The current state of academic research into peer-to-peer accommodation platforms

The “sharing” phenomenon represents one of the hottest trends in the hotel and tourism industry. As the number of academic papers in this field is growing, now appears to be an appropriate time to take stock of the research. This article contributes to filling this gap by illustrating the state of peer-to-peer accommodation platforms (P2P APs) and identifying useful future research avenues. The paper is structured around two research questions: What is the state of the literature investigating P2P APs? What are some promising future research areas concerning P2P APs? This study proposes eight topics, while the literature review includes 189 published papers. After classifying the findings, this paper presents and discusses some pitfalls, as well as suggests implications for future research, while it also outlines specific research opportunities that are particularly suited for each of the eight topics.     

Identifying salient attributes of peer-to-peer accommodation experience

This study explores key content and themes from online reviews to explain major service attributes of peer-to-peer (P2P) accommodation sought by guests. The results from lexical analyses indicate that attributes frequently mentioned in guest reviews are associated with location (proximity to point of interest and characteristics of neighborhood), host (service and hospitality), and property (facilities and atmosphere). Reviews focusing on location and feeling welcome are consistently linked with higher rating scores, including accuracy, cleanliness, check-in, communication, value, and overall ratings. This confirms that P2P accommodation appeals to consumers who are driven by experiential and social motivations. Marketing implications are provided.     

The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands

This study examines how the interaction between emoji (emotional vs semantic) and social media content (aesthetic experience vs promotion) influences consumer engagement in tourism brands' digital communication. Based on real Twitter data and an online experiment, our results show that, for aesthetic experience content, emotional emoji elicits more consumer engagement than semantic emoji does. Moreover, emotional emoji increases consumer engagement by eliciting a higher level of emotional responses for aesthetic experience content, whereas semantic emoji enhances consumer engagement by generating greater credibility for promotion content. This study contributes to the textual paralanguage literature in tourism by offering theoretical explanations on how and why the matching effects of emoji and content type on consumer engagement occur in tourism brands’ digital communication. This study also provides practical implications for tourism social media marketers on how to increase consumer engagement via the appropriate use of emoji.     

A critical review of research regarding peer-to-peer accommodations

The sharing economy in general and peer-to-peer (P2P) accommodations have attracted the attention of academic researchers; research in this area has exponentially increased over the past few years. These researchers have come from a variety of disciplines including tourism and hospitality, business, psychology, law, and cultural studies. The P2P accommodation segment has several aspects which make it unique, even in the realm of the sharing economy. This critical review examined 107 peer-reviewed articles regarding P2P accommodations published between 2010 and 2017. Topics explored have been: consumer behavior, legal issues, conceptualizing P2P accommodations, in the sharing economy, revenue management, trust and mistrust, P2P accommodations and hotels, owner motivations, affordable housing concerns, and emerging fields. Gaps in the literature and future research topics are explored.     

To be or not to be a host in the peer-to-peer accommodation sector

This paper explores the interdependency between the intention to host and one’s expected profit level in the peer-to-peer accommodation sector, and examines whether factors affecting these decisions differ for those residing in cities and regional areas. Using survey data on 488 respondents, the intention to host was found to be disjoint from profit level and trust issues hindering hosting differed in cities and regional areas. While embracing sharing philosophy was a significant motive for would-be hosts, economic/opportunity cost and potential regulation in the form of threshold rental-free days have no impact on intention to host or expected profit level. These findings not only have implications for both traditional and online accommodation platforms in their quest to affect the supply of hosts but also informs regulators about who might host and why or what regulations might not deter would-be hosts.     

A dynamic decision support system for evaluating peer-to-peer rental accommodations in the sharing economy

Accommodation accounts for one of the biggest expenses while traveling, and deciding where to stay is often confusing and time-consuming. Fortunately, travelers have more options than ever before because of the substantial growth of the peer-to-peer (P2P) short-term rentals in the sharing economy. Designing a user-friendly system that considers travelers’ preferences in choosing the right accommodation can enhance customer satisfaction and increase profitability. We propose a dynamic decision support system based on the theory of multi-criteria decision making to assist travelers in personalizing their preferences and finding quality accommodations in the dominant P2P market that aligns with those preferences. We use the fuzzy best-worst method to measure the intensity of the user’s preferences and the fuzzy technique for order of preference by similarity to the ideal solution (TOPSIS) to score and evaluate alternative P2P rental properties. We present a case study in the P2P rental accommodations industry to demonstrate the applicability of the method proposed in this study.     

Clusters of topics and research designs in peer-to-peer accommodation platforms

This article is a literature review exploring academic papers focused on peer-to-peer accommodation platforms (P2P APs). The sample includes 189 published works indexed in the Scopus and Web of Science databases, identified using 72 queries. The research question underlying the study is centered on clusters of topics and their research designs. Using a cross-citation approach, nine clusters are identified, and a research map is proposed structured around six blocks. These include i) conceptual papers analyzing the sharing economy (cluster 1); ii) demand-side papers based on the consumer behavior approach (cluster 2); iii) host papers exploring spatial patterns (cluster 3) and researching determinants of performance (cluster 4); iv) host-guest relationships, based on Airbnb (cluster 5) and on noncommercial platforms (cluster 9); v) social impact of P2P APs (cluster 6), and vi) effects generated on hotels, including economic impact (cluster 7) and comparison of Airbnb and hotel strategies (cluster 8).     

The evolution of trust in Airbnb: A case of home rental

Airbnb, a leader of P2P accommodation markets, has acknowledged that “trust is what makes Airbnb work” and has implemented several trust indicators over the years: reputation system, impression formation, and certification. We evaluate the changes in these indicators over time: 1. the modification of the reputation system, 2. the removal of hosts’ photos from the main search screen, and 3. the introduction of the Superhost program. We find that the change of the rating system was associated with a small, yet significant, reduction in ratings, that the removal of the hosts’ photos might have eliminated the price premium of trustworthy images, and that Superhost certification involves a price premium, but does not seem to compensate for established reputation.This article also launches the Annals of Tourism Research Curated Collection on Peer-to-peer accommodation networks, a special selection of research in this field.     

New measuring stick on sharing accommodation: Guest-perceived benefits and risks

As an emergent phenomenon fueled by advanced technology, the sharing economy enables people to capitalize on underutilized physical assets that would otherwise be wasted. Despite the rapid growth, existing empirical studies are limited to the adoption of scales from other disciplines, although collaborative consumption differs from commercial consumption. The purpose of the study is to examine guests’ perceived risks and benefits of sharing accommodation. Using three folded studies, this research attempts to yield key theoretical contributions by developing a scale for perceived benefits and risks in the context of sharing accommodation. Furthermore, this study provides initial insights into why consumers would avoid sharing accommodations while at the same time identifying potential benefits and risks in relation to attitude and behavioral intentions. The findings from this research will enable sharing accommodation hosts to understand consumers’ perceived benefits and risks and thus provide enhanced experiences to users.     

The construction of home feeling by Airbnb guests in the sharing economy: A semantics perspective

Although the literature of peer-to-peer accommodation is increasingly recognizing the importance of home feeling, little has been done to theorize the construction of home feeling and its impacts on Airbnb guests’ future intention. To fill in this gap, this study systematically unpacked how Airbnb guests construct the feeling of home. A total of 42,085 review comments containing the feeling of home from three major cities in the USA were analyzed from a semantics perspective. Based on our findings we conceptualize home feeling as a PASS_h process, which contains multiple dimensions: physical and spatial, social, and affective, coupled with hospitality. Essentially, the home feeling with the interaction of these dimensions fulfills the daily hybrid needs of the guests.This article also launches the Annals of Tourism Research Curated Collection on Peer-to-peer accommodation networks, a special selection of research in this field.     

The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona

In recent years, what has become known as collaborative consumption has undergone rapid expansion through peer-to-peer (P2P) platforms. In the field of tourism, a particularly notable example is that of Airbnb. This article analyses the spatial patterns of Airbnb in Barcelona and compares them with hotels and sightseeing spots. New sources of data, such as Airbnb listings and geolocated photographs are used. Analysis of bivariate spatial autocorrelation reveals a close spatial relationship between Airbnb and hotels, with a marked centre-periphery pattern, although Airbnb predominates around the city's main hotel axis and hotels predominate in some peripheral areas of the city. Another interesting finding is that Airbnb capitalises more on the advantages of proximity to the city's main tourist attractions than does the hotel sector. Multiple regression analysis shows that the factors explaining location are also different for hotels and Airbnb. Finally, it was possible to detect those parts of the city that have seen the greatest increase in pressure from tourism related to Airbnb's recent expansion.     

Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors

The polarized problem of customers' emotional experiences in peer-to-peer accommodations has been exposed and needs urgent solution. However, a research gap remains in understanding the emotional heterogeneity. Therefore, this study explores customers' emotional heterogeneity and drivers for peer-to-peer accommodations using deep learning technologies and social network analysis. The results reveal that: For common causes, the environment is a core driver of customer emotions; While services are not necessary to positive emotions. For special causes, price value and location can stimulate customers' positive emotions, while their absence cannot affect negative emotions; The absence of household amenities cannot hinder the formation of positive emotions; While booking information triggers customers' negative emotions. This study clarifies complex demands of customer emotional experiences in sharing economy and provides a multiple emotional heterogeneity perspective for mining the emotional causes of peer-to-peer accommodation customers. Furthermore, it contributes to implications for improving customer emotional experience with differentiated strategies.     

Impact of hotel-restaurant image and quality of physical-environment,service, and food on satisfaction and intention

This study developed a theoretical framework in which overall image, image congruence, and quality of physical environment, service, and food affect guests’ satisfaction and intentions to revisit a luxury hotel restaurant and visit other restaurants of the same hotel by considering the influence of conspicuousness as a moderator. The measurement model assessment revealed that all items included an acceptable level of measurement quality. Results of the structural analysis indicated that the research variables were in general significantly associated; quality dimensions and satisfaction had a mediating role; and the impact of satisfaction and overall image on decision formation was greater than that of other variables. Moreover, the structural invariance model assessment indicated that conspicuousness acted as a significant moderator. Overall, our proposed theoretical framework was found to include a sufficient power in predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach, our research objectives were wholly achieved.     

Impacts of Covid-19 on peer-to-peer accommodation platforms: Host perceptions and responses

The Covid-19 pandemic has brought international tourism at a standstill. Peer-to-peer (P2P) accommodation, in particular, has been greatly affected with platforms being heavily criticised for lacking a strategic response to users’ needs. Drawing from semi-structured interviews with P2P accommodation hosts, this study aims to explore: a) their perceptions of the short-term impacts of the pandemic on their hosting practice, b) their responses to the pandemic and c) their perceptions of the long-term impacts of the pandemic on the P2P accommodation sector. The study offers a continuum of host pandemic responses which illustrates different types of hosts in relation to their market perspective and intention to continue hosting on P2P platforms. The continuum carries theoretical implications as it offers insights to academics exploring crisis impacts on P2P accommodation. It is also of practical value to platforms and practitioners as it may lead to improved crisis management strategies.     

Exploring the effect of Airbnb hosts' attachment and psychological ownership in the sharing economy

Previous research on the sharing economy has not typically focused on organizational structure and its management in spite of the fact that the essence of recent peer-to-peer business practices is the collaboration of online platforms and sharable assets owned by market peers. This paper critically examines a theoretical model to explore how these market partners engage in this platform organization and how their perceptions of attachment and ownership are established within the new organizational structure. The results of structural equation modeling applied to 224 Airbnb hosts indicate that attachment to a platform firm plays a vital role in achieving a sense of psychological ownership that ultimately influences citizenship behaviors toward the organization as well as toward peer hosts. The results suggest that the newly formed structure should acknowledge an establishing mechanism of attachment and psychological ownership in partnering with individual service providers in its operational management.     

Switching intention model development: Role of service performances,customer satisfaction,and switching barriers in the hotel industry

The intricate relationships among core service and service encounter performances, customer satisfaction, and switching barriers in the formation of satisfaction and switching intention were examined in this study. A field survey was conducted at upper-midscale hotels. The results of the structural analysis revealed that both core service and service encounter performances significantly affected customer satisfaction, and satisfaction completely mediated the effects of service performances on switching intention. In addition, findings from the tests for metric invariances indicated that components of switching barriers (switching costs, relational investment, and lack of alternatives’ attractiveness) moderated the relationships between satisfaction and switching intention. In particular, the role of satisfaction derived from service performances in decreasing hotel guests’ intention to switch is greater when they perceive high switching costs, relational investment, and lack of alternatives’ attractiveness. Based on study findings, theoretical and practical implications are identified and discussed.     

Modeling Airbnb demand to New York City while employing spatial panel data at the listing level

Using spatial panel data comprising a cross section of 1,461 continuously active Airbnb listings obtained from AirDNA, as well as time series data from NYC and Company and the OECD covering the time period September 2014 to June 2016, the present study quantifies own price, cross price, and income elasticities of Airbnb demand to New York City within an empirical tourism demand framework. The particular goal of the study is to establish whether the relationship between Airbnb and the traditional accommodation industry is of a substitutional or of a complementary nature. Employing a one-way fixed-effects spatial Durbin model, it can be concluded that demand is price-inelastic for Airbnb accommodation in New York City, which is a luxury good, and that the city's traditional accommodation industry as well as neighboring Airbnb listings are substitutes for the investigated Airbnb listings. The estimation results are robust against several alternative specifications of the regression equation.     

The impact of customer-to-customer interaction and customer homogeneity on customer satisfaction in tourism service—The service encounter prospective

Customer satisfaction has been an important topic in tourism service management. Many researchers have argued that customer-to-customer interaction may affect customers’ evaluation of the service experience. Consequently, the objective of this research is to investigate the relationship between customer-to-customer interaction, customer homogeneity and customer satisfaction. This research adopted questionnaires to investigate tourists traveling to foreign areas from Taiwan. In conclusion, the perception of customer-to-customer interaction incidents could be extracted into six factors, including protocol and sociable incidents, violent incidents, grungy incidents, malcontent incidents, crude incidents, and inconsiderate incidents. The results of the analysis indicate that “protocol and sociable incidents” have a significantly positive impact on the “evaluation of fellow customers”. However, “malcontent incidents” have a significantly negative impact on customer satisfaction. “Marital homogeneity” has a positive influence on the “evaluation of fellow customers”. Finally, “evaluation of fellow customers” has a positive influence on customer satisfaction. Some suggestions for practitioners to manage customer compatibility and enhance customer satisfaction are proposed.     

CSR and customer loyalty: The roles of trust,customer identification with the company and satisfaction

Corporate social responsibility (CSR) has become a crucial construct in hospitality companies. One of the main reasons is due to the idea that CSR influence consumer loyalty. This paper presents a model of influence of CSR on hotel customer loyalty by simultaneously including trust, customer identification with the company and satisfaction as mediators by showing the direct and indirect effects among these constructs. In the proposed model, loyalty is indirectly affected by perceived CSR, via the mediation of trust, identification and satisfaction. Empirical testing using a survey of Spanish hotel consumers confirms most of our hypothesized effects except the effect of customer trust on customer identification with the company. Finally, managerial implications and limitations of our findings are discussed.     

Determinants of sustainable behavior of firms and the consequences for customer satisfaction in hospitality

The literature on determinants of firm sustainable behavior and its effects on firm performance is rich. However, there are still important questions that lack definitive conclusions. One revolves around factors mediating the link between organizational determinants and firm sustainable behavior, which may still be regarded as a black box. Another stresses the impact of sustainable behavior on customer satisfaction. Using a sample of survey data from 974 small and medium-sized German hotels and 62,766 independent reviews, this paper examines the links between innovativeness, managers’ sustainability attitudes and firm sustainable behavior while taking into account perceived advantages of sustainable behavior as a mediator. Furthermore, the relationship between sustainable behavior and customer satisfaction is examined. A model is proposed and tested using structural equation modeling. The results confirm innovativeness and sustainability attitudes as determinants of sustainable behavior and perceived advantage as a mediator. Sustainable behavior shows a positive relation to customer satisfaction.