Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

Marketing Letters - Diversity serves to enrich decision-making, innovation, reputation, and performance. The marketing academy, a microcosm of business and society, is making slow advances in...     

2019 Academic Marketing Climate Survey: motivation,results, and recommendations

Marketing Letters - We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate...     

Marketing avatars revisited: A commentary on facial recognition and embodied representations in consumer profiling

In this Executive Digest, we review and extend our original Business Horizons article (May 2013) addressing marketing avatars (i.e., mavatars ¹): digital embodied, biometric profiles. In the original article we offered our marketing avatar framework, which classified existing and predicted types of mavatar applications according to data collection and application domains. However, because of the quick pace of change in this domain, we must review newly introduced mavatar applications that complete the original framework. These new applications—as well as industry and regulatory actions—paint a picture of where and how mavatars will be used, and where opportunities exist for application development. For that reason, we discuss current applications and additional predictions for future use.     

Obesity: the link between stigma and perceived responsibility

ABSTRACT

This study explores the link between stigma and perceived responsibility in the context of obesity, through the lens of attribution theory. The life narratives of three obese individuals and the verbalisations from semi-structured interviews with 60 young people (as potential stigmatisers) were collected to compare viewpoints about the perceived responsibility for carrying the stigma. First, in addition to internal and external responsibilities, the in-between case of luck appears as an alternative for both targets and potential stigmatisers. Second, the viewpoints diverge most regarding coping strategies: obese people are perceived as implementing disengagement strategies, whereas they themselves declare engagement strategies. Third, the targets reported a lived market stigma that is imperceptible to the observer’s eye. We conclude by discussing cultural factors like the femininity/masculinity dimension.     

Conflicts between entrepreneurs and investors: the impact of perceived unethical behavior

This paper examines the impact of perceived unethical behavior by entrepreneurs, angel investors and venture capitalists on their conflict process. For this purpose, we use an embedded case study design to provide a diversity of perspectives on the topic at hand. From the eye of the beholder, i.e. investor, entrepreneur or both, 11 conflict situations were analyzed for any perceived unethical behavior. Based on findings from within- and cross-case analysis, we propose that perceived unethical behavior among venture partners triggers conflicts between them through increased fault attribution or blaming. Further, we propose that perceived unethical behavior affects venture partners’ choice of conflict management strategy and increases the likelihood of conflict escalation and of conflict having a negative partnership outcome such as failure or another form of involuntary exit. As such, this paper contributes to the entrepreneurship literature by addressing calls for more research on the darker sides of investor–investee relationships.     

The moderating impact of taste award on the interplay between perceived taste,perceived quality and brand trust

Based on the cue utilization theory and stimulus-organism-response (S–O-R) theory, the objective of the study is to investigate the moderating role of taste award (taste awarded vs. without taste award) on the linkages among perceived taste, perceived quality, brand trust, and willingness to buy. With this aim, the data were gathered from respondents using a structured questionnaire. Structural equation model results provided support for the positive relationship among perceived taste, quality, and brand trust. Brand trust was also revealed as a predictor of willingness to buy. The findings also support the intervening role of perceived quality and brand trust. Multi-group analyses reveal that the influence of perceived taste on perceived quality and brand trust is significantly accentuated by the taste award. Additionally, the interplay between brand trust and willingness to buy is higher in the awarded brand. Theoretical contributions and practical implications for brand producers and retailers are discussed based on the research findings.     

Identifying the gaps in ethical perceptions between managers and salespersons: A multidimensional approach

This research examines, in a general manner, the degree and character of perceptual congruity between salespeople and managers on ethical issues. Salespeople and managers from a diversity of organizations were presented with three scenarios having varying degrees of ethical content and were asked to evaluate the action of the individual in each scenario. Findings indicate that, in every instance, the participating managers tended (1) to be more critical of the action displayed in the scenarios, (2) to view the action as violating a sense of contract or promise, and (3) to view the action as less culturally acceptable than did the salespeople.Tony L. Henthorne is Associate Professor of Marketing at the University of Southern Mississippi. Dr. Henthorne has published in such journals asPsychology and Marketing andJournal of Professional Services Marketing.Donald P. Robin is Professor of Business Ethics and Professor of Marketing at the University of Southern Mississippi. Dr. Robin is coauthor with Eric Reidenbach of two recent books on business ethics. Dr. Robin has contributed several articles on business ethics in such journals asJournal of Marketing, Journal of the Academy of Marketing Science, andJournal of Business Ethics. He is also a frequent lecturer on the topic of business ethics.R. Eric Reidenbach is the Director of the Center for Business Development and Research and Professor of Marketing at the University of Southern Mississippi. Dr. Reidenbach has written numerous articles for such journals asJournal of Business Ethics, Journal of Marketing, Journal of Macromarketing, andJournal of the Academy of Marketing Science. Dr. Reidenbach has coauthored two books on business ethics.     

内部营销与顾客满意关系的实证研究(英文)

为了确定内部营销、员工满意、服务质量和顾客满意之间的因果关系,本文在文献研究的基础上构建了内部营销—员工满意—服务质量—顾客满意关系模型,并以35家商业银行的员工和顾客为实证样本,采用因子分析、回归分析检验了模型的假设关系。     

中美药品营销渠道比较及启示

目前,我国药品营销与美国药品营销相比,存在的差距主要是制药企业研发能力弱;批发企业多、盈利能力弱;医药物流发展滞后等.政府应在充分认识我国国情的前提下,以我国药品营销渠道的实际情况为基础,有针对性地借鉴美国药品渠道中好的方面,进一步提高药品行业集中度,加快现代物流体系的建设,促进药品电子商务的发展,以降低我国药品营销渠道成本,从而提高我国药品的营销渠道效率.     

Academic Integrity: The Relationship between Individual and Situational Factors on Misconduct Contemplations

Efforts to promote corporate social and environmental accountability (SEA) should be informed by an understanding of stakeholders’ attitudes toward enhanced accountability standards. However, little is known about current attitudes on this subject, or the determinants of these attitudes. To address this issue, this study examines the relationship between personal values and support for social and environmental accountability for a sample of experienced MBA students. Exploratory factor analysis of the items comprising our measure of support for SEA revealed two distinct factors: (1) endorsement of the general proposition that corporations and executives should be held accountable for the social and environmental impacts of their actions; and (2) agreement that the government should adopt and enforce formal SEA standards. Our findings indicate that the universalism value type is positively associated with general support for SEA, but not with support for government enforcement of accountability standards. In addition, we found that gender has a significant impact on support for government enforcement of SEA standards.     

International Marketing Channels for Brazilian Beef: Comparison between Russia and the United Kingdom

This article compares the Russian and British marketing channels for Brazilian beef distribution. The results show that the framework hereby developed aids understanding of the differences and the reasons for the organizational form of these channels. The findings also show that there is a difference in the way these channels are organized to seek efficiency in their business transactions. Institutional environment attributes are able to influence the distinction between channels in terms of transaction efficiency.     

Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs

One difficult challenge for marketers is the large, diverse means of communication and communication options that are available to support their brands (e.g. TV, print, and interactive advertising; trade and consumer promotions; arts, sports, and cause sponsorships; etc.). Consequently, marketers must understand what various marketing communication options have to offer and how they should be combined to optimize their marketing communications programs. Towards that goal, this paper considers issues in how to develop, implement, and evaluate an integrated marketing communication program. Specifically, to provide micro perspectives -- especially relevant for academic research -- we introduce the Marketing Communication Tetrahedron as a means of classifying and analyzing factors influencing marketing communication effectiveness along four broad dimensions (i.e. factors related to the consumer, communication, response, and situation). To provide macro perspectives -- especially relevant for managerial planning -- we provide criteria as to how integrated marketing communication programs can be designed and evaluated as a whole (i.e. according to coverage, contribution, commonality, complementarity, robustness, and cost considerations). We also describe how the two perspectives relate and conclude by discussing theoretical and managerial implications and outlining future research directions.     

Disentangling the Differences between Abusive and Predatory Lending: Professionals’ Perspectives

This study describes how mortgage professionals differentiate abusive from predatory lending. Data were analyzed qualitatively. The results indicate that some users of this term do not always adhere to a strict definition of predatory lending but rather use it as a term for any general mortgage abuse and mortgage fraud. Existing laws at the federal‐ and state‐level curtail abusive lending and promote fairness in the market place and they are highly enforced among depository financial institutions. However, unregulated nonfinancial institutions, mortgage brokers, and originators are still a primary source of predatory lending.     

高校教师科研水平与本科教学效果关系的实证分析

本文利用我校近三年来教师教学评估数据和科研成果数据,探讨了财经类高校教师科研水平与本科教学水平之间的相关性,进而分析大学教师科研水平与本科教学相互关系的实然状态,实证结论表明,教学与科研还未达到相互促进和相互提高的状态,笔者还进一步分析了其原因,并提出了若干政策性建议。     

电商价格战对传统营销的冲击及政府规制

电子商务价格战在对传统市场营销带来巨大冲击的同时,也存在诸多法律问题,如涉嫌倾销等行为,亟待法律规范和政府规则。电子商务与传统营销在很多方面逐渐融合,需要政府部门的正确引导与合理规制。