Road safety mass media campaigns: why are results inconclusive, and what can be done?

Recent research literature on the effectiveness (or otherwise) of promoting road safety via mass media advertising is selectively reviewed. The overall picture from this is inconclusive: effects of substantial size have been rare, but effects of small size cannot be ruled out. It is then argued that attempts to use crash data to establish or disprove the cost-effectiveness of campaigns are, indeed, doomed to failure: the random variability in crash numbers is too great (and even low effectiveness may be sufficient as campaigns are very cheap per person reached). It is suggested that evaluation may need to be based on before and after comparison of behaviours or variables that can be objectively observed and are closely linked to safety - and in order to substantiate the behaviour-safety link, credible theories are needed.     

Road safety mass media campaigns: Why are results inconclusive,and what can be done?

Recent research literature on the effectiveness (or otherwise) of promoting road safety via mass media advertising is selectively reviewed. The overall picture from this is inconclusive: effects of substantial size have been rare, but effects of small size cannot be ruled out. It is then argued that attempts to use crash data to establish or disprove the cost-effectiveness of campaigns are, indeed, doomed to failure: the random variability in crash numbers is too great (and even low effectiveness may be sufficient as campaigns are very cheap per person reached). It is suggested that evaluation may need to be based on before and after comparison of behaviours or variables that can be objectively observed and are closely linked to safety – and in order to substantiate the behaviour-safety link, credible theories are needed.     

Helicopter parents hovering in the workplace: What should HR managers do?

Applying life course theory, this article provides an overview of what is known about helicopter parenting behavior in the workplace and why it exists. Herein, we discuss the pervasiveness of this issue and present a typology of the different levels of intensity or obtrusiveness of parental involvement (‘reconnaissance,’ ‘low altitude,’ and ‘guerilla warfare’) in the workplace, as well as ways in which the adult child may respond to such behaviors. We conclude with a discussion of how employers are responding to this issue with proposed strategies for how to best manage such situations.     

Dysfunctional executive behavior: What can organizations do?

Much has been made of dysfunctional executive behavior in recent years. As such, the purpose of this article is to assist organizations in the design of executive work. To better construct a work environment that diminishes self-serving and unethical behavior, we propose that organizations structure an executive's work around three factors: the accountability environment, managerial discretion, and relationship composition. These factors are used to describe how organizations can better design executives’ work so as to promote more desirable executive behavior. We describe how these factors should be calibrated, as well as how they affect each other.     

How should information technology be covered in the accounting program?

Professional accounting associations, business schools, and accounting professors are increasingly faced with an important question: Which information technology (IT) competencies should be developed in accounting programs to train skilled professional accountants? Key references in accounting education show that advanced‐level training in IT is very important for accountants’ careers. Through content analysis, I investigate how Canadian CPAs are trained in IT. Results indicate that, postmerger, IT has lost ground in the CPA program. This could be mainly due to: (a) a larger coverage in finance, strategy, and governance topics; (b) challenges to promote and teach IT in terms of course development; and (c) a lack of recognition of and incentives for academic work on IT. Compared to some key players in accounting education, it appears that Canada has taken a different route with regard to the required IT competencies. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

Enlarging the EU: How can the costs be minimised?

Enlargement of the EU will be associated with many costs for all participants— the prospective new members, the old memebers and the EU institutions. A strategy should be pursued that reduces the economic costs as far as possible. This implies a postponement of enlargement until the conditions are more favourable. The author would like to thank Prof. El-Shagi El-Shagi and Dr. Dorothea Witter-Rieder for helful comments on an earlier draft of this paper.     

Choosing a digital content strategy: How much should be free?

Advertising supported content sampling is ubiquitous in online markets for digital information goods. Yet, little is known about the profit impact of sampling when it serves the dual purpose of disclosing content quality and generating advertising revenue. This paper proposes an analytical framework to study the optimal content strategy for online publishers and shows how it is determined by characteristics of both the content market and the advertising market. The strategy choice is among a paid content strategy, a sampling strategy, and a free content strategy, which follow from the publisher's decisions concerning the size of the sample and the price of the paid content. We show that a key driver of the strategy choice is how sampling affects the prior expectations of consumers, who learn about content quality from the inspection of the free samples. Surprisingly, we find that it can be optimal for the publisher to generate advertising revenue by offering free samples even when sampling reduces both prior quality expectations and content demand. In addition, we show that it can be optimal for the publisher to refrain from revealing quality through free samples when advertising effectiveness is low and content quality is high. To illustrate, we relate our framework to the newspaper industry, where the sampling strategy is known as the “metered model.”     

What should market planning cost?: Information collection must stop somewhere

A marketing manager faced with even a relatively simple problem possesses no more than a tiny fraction of the possibly relevant information. Worse, he can never be sure he has enough to formulate the optimum solution-the one most profitable in the. short, medium, and long run. The amount available approaches infinity, and to collect it would require nearly infinite resources. He must decide whether he needs more, bearing in mind that the costs of getting it should be offset by the increased value of the final plan. The author suggests a formula for helping decide whether additional facts are needed. He also examines such issues as underspending and overspending, underestimating low-volume opportunities, testing low-cost planning, and the need for experience.     

Green Hydrogen in Europe: Do Strategies Meet Expectations?

Intereconomics - Against the backdrop of the EU’s more ambitious climate targets, the technology of green hydrogen production has gained increasing importance in national plans to implement...     

Business corruption in Ukraine: A way to get things done?

Corruption at the firm level is a very complex issue better understood within its cultural, national, and historical contexts. Using Ukrainian firms as an example via two data sets from 2013 (n = 625) and 2015 (n = 120), we describe two types of corruption: (1) the abuse of power by individuals or groups for private gain, and (2) abuse of power by CEOs and general managers not for their own private gain, but for the gain of other individuals or groups. The latter abuse of power—either within or beyond the existing rules, laws, and norms—is often the only way to get things done in Ukraine. On the other hand, corruption might also be used to hinder business activities. This ambivalent function is the main challenge in mitigating corruption.     

The performance of fiscal policy under an inflation targeting regime: What can be learned by the Brazilian fiscal rules?

This paper aims at, on the one hand, analyzing the Brazilian fiscal performance since the implementation of inflation targeting regime (ITR), June 1994, and the usefulness of fiscal rules to reach fiscal discipline in Brazil. On the other hand, it tries to evaluate what would have happened to the Brazilian government deficit if the new fiscal regime, that was implemented in 2016, would have been applied after the implementation of the ITR. Into this direction, we present an empirical analysis to describe three different fiscal rule scenarios, which includes a restriction related to inflation, depending on the preferences of the fiscal authorities: the austere, the symmetric or indifferent or the growth‐promoting environment. The main result of our empirical analysis is that, even in a context of ITR, the use of proper fiscal rule (countercyclical fiscal policy) helps to rationalize fiscal consolidation efforts by promoting a favorable environment for economic growth.     

Romania:Gardenlike Country in Europe

Romania,the diverse country now welcomes tourists who canenjoy a wonderfully varied heritage of traditional culture,scenicsplendors and opportunities for leisure.A resurgence of endeavorand enthusiasm is revigorating the tourist facilities of the country to create a unique holiday destination.     

What Does it Mean to be Market-Driven?

Searching behind the slogans, and with a wealth of reference to real-life corporate experience, this article starts by outlining some of the traps which managers can fall into in their search for market orientation. It then identifies specific capabilities and behaviours which go towards making a firm market-driven in practice and concludes with an analysis of how the parts fit together to generate extra effectiveness.     

Fraud: who polices Europe?

Fraud in Europe is complex and well organised: it crosses organisational and geographic boundaries. The policing of fraud, on the other hand, is characterised both at national and transnational levels by fragmentation and divided accountability. This paper considers the issues involved in combating fraud in European institutions and spending programmes. It discusses the roles of those bodies with transnational responsibilities such as UCLAF (now OLAF), the European Fraud Prevention Office and the European Court of Auditors. The paper considers the difficulties associated with the Corpus Juris proposals for a single European legal area to facilitate the fight against fraud related to the European Budget. It concludes that the task of policing Europe is hampered not only by the diversity of national political and jurisprudential systems, but also by the weakness and lack of independence of the transnational institutions.     

Wage Inequality in the United Kingdom: Trade and/or Technology?

I employ two alternative intra‐industry trade Applied General Equilibrium (AGE) models to explain some stylised facts of the British economy. The model with skill‐biased technical change (i.e. exogenous skill‐biased technical change à la Solow) can explain the rise in wage inequality between skilled and unskilled workers, the decline in manufacturing and the expansion of modern services. However, the model where technical change is trade‐induced (i.e. endogenous sector‐biased technical change à la Romer) performs better, because it can also explain the exponential rise of imported intermediate capital goods and developments in the wage rate of unskilled workers.