Sponsorship leveraged packaging: An exploratory study in FMCG

The concept of 'internal marketing' has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. This paper discusses the findings of an exploratory case study carried out within 35 UK high street retail banks. Internal marketing is an initiative adopted by the organizations studied in order to nourish a marketing orientation.The implementation approach shapes the nature and form of the internal marketing communications that organizations adopt. Even though UK retail banks intend to implement internal marketing effectively, in reality the current implementation approach appears to be counter-productive to the achievement of the core aims of the initiative. The core finding from this exploratory research suggests that there are substantial barriers to the successful implementation of internal marketing within the banks studied, barriers such as the focus on short-term sales goals, the lack of a formal and 'holistic' implementation approach and the creation of 'personnel discrimination' and negative internal competition.     

Competition in the UK Retail Financial Service Sector: Some Implications for the Spatial Distribution and Function of Bank Branches

Traditionally, banks have tended to operate in a highly stable environment. However, in recent years there has been a dramatic increase in competition in the UK retail financial service sector. Some of the reasons for this increase in competition are discussed in this article as are the implications it holds for the spatial distribution and functions of bank branches. Particular emphasis is given to the different ways in which the same, or a similar, service can be provided and the effects this is having on the skill requirements of bank staff.     

Determinants of retail bank choice in Nigeria: a focus on gender-based choice decisions

As the Nigerian retail banks customers become more sophisticated, it is now very important that retail banks determine the factors that are important and relevant to the customers’ retail bank choice decisions. By using a survey of retail bank customers, this study evaluates the relative importance attached to retail banks’ choice criteria used by male and female customers in Nigeria. The results show that there are some differences in choice factors used by male and female customers in selecting a retail bank for patronage. The recommendation is that bank managers should take both female and male market segments into consideration when making retail bank strategic planning in order to become competitive. The findings can assist retail bank managers in refining their marketing strategies as a means of overcoming the intense competition that exists in the Nigerian banking system.     

The Adoption of a Retail-Oriented Marketing Mix for Bank Branch Operations

This article considers the major emphasis currently being placed by the retail banks on the distribution element of the marketing mix. In particular, it demonstrates that the retail banks within the UK have recognised the importance of the branch network in achieving a competitive advantage and are currently active to a greater or lesser degree in adopting a retail-oriented marketing mix for bank branch operations. The article goes on to argue that the mix has not yet been successfully co-ordinated as a result of the limited remit of marketing personnel within the banking sector.     

Dimensions of customer orientation: An empirical investigation of the UK financial services sector

The UK financial services industry has experienced a number of sharp discontinuities in its marketing environment in recent years. These have ranged from changing demand patterns to wholesale deregulation and market liberalization. International competition and new entrants exploiting technological innovations have also added to the turbulence in what has been a traditionally parochial and stable sector. Under these conditions, it is to be expected that companies would develop a much sharper customer focus and, if they are to survive and prosper, that they would adopt the core principles of the marketing concept. In this paper, the findings of research which tests this assumption amongst merchant banks, retail banks, insurance companies and building societies are presented. Conclusions are drawn which indicate that there is a growing awareness of the need for a marketing orientation and that some sectors appear to be more customer‐orientated than others at this point in time. Despite this, there is also evidence that in some sectors marketing myopia may be masquerading as marketing orientation and that much work needs to be done to more fully realize the ideals of the marketing concept.     

Retail Market Power in a Shopping Basket Model of Supermarket Competition

Supermarket retailers typically operate with relatively low margins, suggesting a highly competitive retail environment. However, despite the fact that consumers purchase an entire shopping basket at a time from supermarkets, this evidence is largely based on models of retail competition with single-category purchases. In this paper, we develop and test an empirical model of retail price competition that explicitly accounts for the effect of demand complementarity among items in consumer shopping baskets. Relative to the case where consumers purchase products with independent demands, we demonstrate that equilibrium prices are higher for all items when retailers take demand-complementarity into account. Our findings indicate that non-price strategies intended to encourage complementarity, such as co-merchandising, strategic shelf-positioning, or featuring complementary goods tend to soften price competition, and lead to higher equilibrium prices.     

The New Retail Banking Revolution

This paper examines the modern evolution of retail banking in a European setting and with a particular emphasis on the UK. Regulation, competition and IT developments are found to be particularly important change drivers in most European retail banking systems. Two broad strategic themes are explored. The first is the evolution of retail banking in a strategic marketing context from a supply (inward-looking) focus towards a much greater demand (outward-looking) orientation. The second theme explored is the intensifying strategic imperative towards a shareholder value culture. The key features and strategic challenges of the ‘new’ retail banking revolution are finally summarised.     

“Switching is easy”—Service firm communications to encourage customer switching

For several service industries, customer acquisition is challenged because of matured markets. Winning new customers typically means encouraging the competitors׳ customers to switch. This article analyzes “Switching is easy”-messages of retail banks. In their marketing communication, UK banks focus on several aspects to decrease perceived switching costs of their competitor customers. However, many facets stay unmentioned such as stress-related dimensions of switching a relationship. The study therefore contributes to service research by outlining how service firms focus on to decrease perceived switching costs of bank customers to acquire them from competitors.     

Can culture be changed? a study of internal marketing

The article explores the ways in which internal marketing initiatives work in a number of UK retail banks from the point of view of both managers and employees. It suggests that although internal marketing attempts to function as a culture change mechanism, the resulting organisational cultures rather than being homogenous and united around the imagery of the consumer and service quality are in fact fragmented, ambiguous and contested by a variety of organisational stakeholders.     

Retailer Advertising and Retail Competition in the UK

Radical changes have occurred in distribution in the UK over the past three decades. These structural changes have stimulated most retailers to increase their real advertising expenditure. The author analyses the main factors that have brought about the growing intensity of retail advertising as a form of non-price competition.     

Customer Satisfaction with Retail Banking Services in Ghana

Recent studies indicate high competitiveness of the Ghanaian banking industry, making it difficult for banks to satisfy and retain customers. However, little empirical knowledge exists on the determinants of customer satisfaction toward the services delivered by the banks. This article reports a study of the determinants of customer satisfaction of retail bank services in Ghana. An extensive review of the extant literature was used to identify the theoretical determinants of customer satisfaction in retail banking and their measurement scales. These were adapted to build a conceptual framework for the empirical investigation conducted. Data were collected using a questionnaire administered through personal interviews to 650 customers of retail banks, and the results were factor analyzed and regressed. The empirical results indicated that relational, core, and tangible dimensions of service were positively associated with customer satisfaction in retail banks in Ghana. The study discusses the strategic implications of the findings for the management of customer satisfaction for retail banks operating in Ghana. © 2014 Wiley Periodicals, Inc.     

A product-centric data mining algorithm for targeted promotions

Targeted promotions in retail are becoming increasingly popular, particularly in UK grocery retail sector, where competition is stiff and consumers remain price sensitive. Given this, a targeted promotion algorithm is proposed to enhance the effectiveness of promotions by retailers. The algorithm leverages a mathematical model for optimising items to target and fuzzy c-means clustering for finding the best customers to target. Tests using simulations with real life consumer scanner panel data from the UK grocery retailer sector show that the algorithm performs well in finding the best items and customers to target whilst eliminating “false positives” (targeting customers who do not buy a product) and reducing “false negatives” (not targeting customers who could buy a product). The algorithm also shows better performance when compared to a similar published framework, particularly in handling “false positives” and “false negatives”. The paper concludes by discussing managerial and research implications, and highlights applications of the model to other fields.     

新巴塞尔协议与我国商业银行信息披露制度的完善

提高商业银行信息披露的质量和程度是我国进一步完善市场经济机制，强化对银行的市场约束，提高金融透明度的必然要求，是我国参与国际金融市场竞争的重要条件，也是国际银行监管发展的趋势。现阶段我国商业银行还存在披露的信息不真实、不充分，披露形式不规范，披露无统一标准，各银行披露信息之间缺乏可比性等主要问题。目前我国商业银行信息披露远远没有规范化，与国际上通行的信息披露标准还存在很大的差距。     

哈尔滨大型零售企业发展中存在的问题及对策分析

我国加入WTO后,零售行业逐步开放,许多大型国际连锁超市纷纷涌入哈尔滨,使得零售行业竞争更加激烈。新的零售业态虽然给当地消费者带来了全新的消费方式和购物模式,但也给本地零售业带来前所未有的冲击。哈尔滨大型零售企业存在运行机制不灵活,管理运作不规范,零售业态单一,连锁业态组织化程度低,企业规模小,市场份额低等问题。政府应兼顾服务贸易自由化和发展我国零售业的双重目标,尽快健全零售领域的法律、法规体系,推动企业机制转换,规范管理运作,积极开展新型零售业态,进行战略资源整合,以扩大市场份额。     

Cross-national differences in big data analytics adoption in the retail industry

Big data analytics (BDA) has emerged as a significant area of research for both researchers and practitioners in the retail industry, indicating the importance and influence of solving data-related problems in contemporary business organization. The present study utilised a quantitative-methods approach to investigate factors affecting retailers' adoption of BDA across three countries. A survey questionnaire was used to collect data from managers and decision-makers in the retail industry. Data of 2278 respondents were analysed through structural equation modelling. The findings revealed that security concerns, external support, top management support, and rational decision making culture have a greater effect on BDA adoption in developed countries UK than in UAE and Egypt. However, competition intensity and firm size have a greater effect on BDA adoption in UAE and Egypt than in UK. Finally, human variables (competence of information system's staff and staff's information system knowledge) have a greater effect on BDA adoption in Egypt than UK and UAE. The findings indicate that a “one-size-fits-all” approach is insufficient in capturing the heterogeneity of managers across countries. Implications for practice and theory were demonstrated.     

The Effect of Board Size and Composition on the Efficiency of UK Banks

We examine a sample of 17 banking institutions operating in the UK between 2001 and 2006 to provide empirical evidence on the association between the efficiency of UK banks and board structure, namely board size and composition. Our approach is to use data envelopment analysis to estimate several measures of the efficiency of banks, and then to use panel data regressions for investigating the impact of board structure on efficiency. After controlling for bank size and capital strength, we find some evidence of a positive association between board size and efficiency, although this is not robust across all our specifications. Board composition, by contrast, has a robustly significant and positive impact on all measures of efficiency.     

从国有商业银行组织的变迁看我国银行并购的意义

国有商业银行组织变迁的历史表明 ,银行组织规模边界的过度扩张 ,虽然最大限度地动员金融资源 ,支持了国民经济增长 ,但也直接导致了国有商业银行配置金融资源的低效率。银行并购则可以优化国有商业银行组织结构 ,提高国有商业银行的竞争力 ,并保持金融体系和社会秩序稳定 ,促进国民经济持续增长。     

Credit risk and bank competition in Sub-Saharan Africa

This paper investigates the relationship between bank competition and stability in Sub-Saharan Africa. Using financial statements on 221 banks from 33 countries over the period 2000–15, we provide evidence for a U-shaped relationship between bank competition and credit risk. Up to a certain threshold, higher levels of bank competition are associated with lower credit risk. Above this threshold, more competition increases credit risks as the positive effects of competition are outweighed by the adverse effects of rising competition. The optimal threshold appears to be higher for African banks compared to banks from developed countries. We also find that credit risk in Sub-Saharan Africa is not only related to macroeconomic determinants, such as growth, public debt, economic concentration and financial development, but also to the business and regulatory environment. In particular, bank risks appear to be lower in countries where credit registry coverage is higher and the tenure of supervisors is shorter.     

Problems and challenges facing the islamic banking system in the west: The case of the UK

This study investigates the main problems, challenges, and opportunities facing Islamic banking in the United Kingdom. The study reports the results of interviews that were undertaken with senior officials of several key financial institutions who have had many years of experience in dealing with Islamic banking. Our interviews revealed that, although by strict definition Islamic banks do not currently exist in the UK, London is one of the major centers for Islamic banking and finance. It is apparent that the experience of previously established Islamic institutions, such as Al‐Baraka, has made other institutions realize that it is possible to provide Islamic banking services in the UK under nonbanking regulations. The interviews also revealed that the main problem that Islamic banking faces in the UK is heterogeneous clients and potential clients. Moreover, regulatory hurdles, competition from conventional banks, and lack of adequately qualified and trained personnel exacerbate the situation. The study concludes by identifying opportunities such as e‐banking that may have a significant impact on the future of Islamic banking in the UK. © 2004 Wiley Periodicals, Inc.     

Neue Finanztechnologien — Bankenmarkt in Bewegung

Digitalisation opens new channels for financial transactions. Crowdlending and Digital Advice offer additional opportunities for customers to manage their assets. In the banking market, “FinTechs” are the most notable example of what Schumpeter described as “creative destruction”. They could threaten the existence of established banks. Therefore the banks should use the FinTechs as a testing laboratory for customer behavior and testing ground for a more modern marketing policy. This environment gives rise to concerns that there may develop an unregulated area of shadow banks. But it should be considered that a level playing field has to be ensured and that innovative processes and products are not stalled. A potential advantage of Digital Advice is that consumers can have the possibility to access the relevant information they need to make their financial decisions. Consumers, in turn, are only able to benefit from this advantage if competition between financial service providers leads to a supply of clear and comprehensible information about financial products and an appropriate degree of data security. The rise of Big Data analyses in retail banking allows a more precise estimation of creditworthiness risk as well as a consumer’s willingness-to-pay, propensity to switch and responsiveness to marketing offers. This not only impacts on competition, it represents major challenges for policymakers, authorities and consumers alike.