网络媒体语境下消防新闻报道研究

随着数字、网络和通讯技术的日益进步，互联网在给人们提供海量信息和各种便利的同时，也在以一种前所未有的速度和力度影响并改变着我们的生活。本文通过分析消防新闻报道在网络媒体语境下的特点及面t临的危机，提出加强网络媒体语境下消防新闻报道的措施和办法，旨在加强消防新闻报道的引导能力和危机处置水平，促进新媒体环境下突发事件的有效报道。     

网络媒体在公共突发事件中舆论导向作用研究

本文将就网络媒体在公共突发事件中的舆论导向作用进行研究,探讨网络媒体在目前社会新闻报道环节中所扮演的重要角色.     

树立地方电视新闻节目品牌应对新媒体时代

伴随着我国社会环境的不断变化和网络发展,造就了多媒体环境。一方面是,网络媒体和手机媒体等新兴数字媒体的快速发展促使新闻报道方式和新闻理念快速更新。对传统报纸、广播、电视等传统媒体形成了巨大冲击;另一方面是,多媒体环境下受众选择多,形成受众的分流,过去传统媒体一通天下的绝对优势众不断被削弱,年龄和经历的差异对媒体要求和对媒体的发展影响越来越大,年轻人倾向网络媒体,传统媒体面临受众老龄化的倾向,面对多媒体环境处于劣势的地方电视新闻节目应如何应对。     

突发事件报道“三字诀”——以江南都市报四川雅安地震报道为例

当前,传播技术、媒体格局、舆论生态都发生了深刻变化,这给突发事件报道提出了更高的要求。网络媒体等新媒体可以实现即时性、全天候、互动性传播,在突发事件新闻报道中优势凸显。传统媒体如何适应新形势新情况的要求,提升传播力、公信力、影响力成了当务之急。     

网络新闻专题探析

网络新闻专题是网络媒体独特的新闻体裁,是最具网络媒体特色、最能发挥网络媒体新闻报道优势的表现形式。网络专题新闻的主要特征是多媒体和超容量性、即时远程化性、集成性、双向交互性。网络新闻专题的主要类型似可分为事件类、主题类、拓展类、栏目类四大类。作为网络上的一种新的深度报道形式,还有许多问题有待进一步探讨。     

融媒体时代教育新闻改革对策

融媒体时代的到来,使得教育新闻与其他新闻一样，也具备了多渠道立体化的发布和阅读方式。在当前我国网络环境下，存在传播速度较快、受众群体众多、缺乏深度报道等问题。本文对教育新闻在融媒体时代的改革对策探究，将从教育新闻报道入手进行分析，丰富这一研究领域理论成果及实践经验，为今后网络媒体时代融媒体发展提供参考借鉴和思路指导。     

2009在线营销需保持冷静乐观——专访腾讯公司网络媒体执行副总裁刘胜义

在出任腾讯网络媒体业务负责人之前,刘胜义在传统4A广告公司做了8年的高管。即便如此.他也谦称.自己在加入腾讯之前.对网络媒体缺乏了解。加盟腾讯后.刘胜义渐渐明晰互联网广告的核心价值所在。     

奥运激发网媒互动与创新热情

2008年奥运会已圆满落下帷幕,来自各大权威数据公司的调查结果证明,在奥运的强势推动之下,网络媒体在奥运报道层面实现了质的飞跃。以新浪为代表的门户网站凭借新闻报道的专业和权威,获得了网民的高度肯定。据艾瑞在8月份展开的"关于网络媒体报道奥运情况"的专项调研显示,约60%的网民认可新浪报道的专业和深度,并首选新浪来观看开幕式或了解相关资讯。同时,有83.8%的网民对新浪的"首金"报道表示非常满意或满意。     

浅议网络媒体对旅行社业的影响

随着我国网络媒体的不断发展,人们越来越重视对个性化的强调,个性化的旅行方式是现在游客最为关注的内容,在网络媒体的快速发展下,高效的信息处理便是对游客需求有着极大满足的的巨大优势。[1]其中,网络媒体无可比拟的优势近些年被运用到旅行社业中,其快捷以及高效的信息处理能力的特点使之受到各个行业的广泛欢迎。本文便针对旅行社业发展的现状,从多个角度进行分析,并对其中的问题提出了解决措施,为更好的发展网络媒体冲击下的旅行社业更好发展提供思路。     

在新闻报道中注入人文精神

新闻学是人文学科,新闻报道应人们的需要而产生,为人们的需要而发展。新闻报道有责任倡导人文精神,关注社会发展过程中人文目标的实现。本文在概括我国新闻报道中人文缺失的基础上,就提高新闻报道中人文精神含量的问题提出了应对的策略。     

How Have Restaurant Firms Responded to Food Safety Crises? Evidence From Media Coverage

Media communication has become a crucial part of crisis communications due to the rapid dissemination of information along with its immense impact on consumers and other stakeholders. Based on a structured content analysis of electronic media reports on restaurant-associated food safety crises from 1993 to 2015, this study examined media reporting patterns focusing on three elements: instructing information, crisis response strategies, and stakeholders. This study also identified the effect of situational factors (severity of risk and crisis type) on the media reporting patterns using Chi-square tests. The results indicated that restaurant firms were more likely to use proactive than passive response strategies, and identified primary stakeholders during a food safety crisis such as regulatory agencies, victims, and customers. Finally, two situational factors were found to influence the pattern of media reporting. The media reporting patterns were found to vary by risk severity and crisis type.     

Linking Altruism and Organizational Learning Capability: A Study from Excellent Human Resources Management Organizations in Spain

Corporate reporting on climate change is of increasing academic interest but is often considered solely from the firm perspective. This article extends current knowledge by considering how institutional pressures influence the greenhouse gas (GHG) reporting practices of multinational oil and gas companies. The results show that regulation under the EU emissions trading scheme and reporting according to the global reporting initiative (GRI) guidelines leads to better quality and more extensive reporting. Although generally adopting proactive climate change strategies, European companies do not have superior GHG reporting practices. Corporate media visibility does not impact GHG reporting practices which may be a reflection of the obscure portrayal of climate change in the print media or the fact that coverage is generally positive. This article adds to the current literature on GHG reporting practices demonstrating that institutional theory along with stakeholder theory and legitimacy theory can give further insights into explaining the GHG reporting practices of multinational companies.     

Using social media to report financial results

The growing influence of social media on financial performance reporting creates opportunities and challenges for both executives and corporate communications teams. This Accounting Matters feature provides background on current business reporting practices (including new SEC regulations) and insights from recent research on communication of financial results. The conclusion discusses future trends and provides recommendations for executives to consider when designing, implementing, and evaluating media and investor relations communication initiatives.     

Media Portrayal of Voluntary Public Reporting About Corporate Social Responsibility Performance: Does Coverage Encourage or Discourage Ethical Management?

Drawing on constructionist theory, this study examines how the media portrayed five public reporting events initiated by the Fair Labor Association (FLA), considering whether the coverage encourages or discourages companies from undertaking a reporting initiative as part of their ethical management. Media coverage was limited but generally favorable across all five events. Coverage frequently included claims made by FLA spokespersons and provided basic facts about the organization and its activities. Extensive detail about labor violations found by monitors was often included. Additional media coverage centered around themes of public reporting and transparency, an assessment of the FLA’s work, brand accountability and responsibility of corporations with regard to working conditions and labor standards, and specifics about the factory monitoring and partnering with factories and NGOs that is necessary to achieve change. Counter-claims brought question to the FLA’s efforts. Explanations about why the social condition exists were fairly limited, and thus, provided little insight into how the problems might be resolved. We discuss managerial implications regarding public reporting initiatives and media coverage, particularly regarding the countering effects of positive coverage and diminishing news stories.     

The Impact of Publishing Foodservice Inspection Scores

ABSTRACT

The publishing of food safety inspection scores in the media has been the subject of much debate and controversy among consumers, health inspectors, and reporters. Part of the debate centers around whether publishing the results of health inspections by the media influences foodservice establishments to gain better scores, since the media influence consumers' decisions as to whether or not to patronize an establishment. Using a case study approach, the health inspection scores obtained from Tippecanoe County, Indiana, US are analyzed prior to and after media reporting began to determine if the publishing of scores does impact the scores foodservice establishments receive. The results show that overall inspection scores and individual inspector's inspection scores increased and the number of consumer complaints to the health department decreased. This suggests that the reporting of restaurant inspections in the media not only provides information to consumers, but may also impact the inspection process itself.     

Political embeddedness,media positioning and corporate social responsibility: Evidence from China

We examine the effect of political embeddedness and media positioning on corporate social responsibility (CSR). Using a sample of Chinese listed firms from 2009–2017, we provide evidence that firms with political embeddedness from the perspectives of both government ownership and managerial political connection (PC) perform more CSR than other firms, but their motivations for doing so are different. Employing media positioning, we find that firms controlled by the government conduct less CSR when they receive more positive media reporting, indicating that this is a firm's passive choice due to political pressure; and firms with PC are incentivized by negative media reporting to conduct more CSR, indicating an active choice to maintain political legitimacy. This association is robust to different media positioning measurements and endogeneity checks. Additional analyses show that this relationship is more pronounced in central government-controlled firms and regionally politically connected firms; in firms that disclose CSR reports voluntarily; and in the environment where CSR are more valued (following the 2012 national Anti-corruption Campaign and in provinces with higher levels of marketization). Overall, our study suggests that media positioning can help to identify the motivation for conducting CSR.     

论灾难新闻传播的基本理念

囿于传统观念以及现实的规约，在传媒渐进式市场取向的大背景下，我国大众传媒在灾难新闻传播上存在着隐瞒消息、信息滞后、信息匮乏、戏谑悲苦、负面新闻正面报道等诸种不符合传播规律的偏差。有鉴于此，结合传播理论和当下信息传播环境，灾难新闻传播应该遵循时效、信息和人文等传播理念，以实现较好的传播效果，从而更好地发挥传媒在构建和谐社会中所应承当的整合功能。     

Summits,Riots and Media Attention: The Political Economy of Information on Trade and Globalisation

Supply of information has increased rapidly through the growth of commercial media and technological innovations. Yet economists still blame anti‐globalists’ demonstrations and public opposition to trade liberalisation on poor information. This paper analyses how the structure of the media industry affects the distribution of information on trade policy and globalisation. We present an empirical analysis of Belgian media reporting on trade policy and globalisation over the 1999–2002 period, supports these hypotheses and finds strong negative bias in media coverage. Moreover, we find that media coverage of trade policy and globalisation is highly concentrated around summit meetings of political leaders. Media attention in the popular press is heavily influenced by riots and demonstrations at summits. The paper points at important implications for public information on trade policy and globalisation and for economists.     

Images of Globalisation in the Mass Media

Increasing flows of goods, capital and labour across various national borders have signalled the ever‐increasing integration or ‘globalisation’ of international markets. The impacts of globalisation are complex and multidimensional and have been intensely debated in the academic literature. Likewise, globalisation and its impacts have also gained attention in the mass media. Yet findings on the way globalisation has been portrayed in the mass media are mixed. In this paper, we examine the conceptual evolution and overall progression of tone of globalisation coverage in the Associated Press from 1984 to 2004. We find that AP reporters have weaved a number of key themes in their stories: growth and efficiency, poverty, employment, environment and migration among others. More‐over, we find ‘balance’ in reporting to the extent that both sides of an argument are presented in an article. However, in absolute terms reporting is skewed in favour or against a specific issue depending on story narrative employed. Our empirical results go some way to reconciling why news organisations feel they present balanced and objective coverage while proponents and opponents on a specific issue feel that coverage is biased one way or the other.     

Does New Information Technology Lower Media Quality? The Paradox of Commercial Public Goods

We define commercial public goods as goods that are broadcast via television, radio, newsprint, or websites for which consumption is non-rival and non-exclusive, and revenue is generated mainly through advertising alongside a product in a two-sided market. With new information technology the fixed cost of entry in these markets has substantially declined. We demonstrate that as fixed costs of entry decline in a competitive media market, lower industry concentration results in lower resources to each firm for the production of commercial public goods. The counterintuitive result of new information technology is that it may result in lower quality news reporting and a less-informed population. The result may hold even when consumers exhibit preferences for diversity in media outlets.