"体验经济"营销法则

在满足衣食住行的基本需求之后,中国的一大部分消费者已经不再追求商品越便宜越好,也不再满足于产品所提供的基础服务,他们更多的是追求品牌所赋予的品位、时尚、身份、归属感等因素,希望在消费的过程中得到与众不同的体验.这类以精神层次需求为导向的消费者的大量涌现,预示着小众化和个人化消费时代的来临.     

浅析体验经济时代的主题公园开发

本文通过对体验经济时代旅游者需求和消费趋势的变化,论述了游客对体验和个性化的追求,而在体验经济时代主题公园开发的核心便是体验.因此,在体验经济时代,主体公园的开拓要突出强调体验的位置和价值,以便游客完成自我实现.     

零售业的体验经济时代

过去消费者只是关注于产品的质量和价格,零售店也就仅仅是一个出售商品的场所。而如今的零售店不仅要为消费者提供"逛街"的乐趣,还要通过富有艺术感和时尚气质的店铺设计,让消费者披上"时髦玩家"的外衣;更重要的是,要在购物全程中为消费者带来更多的消费体验。因为消费者正在变得越来越感性化、个性化、情感化,他们的需求重点已由追求实用转向追求体验,零售业的体验经济时代已经到来了。     

"服务"业的政治经济学

按照马克思的服务观,马克思在其著作中使用的"本来的服务"与现代"服务"业贩卖的"服务"商品是两个概念.马克思所指出的"本来的服务"是消费使用价值时产生的有用效果,而现代"服务"业贩卖的"商品"实际上是服务的提供,为了向消费者提供服务,服务资本家将自己所有的消费手段和服务工人的劳动力的使用权租赁给消费者,并收取租金.服务提供的这种资本主义形式就是现代"服务"业,它的组成要素包括土地、固定资本、追加劳动(服务劳动)等,这决定了这些"服务"业的非生产性质及其政治经济学特征.     

浅析体验经济时代的主题公园开发

本文通过对体验经济时代旅游者需求和消费趋势的变化，论述了游客对体验和个性化的追求，而在体验经济时代主题公园开发的核心便是体验。因此，在体验经济时代，主体公园的开拓要突出强调体验的位置和价值，以便游客完成自我实现。     

体验营销在休闲农业中的应用

20世纪90年代,体验式消费已成为风尚,体验、感觉变成了可以销售的经济商品.现在,越来越多的企业利用体验的优势,精心设计情景,说服消费者为体验付费,同时,随着人们生活水平的提高,越来越多的消费者也乐意花钱购买体验,所以说,体验式营销的时代已经到来.     

体验经济下企业的经营与管理——以东京迪斯尼乐园为例

社会经济的发展,使社会需求由物质层面向精神、文化层面提升,人们理性的物质形态消费向感性的"体验消费"转变."体验经济"条件下的企业在管理领域要提供优质的产品与服务,进行相应的经营创新.本文通过分析东京迪斯尼乐园的成功管理经验,希望能对我国企业的运营有所启示.     

体验营销在商业体育俱乐部的应用

随着物质文明的进步和人们生活水平、消费需求层次的日益提高,消费者的需求重点逐渐由追求实用转向追求体验,人们如同渴望得到物品和享受服务一样,渴望获得体验的满足。针对人们的消费倾向和消费心理,体验营销愈来愈多地引起企业关注。基于“花钱买健康”的消费观念而兴起的商业体育俱乐部,以开展健身体育为主,包括健康城、健美中心、保龄球馆、旱冰场、高尔夫球场、网球馆等消费场所,已经成为了国内体育产业中一个发展势头迅猛、市场潜力巨大的新兴服务行业。对商业体育俱乐部而言,认真研究和把握体验消费的特点和规律,通过适宜的策略和手…     

体验经济时代的企业市场营销探析

体验经济是以满足人们的情感需要、自我实现需要为主要目标的一种经济形式。体验营销是一种通过为顾客提供体验来为顾客创造价值的活动。体验营销与传统营销相比，在产品、价格、促销和分销策略上都有很大不同，因此，企业应确立增加顾客体验的营销理念，努力开发新产品新活动；以满足创造顾客的个性化需求为营销重点；营销手段突出顾客参与，加强企业与顾客的互动。     

金融企业的体验营销

随着体验经济时代的到来,消费者在消费产品和服务时,已经不仅仅停留在产品和服务的本身,而是更加关注其感官体验和思维认同的过程,商品有形,服务无形,而     

Simultaneous Supplies of Dirty Energy and Capacity Constrained Clean Energy: Is There a Green Paradox?

We propose a representation of individual preferences with a subsistence requirement in consumption, and examine its implications for substitutability and sustainability. Specifically, we generalize the standard constant-elasticity-of-substitution (CES) utility specification for manufactured goods and environmental services, by adding a subsistence requirement for environmental services. We find that the Hicksian elasticity of substitution strictly monotonically increases with the consumption of environmental services above the subsistence requirement, and approaches the standard CES value as consumption becomes very large. Whether the two goods are market substitutes depends on the level of income. We further show that the subsistence requirement may jeopardize the existence of an intertemporally optimal and sustainable consumption path. Our results have important implications for growth, development and environmental policy.     

云南省大学生到村任职的现状调查与研究

选聘高校毕业生到村任职是新时期我党加强和改善农村基层政权、建设社会主义新农村、全面实现建设小康社会的重大举措。然而,目前大学生村官的状况如何？存在哪些问题？如何使大学生村官队伍建设成为长期战略行动？以云南省大学生村官、乡镇领导、村委会和村民为调查对象,通过对其生活状况、工作状况、思想状况等方面的调查,分析云南省大学生村官存在的主要问题,并提出完善云南大学生村官的建议。     

劳动价值论视角下的信息商品及其劳动分析

信息科学技术革命浪潮不仅创造出一种全新的信息商品,劳动创造价值的形式也发生巨大变化。概述了信息商品及其使用价值和价值的主要特性,并在此基础上分析其派生出来的新现象：创造信息商品价值的劳动具有不确定性;规范信息商品的实现过程成为信息产业发展中亟须解决的问题;信息服务业的劳动创造价值问题。     

When redistribution makes personalized pricing of externalities useless

We consider a standard optimal taxation framework in which consumers' preferences are separable in consumption and labor and identical over consumption, but are affected by consumption externalities. For every nonlinear, income-dependent pricing of goods there is a linear pricing scheme, combined with an adjusted income tax schedule, that leaves all consumers equally well-off and weakly increases the government's budget. The result depends on whether a linear pricing scheme exists that keeps the aggregate amount of consumption at its initial level observed under nonlinear pricing. We provide sufficient conditions for the assumption to hold. If adjusting the income tax rate is not available, personalized prices for an externality can enhance social welfare if they are redistributive, that is, favor consumers with a larger marginal social value of income.     

Why does the velocity of money move pro‐cyclically?

The velocity of money usually rises in expansions and falls in recessions This paper explains this pro‐cyclical movement of velocity using two ideas: (i) during business cycles the movement of investment and consumption of durable goods has a larger amplitude than consumption of non‐durable goods and services; (ii) the velocity associated with expenditure on investment and durable goods is much higher than the velocity associated with consumption of non‐durable goods and services, because the former expenditures are synchronized with the attainment of money by economic agents whereas the latter are not. In this setting, the rise in the weight of expenditure in durable goods relative to the weight of non‐durable goods and services, which occurs during expansions, generates an increase in the average velocity of circulation. The opposite happens during recessions and thus velocity moves pro‐cyclically.     

The Cost of Life Expectancy and the Implicit Social Valuation of Life

A new method of estimating the economic value of life is proposed. Using cross-country data, an equation is estimated to explain life expectancy as a function of real consumption of goods and services. The associated cost function for life expectancy in terms of the prices of specific goods and services is used to estimate the cost of a reduction in age-specific mortality rates sufficient to save the life of one person. The cost of saving a life in OECD countries is as much as 1000 times that in the poorest countries. Ethical implications are discussed.     

Local Manufacturing Hurt by Depreciations in a Theoretical Model Reflecting the Australian Experience

The model is motivated by data showing that the Australian production of local manufactures is hurt by depreciations and invigorated by appreciations. The paper briefly presents such evidence and then proceeds to a theoretical analysis. The model aims to capture short‐to‐medium run exchange rate effects in an economy with goods and services aggregated into four commodities: (i) imports; (ii) local manufactures; (iii) services; and (iv) rural goods (agricultural, pastoral, forestry, fishing and mining products). With the exception of rural goods, each commodity comprises consumer goods as well as inputs into the other sectors. Rural goods enter consumption only indirectly after processing by the manufacturing sector. Exports are exclusively rural goods. The model has a Keynesian flavour in that the production of local manufactures and services is not constrained by the availability of resources and of labour. Variable inputs per unit of output are assumed to be constant. There are also fixed inputs. Variable inputs are imports in the case of the import sector; rural goods and imports in the case of the local manufacturing sector; and labour in the case of the services sector. The prices of imports, local manufactures and services are set by constant mark‐up factors on variable costs. This assumption is based on a picture of imperfect competition with constant elasticity of demand at the firm level. The extreme capital intensity of rural goods production is taken into account by modelling total production of rural goods as an exogenous parameter. The price of rural goods is determined in the export market. It falls with increasing exports. The economy is not assumed to be small in its export market. The domestic consumption demand schedule is modelled as predetermined in the sense that in the time span under consideration the relationship between quantities consumed and nominal prices is not affected by the exchange rate. The nominal wage rate is assumed to be predetermined in the same sense. No specific functional form is imposed on the consumption demand schedule: the analysis is based on general assumptions, mainly non‐inferiority and gross substitutability. In view of gross substitutability, there is a competitive relationship between imports and local manufactures. Adepreciation raises the price of imports and ceteris paribus such an increase raises the consumption of manufactures. However, the analysis shows that this enhancing influence of a depreciation on manufacturing is weaker than other causal channels that work in the opposite direction. An increase in the price of imports (and exportables) raises variable costs and thereby the price of local manufactures. This leads to a decrease in the output of local manufactures. In the course of the analysis, it is first shown that a uniquely determined equilibrium exists for every exchange rate above a lower bound. Then the effects of a change in the exchange rate are investigated. In most cases the results are unambiguous. In particular this is true for the output and the price of local manufactures. Other conclusions are that a depreciation increases exports and the amount of services provided. In some cases unequivocal results can be obtained only with the help of further assumptions. This concerns the domestic price of rural goods, the balance of trade in domestic prices and import penetration.     

Conservation: From Voluntary Restraint to a Voluntary Price Premium

This paper investigates how concern for the environment translates into predictable patterns of consumer behavior. Two types of behavior are considered. First, individuals who care about environmental quality may voluntarily restrain their consumption of goods and services that generate a negative externality. Second, individuals may choose to pay a price premium for goods and services that are more environmentally benign. A theoretical model identifies a symmetry between such voluntary restraint and a voluntary price premium that mirrors the symmetry between environmental policies based on either quantities (quotas) or prices (taxes). We test predictions of the model in an empirical study of household electricity consumption with introduction of a price-premium, green-electricity program. We find evidence of voluntary restraint and its relation to a voluntary price premium. The empirical results are consistent with the theoretical model of voluntary conservation.      

Demand complementarities and cross‐country price differences

Empirical studies document that markups vary across destinations. This paper proposes a novel mechanism to explain variation in markups: consumers’ utility from final goods and services depends on their consumption of complementary goods and services. In countries with more complementary goods and services, consumer demand is less elastic, enabling monopolistically competitive firms to charge higher prices. The paper provides empirical evidence documenting a dependence of prices on demand complementarities.     

中国西部地区"全面建设小康社会"研究的地理学范式

全面建设小康社会已成为全中国人民在新世纪中的最宏大的国家目标,也成为诸多人文社会科学和自然科学以及二者的交叉整合研究的最重大的学科目标,很多学科都积极主动地开始了对如何全面建设小康社会问题的科学研究,以期为实现国家目标提供科学支撑。地理学以地球表层空间系统为研究对象,以人地关系地域系统为研究核心,在研究全面建设小康问题方面,具有自己相对独特的范式。文章拟对中国西部地区全面建设小康社会问题,阐述了地理学的范式。