论体育特许产品经营的市场营销价值及其与体育赞助的异同

本文通过对体育特许产品经营价值的分析和体育特许产品经营与体育赞助活动异同的分析为从事相关行业的经营管理者提供参考。     

体育组织视角下的体育赞助管理研究

许多大型国际赛事其赞助金额及赞助的收益一次次屡创新高,已是全球奥林匹克运动会中仅次于电视转播权利金的第二大经费来源。作为体育赛事的主办机构,要想获得企业持续投资,应该对体育赛事本身进行良好的营销,认真做好赞助方面的管理、保障投资方的利益,是非常必要的。因此,从体育组织角度研究体育赞助的管理,达到多赢,成为一个重要的研究议题。     

Universities and the Knowledge Market

British universities have suffered from the indiscipline of price-lessness. But the days when the state can finance them in the luxury to which it has accustomed them have ended. Yet Dr Brian Salter holds out hope by showing they can tap substantial sources of funds by selling their services and strengthening themselves as centres of research and scholarship.     

Homelessness and the Housing Market

Can the problem of homelessness be solved by increasing the number of Shelters? Paul Ashton, of Liverpool University, argues that the homelessness need yet more liberalistion of the housing market.     

基于价值工程理论提升我国企业体育赞助价值的研究

本文通过采用文献资料法、实地考察法、逻辑分析法和归纳演绎法,从企业的角度分析体育赞助在我国发展的现状及存在的问题,并运用价值工程的理论来深讨提升体育赞助价值,即通过构建体育赞助功能系统图,提高体育赞助的功能,降低体育赞助的成本,提高体育赞助价值的方案及相应的赞助策略,即最大限度的接触目标受众、改善体育赞助理念,注重价值工程团队建设。     

Austria and the Single European Market

The economic consequences—global and on a sectoral level—of the full participation of Austria in the process of economic integration in Europe are assessed with the help of the INFORUM system of interlinked input–output models and the Austrian model in this family, i.e. AUSTRIA IV. The results of two scenarios up to the year 2000 are compared. One scenario is based on the assumption of the full participation of Austria in the process of European integration. The alternative scenario is based on the hypothesis that Austria has to remain in an outsider position. The analysis shows quite relevant positive consequences of full participation by Austria in the process of European integration. Because of compensating forces, the effects on a sectoral level are much more pronounced than those on the global level. The structural implications on output, employment, etc. are quite remarkable.     

市场经济与以人为本

本文针对“以人为本”这一现代管理理念 ,结合我国市场经济运行进行了较全面地阐发。“以人为本”应分为两个层面 ,管理的以人为本就是尊重员工合法权益 ,关心员工精神需求 ,通过技术培训与企业价值观的培育 ,全面提高员工素质 ,激发员工的主动性、创造性。公有制实现形式的实质是把权、责、利落实到每个职工身上。经营的以人为本即以市场为本 ,在经营中始终贯彻尊重、理解、培育消费者和用户的理念     

Experimental Economics and the Market Process

What is experimental economics? David Butler, of the Commodity Research Unit, explains the development of experimental economics and outlines some of its conclusions.     

Debt Erosion and the Market Process

This paper explores the effects of debt erosion on the market process. Debt erosion is the attempt by government to lower the real value of its debt through the creation of unexpected inflation. In addition to the costs recognised by most economists, debt erosion through unexpected inflation can impair the price system's ability to coordinate exchange activity and can result in costly capital misallocations. This is because the creation of unexpected inflation implies disequilibrium in the money market. To avoid the harm from such monetary shocks, this paper suggests a separation between money and state, enshrined in an explicit rule at the constitutional level.     

Nigeria and the Market for Corruption

Two Keynesian economists, Peter Wynarczyk and Brian Snowdon, of the Newcastle upon Type Polytechnic, resist Professor Charles Rowley's argument that economic doctries can be falsified     

住房市场的供给结构及两类市场的调控

近几年房价节节攀升,如何制定行之有效的房地产市场调控政策成为政府面临的重要问题。本文跳出以往研究房地产市场的思路,在分别分析商品性住房和政策性住房两类市场的基础上,结合当下的调控措施提出相应的政策建议。     

Advertising and Political Bias in the Media: The Market for Criticism of the Market Economy

Many observers of the media argue that advertiser support of the news insulates business from critical scrutiny. News organizations know better than to bite the hand that feeds them. I examine several weaknesses in this corporate advertising bias argument. Most significantly, a favorable political climate for business is a public good, so individual businesses have an incentive to support anti–business messages that generate an audience. Transmission of messages that fail to generate sufficient demand is inefficient. In short, advertising does not create a significant political bias.     

我国产权交易市场的特征及其市场失灵问题解析

市场经济条件下的市场调节功能失灵是普遍存在的现象,必须依靠政府监管和调控才能有效克服。我国现行产权交易市场的基本特征表明,国有资产所有者非人格化缺陷是我国产权交易市场失灵的最主要原因。必须尽快健全和完善我国国有资产监督与管理的法律体系,为各级国有资产管理部门履行出资人职责提供立法依据,建立起一个在政府有效监管下的行业和企业自律的产权交易市场。     

住房市场的供给结构及两类市场的调控

近几年房价节节攀升,如何制定行之有效的房地产市场调控政策成为政府面临的重要问题。本文跳出以往研究房地产市场的思路,在分别分析商品性住房和政策性住房两类市场的基础上,结合当下的调控措施提出相应的政策建议。     

货币市场和资本市场融合中的银行风险防范

经济学家费雪说过“在经济学的字典里,收入是其的第一个字母,也是最后一个字母。”从中可见,收入增加对经济增长的重要意义。由国民收入分配格局的深刻变化所引发的居民收入的资本化趋势,对我国经济体系的影响为:(1)它要求经济体系中储蓄项投资的转化渠道必须是多元的、通畅的;(2)它要求经济体系必须提供或形成数量丰富的、品种多元化的、流动性强的资产,这种资产主要是金融资产;(3)它要求逐步形成一个具有一定流动性的资本市场。上述方面,是实现居民收入资本化过程的基本条件,是储蓄有效的转化为投资的前提。但长期以