The impact of country and destination images on destination loyalty: a construal-level-theory perspective

This study examined the impact of a stereotypical image of a country and the image of a tourism destination on destination loyalty. In particular, this study compared these impacts between two groups of destinations – long- and short-haul international destinations – from the perspective of construal-level theory. Data were collected from 500 Taiwanese tourists in 2014 and analyzed through multiple steps, including MANOVA, ANOVA, CFA, and SEM with multi-group analysis. The results showed that both a widely held image of a country and a destination image are likely to affect tourists’ loyalty to a destination; however, country stereotyping plays a more important role than the destination image does in predicting the behavioral intention to visit a long-haul destination. Theoretical and practical implications for marketing of international destinations are provided.     

Event management research over the past 12 years: What are the current trends in research methods,data collection,data analysis procedures,and event types?

The meetings, expositions, events, and conventions sector has gained recognition as an academic field by growth in higher education programs including courses, programs, and textbooks, as well as research. The purpose of the extant research is to review event, tourism, and hospitality journals from 2004 to 2016 to provide insight into the current state of research in terms of data collection and data analysis procedures. Results can assist researchers identify the type of journal to target for publication with consideration of the type of event, methods, and data analysis procedures.