基于整体产品论的中国大飞机产品营销策略

中国大飞机项目的立项表明中国大飞机产品参与全球竞争的战略意志。然而，大飞机产业要真正实现市场化和商业化必然要采取正确的产品营销策略。以整体产品论为理论基础，结合大飞机产品的一般性和特殊性，阐述了大飞机整体产品概念的内涵，重点分析了大飞机产品实体和产品延伸的特定内容，为中国大飞机产品营销策略的制定提供有价值的建议。     

基于技术出局视角的中国大飞机项目发展前景研究

在欧美发达国家技术封锁的背景下,借鉴国内外研究成果,构建了避免我国大飞机项目技术出局的研究模型。从技术出局的视角对我国大飞机项目的发展进行了研究,认为我国航空工业现有的研发设计、装备制造和产业配套能力,以及国家主导的技术学习投资、技术创新等战略为大飞机项目的成功提供了保障。     

探寻中国动画产业链发展策略

艺术与经济从来都无法彻底分开。艺术产业化有利于行业更好地发展,而动画作品作为一项非常适合产业化的方向值得我国高度重视。文章通过解析成功的动画产业链模式,论述了未来我国动画产业发展策略。     

中国大飞机市场预测分析

中国大飞机项目的成功在很大程度上取决于市场的开拓,尤其是国内市场的开拓。虽然大飞机公司的成立在一定程度上体现了政府的意志,但毋庸质疑其未来的发展与成功最终还是要落到市场上来。本文采用了市场营销中市场细分的思想,将国内的大飞机市场分成了三个子市场,然后利用需求量宏观预测模型对各个市场在2004-2022年之间民用客机需求量的增长进行了预测并进行了分析,得出的结论是2004-2022年之间,国内航空公司对于民用客机的需求量增长主要集中在150-250座的客机上,因此在大飞机公司发展的初期阶段,鉴于其技术与资金上的限制,可以将其生产主要集中在该子市场上,然后再求进一步的扩大与发展。     

基于古诺竞争模型的我国航空产业技术提升策略研究——以大飞机为例

在扩展古诺竞争模型的基础上,通过比较不同技术提升策略对我国大飞机厂商收益的影响,考察了发展大飞机产业自主研发与技术引进的选择问题。研究结果表明,在单一机型竞争市场上,若自主研发的成功概率很大,则国内厂商在未来两期的最优技术提升策略是自主创新;在两种机型竞争市场上,若自主研发的成功概率很大,则国内厂商在未来两期的最优技术提升策略是第一期技术引进、第二期自主研发。     

大飞机产业发展的财政政策支持

大飞机产业作为国家战略性产业,对国民经济发展和国家安全至关重要,是推动国家综合国力提升以及国家竞争优势形成的重要力量。大飞机产业的特殊性和战略性使得市场机制在产业发展中难以充分发挥效应。而政府的公共政策支持成为推动产业快速发展和竞争力不断提升的重要基石。政府通过财政补贴、税收政策、政府采购等方式来支持大飞机产业发展,并推动产业发展目标的实现。     

中国企业加工贸易产业链延伸的策略

国际范围内产业结构的不断高级化极大地促进了发达国家和新兴工业化国家与地区的低端产业加速对外转移。由于中国具备劳动力资源丰富且成本低廉以及相当规模的制造业基础等承接国际产业转移的有利条件,由此促使着国际产业链以加工贸易为主要形式不断向我国延伸,从而为我国加工贸易发展提供了更广阔的空间。     

武汉市高新技术产业发展策略思考——基于产业链创新整合的

本文基于产业链创新整合的视角探索武汉市高新技术产业发展策略,通过构建高新技术产业链创新整合模型,建立“4创新主体+1市场机制”的产业链创新整合系统,为产业发展策略提供分析思考的理论基础.结合武汉市高新技术产业发展所面临的问题,提出了产业链创新整合的策略.     

第四次全球产业链重构与中国产业链升级研究

当前，第四次全球产业链重构正在加速演进，第四次全球产业链重构与前三次全球产业链重构的背景、策源和底层逻辑有明显区别。本文在系统回顾了相关研究文献的基础上，总结分析了四次全球产业链重构的主要特点和演变发展趋势，深入探讨了和第四次全球产业链重构对中国产业链升级的影响，提出了以扩大内需为产业链升级的战略基点，以高水平开放的双循环新发展格局推进产业链升级，以国内外协同创新推动产业链与创新链深度融合，以高质量发展促进“一带一路”建设布局全球产业链，加快实施产业链补短板、锻造长板工程，加快推进数字产业化和产业数字化转型升级等中国产业链升级的战略着力点及政策建议。     

全球产业链布局调整、变化趋势及中国应对策略研究

全球产业链形成是全球市场经济发展过程的一种自然选择与结果.然而,随着全球疫情对经济的影响加剧,美、日、欧等国家为了维护全球价值链中的"链主"地位,推动产业链回归本土或转出中国.中国应针对全球产业链重构过程的新情况、新问题,研究制订应对策略,推动中国经济高质量发展.     

A challenge of integrating technology foresight and assessment in industrial strategy development and policymaking

Appropriate demand articulation of emerging technologies to social needs are vital to the economic and social productivity, and it is essential to grasp the future trends of social needs and technology advancement to promote the strategic technology policy. Japan embarked on technology foresight in the early 1970s and has since been conducting a regular Delphi survey approximately every 5 years. To explore a new intelligent methodology for integrating technological seeds and social needs by articulating future demands, this paper reviews the following two cases: the Delphi-scenario writing (DSW) method, which is applied in 1977 for the home/office small facsimile, and the method of general assessment applied in 1972 for informationalization, which focused on the rapidly advancing information society, with a matrix scoring and policy-simulation method. Those new approaches were proved to be a powerful methodology to integrate the technology forecasting and assessment for comprehensive understanding of the emerging technologies and their social impacts in the form of integrated technology road mapping, which supports the integrated strategic planning methodology for enhancing the future innovation system.     

Innovation capacity comparison of China's information technology industrial clusters: The case of Shanghai, Kunshan, Shenzhen and Dongguan

The aim of this paper is twofold: first, to explore the effects of industrial cluster on innovation capacity, and second, to study the impact of external resources on firms' innovation capacity especially under Chinese regional economic policy. This is a critical subject that lacks sufficient analysis. Through years of investment and effort, several IT industrial clusters have developed in China with Shanghai, Kunshan, Shenzhen and Dongguan the better-known examples. These IT industrial clusters were chosen for an empirical study on the disparities in China's innovation capacity. All of the innovation capacity determinants at these four IT industrial clusters were different. It was confirmed that the regional dimension of Chinese economic policy affects firms' innovation capacity in the industrial cluster. The results also show whether the regional policy differences will moderate the cluster effect on innovation.     

The division of labor in innovation between general purpose technology and special purpose technology

This paper constructs an endogenous growth model that identifies three patterns in the division of labor in terms of innovation between GPT and SPT sectors: (1) the SPT stage, (2) the GPT-SPT joint-research stage, and (3) the autonomous GPT stage. It is shown that the emergence of GPT only has a temporary level effect, and a negative effect on economic growth. However, the new phenomenon of the autonomous GPT stage has a positive influence on both growth and level effects. This result theoretically explains the emergence and resolution of the IT productivity paradox.     

美国信息产业发展战略对我国的启示与借鉴

20世纪90年代以来,以通信、计算机及软件产业为主体的信息产业凭借其惊人的增长速度成长为当今美国最重要的战略性产业。美国信息产业的快速发展与实施成功的产业发展战略是密不可分的。美国是世界上制定国家信息产业战略最早、颁布国家信息产业政策最多的国家。研究美国信息产业的发展战略(如战略目标、战略措施等),对我国制定信息产业发展计划、加快信息产业快速发展具有重要的借鉴意义。     

The impact of China's imports on European Union industrial employment

As the EU's biggest supplier of imported goods and a second trading partner, China has become an increasingly important actor on the global economic scene. This paper reports new evidence through analyzing whether the EU labour market is affected by exposure to imports from China. Drawing on a panel dataset of 27 EU countries, over the 2003–2013 period, and using the pooled mean group estimator, the results show that imports from China have a negative effect on industrial employment. This result holds separately for the all analyzed categories: all products, manufactured products as well as for the sub‐groups.     

Clusters,industrial policy and firm strategy

Increasingly, govemments and firms take clusters of related business as a starting point to formulate policies and strategies, which aim at enhancing innovation. There appear, however, to be quite some different conceptions of what clusters are, In the first part of this paper and attempt is made to clarify the cluster concept by defining the relevant dimensions of clusters. In the second part, each of these dimensions is related to possible industrial policies and firm strategies. Practical illustrations will be given from different European countries and firms. The dimensions and related policies and strategies form a menu of possibilities from which actors can choose those elements that are most relevant for their specific situation. Thus, tailor-made policies and strategies can be devised and implemented.     

Clusters, industrial policy and firm strategy

Increasingly, govemments and firms take clusters of related business as a starting point to formulate policies and strategies, which aim at enhancing innovation. There appear, however, to be quite some different conceptions of what clusters are, In the first part of this paper and attempt is made to clarify the cluster concept by defining the relevant dimensions of clusters. In the second part, each of these dimensions is related to possible industrial policies and firm strategies. Practical illustrations will be given from different European countries and firms. The dimensions and related policies and strategies form a menu of possibilities from which actors can choose those elements that are most relevant for their specific situation. Thus, tailor-made policies and strategies can be devised and implemented.     

论本土建材连锁超市的集中化发展战略

随着建材连锁超市在中国的不断发展,行业市场竞争也日趋激烈.中国本土建材连锁超市在自身高速发展过程中,由于资金、物流、培训、管理等方面原因,大部分企业的发展已面临困境.本文从战略的角度对造成这一困境的原因作了深入分析,并提出本土建材企业不应采取外资建材连锁超市所普遍采用的全国连锁经营模式,而应该发展区域连锁,即集中发展战略.     

产业链效应与产业链传导机制研究

产业作为国民经济重要组成部分,对经济增长起着决定性的作用。而国民经济中的各产业又是相互影响、相互作用的,构成了错综复杂的产业链条和网络,覆盖着整个国民经济,形成了独特的国民经济结构。从分析产业链的形态、构成和传导机制着手,分析国民经济各产业对经济增长的影响,从而研究保持经济稳定增长的产业政策和宏观经济政策。     

The governance of agro- and pharmaceutical biotechnology innovation: Public policy and industrial strategy

Multinational companies in the life science sector are heavily influenced by government policies and regulations and in turn attempt to influence these actors nationally and internationally. This paper focuses on recent and on-going research, principally on the agro-biotechnology and, to a lesser extent, on the pharmaceutical industries, covering the evolution of policy and regulation in Europe, how policies are influenced by stakeholder pressures and how policy in turn influences company strategies for product development. We focus particularly on new 'governance' agendas in Europe and consider the relative impacts of enabling, constraining, discriminating and indiscriminate policies on company strategies as part of our development of an integrated approach to policy and governance. We also consider changes in external operating environments for multinational companies and compare past histories and present pressures on agro-biotechnology and pharmaceutical companies. The paper argues, with evidence, that a more enabling and discriminating policy and regulatory environment can achieve public goals more efficiently and effectively, taking account of impacts on innovation, than more blunt policy instruments. This type of environment takes into account the resources and capabilities available to firms and research laboratories rather than relying on broad brush carrot and stick approaches.