New China＇s New Energy

In the 20th century,the industrial civilization has grown by leap and bounds with fuels like coal,petroleum,and natural gas as its power.Human beings,however,are plagued with two big problems-energy exhaustion and environmental pollution-when enjoying the excellent material life thanks to the modern civilization.They are gradually developing and adopting new energy with the hopes of solving the two problems and achieve a sustainable economic growth.[第一段]     

2020：China＇s Energy Strategy Facing Challenges

Liu Shijin, Director of Research Department of Industrial Economy of the Development Research Center of the State Council, indicated that not long ago in 2003 China High-level Development Forum‘s special session on China‘s Energy Strategy     

China＇s Auto Era Facing Energy Crisis

In early 1980s when China＇s reform and opening up policy just began,a photo taken by a foreigner,on which a sea of bicycles moving on the street at the front of the Tian＇anmen Tower.[第一段]     

China＇s Macroeconomic Picture in 2008

In general China's economic develop- ment has basically been good until now. In 2007,China's economic growth rate stood at 11.9%,while in the first quarter of this year,this rate maintained 10.6% growth,as national fiscal revenue increased by 35.5% compared with the same period     

How Do China＇s Economic Policies Work？

All the indicators of China＇s economic data in the first half of 2008 have shown that the fast growth is not going to translate into overheating. But given the complicated economic .situation now, it remains a headache to maintain a steady economic growth. What challenges will there be in China＇s economic development in the second half of this year＇？ And what policy would be the key to the problems＇？     

China＇s Energy Situation and Relative Policy Options

Energy is a burning issue of the day in China. This paper analyses the crucial masons of energy shortage and traditional consumption models in China. Drawing from the experiences of some developed countries, the paper suggests that China should recognize the energy crisis by learning from America‘s “smart growth project” with the aim of transforming the city planning model,improving the public transportation and launching a“green building” movement in the country.     

Singapore＇s Investments More Involved in China＇s Urbanization

<正>Singapore,a nation of merely around 5 million population,invested US＄5.657 billion to China in 2010,according to statistics from Ministry of Commerce of P.R....     

China＇s Economic Soft-landing Faces Two Tests

The rise of these prices will bring the pressure of inflation to China‘s economy. However, because the food and industrial price has a small increase, it will alleviate the pressure of inflation.     

What next for China＇s macroeconomic policies？

In Europe debt crisis has not yet hit bottom; in the United States economic recovery remains weak. Domestically, there is insufficient internal impetus driving economic growth in Uhina; and export sees a risk of decreasing The country has pulled half-way through 2010, its most complicated year in economy. However, as global economic crisis becomes more severe than expected and worldwide recovery increasingly zigzags, there are still big uncertainties both home and abroad for China＇s economic development. As key economic data for the fist half of 2010 is coming out, reporters from Xinhua News Agency interviewed several famous economists who analyzed and made predictions about China＇s macroeconomic policies for the following six months.     

New China''''s New Energy

In the 20th century,the industrial civilization has grown by leap and bounds with fuels like coal,petroleum,and natural gas as its power.Human beings,however,are plagued with two big problems-energy exhaustion and environmental pollution-when enjoying the excellent material life thanks to the modern civilization.They are gradually developing and adopting new energy with the hopes of solving the two problems and achieve a sustainable economic growth.     

外国直接投资对我国出口增长和出口商品结构的影响

1985年以来,我国出口保持着快速的增长。在出口快速增长的同时,我国出口商品的构成也发生了很大的变化:从以初级产品和低技术制成品的出口为主演变成以低、中、高技术制成品的出口为主。在我国出口快速增长、出口商品构成演变的同时,外国直接投资(FDI)也大量流入我国。FDI对我国出口增长和出口商品结构的演变产生了很大的作用。     

对我国能源和能源贸易若干问题的再思考

本文认为,能源是能够产生能量的物质,作为一个总体概念,它属于劳动资料;能源贸易是能源交换和流通的总和,不包括人才、专有技术和机器设备在国际间的流动。我国的能源消费结构以煤炭为主,产生了严重的环境问题,影响了国家的可持续发展,但即使是以石油消费为主的国家也引发了不可持续发展的问题。随着商品短缺时代的结束和资源短缺时代的到来,这就需要我国统筹利用国内、国外两种能源,实现可持续发展。     

China''''s Auto Era Facing Energy Crisis

In early 1980s when China's reform and opening up policy just began,a photo taken by a foreigner.on which a sea of bicycles moving on the street at the front of the Tian'anmen Tower,amazed the whole world.China got the title of "the Kingdom of Bicycle".Nowadays,with its rapid economic development,this bicycle kingdom has been developing into a huge market of automobiles at an amazing speed.     

广东宝丽华新能源股份有限公司资产结构现状及优化建议

企业的资产结构与企业的经营成果、获利能力和财务状况的稳定息息相关。以广东宝丽华新能源股份有限公司为例,利用流动资产率、资产负债率等财务指标对该公司近三年财务报表的资产结构现状进行分析,该企业要合理优化资产结构,应结合能源类行业的特殊性进行流动资产和固定资产的合理分配,增加经营范围的同时要注意流动资产内部的合理配置,发展扩张型资产结构时注意规避企业风险。     

International Catalog Mix Adaptation

Abstract

Striking the right balance of adaptation of the international catalog mix may be the key to profitability. U.S. catalog firms, new to international markets, have less experience in adapting than firms in more globalized industries. The literature on international marketing strategy adaptation reveals that this decision depends on the environment, industry, market, product, and characteristics of the firm. This paper examines the influence of market similarity, type of business and the firm's international experience on international catalog adaptation, and explores the effects of catalog adaptation on a firm's performance. We hypothesize that the greater the market similarity, the less likely it is that firms will adjust their catalog. We also argue than adaptation is greater for consumer catalogs than for business-to-business catalogs. A third hypothesis is that more internationally experienced firms will adapt more and a final hypothesis is that a greater degree of adaptation will increase the international catalog performance. The results did not support the association of international catalog adjustment and market similarity, experience, and type of catalog. Findings are mixed both on catalog adaptations and firm performance. We found that some but not all adaptations in the catalog lead to improved performance. We speculate that U.S. catalog firms are making adaptations to reduce the costs of international marketing operations. This cost reduction strategy may not necessarily lead to profitability, thereby discouraging other firms from entering international markets.     

论商业银行营销组合策略

随着世界经济增长放缓，银行业进入“买方市场”，并出现市场国际化、需求多样化、技术现代化和管制宽松化的发展趋势，商业银行面临着来自同业及非银行金融业的激烈竞争，迫切需要进行金融创新和营销创新。然而，传统的营销组合策略不能全面反映银行业务的特点，有很大的局限性。因而依据经济活动的性质决定经济活动的管理方法的基本思路，系统总结商业银行产品的基本特性，并提出适合商业银行的营销组合策略。     

Consumer Shows in the Promotion Mix

Abstract

Consumer shows present a unique promotional opportunity by presenting a forum for attracting consumers with a specific interest in the products featured at the show. In this study we examine auto show attendees' perceived differences and similarities between attendance at an automobile consumer show and the traditional showroom visits made by automobile shoppers. Results of the study indicate that the promotional value of the show had a modest but positive impact on vehicle buying and leasing, a considerable positive influence on brand and model selection, but little influence on choice of dealer. We discovered that attendees perceive sales personnel they met at the show to be more knowledgeable, trustworthy and friendly than those they met at a dealership (even though the sales personnel at the show work at dealerships). Finally, we found that among the group from which most incremental purchases would be expected-those who came to the show with negative intentions but who then purchased a vehicle-the show is viewed more as a substitute for entertainment than for other shopping activities. The promotional implications of these results are then explored.     

营销组合理论的回顾与展望

营销组合理论的发展具有连续性。新旧组合理论不是相互替代而是相互补充和完善。营销组合理论以简练的方式反映了营销理论的发展并具有一条清晰的发展主线,即:随着社会经济的发展,市场竞争的加剧,生产者在营销组合中的地位在逐渐弱化和降低;消费者的地位在逐渐强化和提高,并最终达到了两者的平衡。营销组合理论的发展趋势表明,融合生产者、消费者、社会环境和自然环境,强调营销所涉及的各方之间的平衡、和谐关系是营销理论研究发展的方向。     

Ubiquitous Consumption and the Marketing Mix

ABSTRACT

Traditional marketing legacy systems containing established members, roles, norms, and rules tend to be closed vertical systems exhibiting characteristics of rule, norm, and boundary stability. Consumer behavior drives the development of marketing mixes. The fundamental power and promise of e-commerce is to transform consumer behavior. The more efficient adjustment of discrepancies between supply and demand offered by e-commerce enables ubiquitous market space (u-commerce). Ubiquitous consumption is the ability to access and consume goods and services anytime and anyplace. Ubiquity in consumption demands a more fluid marketing mix evidenced by a dynamic networked open system consisting of shifting alliances, loosely defined boundaries, and tightly integrated processes. The concept of u-commerce is examined and implications for marketing managers and academics are suggested.