Technological Innovation and Its Impact on Business Model, Organization and Corporate Culture – IBM’s Transformation into a Globally Integrated, Service-Oriented Enterprise

This article investigates the influence of information and communication technology (ICT) on business transformation. First, the general, ICT-driven development lines of globalization and service-orientation are described. Then, an analysis of the IBM Corporation’s transformation over the past 50 years into a globally integrated, service-oriented company illustrates that ICT innovations must be dealt with by simultaneous adaptation of business model, organization and corporate culture. For many companies the ability to manage this change becomes increasingly critical.

Industry Transformation – Conceptual Considerations from an Evolutionary Perspective

The explanandum ‘industry transformation’ is conceptualized against the background of market process theories. A system of indicators to measure industry transformation is set up and typical patterns of development and challenges for entrepreneurial action on business-to-business markets are derived. Analyzing industry transformation requires a co-evolutionary approach. Change is then detected using different indicators, exemplified using the German healthcare sector as an insight to business-to-business markets in transition. Entrepreneurial action is the key to an evolutionary understanding of business systems as drivers of change processes and the fact that – at the same time – they are driven by them. Typical features of industry transformation include historicity, path dependencies, and evolutionary interpretations of specificity leading to trajectories and multiple patterns like for example (dis-/re-)intermediation and cooperation.

Quality,Value? – Insights into Medical Tourists’ Attitudes and Behaviors

The research investigates the factors influencing medical tourists’ attitudes and behaviors. The factors examined include hospital service and customer perceived value. The study was undertaken in a major hospital located in a South-East Asian country. The sample includes foreign patients who have received various medical treatments in the hospital. The findings indicate that medical tourists are value oriented customers as their value perception has the strongest direct effect on their behaviors, followed by their attitudes towards the hospital. Hospital service appears to have a substantial direct effect on perceived value and medical tourist satisfaction, and also exerts an indirect effect on medical tourist behaviors. The research highlights the prominent role of perceived value, and pinpoints the most effective avenues for healthcare providers in allocating resources to improve hospital performance from the perspective of medical tourists.     

Process and intensity of internationalization of IT firms – Evidence from India

This paper provides insights and evidence related to the process and intensity of internationalization of firms in the Information Technology (IT) sector, which is the driving force of high economic growth in the Indian sub-continent during the last two decades. Research objectives were set as (i) to examine the existence of born global firms in the IT sector, (ii) to identify the process of internationalization adopted by firms in the IT industry, (iii) to measure the intensity of internationalization of IT firms. The paper is based on data collected from annual financial reports of firms listed in the CNX IT Index of National Stock Exchange of India. Two clusters were extracted using hierarchical clustering method followed by k-means clustering to analyze the characteristics of the variables. We find that the firms in both clusters are true global firms with 66 and 85% of their income from foreign markets with a very high level of international intensity. Though the findings provide some evidence for the gradual internationalization of Indian IT firms; the empirical results indicate that firm age has no impact on internationalization. The results from our study also show that firms, especially in certain industries such as IT, do have access to information that reduces the risk aversion.     

Small-Business Owner-Managers’ Perceptions of Business Ethics and CSR-Related Concepts

Recent academic articles point to an increased vagueness and overlap in concepts related to business ethics and corporate responsibility. Further, the perception of these notions can differ in the small-business world from the original academic definitions. This article focuses on the cognition of small-business owner-managers. Given the impact of small-business owner–managers on their ventures, corporate responsibility and ethical issues can take a different route in SMEs. The small-business owner–manager is able to shape the corporate culture and to enact values other than profit. Adopting a cognitive perspective, we have identified how the small-business owner–manager makes sense of notions linked to corporate social responsibility (CSR) and business ethics. The concept of sensemaking has recently been applied to CSR (Basu and Pallazzo, 2008; Cramer et al., 2006). Applying a cognitive perspective to small-business owners may help in explaining specific phenomena found within small-business ownership. For this research, the Repertory Grid Technique (RGT) is used, a method that has not previously been widely applied in the business and society field.     

Virtual Decoupling for IT/Business Alignment – Conceptual Foundations, Architecture Design and Implementation Example

IT/business alignment is one of the main topics of information systems research. If IT artifacts and business-related artifacts are coupled point-to-point, however, complex architectures become unmanageable over time. In computer science, concepts like the ANSI/SPARC three-level database architecture propose an architecture layer which decouples external views on data and the implementation view of data. In this paper, a similar approach for IT/business alignment is proposed. The proposed alignment architecture is populated by enterprise services as elementary artifacts. Enterprise services link software components and process activities. They are aggregated into applications and subsequently into domains for planning/design and communication purposes. Most design approaches for the construction of enterprise services, applications and domains are top-down, i. e. they decompose complex artifacts on a stepwise basis. As an alternative which takes into account coupling semantics, we propose a bottom-up approach which is demonstrated for the identification of domains. Our approach is evaluated using a telecommunications equipment case study.

The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid,Sustainable Development,and Corporate Citizenship

The first United Nations Millennium Development Goal calls for a distinct reduction of worldwide poverty. It is now widely accepted that the private sector is a crucial partner in achieving this ambitious target. Building on this insight, the ‹Bottom of the Pyramid’ concept provides a framework that highlights the untapped opportunities with the ‹poorest of the poor’, while at the same time acknowledging the abilities and resources of private enterprises for poverty alleviation. This article connects the idea of business with the poor to sustainable development and especially to the notions of inter- and intragenerational justice. These principles of justice can be linked with the ‹Bottom of the Pyramid’ approach directly through the Rawlsian principles to foster holistic thinking. On this basis, the article offers a normative-ethical reasoning of corporations’ possible responsibilities for the poorest of the poor. Today’s state of worldwide inequalities is likely to generate future tensions between the privileged western world and the uncounted mass of poor (let alone the ethical dubiousness of this status). However, it is at the same time problematic if not even impossible to improve the situation of the poor by simply copying the resource intensive western way of living to the ‹Bottom of the Pyramid’ due to the limited carrying capacity of the earth. After highlighting possible moral dilemmas which may occur through such a potential trade off, this article concludes with an outlook on how the concepts ‹Bottom of the Pyramid’ and sustainable development could be combined.     

‘Joined-Up’ Policy-Making: Group Decision and Negotiation Practice

Creating public value is problematic in a world of austerity. Joint private and public, and public-public, projects are now an established way of creating public value. Establishing joint goals within a context of different ‘own goals’ is important and difficult. A particular issue facing many organisations in seeking to negotiate joint goals in a collaborative project is that of getting all the key managers from both organisations together over enough of a sequence of meetings for agreements to be meaningful and owned by those who will deliver the project. The development of such goals can be significantly enhanced by (1) using a Group Decision Support System (GDSS) and (2) using a powerful conceptualisation of a goals framework comprising: a goals system; ‘core goals’; ‘meta-goals’; ‘negative’ goals; and ‘above and beyond’ goals. In the case of negotiating joint goals the use of a GDSS has increased productivity to such an extent that powerful negotiated agreements can be achieved with all key managers in the room in as little as one meeting. The combination of high productivity, anonymity, and the structuring of the data has also facilitated the uncovering of ‘negative goals’, and the development of ‘meta-goals’ and ‘above and beyond’ goals. This paper uses three real cases to illustrate the significance of a Group Support System’s contribution and to illustrate the different types of goals. In doing so the paper suggests that facilitating such outcomes requires a carefully designed strategic conversation necessarily supported by a GDSS to enable group decision and negotiation in practice. Two of the cases are from public-public collaboration in the health field, and the other from a private-public setting.     

IT Governance and Types of IT Decision Makers in German Hospitals

Growing expenses for health care services in hospitals stress the potential of a well applied IT governance for cost reduction, productivity gains and a possible source for competitive advantages. The underlying explorative study analyzes the current status of IT governance through a survey among 206 IT decision makers in German hospitals. The quantitative analyses show that the most important requirements of IT managers for IT are the optimization and standardization of processes, that IT investments shift from administrative to medical IT applications, and that private hospitals display relatively higher IT budgets than do non-profit or public hospitals based on financial turnover. Further, two types of future IT decision makers are empirically identified. The types differ regarding their future role as initiators for process optimization and regarding the degree of involvement in strategic decision making.     

Website Communication and Business Relationships – Matches and Mismatches

Drawing upon the interaction approach, the internet marketing literature, and qualitative case studies, the paper depicts website communication strategies that match and mismatch different stages of business-to-business relationships. To achieve the match, the more the relationship is developed, the more individualized website communication should be employed. Mismatch situations that hinder a relationship can occur not only when websites are underdeveloped but also when websites are overdeveloped and too individualized, falling short to utilize sellers’ investments.     

China’s Financial Transformation in the Context of Slowdown and Deleverage

China stands in a critical inflexion point, because its credit-fuel investment model has become obsolete. China’s current slowdown has revealed that its original growth drivers have been exhausted, whereas its debt accumulation has reached unsustainable highs. Hence, China is in urgent need of implementing an efficient deleveraging process at a time when slowdown and demographic pressure make such a process difficult. There is a danger that slowdown, deflation, and deleveraging will bounce negatively into each other. The deflationary tendencies, if uncontrolled, will propel China into a liquidity trap and threaten to draw the economic system to a halt.