象和顾客信任较其它因素对顾客忠诚的形成更为重要;企业形象对顾客忠诚的间接影响较大,其间接路径是企业形象→顾客期望→感知质量→感知价值→顾客满意→顾客信任→顾客忠诚;模型中6个内生隐变量R2的平均值高达0.6。综合考虑:该顾客忠诚模型的PLS路经分析结果可靠有效,对企业具有重要的管理意义。     

Adoption of Mobile Internet Services: An Exploratory Study of Mobile Commerce Early Adopters

The extent to which investment in information technology (IT) is related to organizational performance and productivity remains an open question in the minds of managers responsible for such investment decisions. Most past research into this relation has been based on cross-sectional analyses of 1-year periods. Attempts to determine relations between IT investment and the associated effect of that investment in such short periods have resulted in mostly mixed or negative findings. This study is thought to be the first to apply a multiyear, cross-sectional analysis. In the research, covering a 3-year period and involving firm-level data for a broad cross-section of U.S. industry, we found positive relations between higher levels of IT investment and selected measures representing organizational performance and productivity. These results, being based on multiyear analysis, are thought to be an important contribution in view of the fact that much of the existing literature in the area has failed to explain conclusively the economic impact of IT investment on organizational performance and productivity.     

移动通信业务组合定价理论与方法研究

通信运营企业正面临着业务迅速增长、ARPU值下降、竞争日益激烈的严峻挑战,基于业务组合的价格竞争将是我国通信运营商在今后相当长的一段时间内的重要营销策略。本文以逆向选择理论为基础,分析组合业务定价的理论与方法,提出通过激励约束和参与约束实现业务套餐设计的有效区隔和用户自动选择的原则,并对通信服务特有的网络外部性和呼叫外部性进行分析,给出具有网络外部效应的效用函数刻画方法和价格确定方法。最后,本文指出定制服务定价将是通信业务资费制定未来发展的趋势。     

移动通信行业客户投诉影响因素的实证研究

对于从事移动通信服务的企业来说,服务失误是不可避免的。服务失误会导致客户的不满意。当客户对服务不满意时,他们可能采取的后续行为有,将其不满意的经历告诉其他客户,形成不良口碑传播：向提供服务的企业或其他部门投诉;不再购买企业的服务或产品。服务行业的客户投诉是指客户在接受服务的过程中,由于服务质量因素或当客户的权益受到损害时,向企业或其他有关部门提出自己的意见和要求的行为。     

Determinants of the Use of the Internet as a Tourist Information Source

The modelling of usage behaviour of New Information Technologies is of great utility to managers who need to evaluate the probability of success in the introduction of these technologies. The present study empirically contrasts the capacity of Davis's Technology Acceptance Model 1989 to help understand the determinants of the intention to use the Internet to search for holiday information. The findings show that the above theory does explain the intention to use the Internet on the part of the tourist, but it should be expanded to take account of the tourist's satisfaction with previous experiences of searching for holiday information.