The age of digital activism in tourism: evaluating the legacy and limitations of the Cecil anti-trophy hunting movement

Abstract

When Cecil the Lion was shot in 2015 by the American tourist, Walter Palmer, the story sparked a global “cybermovement” against trophy hunting, questioning its sustainability from a moral-ethical standpoint. Indeed the incident was hailed as a possible turning point for the wildlife tourism industry. It remains unclear however whether a movement of this nature could have any meaningful impact. Thus, 2 years on from Cecil, what has (not) changed, and why? Findings reveal interventions aimed at deterring hunters, tightening international legislation, and furthering research on African wildlife conservation. However, trophy hunting still persists in much of Southern Africa, pointing to the limitations of digital movements. In explaining the limits of these movements, the article applies Social Movement Impact Theory and juxtaposes the divergent, competing moral criteria operating in the international “Cecilgate” context.     

Using Wellness Services to Position and Promote Brand India

As travelers seek different experiences from different destinations, it is essential for destinations to create unique travel experiences on an emotional, physical, intellectual, and even spiritual level. The purpose of this article is to present a rationale for promoting brand India as a provider of wellness services. The article also discusses international literature on destination branding and wellness tourism. The success and shortcomings of India's current tourism campaign, and opportunities and challenges that come with branding India as a wellness destination are presented.     

Neo-colonialism and greed: Africans’ views on trophy hunting in social media

Existing studies on the trophy hunting controversy in recent years have largely represented the anti-hunting views of the Western public, while overlooking the opinions of African people. This study taps into Africans’ social media narratives to illuminate the racially, politically, and historically charged context in which trophy hunting occurs in Africa. Data were collected from the Facebook pages of three major social media players with a predominantly African followership, namely, BBC News Africa, News24.com, and NewsDay-Zimbabwe. The dominant pattern was resentment towards what was viewed as the neo-colonial character of trophy hunting, in the way it privileges Western elites in accessing Africa’s wildlife resources. However, the West’s passionate criticism of violence against animals was viewed by participants as overblown, and as evidence of their (Westerners') higher regard for animals than for African people. Interestingly, trophy hunting was not objectionable from an animal rights perspective, but as a consequence of its complex historical and postcolonial associations. In addition, criticism was directed at African politicians who were perceived as allowing wildlife exploitation to satisfy their own greed. In this instance, far from tourism being a facilitator of intercultural understanding and peace, it appears to reproduce images and wounds of a colonial past.     

The potential of international coastal mass tourism destinations to generate creative capital

This paper introduces a new line of research in international coastal mass tourism destinations. Such destinations have started to function in a more complex and potentially beneficial way, acting as transitional areas between the global city and local territory while at the same time developing their own unique characteristics. From this perspective, such destinations can potentially become environments for creativity and innovation, two factors that act as economic driving forces in the so-called “knowledge society”, thereby promoting the sustainable development of the destination from a socioeconomic perspective.

The methodology used herein develops 10 indicators that are calculated and mapped out for two case studies which examine the same geographical context and comparable populations in order to demonstrate the creative capacity of a location whose economy is heavily reliant on tourism. The results show that tourist destinations have greater potential for generating creative capital than non-tourist destinations. Therefore, the consolidation of international mass tourism destinations as creative and innovative spaces which are capable of generating creative capital without losing their competitiveness as tourist destinations merits a reconception of their current role in global–local networks.     

Safety,security and peace tourism: The case of the DMZ area

It comes as no surprise that peace and tourism is an important topic today in tourism literature. Despite the strength of global tourist demand, many destinations, especially in the developing world, are facing fluctuations in tourist arrivals, due to unsafe political conditions. This study discusses the symbiosis between tourism and peace and its opposite, war, and the likely impacts of each condition on several tourist destinations. A turbulent security environment, caused by international and civil wars, coup d'etat and terrorist attacks has already demonstrated its negative impact on tourism development in many countries around the world (Taylor & Quayle, 1994). The aim of this study is to examine the relationship between safety, tranquility, peace, and successful tourism, using surveys completed by both international and domestic tourists. More specifically, it is about the effects of the absence of safety, security and peace on domestic and international tourism in the Korean demilitarized zone (DMZ) area. The general findings demonstrate that the subjects of the study view the implication of the existence of a peaceful environment on tourism favourably.     

Opportunity or threat? Finnish hunters’ attitudes to hunting tourism

This article examines elements of the social sustainability of hunting tourism development by scrutinising Finnish hunters’ opinions on three possible scenarios related to hunting tourism: the threat of an exclusion of local hunters, the threat of rising rents of hunting land and the threat to Finnish hunting customs and practice due to increasing numbers of foreign hunting tourists. Hunters’ positions on these three issues are mapped and the determinants of their attitudes are analysed using unique national survey data on Finnish hunters and their attitudes (N= 1193). The results show a clear ambivalence to hunting tourism among hunters. While a majority of hunters tend to view hunting tourism as a threat, a large minority relate to it more positively. These attitudinal patterns can be explained only partly by socioeconomic factors, whereas factors pertaining to hunting experience and hunting profile play a somewhat more prominent role in understanding the legitimacy that hunting tourism enjoys in the eyes of hunters in Finland. Age, rural residence and participation in wildlife management are also found important for some issues. The ambiguities revealed could pose major problems for social sustainability and hunting tourism management and development.     

Degrowing tourism: rethinking tourism

Abstract

Concerns with growth have steadily advanced since the Limits to Growth report due particularly to human impacts on the natural environment. Since that time, neoliberal capitalism has become increasingly reliant on growth exacerbating these problems. The destructive outcomes of these strategies has led to a growing interest in degrowth. Analysts are examining how we can create economies that eschew a growth imperative while still supporting human thriving. Tourism as a key facet of capitalism is implicated in these issues and recent concerns with “overtourism” are only one symptom of the problem. This article presents a conceptual consideration of issues of degrowth in tourism. It examines current tensions in international mobility and argues just and sustainable degrowth will require greater attention to equity. This analysis suggests that essential to such an agenda is redefining tourism to focus on the rights of local communities and a rebuilding of the social capacities of tourism. This article argues for the redefinition of tourism in order to place the rights of local communities above the rights of tourists for holidays and the rights of tourism corporates to make profits.     

Tourism development at the Baptism Site of Jesus Christ,Jordan: residents' perspectives

Several studies have discussed the impacts of mass tourism on destinations and how local residents perceive such impacts. However, only a few studies have looked specifically at how sacred destinations and their residents are affected by religious tourism. This research note explores tourism's impacts on the Baptismal Site of Jesus on the eastern side of the Jordan River in Jordan. The study also examines the perceptions of residents about these impacts. Interviews were conducted with staff at the site, including the manager, the conservationist and locals working in conservation and tour guiding. Findings revealed that religious tourism helped create a source of income in the area and enhanced the local infrastructure. Tourism was also perceived to help restore and protect archeological remains. There is a general positive perception of tourism development; no negative sociocultural impacts were perceived. As well, it appears that residents have little concern for negative social impacts because their economic benefits outweigh any concerns, and there is minimal contact between tourists and residents.     

Addressing zero-hunger through tourism? Food security outcomes from two tourism destinations in rural Ethiopia

Underpinned by sustainable livelihood thinking, this study investigated community stakeholders' perspectives on the impacts of tourism on food security in two rural tourism destinations: Debarq and Meket in Ethiopia. Semi-structured interviews and focus group discussions were conducted with a range of stakeholders to solicit their perspectives, revealing the complexity of the tourism and food security relationship. Although tourism had brought about some small changes to food availability, access and utilisation, there were limitations around its contribution to food stability. This was primarily due to the nature of tourism employment and lack of linkages between tourism and local agriculture. Tourism was not strong enough nor properly integrated with existing livelihoods to support the local communities' food security, generally only offering a minor contribution. This research highlights the challenges for tourism to contribute to local communities' food security, offering policy-relevant guidance for addressing the food security challenges of tourism destinations.     

The role of community involvement and number/type of visitors on tourism impacts: A controlled comparison of Annapurna, Nepal and Northwest Yunnan, China

Tourism development in mountain regions is reported to bring economic growth to host communities. However, the literature reveals that the economic, environmental and cultural impacts of tourism development in these regions vary greatly and that a number of critical factors may explain that variability. Therefore, the purpose of this paper was to explore the role of community involvement and number/type of visitors on tourism impacts in mountain destinations. The study followed a controlled comparison method [Eggan, F. (1954). Social anthropology and the method of controlled comparison. American Anthropologist, 56(5), 743–763] including field observations and individual and group interviews in two popular mountain destinations in Asia: Annapurna, Nepal, and Northwest Yunnan, China. The findings suggested that level of host involvement in management and number/type of tourists helped explain these destinations’ varying degrees of economic leakage, local control, and socio-economic inequity. Moreover, both destinations appeared to cope with their challenges through cooperative community efforts supported by non-governmental agencies.     

Perceptions of surfing tourism operators regarding sustainable tourism development in the Mentawai Islands,Indonesia

Surfing tourism has the potential to provide significant economic income and employment opportunities. However, the development of surfing tourism in the Mentawai Islands, Indonesia, has raised important questions regarding its impacts and sustainability. Economic leakages, increased pressure on the environment and resources, and adverse effects on local communities have been shown as the major barriers to sustainable development. This article provides insights into how surfing tourism operators perceive the development and impacts of the Mentawai Islands surfing tourism industry. This research project uses an interpretive qualitative approach and follows a case study methodology utilising semi-structured interviews with resort and charter boat surfing tourism operators. The study also investigated possible future directions for creating a more sustainable surfing tourism industry in the Mentawai Islands. Findings from the research showed that charter boat operators and resort operators had differing views as to how surfing tourism had developed: resort operators believed it to be sustainable, while charter boat operators felt it was unsustainable. A key finding of this study was that operators felt that surfing tourism had dramatically altered the traditional Mentawai village of Katiet and was producing adverse socio-cultural impacts on the local community. It is recommended that future research explore the issue of the impacts of surfing tourism development on other remote locations in Indonesia and other surfing tourism destinations around the globe.     

The impact of country and destination images on destination loyalty: a construal-level-theory perspective

This study examined the impact of a stereotypical image of a country and the image of a tourism destination on destination loyalty. In particular, this study compared these impacts between two groups of destinations – long- and short-haul international destinations – from the perspective of construal-level theory. Data were collected from 500 Taiwanese tourists in 2014 and analyzed through multiple steps, including MANOVA, ANOVA, CFA, and SEM with multi-group analysis. The results showed that both a widely held image of a country and a destination image are likely to affect tourists’ loyalty to a destination; however, country stereotyping plays a more important role than the destination image does in predicting the behavioral intention to visit a long-haul destination. Theoretical and practical implications for marketing of international destinations are provided.     

Motivations to engage in last chance tourism in the Churchill Wildlife Management Area and Wapusk National Park: the role of place identity and nature relatedness

The threat that climate change impacts pose to rare and vulnerable destinations has given rise to a phenomenon known as last chance tourism. This travel behaviour involves tourists increasingly travelling to destinations they perceive to be critically threatened, while contributing to greenhouse gas emissions and climate change impacts in these very places. For last chance destinations to be managed effectively in the face of climate change, a clearer understanding of what drives this travel behaviour is needed. Drawing on the importance of place and nature to identity construction, this research uses a structural equation modelling approach to examine last chance tourism motivations in Churchill, Canada. Results provide evidence of a motivation to engage in a last chance experience. They also indicate that this motivation is related to a desire to share a connection to nature with similar individuals, and to become part of the local story. Beyond this, results show that visitors' sense of place identity and nature relatedness contribute significantly to their motivation to engage in last chance tourism. Findings from this research are important to the management of last chance destinations, including protected areas that are legislated to preserve significant natural and cultural features.     

Africa’s outbound tourism: An Almost Ideal Demand System perspective

While African outbound tourism represents 3% of international tourism, the continent is experiencing high economic growth rates, contributing to a fast-growing middle-class and a large potential market for international travel. This article analyses African outbound travel to all other continents from an Almost Ideal Demand System (AIDS) perspective. Both static and dynamic AIDS are estimated and the resulting elasticities indicate that: (i) African tourism to all continents is a normal good, although Africa and Oceania can be considered luxury destinations; (ii) Asia and North America are the most price elastic destinations, and price increases in these continents will lead to substitution to Europe and Africa; (iii) there is persistence in African arrivals to North and South America.     

Overtourism,optimisation, and destination performance indicators: a case study of activities in Fjord Norway

Abstract

Many global tourist destinations have experienced growth in arrivals. This has triggered various conflicts in destinations and sparked debates as to how to deal with what is increasingly referred to as ‘overtourism’. Most Destination Marketing Organisations (DMOs) pursue strategies to stimulate arrivals even further. Pro-growth discourses are reinforced by lead bodies such as the World Tourism Organisation (UNWTO). However, maximisation strategies based on higher numbers of tourists increasingly cause conflicts with local residents, whereas simultaneously undermining climate change mitigation pledges as negotiated in the Paris Agreement. New approaches to destination management based on optimisation are therefore warranted. Drawing on a survey of international tourists (n?=?5,249) in south-western Norway, this article discusses whether ‘activities’, i.e. the development of local, small-scale and ideally more sustainable experiences, can contribute to economic growth without necessarily increasing numbers of arrivals. Results confirm that destinations should seek to better understand their markets, including length of stay, spending, and/or activity intention, to identify profitable markets. Ultimately, such knowledge may help addressing overtourism conflicts while building tourism systems that are more economically, socially, and environmentally resilient.     

Global–local relationships and governance issues at the Great Wall World Heritage Site,China

Heritage preservation and tourism use are inevitably intertwined at heritage sites and are characterized by both symbioses and tensions, particularly at World Heritage Sites, where international initiatives interact with local priorities. The international designation impacts heritage preservation, tourism development and community well-being at the local level, especially in developing countries. This paper examines global–local relationships, as well as involvement and governance at intermediate scales, and their implications for preservation and development at Badaling Great Wall World Heritage Site in Beijing, China, through examinations of its management structure, heritage preservation and development plans, and the opinions of the local business community. Interviews were conducted with key officials of the Management Office and questionnaire surveys were distributed with local business operators. It is shown that multiple stakeholders operate in a hierarchical, multi-departmental management structure. International linkages are weak and via central government. Positive economic impacts from tourism are highly valued. High awareness of heritage preservation and positive attitudes toward tourism are identified among local business operators with relatively high tolerance for negative environmental impacts. Potential conflicts between global priorities by World Heritage designation and local needs for tourism development are illustrated. Practical implications for heritage and tourism planning and management are discussed.     

文化距离对旅游目的地选择的影响--以日本和中国大陆出境游为例

在全球化和出境旅游日益发展的大背景下,了解国家文化和文化差异对出境旅游的影响越来越重要。文章以日本和中国出境旅游市场为案例,定量研究客源国与目的地国家之间的文化差异对旅游者出境旅游目的地选择的影响。文章数据来源于对日本和中国城市居民的一手数据,包括受访者的过往出境目的地选择和计划前往目的地选择情况。条件Logit模型的估计结果显示,日本居民在过往目的地和计划前往目的地的选择上都显著偏好总体与日本文化差异大的国家。具体而言,他们偏好在“权力距离”和“不确定性避免”维度差异较小,而在“集体主义“”性别气质”和“长远考虑”维度差异较大的目的地。相比而言,中国大陆居民在出境目的地选择上受文化距离的影响较少。     

Residents' Perceived Impacts of Gaming Development in Macau: Social Representation Perspectives

The purpose of the research was to provide a better understanding of local residents' perceived impacts of gaming tourism based on social representations theory. An empirical investigation was conducted in Macau, where gaming tourism is under explosive development. Through a survey of 396 local residents, two social representation groups were identified: “Ambivalents” and “Rationalists”. The two social representation groups presented significantly different perceptions and attitudes toward the impacts of gaming tourism in Macau. The three most significant factors that influenced residents' representations were personal income, perceptions of gaming tourism being able to increase personal/family income, and satisfaction with government performance in managing gaming tourism development. The research provides theoretical implications for future gaming impact studies and also practical ones for local governments and stakeholders in the tourism industry in Macau and other gaming destinations.     

Conflict and agreement in stakeholder attitudes: residents’ and hotel managers’ views of tourism impacts and forest-related tourism development

This paper probes differences in attitudes toward tourism impacts between two leading stakeholder groups in tourism, local residents and the managers of tourism facilities. It uses case study surveys of residents and managers in Belek, Antalya, Turkey. Differences in attitudes across seven main areas are investigated, including the positive and negative economic outcomes of tourism; positive and negative sociocultural impacts; negative environmental impacts; views on further tourism development, and benefits and problems related to forested land close to destinations. The results reveal that some attitudes are held in common – especially positive attitudes including tourism's benefits in creating jobs and income. Differences were mostly observed not in the direction but in the strength of opinion. The most significant differences were found in managers' beliefs that tourism's environmental and social impacts were few, while residents were extremely negative about those impacts. Differences of attitudes on the future use of forestland headed the list of all differences between managers and residents. Divergent loyalties were revealed. Managers supported their business and employers; local people supported their local area. The need for further research, including the role of perhaps distant “moral stakeholders”, and for more comprehensive understanding, and more sustainable outcomes, are highlighted.     

The role of tourism management in adaptation to climate change – a study of a European inland area with a diversified tourism supply

The Carpathian Basin is one of the most vulnerable European regions in terms of potential climate change impacts on biodiversity. Its wide range of tourism activities make it uniquely suitable for assessing the effects of climate change on tourism. This research sought to create a Tourism Adaptation Portfolio (TAP) for the Szentendre micro-region in Hungary and to assemble an adaptation toolbox for current and future use by tourism organizations. The TAP contains practical, easy to implement solutions for key stakeholders in the sector by adaptation type (technology, management, behavior, education, policy). Surveys of local tourism suppliers showed that 70% said they were well informed, largely by the Internet, but 55% admitted to not knowing enough. The methodology outlined here is transferable and the process can be replicated elsewhere, supporting other regions in becoming climate-friendly tourism destinations, creating opportunities for uniquely positioning a region for consumers. The article provides a concise overview of tourism provider attitudes assessed through a questionnaire, shedding light on points of intervention, willingness to pay, main barriers and suitable adaptation instruments. The adaptive capacity of stakeholders is also discussed, which is indispensable for implementing successful practices in adaptation and maintaining the current level of environmental services.