阿里巴巴国际站企业数字化运营策略研究

数字经济为跨境电商企业发展提供了前所未有的契机,数字化运营的价值也日益显现.如何布局跨境电商企业数字化运营,实现企业营收跨越式增长,对实现社会经济的高质量发展意义深远.本文分析了阿里巴巴国际站跨境电商企业运营的现状、客户类型,指出平台站内数字化营销的策略,以期为跨境电商企业的数字化跨境贸易运营提供建议,为数字经济转型助...     

跨境电商B2B背景下产品详情页优化技巧——以阿里巴巴国际站平台为例

阿里巴巴国际站运营过程中,产品的详情页设计至关重要。因为海外客户对产品的深度认知、认可是可以交易转化的,并且很大程度受到产品详情页的直接影响和间接引导。结合跨境电商企业实际业务反馈,分析产品详情页优化存在的误区,提出针对性优化技巧,从而助力跨境电商企业发展。     

大数据分析在网络平台跨境精准营销中的应用研究——以阿里巴巴国际站为例

近年来随着互联网技术的发展,大数据分析开始逐渐应用到越来越多的行业之中,尤其是与经济发展过程中高速崛起的互联网企业相结合,大数据分析越来越成为提高企业营销效率,帮助企业在激烈的市场竞争中提升竞争能力的重要手段.尤其是在2013年之后,大数据分析开始进入到产业应用的发展阶段,经历过20多年的讨论分析,与大数据分析相关的数...     

新形势下中小企业跨境电商出口优化策略研究

随着全球经济一体化发展,跨境电商国际贸易快速发展,推动国际贸易的进步与发展。中小企业作为跨境电商出口企业的主要组成部分,做好电商出口优化策略的研究,有助于推进中国跨境电商行业的稳步发展。文章选择中小跨境电商企业为着手点,分析提高电商出口质量与效率的策略。     

跨境进口电商优劣势分析——以我国主流跨境电商为例

2015年以来,进口跨境电商在我国的发展十分迅猛。近些年,传统电商巨头纷纷布局跨境电商平台,天猫国际、网易考拉海购、亚马逊海购等相继上线,而在此时,一些创业公司也完成几轮融资,凡客诚品、蜜芽等新型企业逐渐在市场上崭露头角。以传统海淘和跨境电商比较为切入点,详述了我国进口跨境电商的发展历程,总结了进口跨境电商发展优势在于政策扶持、用户需求大以及传统海淘的不便,对进口跨境电商的运营模式和进口模式做出详细的阐述,对主流进口跨境电商优劣势进行分析,得出当前我国跨境进口电商面临的问题,并提出重视长尾非标、完善供应链、加强海外布局等对策。     

电商平台跨境物流发展现状及提升策略 ——以京东跨境物流发展为例

跨境电商的飞速发展,促使跨境物流呈现出良好的发展态势,物流商品不断增加,物流结算方式也日渐优化.然而,随着物流成本增加,跨境物流效率低、物流信息不对称等问题也逐渐凸显,抑制了我国跨境物流的进一步发展.为此,本文以京东为例,研究京东跨境物流的发展现状,并进一步分析京东跨境物流发展面临的困境,由此提出我国跨境物流服务发展的相关提升策略.     

中小企业跨境电商零售出口问题分析与对策研究——以浙江省为例

文章从浙江省中小企业跨境电商零售出口业务发展现状出发,着重分析了中小企业跨境零售出口中受平台规则频繁调整困扰、跨境电商人才短缺、系列通关手续冗杂等问题,并提出中小企业可考虑独立站和自营型电商平台多渠道零售模式;校企政应相互合作培养跨境电商人才;政府应该创新监管模式,加强各部门间的沟通,为中小企业跨境出口制定可落地的、便捷通关方案的对策。     

以R公司为例分析中小企业跨境电商平台选择的因素

本文结合当前中小企业发展过程中选择跨境电商平台难的问题,考虑了跨境电子商务的特征,以沈阳R公司为例分析了影响中小企业选择跨境电商平台的因素,并为中小企业跨境电商平台选择提供了可行的对策与建议,具有一定的现实意义。     

跨境电商对中小企业发展带来的机遇与挑战

在全球化背景下,跨境电商作为一种贸易新业态,为中小企业走向国际市场带来良好的发展机遇。全球化布局的常态化为中小企业发展跨境电商铺平了道路,其中新兴市场的崛起开辟了巨大的市场空间,平台服务生态的改善提供了重要支撑,新技术主导则为其提供了“弯道超车”的机会,持续政策支持也为中小企业打通跨境电商市场提供保障。然而机遇的背后存在着巨大的挑战,中小企业在发展跨境电商时,应积极布局,从策略创新入手,选择好市场的突破口;立足于管理创新,不断提升跨境物流效率,并且重视人才支持体系建设,更好地促进中小企业跨境电商的发展。     

广西跨境电商发展的策略研究

互联网时代造就了新的贸易方式——跨境电子商务,在传统外贸增长疲软的背景下,成为推动外贸增长的助推器。"一湾连十国"的广西,处在"一带一路"交汇的关键区域,依托独特的区位优势,跨境电商发展前景广阔。广西跨境电商起步晚,在发展过程中不可避免地存在一些问题,政府应出台相关政策、继续完善面向东盟的跨境电商物流体系、创新监管模式、引导传统外贸企业积极拓宽跨境电商业务等,促进广西跨境电商高质量发展。     

International Expansion of SMEs: The Inducascos Case

While small and medium enterprises contribute to gross domestic product, generate crucial employment, and improve socio-economic development, unfortunately the literature on the internationalization processes of these companies remains timid and inconsistent. The following study seeks to analyze the international expansion of the Colombian company Inducascos. The research follows the structure of a case study including literature analysis and secondary data of the Colombian industrial market and Inducascos. Challenges, opportunities and learning process of the organization related to its international expansion and set out, seeking to contribute to the existing studies in international business.     

跨境电商新税制改革对试点城市的影响分析:以宁波为例

跨境电子商务是一种新型贸易方式和新型业态,但是跨境电商新税制改革"四八新政"实施后,整个行业却面临断崖式下跌。随后,相关监管部门决定暂停该政策设立缓冲期。此次新税制改革对跨境电商相关主体如消费者、跨境电商平台、传统外贸企业等都产生巨大影响。本文以跨境电商试点城市浙江省宁波市为样本区域,进行实地调查,收集一手和二手数据建立SPSS数据库,进行基本描述和回归分析,以明晰跨境电商新税制改革对试点城市宁波的影响,为相关部门提供决策参考。     

西安跨境电子商务发展环境及策略分析

近几年来,西安跨境电子商务发展较快,已成为西安市对外贸易发展的重要引擎。但与深圳、广州等城市比较,跨境电子商务在规模和效益上还存在较大差距,仍然处于探索发展阶段。因此,西安市应立足现实,发挥自身的优势,采取积极的策略优化跨境电商发展环境,并在对外贸易中形成自己的核心竞争力,促使其快速发展。     

跨境电商英语沟通中的语用移情策略研究

跨境电商的飞速发展离不开跨境电商英语沟通质量的提升,跨境电商英语沟通是在交流过程中,买卖双方传递、共享信息和感情的过程。运用语用学的移情理论,结合跨境电商英语沟通特点,从礼貌语、委婉语、模糊语和幽默语等方面,建构语用移情策略,有助于缩短买卖双方的心理距离,达到预期的语用效果,推动畅通有效地跨境电商沟通。     

Environmental Management Accounting: A Case Study Research on Innovative Strategy

The aim of this paper is to conduct an in-depth study on environmental management systems developed in the ceramic tiles sector. This study is conceived as an improvement on a previous survey related to an environmental diagnosis of the ceramic tiles sector where some incongruities between environmental explicit speeches and environmental actions were detected. Such incongruities revealed that firms assumed to be highly environmental committed while from facts this commitment was not so high proved. So, it was necessary to introduce case study research methodology to clarify and to understand the reasons of these inconsistencies. The main objectives of our case study research are two. The first one consists in determining the relationship between firms and environment, analysing environmental positions in companies assumed in their environmental strategy and their environmental behaviour reflected in facts, while the second one attempts to establish the role played by the accounting information system in the environmental management systems of the companies in the sector. Our case study research reveals the elaboration of a larger amount of environmental accounting information for internal use than for external one. This fact is due not only to the inexistence of regulations about environmental disclosures in Spain, at that time, but also to the importance of environmental internal accounting information for management which supports the prevalence of decision-usefulness theory in the implementation of environmental management systems.Lecturer of Management Accounting in the Department of Finance and Accounting of the University Jaume I of Castellon (Spain). PhD in Business Management, with a focus on Environmental Management Accounting. Participant in several research funding programmes related to Environmental Management in Spain, Scotland and Guatemala.     

Carton Set Optimization in E-commerce Warehouses: A Case Study

In this study, a three-stage methodology for carton set optimization in e-commerce warehouses is proposed and evaluated on three DHL Supply Chain warehouses. The methodology includes order cubing, carton grouping, and optimal carton set selection. A modified largest area fits first algorithm for order cubing is proposed. For optimal carton set selection, a genetic algorithm with a novel crossover strategy is introduced. The results show that the proposed carton set optimization approach can improve the shipping cost and carton utilization by 7% and 7.8%, and considerably improve the carbon footprint of the operations, even when the number of carton types is not changed.     

Environmental Leadership and Consciousness Development: A Case Study Among Canadian SMEs

The objective of this paper is to explore how the various stages of consciousness development of top managers can influence, in practical terms, their abilities in and commitment to environmental leadership in different types of SMEs. A case study based on 63 interviews carried out in 15 industrial SMEs showed that the organizations that displayed the most environmental management practices were mostly run by managers at a post-conventional stage of consciousness development. Conversely, the SMEs that displayed less sustainable environmental management practices were all run by managers at conventional stages of development. Drawing upon diverse examples of environmental leadership, this paper analyzes the reasons why the stages of post-conventional consciousness development of top managers seem to foster corporate greening in SMEs. The study also sheds light on the key values and abilities associated with both environmental leadership and the upper-stages of consciousness development, which include a broader and systemic perspective, long-range focus, integration of conflicting goals, collaboration with stakeholders, complexity management, collaborative learning, among others.     

Brand Management as an Internationalization Strategy for SME: A Multiple Case Study

ABSTRACT

This research examines the role of branding in the Portuguese SME internationalization process and how the internationalization and brand strategies are articulated in the search for a better business performance within a competitive framework and increasing competitiveness environment. The article aims specifically at: (a) the strategy of creation and brand management; (b) the relevance given to the brand; (c) the importance of brand creation and management in the internationalization strategy. We chose a qualitative methodology, based on four cases studies. Our results suggest that branding strategies of SME cannot be compared with the strategies of multinationals. Budgetary constraints and human resources lead companies to invest in low-cost strategies. The importance of the brand lies in the distinction that allows competition with similar products within the sectors. Management of the brand does not come up as an essential strategy for the internationalization of a Portuguese SME.