The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective

The purpose of this paper was to investigate the interactions between perceived benefits and risks of outsourcing and outsourcing adoption from the hoteliers’ perspective. Data were collected from 123 hotels in Egypt using a list of 32 hotel activities. Results revealed that managers’ perceived benefits of outsourcing had a direct positive effect on the current level of outsourcing, while indirect effects on the desired level of outsourcing. Interestingly, results confirmed the mediating role of current outsourcing between managers’ perceived benefits and the desired outsourcing. However, the perceived risks of outsourcing had a nonsignificant moderating effect. The findings provide implications for both theory and practice.     

Business travellers’ hotel expectations and disappointments: A different perspective to hotel attribute importance investigation

Hotel attribute importance studies have a long tradition in hospitality research. This study investigates the issue for business travelers by asking the respondents to state their expectations and disappointments / dissatisfaction in an open question format instead of rating the importance of attributes directly.

The aim of the study is twofold: (1) to learn about expectations and past disappointments of this particular segment to provide additional insight for customizing hotel offers and (2) to investigate whether the findings reported in literature so far are mirrored or not.     

Survival analysis of the Spanish hotel industry

The main objective of this study is an analysis of survival in the Spanish hotel industry. We used a sample of 1033 hotels opened from 1997 to 2009, examining financial and non-financial variables, including size; location; type of hotel; management, economic and financial structure and the year they opened, whether during an expansion or crisis period. The methodology included an econometric analysis of survival, using the non-parametric Kaplan–Meier estimator of constructed variables, in order to detect the particular influence of each variable. Semi-parametric regression was done with the Cox proportional hazards model, confirming which variables clearly influenced the survival of hotels and which signs existed for each analysed variables’ influence. The survival of hotels depends on their size, location, management and launch in a time of prosperity. However, survival rates were not significantly tied to particular types of hotels or configurations of their economic and financial structures.     

The impact of infectious diseases on hotel occupancy rate based on independent component analysis

The recent global outbreak of Influenza A (H1N1), or the more commonly known as swine flu, has negatively affected the tourism and hospitality industries in many countries. This article reports a study that applied independent component analysis, a novel statistical technique, to separate the dominant factors which determine the levels of hotel occupancy rates in Hong Kong. Empirical findings would provide useful insights on how the dynamic lodging demand reacts to epidemics based on the severity and duration of the events.     

Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry

Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by comparing two groups: one group of customers who consider hotels’ RM practices to be fair and the other group considers the practices to be unfair. The findings provide an opportunity for hotel managers to identify customers’ particular characteristics that affect customer's perceptions of the fairness of hotels’ RM pricing practices.     

Relationship between customer sentiment and online customer ratings for hotels - An empirical analysis

This study aims to establish a relationship between customer sentiments in online reviews and customer ratings for hotels. Customer sentiment refers to the emotions expressed by customers through the text reviews. These sentiments can be positive, negative or neutral. The study explores customer sentiments and expresses them in terms of customer sentiment polarity. Our results find consistency between customer ratings and actual customer feelings across hotels belonging to the two categories of premium and budget. Customer sentiment polarity explains significant variation in customer ratings across both the hotel categories. With regard to managerial implications, the study finds that, when compared with premium hotels, managers of budget hotels should improve their staff performance and hotel services. The present study is not exhaustive and other factors like customer review length and review title sentiment can be analyzed for their effects on customer ratings.     

International franchising: Opportunities for China's state-owned hotels?

The hotel industry in China faces global competition. Most of the state-owned hotels have struggled during the period of transition from a planned economy to a market economy. Furthermore, international franchising hotel chains have entered China with their different operation modes. Could the franchising hotels bring opportunities for state-owned hotels? In an attempt to answer this question, the researchers carried out a study of state-owned independent hotels and state-owned franchised hotels to analyze their external and internal business factors, their intentions to join international franchise operations and the international hotel franchisors in China. The research technique used was qualitative. Two rounds of in-depth interviews were conducted. Content analysis was used in the data analysis. Results indicate that the majority of state-owned independent hotels have intentions to join an international franchise operation in the next 5 years. It also identified major factors affecting the franchising of state-owned hotels in China. However, franchising may not be attractive to those hotels that want to keep their management culture and characteristics. Implications of the study were discussed. Recommendations were provided to the state-owned hotels. Future research studies have been suggested to examine the relationships between franchisors and franchisees.     

Hotel category switching behavior—Evidence of mobility,stasis or loyalty

Adopting Colombo and Morrison’s (1989) brand switching matrix (BSM) as a framework, we analyze hotel guest loyalty at the service category level via survey data collected from a random sample of returning visitors to Macau. Specifically we examined repeat visitors’ likelihood of staying at the same hotel service level and explore how observed switching behavior is likely concomitant to structural macro-level factors, such as intensity of competition, entry of new operators and the lack of government policy and regulation over hotel substitutes, concurrently observed over the same period. The study thus delves into, on the one hand, aspects of hotel ‘class mobility’ or switching over time by individual consumers and, on the other, how changes in the competitive and structural environment affecting different hotel categories can reflect such switching. The analytical approach used in the study is unique in that it focuses on switching behavior, rather than intrinsic, attitudinal or psychosocial conceptions of loyalty. Results also provide a richer backdrop for understanding changes in individual hotel brand loyalty, which normally ignores the influence of category-level and large scale extrinsic factors.     

Managing Quality in Hotel Excelsior

Abstract

There is no doubt that quality in the hotel industry is an important issue. Delivering quality in hospitality operations involves reliably providing accommodation, food, service and entertainment within an environment that meets the expectations of customers, simultaneously creating opportunities for adding value that will exceed expectations and result in delight and repeat purchases or recommendations. Managing quality in hospitality operations is difficult, complicated by the complex blend of production and service elements that need to be managed over the short cycle of operations. Hotel Excelsior initiated a benchmarking exercise in 5-star hotels and recognizing the contribution that quality might play in achieving company objectives in marketing and profitability, decided to gain ISO 9002 registration in July of 1999. ISO 9002 does not guarantee improvements in quality, but the management of Hotel Excelsior believes that the systems and controls have this effect. Hotel Excelsior has taken on that challenge. The paper analyzes how they established HRN EN ISO 9002 (Croatian Norm European Norm ISO 9002) and the advantages of an orientation towards quality.     

Evaluating hotel animation programs at Mediterranean sun-and-sea resorts: An impact-asymmetry analysis

This study explores the determinants of tourist satisfaction and dissatisfaction with recreational services typically offered by sun-and-sea resorts, using the case of a large Croatian chain of hotels and resorts in the coastal region. The sample consisted of 994 guests drawn from the guest database. The analysis encompassed three types of animation programs: (i) sports activities; (ii) evening entertainment; and (iii) entertainment programs for children. Impact-asymmetry analysis was used to quantify potentials of particular service attributes to generate satisfaction and dissatisfaction, and to determine key-drivers according to the three-factor theory of customer satisfaction. The key-driver analysis was paired with qualitative data (guest comments on reasons for dissatisfaction) to provide valuable guidance for the hotel management in achieving higher levels of guest satisfaction within this segment of resort services. The results indicate several significant asymmetries in the formation of overall guest satisfaction, as well as differences according to the type of accommodation and selected demographic characteristics of tourists.