思想政治教育的社会价值与个人价值博弈论

思想政治教育价值,是人和社会在思想政治教育实践——认识活动中建立起来的,以人的思想政治品德形成和发展规律为尺度的一种客观的主客体关系,是思想政治教育的存在及其性质是否与人的本性、目的和需要等相一致、相适合、相接近的关系。思想政治教育价值分为社会价值和个人价值,在思想政治教育价值理论中,它们应该是辨证统一的关系,而在现实的思想政治教育实践中,思想政治教育社会价值和个人价值却是被人为地分离了。本文仅就重视思想政治教育社会价值而忽视个人价值的情况进行分析论述。     

现代思想政治教育认知取向

现代思想政治教育具有重要的管理价值。它在精神世界的价值导向功能为人们的行为方式提供了价值信念的共识；它传承下来的人性化工作原则与目的，使之成为落实人本管理的重要方法。同时，强化思想预到的理论依据，从思想政治工作的科学化，我国现代社会的发展论述了强化思想预测的必要性。     

思想政治教育个体价值在市场经济中的发展探讨

思想政治教育价值是思想政治教育社会价值和个体价值的统一,思想政治教育一定程度上存在着传统的重视社会价值,忽视个体价值的偏差,从思想政治教育个体价值发展的实践基础,构建精神家园的理论意义,促进人的全面发展,培养创新精神等方面对思想政治教育个体价值进行了论述,审视思想政治教育的个体价值在市场经济中的作用,促进人的全面发展。     

现代思想政治教育认知取向

现代思想政治教育具有重要的管理价值。它在精神世界的价值导向功能为人们的行为方式提供了价值信念的共识;它传承下来的人性化工作原则与目的,使之成为落实人本管理的重要方法。同时,强化思想预测的理论依据,从思想政治工作的科学化,我国现代社会的发展论述了强化思想预测的必要性。     

浅议思想政治教育工作对经济稳定的价值

经济稳定是社会稳定的基础,思想政治教育对经济稳定具有重要的指导作用。思想政治教育能够应对一定的经济风险,为经济发展创造良好的社会环境,调节利益主体的矛盾关系。所以,为了更好地发挥思想政治教育的经济稳定价值我们要加强理论创新和观念创新。     

企业思想政治教育的价值探讨

思想政治教育是人类进入阶级枉会以来就有的一项社会实践活动.它对人与社会的发展起到了不可替代的重要作用.在新的世纪,思想政治教育面临更多的机遇、更大的挑战, 本文从思想政治教育价值的角度对企业思想政治教育活动做了一些初步的探讨.     

马克思主义理论文本研宄对思想政治教育的价值

马克思主义理论文本对思想政治教育具有内在价值。一方面，马克思主义理论与思想政治教育的学科关联性，决定了马克思主义理论文本研究对思想政治教育具有内在价值。另一方面，思想政治教育的现实需要和马克思主义理论文本研究的现状，则进一步凸显了马克思主义理论文本研究的应用价值。     

生命教育：思想政治教育人学视阈中的现实责任

生命教育凸显了人的自我表现与自我肯定。在人学视阈中，对思想政治教育的生命价值给予正确的评价能更好地引导和促进人的价值的实现。这不仅缘于生命教育和思想政治教育的契合，更在于二者在人学视阈中的内在一致性。马克思关于人的存在历史形态的辩证发展过程，从最本质和最一般的方面概括和思考了人的生命本质、价值与归宿，也内在地规定了人的存在方式的变革，这对于今天思考思想政治教育的生命价值与现实使命，以及基于深化人生观、内化价值观和践行生命价值三个向度而建构起的思想政治教育体系具有重要意义。     

浅论思想政治教育与相关经济价值

思想政治教育带来的经济价值,在现代社会越来越突出,也必将越来越受到人们的重视。笔者从国际政治格局的多元化,经济的全球化,利益主体的多元化,科学技术日新月异,国有大中小型企业改革不断深入,导致思想问题具有多因性,思想行为具有多样性等多角度分析,指出了思想政治教育带来的经济价值,并对思想政治教育的经济价值作了概括。     

浅谈高职院校思想政治教育功能及其发展方向

高职院校的思想政治教育是学生树立正确的世界观、人生观、价值观，塑造学生个人特色来适应现今社会的重要手段。政治教育主要功能体现在它的指南功能、理论指导功能、德育塑造功能。根据社会的发展方向和现阶段的政治导向，高职院校的思想政治教育应随之发展完善。     

宏观经济学课程思政教学实施探析 ——以广西科技大学的教学实践为例

课程思政是新时代下高等院校实施教育教学改革的重要途径,也对高校教师探索课程教学模式创新提出更高要求。课程思政既是一种彰显"学科道德价值"的教学理念突破,也是一场追求"成人且成才"的教学模式改革,更是一次力争"构思精准"的教学系统设计。作为学科基础课程的宏观经济学具有知识特性、教学资源和师资队伍等优势,可采用"分析学情—设计目标—构思方案—组织教学—反馈体验"的思政教学"五步法"推进课程思政的教学改革。开展课程思政还需关注三个细节:一是教学理念不盲;二是教学组织不模糊;三是教学方法不固化。     

“机电产品造型设计”爱上中国造情怀教育探索

研究将情怀教育融入专业课程“机电产品造型设计”的内部,以专业技能知识为骨以思政为肉将专业和情怀合二为一构成知识传授和价值引领的课程新体系。课程的专业知识内涵和载体通过中国文化、民族特色和工匠精神无缝融入,构成一体两面的课程教学,将中国元素发扬光大,促进学生专业知识和爱国情怀的统一,将思政元素以润物细无声的方式传递下去,为工科类相关课程的课程思政教学提供了有益借鉴。     

当代中国马克思主义大众化的价值

当代中国马克思主义大众化具有非常重要的理论价值和实践价值。从理论价值看,它推动了马克思主义中国化的理论进程,凸显了马克思主义科学性的理论品质和实践性的理论品格。从实践价值看,当代中国马克思主义大众化规范和完善了我国的社会主义市场经济体制的发展;统一了全体人民的政治信念;巩固了马克思主义在意识形态的主导地位;促进了社会和谐,创造了良好的社会环境。     

Consumer participation in virtual communities: The role of personal values and personality

The important role that consumers play in virtual communities as active participants in the value co-creation process has been increasingly acknowledged in recent marketing thought and practice. This study applies and extends the well-established value–attitude–behaviour (VAB) model to investigate how personal values and personality jointly influence consumers' attitude and behaviour towards their participation in virtual communities. The results show that while the resultant conservation value dimension has an indirect influence on consumer participation behaviour in virtual communities through attitude, the extraversion trait has a direct effect. The findings clarify our understanding of how personal values and personality differently predict consumer participation in virtual communities, and confirm the role of personal values and the VAB model in explaining this phenomenon. This study suggests significant implications for virtual community marketing.     

Online value creation in small service businesses: the importance of experience valence and personal values

Perceived value is of great interest in current marketing research. However, in the area of Internet as a shopping channel of small businesses, there has been little analysis of customer perceived value and its determinants. This paper examines two little analysed aspects of value creation, experience valence and personal values. The analysis of data from a survey of tourism service purchase shows that experience valence, in terms of relevant information, ease of use and customer service, clearly influences perceived value after the online shopping experience. In contrast, only personal values of sense of security and sense of accomplishment influence perceived value.     

EVA在企业绩效评价方法中的应用研究

根据经济增加值价值评估模型的理论基础,计算模型和相关信息的辨别与采集展开论述及在实际应用中应该对会计信息所做的调整,进而把EVA运用在我国国有企业中,比较出实际公司价值与EVA计算出的公司价值的区别。分析该模型的优越性,以期为EVA财务系统在我国企业管理中的应用提供有价值的参考。     

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

This research develops a conceptualized model that illuminates the role of luxury perceptions in explaining consumer engagement in social media WOM and luxury purchase intention. It also explores the moderating effects of consumer demographic characteristics and perceived social status. The proposed model is validated by using SEM in AMOS against 282 samples, and chi-square difference test is applied to test the moderating effects. The findings demonstrate that social media WOM positively influences consumer luxury purchase intention. Perceived quality highly influences functional and social value, and social media WOM is strongly influenced by personal and functional value. This research 1) highlights the powerful role of social media WOM in enhancing luxury brands purchase intention, 2) extends current body of knowledge of the social media WOM and its focal antecedents, and 3) shows how consumer characteristics (e.g., age, gender, income, education, perceived social status) are important for developing customized marketing strategy to promote luxury brands on SNS. Overall, this study helps firms to understand which aspect of luxury brands to be emphasized to initiate consumers into social media WOM, which in turn, influences purchase intention.     

Ethical Customer Value Creation: Drivers and Barriers

There is a long-standing discussion on the positive interactions between enterprise value creation and business competitiveness. The corporate value can be seen as being created from three major sources within the cycle – from employees, from processes, and from customers or investors through reinvestment. To achieve competitive advantages, a firm must create more value than its competitors in the industry. Emphasizing that, firms should explore the positive drivers of customer value creation, allowing for a true value creation that will lead to increments in competitiveness. In reality, however, there are also barriers that hinder customer value creation. Targeting the above issues that have not yet been explored or analyzed, we have collected related literature at the first stage. Based on these presumable assumptions, this paper then conducts an empirical study by surveying and analyzing the relevance given by the investigated leading machinery measuring equipment firms in Taiwan, regarding the concerns as drivers and barriers in relation to customer value creation. This paper especially aims to answer several key questions: What drivers revolving around employees and processes can facilitate the organization to create more value for its customers? Conversely, what barriers block the organization from creating value for customers in examining the same dimensions? Does value creation direct an organization’s profitability and competitiveness? Our questionnaire survey results show that the most recognized and agreed drivers of customer value creation in consideration of employees are “distinctive skills”, “personal experience”, “learning and training”, and “team work”; and, in regard to the firm’s processes, the key drivers are “innovation and evolution”, “R&;D capability”, and “capability for differentiation”. Conversely, the most recognized and agreed barriers to customer value creation in relation to employees are a “distrustful environment” and “inadequate knowledge”; and, in terms of processes, they are “short of core technology”, “poor resource support”, and “bad services and attitudes”. Furthermore, our in-depth interview outcomes reveal that “capital sufficiency” and “mergers and acquisitions” are in practice considered to be other important customer value creation drivers; in contrast, “cultural and structural barriers” and “short of mechanisms to measure customer value creation effectively” are viewed as additional critical barriers to customer value creation.     

风险传播环境下社会主义核心价值体系教育面临的挑战与对策

风险传播是认知和应对风险的前提和必然,风险传播在增强公众对风险的认知,消除不确定性的同时,又可能增加新的不确定性。风险传播环境下社会主义核心价值体系的教育效果、教育方式和社会主义核心价值观的社会认同被弱化。规避其影响,不应仅强调社会主义核心价值体系教育,更需要坚持以社会主义核心价值体系为指导,树立科学的风险观念,正确认识风险,积极应对、化解并参与风险传播,以此增强社会主义核心价值体系教育的实效性。