Creating narrative scenarios: Science fiction prototyping at Emerge

Scenarios are stories. In the diverse field of scenario planning, this is perhaps the single point of universal agreement. Yet if scenarios are stories, their literary qualities are often underdeveloped. Scenarios used in business and government frequently do not contain a relatable protagonist, move a plot toward resolution, or compellingly use metaphor, imagery, or other emotionally persuasive techniques of literature. In these cases, narrative is relegated to an adjunct role of summarizing the final results of the workshop. While this neglect of narrative may be reasonable in some contexts, the power of narrative should not be underestimated. Scenario planning methodologies can benefit from using diverse narrative techniques to craft compelling and infectious visions of the future. This article explores the relationship between science fiction and scenarios as story genres and investigates a creative story-telling technique, “Science Fiction Prototyping” (Johnson, 2011). While the method is promising, it is an ultimately problematic means to incorporating narrative into scenario planning.     

Island futures—Does a participatory scenario process capture the common view of local residents?

Scenarios are often developed by small groups of motivated individuals, but how representative are they of community views of desirable futures? A scenario process in the coastal community of Vega in central Norway was complemented by a survey among 200 community residents in which respondents rated a preferred development option from a series of future choices and dilemmas. While the scenario process produced novelty and diversity in thinking about the future, the common community view reflects a more traditionalistic view of the future. Tourism was identified as a key economic opportunity in the scenario process, but the larger island community has little faith in tourism as a future cornerstone of economic development and would rather rely on traditional sectors like agriculture and fisheries. The scenarios brought out richness in future development options, highlighted place identity and support for heritage conservation based on wise use of natural resources. The scenarios were less suited for making decisions about economic investments, but produced salient information about opportunities, uncertainties and complexities of the future. Findings show the need to compliment scenario processes where a small group explores “possible futures” with surveys to explore the wider populations’ views about “preferred futures”.     

Scenarios in anthropology: reflections on possible futures of the Suriname Maroons

Traditional concern with social change requires anthropologists to analyze linkages between past, present, and possible future events. Anthropological methods can contribute to speculation about the future because they incorporate what most extrapolations and forecasts lack: (1) uncertainty and surprise, (2) people’s own mental models of the future, and (3) a detailed understanding of specific cultures and the diversity within these cultures. The author argues that Scenario Planning is a useful method that allows ethnographic data to be used for thinking about the future. Scenarios are stories about possible, alternative futures that incorporate human diversity and uncertainty. How Scenario Planning works as an analytical and policy tool is explained and then demonstrated with the example of forest peoples in Suriname, called Maroons. Qualitative data from anthropological fieldwork is used to reveal Maroon perspectives on the future; identify driving forces that might influence their future; and speculate about the different directions these forces may go. Two scenarios are presented and their implications discussed. The article concludes with reflections on the advantages and disadvantages of Scenario Planning as a method in anthropology, and on the contribution that anthropology can make to development policy that envisions and plans for alternative, surprising futures.     

Narratives of the future: Suspending disbelief in forest-sector scenarios

Scenario analysis considers highly uncertain future conditions. The method involves developing and analyzing plausible narratives of the future and evaluating them for a range of implications. The power of scenarios lies in creating and considering compelling stories about the future. Thus, narrative, defined as an account of a series of events, is central to the process and plays a pivotal role in engaging participants in a scenario analysis exercise. While a good scenario story can engage individuals and influence their suspension of disbelief, we know little about how participants actually respond to the scenarios so they can, and will, suspend disbelief in scenario outcomes.We explored the role of narrative in suspension of disbelief in a scenario-based study of the long-term future of Canada's forests and forest sector. We discovered that specific aspects of the scenario narratives themselves influenced participants’ suspension of disbelief. While interacting with the scenario narratives, participants actively worked to suspend disbelief by creating new narratives or accessing other existing ones, and by projecting themselves into the scenarios as characters in the stories. Our results may help scenario writers, practitioners, and researchers understand what, in one project, cued people's abilities to suspend disbelief and engage productively in discussions about possible futures.     

Multi-scale interaction in local scenario-building: A methodological framework

Despite the recent popularity of multi-scale scenario exercises, a review of the literature reveals missing elements regarding local-scale scenario-building. Scenarios built at the local level are often downscaled from higher-scale scenarios or developed within the boundary conditions of global and national scales without taking local circumstances thoroughly into account. On this background, this paper discusses the issue of scale in local scenario development and develops a formal methodological approach for local-scale scenario-building in general. The paper underlines in particular the role of local agency in coupling the larger scale and the local scale. To better illustrate how the proposed approach helps in designing local scenarios, lessons drawn from two local scenario development practices are also employed. Hence, the paper contributes to the formalisation of local scenario-building, which is believed to enhance the validity and credibility of local scenario outputs in the policy sphere.     

River stories: Genealogies of a threatened inland river system

Most people now living in Australia's “bread basket”, the much-degraded Murray Darling Basin, are like my family, descendants of convicts or free settlers who came to the inland in the 19th or early 20th centuries. Our legacy includes the dispossession of indigenous peoples, species extinction and the ongoing degradation of the ecological communities which now sustain us. My own family's river stories which “begin” with a pair of impoverished Gaels who migrated with their offspring from the Scottish Highlands, can be considered paradigmatic. I re-narrate it in this essay in response to philosopher Alasdair MacIntyre's challenge—I can only answer the question ‘What am I to do?’ if I can answer the prior question ‘Of what story or stories do I find myself a part?’Some of these family stories I find myself part of, especially those that have been enacted within the catchment of the now-threatened Lachlan River, are very discomforting, but where do they “truly” begin? In seeking to understand my relationship with the river and its catchment, and with the indigenous peoples “my mob” displaced, I explore several possible “beginnings” and ask a further question: what stories do I want to be part of as co-author, co-narrator and protagonist. I then offer my own yet-to-be enacted “truth and reconciliation” stories about the future of the inland plains I love.     

Alternative futures: AmI scenarios and Minority Report

In the last few decades, scenarios have provided a way of analysing the implications of alternative futures, especially as they might be impacted by new technologies. This has been no less true of ambient intelligence (AmI), which may be embedded everywhere in the not so distant future. Most of the scenarios developed by AmI enthusiasts have been rather ‘sunny’, showing how the new technologies promise to make our lives more efficient, enjoyable, productive, enriching. A European project, called Safeguards in a World of Ambient Intelligence (SWAMI), deliberately developed ‘dark scenarios’ to highlight the threats to privacy, identity, trust, security and inclusiveness posed by the new technologies. The SWAMI consortium also developed a methodological structure for deconstructing and analysing the dark scenarios. This paper takes that approach a step further by applying it to a cultural artefact, partly to test the validity, utility, applicability of the SWAMI methodology to a scenario not constructed by the consortium and partly to show how some cultural artefacts can be regarded as scenarios in their own right as well as warnings about future technologies. The cultural artefact chosen here was the Steven Spielberg film Minority Report, because it features so many AmI technologies and draws attention to the issues that have been the focus of the SWAMI project.     

Causal mapping and scenario building with multiple organisations

Thinking and planning for the future is critical in a competitive business world. Scenarios are a common technique for investigating the future, but can be time consuming and challenging to develop, particularly when more than a single organisation is involved. An approach is presented here which shifts the focus of scenario building from the company level to the sector level, whereby a range of organisations engage collectively on a topic of mutual importance. A rapid technique was developed, with simple scenarios being constructed in 2-4 h. This process was implemented in 13 multi-organisational workshops with participants from the construction and building industries, sectors which are traditionally short-term and reactive in their outlook. The resulting feedback, observations and experiences are discussed, together with examples of how the resultant scenarios have been applied. An example of causal map reflection (exposing an individual's causal map to others) is also presented, described and critiqued. It was found that the process was successful in engaging participants in thinking about and discussing the future, appreciating the interconnectivities of the related issues, and understanding the collective implications of their potential decisions, as well as facilitating the socialisation of participant thinking and the construction of collective futures.     

Environmental outlooks: How they frame futures and long term uncertainty

Futures studies intend to structure our knowledge and our judgement about the future by handling facts and values in a certain way. In other words, futures studies frame futures. These frames might be powerful, triggering social action and societal transformation, yet they risk to be criticised and provoke scepticism. The environmental field has a long tradition in futures studies: environmental outlooks. Some of these outlooks, e.g. those published by the IPCC are among the most prominent examples of outlooks that provoke scientific, social and political debate, create commotion and provoke action. Part of these discussions deal with how outlooks frame the future and how they handle the uncertainty inevitably linked to framing futures. The way these challenges are dealt with may affect the overall assessment of an environmental outlook. This article attempts to identify the way environmental outlooks frame futures. We do not strive for exhaustiveness, but deliberately restrict to an in-depth analysis of a handful of recent environmental outlooks. We conclude that environmental outlooks reflect a lack of clarity and argumentation upon how they frame futures and how they deal with uncertainty. This epistemological and methodological ambiguity risk to affect the outlooks’ credibility and impact.     

Designing action based scenarios

Are scenarios carrying actors’ projects or on the contrary are they disconnected from action? To answer this question, the paper first outlines how action and actors’ projects structure foresight foundations. Such a perspective suggests to design scenarios as action processes to anticipate new rules to be played in prospective futures. In a second part, the results of two action research processes are discussed to analyse the interaction between actors’ projects and scenarios. These two case studies exert that actors have to navigate through rule shifts rather than to oppose alternative scenarios. To conclude, further research is discussed to introduce individual actions in scenarios, as well as the design of relations of dominance between actors in the analysis of rule shifts.     

Ways of knowing, culture, communication and the pedagogies of the future

This article focuses on how cultures are embedded in diverse ways of knowing and how individuals teach (formal, action research, spiritual) and learn the world (action, science, technique or gnosis) differently. We present case-studies or stories of teaching and learning futures and futures generations. These stories tell the fundamental difficulties we face in teaching, communicating and learning across civilization, profession, worldview and pedagogical style. We offer a futures method, causal layered analysis, as one way to enter different knowing spaces. The educational challenge ahead of us is to pass on the rich diversity of culture and ways of knowing to future generations.     

Mobilizing grassroots’ technological innovations and traditional knowledge, values and institutions: articulating social and ethical capital

The Honey Bee Network has helped provide a sort of loose platform to converge creative, but uncoordinated individuals across not only Indian states having varying cultural, linguistic and social ethos, but also in 75 other countries around the world. What the Network is trying to do in a rather quiet manner may transform the way the resources—in which poor people are rich—are used in the future. These resources are their knowledge, innovations and sustainable practices.I first argue that the classical concept of social capital does not distinguish between the trust in society created for social good versus social ‘bad’. For instance, the trust among members of the mafia and other socially undesirable networks does not constitute social capital. I am also trying to emphasize that part of social trust which is guided by higher ethical values which may not have become social norms as yet. This is being characterized as ethical capital. Finally, I conclude that the Honey Bee Network has tried to articulate the social and the ethical capital of society at the grassroots to demonstrate how local individuals and communities are trying to solve local problems without any outside help.     

Marketers expressing the future: Scenario planning for marketing action

Thomas Friedman exhorts us to imagine the future [1] - we urge marketers to invent the future, to learn the future faster, and to deliver the future earlier. Marketers are asked to develop scenarios about emerging technologies such as broadband wireless but more often than not have no education or training in scenario planning. Also marketers are often stuck in a strategic planning mindset based on successful replication of past marketing strategies. Strategic management and marketing learning has ventured into futures and foresight methodologies, but with strong focus on conventional macroscopic high-level scenario planning methods.This paper positions scenario planning as a method to express the future vision, both tacit and explicit, of business, products and services in a clear succinct story form, to underpin all elements of a marketing strategy (goals, position and execution). The scenario planning for marketing action (SPMA) model is introduced and discussed incorporating eight principles: moderation and time compression; storytelling led new product and service development; customer orientation; iterative dynamic scenarios; complexity science to foster non-linear thinking; risk weighted scenarios; participant hosted scenario workshops; springboard consolidation.The SPMA method was proven and evolved within postgraduate Executive education courses in Sydney and Bangkok from 2003 to 2007. This approach is fundamental for marketers to gain competences in “learning the future faster”, thus possessing capabilities to imagine and invent the future and deliver the future earlier.     

Scenarios on the spatial and economic development of Europe

Countless autonomous, self-reinforcing and countervailing forces impact the future competitiveness of Europe and its spatial structure. Poignant examples include globalization, ageing and climate change, but also policy decisions taken by nation-states or the European Union. Scenarios are an appropriate method by which to explore possible future developmental pathways in a dynamic context. This contribution describes and discusses four economic policy scenarios produced by the ESPON 3.2 project and link these to the Lisbon Strategy and the European Social Model. In each scenario, a policy package is assembled from existing EU policy areas according to a particular ideological context. Afterwards, its territorial consequences are discussed in terms of socioeconomic disparities, migration and the environment. In so doing, some observations will be made regarding possible spin-offs, trade-offs and side effects of European policy when placed in a spatial context. These scenarios should hold interest for policy discussions on territorial cohesion, a concept which seeks to integrate economic development and spatial planning, as well as on European competitiveness and cohesion.     

Merging art and design in foresight: Making sense of Emerge

Emerge: Artists and Scientists Redesign the Future, hosted by Arizona State University in 2012, united artists, engineers, bioscientists, social scientists, storytellers and designers to build, draw, write and play with the future. Over three days, and in nine different workshops, participants created games, products, monuments, images and stories in an effort to reveal the texture and feel of emergent futures. The Emerge workshops drew from a burgeoning field of future-oriented methods that infuse art, design and information technology into the development and delivery of scenarios and design fictions – a constellation of practices I call “mediated scenarios”. This introduction and the articles in this special issue, work to make sense of these emerging practices, and of Emerge itself, in order to develop appreciation of this rising genre. In doing so, the papers in this issue ask critical questions about the nature of these novel forms of foresight practice and investigate the trade-offs and potencies involved in the workings of mediated scenarios.     

Carpe the academy: Dismantling higher education and prefiguring critical utopias through action research

This paper engages with the challenge of re-imagining higher education. We start from the position that the ascent of the increasingly corporatized university is deeply problematic precisely because of the neoliberal realist position on ‘the future’ that it assumes and perpetuates: the view that there is no alternative to neoliberal capitalist market principles, that present and future realities can diverge only to the extent permitted by existing market forces and rationales (Amsler, 2011). In this context, ‘education’ takes the form of preparing and socializing the next generation of workers: a future focus severely limited in the possibilities it considers. Thus we are faced with a mutually-constitutive relationship where constrained visions of future needs and demands serve to constrain present educational offerings; a dynamic which becomes self-reinforcing and which admits little disruption. In this paper, we draw on the concrete body of practice known as action research to consider how we might prize open spaces for thinking much more expansively about what ‘the future’ might entail, and what forms of education and organization are necessary in the present to keep open, rather than shut down, diverse possibilities and democratic debate around this. We focus on critical utopian action research and systemic action research as illustrative of key qualities of prefigurative and critical utopian engagement with educational presents and futures. We conclude that the capture of the university by neoliberal logics can be resisted and challenged through radical methodologies, like action research, which explicitly set out to be ongoingly anti-hegemonic, critical, self-reflexive, pluralistic, and non-recuperative (Firth, 2013, Garforth, 2009).     

Learning ahead of time: how evaluation of foresight may add to increased trust,organizational learning and future oriented policy and strategy

Evaluation of futures research (foresight) consists of three elements: quality, success, and impact of a study. Futures research ought to be methodologically and professionally sound, should to a certain extent be accurate, and should have a degree of impact on strategic decision making and policy-making. However, in the case of futures studies, the one does not automatically lead to the other. Quality of method does not ensure success, just as quality and success do not guarantee impact. This article explores the new paths for understanding evaluating of futures studies that are provided by the various articles in this special issue and sets out an agenda for next steps with regard to evaluation of futures research. The more structural and systematic evaluation can result in an increased level of trust in futures research, which may in turn lead to more future oriented strategy, policy and decision making. Therefore, evaluation should be seen as more than a burden of accountability – albeit important as accountability is – but as an investment in the credibility and impact of the profession. It may set in motion a cycle of mutual learning that will not only improve the capacity of futures-researchers but will also enhance the capacity and likeliness of decision-makers to apply insight from futures research.