Indigenous ecotourism in the Mayan rainforest of Palenque: empowerment issues in sustainable development

Indigenous ecotourism in the Mayan rainforest has received little research attention. This study examines issues related to the level of empowerment in a Mayan village located near the Palenque World Heritage Site in southern Mexico. An adapted empowerment framework was used to assess community empowerment and its relationship with stakeholders’ participation by collecting the views of internal and external stakeholders in indigenous ecotourism. Using a checklist of 60 empowerment indicators, the study developed a wheel of empowerment tool that graphically illustrates and compares levels of empowerment/disempowerment in local communities. Results indicate that although there is a will from many villagers to participate in tourism, lack of knowledge, limited economic resources and the poor negotiation skills of local leaders have disempowered the community from undertaking ecotourism ventures. Non Governmental Organisations (NGOs) have not supported the community until recently, the private sector has played little part, and while the Mexican government is shaping the course of indigenous ecotourism with support programmes, state agencies have resisted local ecotourism development. Overall, the community fell below the midpoint on the Wheel of Empowerment Scale. These findings show a need for more effective empowerment strategies to maximise community involvement in managing cultural and natural resources for tourism development.     

Corporate social responsibility in times of need: Community support during the COVID-19 pandemics

Since the outbreak of COVID-19, the hotel sector has engaged in various corporate social responsibility (CSR) initiatives to show solidarity with local communities. Our research examines the impact of such initiatives on tourists' intentions to spread positive word-of-mouth (WOM) and their intentions to visit when the current pandemic ends. Our experimental results suggest community support in the form of providing free accommodation to homeless people increases tourists' intentions to spread positive WOM, bringing reputational benefits. But such initiatives reduce tourists’ intentions to visit, presenting potential business risks. Our results further suggest that community support in the form of providing free accommodation to medical professionals has little impact, as it shows no significant difference to control (no CSR initiatives).     

A structural model of residents’ intention to participate in ecotourism: The case of a wetland community

Ecotourism supports environmental conservation as well as generating economic opportunities. It additionally strongly emphasizes benefits to the local community and suggests that the involvement of the residents is important for the effective management of tourism. Accordingly, this study explores factors contributing to residents’ participation intention in ecotourism management and proposes a structural relationship between their participation intention, environmental knowledge, attitudes towards ecotourism and the appeal of tourist landscapes. Analysis indicates residents’ environmental knowledge positively affects attitudes towards ecotourism, which in turn directly and indirectly determine the intention to participate in ecotourism through their individual landscape affinity. Thus, residents’ involvement in ecotourism may be stimulated through a) appropriate management strategies aimed at increasing their environmental knowledge, b) encouraging positive ecotourism attitudes, and c) environmental planning that promotes residents’ affinity for local attractions.     

Local community participation in ecotourism and conservation issues in two nature reserves in Nicaragua

This paper explores the factors influencing community participation in ecotourism and how this affects conservation in the Nature Reserves of Mombacho Volcano and Datanlí-El Diablo in Nicaragua. Information was collected using individual structured and semi-structured interviews and focus groups, with local people, farmers and tour operators, combining quantitative and qualitative techniques. The farmers in the two communities are engaged in the protection of the reserves because of environmental concern and also because their own welfare is at stake. In different ways, the farmers and communities benefit from ecotourism, but not enough. Either they are excluded from the management system, or they lack resources to promote the sites and improve infrastructure. Community participation is to a large extent dependent on the management system, but it is not the only aspect required to make ecotourism successful. A minimum of governmental support to infrastructure and local entrepreneurship is required. In the case presented, there are direct economic benefits from ecotourism, as the records of visitors illustrate. But there are many differences between the two reserves and their communities, illustrating that ecotourism development is complex and demanding, and demonstrating that ecotourism is not a “one size fits all” approach to sustainable development.     

An alternative approach to community-based ecotourism: a bottom-up locally initiated non-monetised project in Papua New Guinea

Community-based ecotourism (CBET) is presented as a tool for conservation and sustainable development by conservation practitioners and development agencies, but is reported to have achieved little. Several scholars argue that many problems stem from inadequate power relationships between external actors and local communities, leading to low community participation. This study opens a debate on governance and social enterprise in CBET by examining a bottom-up approach to community-based ecotourism based on a small-scale CBET initiative in an amenity-poor remote indigenous community in Papua New Guinea. This initiative is unique in the following aspects: it was initiated by a community member; external assistance was advisory only; no external financial assistance was given; and it has taken place in a non-monetised economy. Participant observation and in-depth interviews with local key informants were used to identify community-defined positive/negative impacts and community participation processes. Overall, there was substantial support for the project; it contributed to community welfare, generated economic benefit, had positive conservation outcomes and from the viewpoint of the community had no adverse cultural impacts. One of the keys for success was the development of a strong community agency that led to high community participation and individual rather than the community ownership.     

Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior

Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines the behavioral intention of visitors to a Korean Oriental medicine festival. This study employs the extended model of goal-directed behavior (EMGB) that incorporates two constructs related to Oriental medicine festivals: the Oriental medicine image of festival site (image) and the perception of Oriental medicine (perception). An on-site survey was conducted with 423 visitors attending the Sancheong Herbal Festival in South Korea. Results reveal that attitude, subjective norm, and positive anticipated emotion influenced visitors' desire to attend the festival, which, in turn, influenced their behavioral intentions. Two constructs of image and perception formed positive and significant relationships with attitude toward attending the festival. Practical implications of the study results are discussed.     

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

The increasing presence of firm-hosted online travel communities is motivating significant changes in the travel industry. This study attempts to explain consumers’ intentions to participate in such communities, and other consumer behavioral intentions, on the basis of a model that integrates the Theory of Planned Behavior, the Technology Acceptance Model, and Social Identity Theory. In addition, this research investigates the link between the intention to participate in a community and two behavioral intentions that may benefit the host firm: the intention to use the firm’s products/services and the intention to recommend the host firm. The results reveal that the chosen theories provide an appropriate framework for explaining the intention to participate; this intention in turn has a positive effect on the two other behavioral intentions. On the basis of the results, the authors propose some key conclusions and managerial implications.     

Consequences of Customer Dissatisfaction in Upscale and Budget Hotels: Focusing on Dissatisfied Customers’ Attitude Toward a Hotel

It is important to understand customer dissatisfaction in order to maintain a sustainable business, given that the negative effects of customer dissatisfaction in service businesses may be even greater than the positive effects of satisfaction. This study investigates customer dissatisfaction and its consequences by focusing on the mediating role of attitude toward a hotel according to different hotel classes related to customer expectation level. The results show a mediating role for attitude in the relationship between customer dissatisfaction and specific negative behavioral intentions. This study broadens our knowledge of customer dissatisfaction and the role of attitude toward a hotel in the relevant literature. The empirical findings demonstrate that regardless of hotel type, customer dissatisfaction significantly affects their attitude and their consequent negative behavioral intention.     

Alternative Tourism and Sustainable Development in Kenya

This article examines alternative tourism and especially the form dubbed ecotourism and assesses its prospects for sustainable development in Kenya. It also considers community participation in ecotourism, the Kenya government policy on ecotourism, and the initiatives to yield sustainable development in the country. The findings show that biodiversity conservation encourages and supports tourism which, in turn, provides money for conservation efforts and local development programmes. However, ecotourism has not necessarily led to small scale, locally owned tourism enterprises expected in the ecotourism model. The analysis shows nevertheless that alternative tourism development has drawn attention to the role of local people in biodiversity conservation, the basis of ecotourism. Hopefully, this will lead to greater local participation in the ownership, management and control of ecotourism enterprises.     

居民对生态旅游认知与态度之研究--以澎湖列岛为例

本文旨在了解澎湖列岛居民生态旅游的认知与发展生态旅游的态度，并探讨居民基本资料与其对生态旅游认知和发展生态旅游态度之间的关系。经统计分析后发现：居民基本资料的不同会造成生态旅游认知与发展生态旅游态度的差异。最后透过典型相关分析发现，居民生态旅游的5个认知因素与发展生态旅游的6个态度因素间都具有相关性；居民对生态旅游的认知程度愈低者，在发展生态旅游态度上则愈不积极。     

Community views of ecotourism

Ecotourism can be an incentive for conservation, especially when it triggers positive economic change. Yet it introduces many changes to communities:positive and negative, social and economic. The full range of change is seldom evaluated in direct relation to conservation at the local level. In this study of three Amazon ecotourism projects, local leaders discussed changes from ecotourism in their communities. Economic benefits were mentioned, but so were new restrictions on time, decreased reciprocity, and social conflict. Other changes included heightened self-esteem and greater community organization. Such shifts should be considered in relation to conservation as they affect the stability of local institutions and the prospects for long-term collective action for resource management.     

Residents’ Participation,Perceived Impacts,and Support for Community-based Ecotourism in Cambodia: A Latent Profile Analysis

Throughout Cambodia, community-based ecotourism (CBET) has been initiated and established to generate additional income for local people and to conserve local natural resources since the early 1990s. However, few studies have addressed residents' attitude towards CBET. Therefore, the purpose of this study is to identify the residents' attitude towards CBET. The study classified 209 residents of Yeak Laom CBET in north-eastern Cambodia with respect to their participation in non-remunerative and remunerative activities, perceived impacts on livelihood assets and livelihood outcomes, and support for CBET. Rather than the conventional cluster analysis used by most previous studies, Latent profile analysis was employed. The study suggests that residents of a CBET may consist of four attitude clusters, namely Absolute Supporter (69%), Beneficiary Supporter (14%), Concerned Supporter (11%), and Ambivalent (6%). In conclusion, most residents of a CBET are likely to support CBET development and believe that it has positive impacts on their livelihood assets and outcomes, albeit with little involvement. The residents of the study area can be considered as a tourism-hungry community.     

The community participation process in ecotourism development: a case study of the community of Sogoog,Bayan-Ulgii,Mongolia

Theories on community participation in ecotourism development advocate obtaining maximum levels of both community control and benefit to achieve sustainable tourism. This paper explores issues in community-based ecotourism development in a small, remote community in western Mongolia. It assesses the community's desire to develop ecotourism, their understanding of the issues involved and the feasibility of the process in a poor herding community, where 63% are herdsmen, frequently absent with their herds. Using responses from 100 participants together with interviews with key stakeholders, it describes and analyzes the difficulties in establishing community participation and ecotourism implementation. Findings revealed that long-term viable community-based ecotourism development in remote areas requires close collaboration and sustained support from trusted community leaders and from knowledgeable and committed outside stakeholders. Approaches need to be carefully tailored to local circumstances, not “one size fits all”. Key areas of concern were environmental and cultural, including fears that their tradition of hospitality might be compromised, perceptions of the local NGO's benefits to the community and local, often naïve, expectations of ecotourism development. Despite fears, over 90% of those interviewed were willing to participate in an ecotourism project in this high-risk, unforgiving economic and climatic setting.     

A natural capital model of influences for ecotourism intentions and the buffering effects of emotional values

This study develops and tests the model of natural-capital-moderated mediation in which emotional value serves as an intervening mechanism in the associations between natural capital and ecotourism. The results of a study of 662 visitors provide support for this model across the different dimensions of natural capital. Somewhat unexpectedly, the mediating effect of the sociocultural and economic dimensions is a positive link between the ecological dimension and ecotourism intentions. Alternatively, the moderating effect of emotional value is found to be contingent on the ecological benefits conferred by the economic benefits. Emotional value fosters a positive moderating effect of economic benefits on ecotourism intentions because it strengthens the positive link between intrinsic motivation and the value perceptions of ecotourism.     

Examining the Linkages of Community Intervention Strategies and Destination Quality of Ecotourism Destinations

Local communities are considered as a stockholder of an ecotourism programs particularly protected area (PA)-based destinations. The purpose of the study is to develop a model of community intervention strategies (CIS) in PA-based ecotourism tourism destinations and to examine the contribution of CIS toward destination quality (DQ). Study adopted exploratory sequential method and administered focus group discussion and expert interview followed by questionnaire survey. Measurement models were drawn with AMOS 22 and employed WarpPLS 6.0 for structural model. The study result indicates that there are three dimensions for CIS, and the quality variables have a strong presence in these destinations. However, the study could not establish a significant and positive relationship between CIS and DQ. Subsequently, investigator adopted a participant observation method and identified local specific reasons such as changes in general consciousness, intervention of related departments and nongovernmental organizations, and destination life cycle, for the same. Study assumes significance in the context of community-based ecotourism programs and indicates the need for strengthening community collaboration for quality destinations. Study extends scope for further research in measuring other perceived linkages of CIS with destination sustainability and quality of community life.     

Consumers’ sustainable food choices: Antecedents and motivational imbalance

This paper examines the antecedents of sustainable food choices by consumers and investigates the differences between consumers based on their state of motivational imbalance. A sample of 609 respondents from Egypt took part in the study. Data were analyzed using a two-step approach of confirmatory factor analysis and structural models. The results indicate that attitudes, perceived behavioral control, personal norms, and activism are significant antecedents of consumers’ intention toward sustainable food. However, the data reveal a non-significant effect of subjective norms. Motivational imbalance has significant moderating effects, such that consumers who experience motivational imbalance showed consistently weaker intentions than consumers who experience motivational balance. Furthermore, there are significant differences between consumers under various scenarios of motivational imbalance. Specifically, the comparison of different motivational conflicts showed that attitude–subjective norm and attitude–activism conflicts cause the most substantial negative impact on consumer intentions. Theoretical and managerial implications are discussed.     

The Impact of a Mega Event on Visitors’ Attitude Toward Hosting Destination: Using Trust Transfer Theory

Despite the popularity of festivals and events, event managers and the hosting countries are not certain whether a successful event leads to favorable attitudes toward the hosting country. This study based on trust transfer theory considers the impact of attitude toward a mega event on attitude toward the hosting country. The study also examines two dimensions of perceived value related to the Shanghai Expo and their influences on attitude toward the event. The study finds that both emotional and functional dimensions of value offered by the Expo are important for evaluation of the event, although functional value is considered more important than emotional value. Supporting trust transfer theory, the study shows that attitude toward a mega event influences attitude toward the hosting country. The study also finds that both attitude toward a mega event and attitude toward the hosting country have a positive impact on visitors’ intentions to revisit China.     

Understanding convention attendee behavior from the perspective of self-congruity: The case of academic association convention

Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant analyses are employed. The findings show that low-tiered SC attendees evaluate a convention negatively, whereas high-tiered SC attendees evaluate it positively. Furthermore, differently tiered SC attendees can be best discriminated by social networking, social value, and revisit intention. Given the potential significance of SC in attendee-based convention evaluation, understanding the distinction between differently tiered SC attendees enables convention planners to gain insight into how to cultivate and sustain high SC, thus promoting positive attendee attitude and preference toward conventions.     

“This is a holy place of Ama Jomo”: buen vivir,indigenous voices and ecotourism development in a protected area of Bhutan

Common definitions of ecotourism address the need to benefit the well-being of local people; in reality, ecotourism is often supported or dominated by external agents. Local ideological, social and cultural values may be overlooked, thereby disenfranchising local and indigenous stakeholders. This paper examines indigenous perceptions of ecotourism and well-being, and how they relate to ecotourism practices in three Brokpa communities of the first protected area in Bhutan to become a special tourism destination. A range of methods (e.g. semi-structured interviews, participatory mapping) was used and data analysis was couched in the context of buen vivir (living well), an indigenous concept of well-being. Findings indicate that: (1) perceptions of ecotourism vary between community members and contrast with the official park definition; (2) well-being is conceived in diverse ways but corresponds to key features of buen vivir; (3) indigenous worldviews are pervasive, and shape social values and spiritual beliefs in connection to nature; and (4) indigenous cosmologies and traditional values may be strengthened through their integration into modern policies and institutions. This research contributes more non-Western voices to the literature, a concept and mode of analysis for well-being that embraces an indigenous ontology, and empirical insights on indigenous communities in protected areas.     

Ecotourism Benefits and the Role of Local Guides at Masoala National Park,Madagascar

An investigation of ecotourism at Masoala National Park, a forested coastal area in northeastern Madagascar and the country’s largest national park, focused on ecotourism benefits and the role of local guides in promoting conservation awareness. Interviews, participant observation, and archival research were used to investigate the park’s guide association, resident attitudes toward Masoala National Park, and ecotourism as a method of park and rural development. Many factors make Masoala National Park a prime ecotourist destination, including the possibility of viewing its endemic species, such as red-ruffed lemurs. The park has a strong local guides’ association and currently combines conservation and development through a programme that returns a portion of tourism revenue to local communities. Actual or potential benefits received from the park, including ecotourism revenues, were found to influence the positive and negative perceptions of Masoala National Park held by residents living in the park periphery. However, limitations on ecotourism development include poor infrastructure and difficult access, a challenging climate including a hurricane season, and past national political instability.