Micro-mobility patterns and service blueprints as foundations for visitor management planning

This paper proposes the use of micro-mobility patterns and service blueprints in visitor management planning. It argues that such planning approaches can improve management outcomes as well as visitor experiences whilst adding efficiency to the relevant management processes. The paper is based on the findings of visitor research on visitor flows and perceptions of visitor management in a nature-based tourism attraction in Wellington, New Zealand. These findings are used to adapt a service blueprint for the overall attraction to separately reflect visitor experiences of international visitors and New Zealanders. The paper posits that it is thus possible to identify and subsequently address the visitor management requirements of different visitor groups. Implications are discussed at three levels; first, for the case study attraction; second, for tourism attractions more broadly; third, conceptual implications for visitor management research are considered. Specific findings include the differences in micro-mobilities found across different market sectors, the need to improve signposting to offer distance and time guidance, the importance of topography, the potential to spread usage pressures across sites and the future potential to use mobile GPS units to obtain more detailed information.     

Computer Simulation as a Tool for Planning and Management of Visitor Use in Protected Natural Areas

The United Nations Environment Programme’s Principles on Implementation of Sustainable Tourism suggest that implementing sustainable tourism must include monitoring visitor use of protected natural areas and directing it to areas where the environmental and social impacts of tourism are minimised. Thus, sustainable tourism management requires information about the spatial and temporal flow of visitor use in protected natural areas to help identify potential tourism-related threats to the natural and cultural resources of an area and the quality of visitors’ experiences. Recent research has identified at least four ways in which simulation modelling of visitor use can facilitate more informed planning and management of sustainable tourism in protected natural areas, including (1) describing existing visitor use flows; (2) monitoring the condition of ‘hard to measure’ indicator variables; (3) testing the effectiveness of alternative visitor use management practices; and (4) guiding the design of research on public attitudes. The purpose of this paper is to demonstrate, using findings from studies conducted in the Inyo National Forest and Isle Royale National Park, USA, each of these four potential contributions of computer simulation to sustainable tourism management and planning. The paper concludes with an assessment of the limitations of existing applications of computer simulation to nature-based tourism and recommendations for future research.     

Balancing the dual mandate of conservation and visitor use at a Canadian world heritage site in an era of rapid climate change

Abstract

National parks in Canada operate under the dual mandate of conservation and visitor use, which involves balancing ecological integrity and nature-based tourism activities. Climate-induced environmental change may increase the existing tension between conservation and visitor use as major tourism resources located in protected areas (PAs) are projected to undergo large-scale changes. This study draws upon the behavioural approach, scenario planning, and landscape visualizations to examine the relationship between climate change impacts, visitor perceptions, and visitor experience management at the Athabasca Glacier in Jasper National Park, Canada. Four tourism development scenarios defined by two management drivers (ecological integrity and visitor demand) with corresponding storylines and visualizations were developed for 2050. The visualized scenarios were presented to visitors (n?=?304) in a survey to understand potential implications on visitor satisfaction. The results suggest that park managers need to find a balance between ecological integrity and visitor use in a way that ensures commercialized tourism development is limited, educational material is prioritized, and ecological integrity is maintained. While understanding the behaviour of future tourists is complex, it is a critical component of climate change adaptation planning and decision-making processes that needs to be prioritized by policymakers and PAs managers.     

The Natural State

ABSTRACT

Australian nature-based tourism and ecotourism have become popular forms of recreational activity. Tasmania attracts twice the Australian national average number of nature-based tourists and ecotourists (thirty per cent). The growth of this tourism sector has prompted measures to ensure that experiences are of high quality, and that environmental impacts are adequately managed. ISO 14000 is an environmental management and certification system often utilised as an environmental management system standard within various industries, but has not been widely applied to the Australian tourism industry. The Nature and Ecotourism Accreditation Program (NEAP) represents the most significant accreditation measure within Australia at present. This paper assesses the relevance of NEAP in the Tasmanian nature-based tourism and ecotourism industry through in-depth interviews with a key informant group and a comparative analysis of interview data. The paper introduces nature-based tourism and ecotourism definitions and discusses the growing relevance of ecotourism accreditation. The paper argues that NEAP is relevant to the Tasmanian nature-based tourism and ecotourism industry, where the quality of the natural environment forms the central focus for such experiences. Furthermore, the paper argues that NEAP can assist in supporting the State's nature-based tourism and ecotourism industry through means such as branding and promotion. However, problems exist in relation to financial issues between NEAP and operators, and the perceived overlap of NEAP with the widely implemented Tourism Council Tasmania Accreditation Program. Thus, financial issues need to be addressed by the Ecotourism Association of Australia in association with Australian Commonwealth Government subsidisation. The degree of overlap between the two programs can be effectively addressed through industry cooperation. The paper also suggests that stronger branding and promotion of NEAP can be achieved through increased industry involvement by Tourism Tasmania.     

Valuation of nature-based tourism resources using dichotomous choice contingent valuation method

The purpose of this paper is to measure the potential revenue from nature-based tourism resources in the environmentally sensitive area of Mt Minju, South Korea. A dichotomous choice contingent valuation method was employed to estimate the mean willingness-to-pay, contingent on a hypothetical market scenario. The empirical results show that the economic value of nature-based tourism resources was estimated at 5905 Won (ca US$ 7) per visitor. This implies that the significant economic value of natural resources will be lost from any large-scale development by degrading natural environments. In addition to the value of natural resources, nature-based tourism also provides the locally owned small tourist businesses with lower leakages than the externally owned large-scale ones. Low leakage implies that local residents gain more direct income from nature-based tourism.     

The influence of recreation experiences on environmentally responsible behavior: the case of Liuqiu Island,Taiwan

Scientific understanding of the relationships between recreation experience and environmentally responsible behavior (ERB) of nature-based tourists is limited. To address this research gap, this study examines the relationship between recreation experiences (i.e. education, experiential engagement, esthetics, and escapism) and the general and site-specific ERB of tourists on Liuqiu Island in Taiwan. In total, 443 usable questionnaires were collected. The empirical results indicate that general ERB is positively and significantly affected by experiential engagement and the escapism of recreation experiences. The site-specific ERB of tourists is positively and significantly affected by the education, esthetics, and escapism of the recreation experience. We conclude that when people participate in the types of nature-based tourism described here, their recreation experiences can strengthen their sense of engagement in general and site-specific ERB, and contribute constructively to positive aspects of sustainable tourism. The management implications presented in this paper provide valuable insights for sustainable tourism. We suggest that recreation managers at nature-based tourism destinations collaborate to plan and implement recreational activities that are integrated with environmental education initiatives. This approach will encourage tourists to simultaneously engage in high-quality recreation experiences and ERB.     

Identifying Ecotourists in Belize Through Benefit Segmentation: A Preliminary Analysis

Understanding the perceived benefits of nature-based or ecotourism is an important step in providing products usable to the visitor and in developing a sustainable tourism policy. There are few published studies segmenting the nature-based tourism market using a benefit segmentation approach. This study, based on a sample of visitors to Belize, a widely known ecotourism country, identifies tourist segments, based on a multivariate analysis. Ecotourists' comprised less than 20 of the random sample of visitors taken during the tourist season. Ecotourists differed from other segments in terms of social-demographic and trip characteristics, but had similar levels of activity participation. The results suggest several implications for nature-based product promotion and development, and implementation of a sustainable tourism policy.     

Characteristics and Perceptions of Coastal and Wildflower Nature-based Tourists in the Central Coast Region of Western Australia

Profiles of independent nature-based tourists were assessed in the Central Coast Region of Western Australia. The research was required to determine seasonal resource use as well as to identify any potential groupings within a population of nature-based tourists. The research was based on information collected from 702 self-administered visitor surveys. Data were statistically analysed using non-parametric tests. Results confirm that nature-based tourists are not a homogeneous group and that group characteristics vary seasonally. Visitors in the summer were casual coastal nature tourists. Their activities were spatially concentrated along the coast and included various forms of recreation. Visitors in the spring were wildflower tourists who travelled predominantly in hinterland areas and their activities focused more on nature appreciation. Coastal tourists were younger, travelled in larger groups and stayed longer at the destination. Coastal tourists are likely to require more facilities than wildflower tourists. Assessment of attitudes towards value statements regarding tourism and the environment highlighted the diversity of opinions among visitor groups. Visitors also demonstrated variable understanding of tourism types and ecotourism was the least understood type. The research highlights difficulties in separating visitors into general nature-based tourists and ecotourists.     

An Assessment of Service Quality in a Nature-Based Tourism Setting

Abstract

Tourism in most states today is a vital economic force. To meet the growing desires of the traveling public who wish to better understand the environment and how to respect it, entrepreneurs in the private and public sectors need to rise. Thus, the purpose of this study was to help nature-based tourism businesses improve the quality of services that they offered and to make new service product recommendations. Three nature-based tourism businesses in the Grand Strand region of South Carolina were studied, using visitor questionnaires. A total sample of 630 useable questionnaires was included in the analysis. The findings of this study showed the importance of including a programming dimension with an experience service such as nature-based tourism. Results suggested that nature-based tourists' expectations of service quality vary between the selected businesses. Further research in this area needs to examine the influence that involvement and loyalty has on service quality gaps.     

mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.     

Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea

This research examines visitor experiences at a contemporary dark tourism site: the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorializing one of the most destructive episodes in modern Korean history. The study employed quantitative and qualitative research methods, with 46 semi-structured interviews forming the basis of a questionnaire, and 407 valid questionnaires obtained for data analysis. The implications of the findings are firstly that ‘obligation’ remains a key motivation for a visit, with a number of subsequent visitor benefits also identified. Secondly, that a benefit-based approach provides an effective framework for comprehending visitor experiences in dark tourism contexts. And thirdly, that a ‘hot interpretation’ of visitor experiences in dark tourism contexts remains particularly valid for comprehending visitor experiences, and in turn, for effectively designing and managing dark tourism sites within Asia and more generally.     

Food preferences as a proxy for adventurousness

Food preferences have been demonstrated to be a proxy measure for adventurousness, in general. This study demonstrates that a single variable of food preferences unveils the four dimensions of adventurousness that are applicable in a general tourism context. The findings suggest that adding this simple semantic differential question to visitor surveys can be a powerful tool to evaluate the critical factor of adventurousness in tourism.     

Nature tourism trends in Australia with reference to the Greater Blue Mountains World Heritage Area

Nature-based tourism has been viewed as a large and growing segment of the tourism market. Advocates of nature-based tourism argue its potential to generate income for biodiversity conservation and local economic benefit, while detractors fear a risk of “loving our parks to death”. Some recent studies have suggested that nature-based tourism may be declining on a per capita basis, especially in economically developed countries. Others have detected no such trend. Nature-based tourism is a key industry within Australia, based strongly on its unique scenery and biodiversity. We compared nature-based visitation and population growth during 1998–2012 for Australia overall and specifically for the Greater Blue Mountains World Heritage Area which is adjacent to the country's largest conurbation of Greater Sydney. We found substantial declines in domestic per capita visitation, both nationally and regionally. Because visitation provides the “political capital” for parks to survive, strategies to encourage visitation should be a target for land managers. Since children foster environmentally responsible behaviour in adults, they should be part of the focus for developing diverse experiences that encourage park visitation.     

How recreation involvement,place attachment and conservation commitment affect environmentally responsible behavior

This study examines a behavioral model using latent variables of place attachment, recreation involvement, conservation commitment and environmentally responsible behavior among tourists visiting wetlands. In total, 928 usable questionnaires were collected. Confirmatory factor analysis and structural equation modeling were applied to the data by using LISREL 8.70 for Windows. Analytical results, which further elucidate the behavioral models of nature-based tourism, suggest that place attachment, recreation involvement and conservation commitment critically impact environmentally responsible behavior. In this behavioral model, conservation commitment simultaneously and partially mediates the relationships between place attachment and environmentally responsible behavior and between recreation involvement and environmentally responsible behavior. A series of management implications are drawn, including the need to use this information via a visitor interpretation strategy, greater use of partnerships with local communities and businesses to spread the importance of wetlands and of environmentally friendly behavior, and the need to work with other wetlands to share the type of visitor motivations best suited to encourage environmentally friendly behavior.     

Assessment of a Comfort Indicator for Natural Tourist Attractions: The Case of Visitors to Hanging Rock,Victoria

Increasing visitor numbers raise dilemmas for managers of natural tourist attractions. Though biophysical conditions may fall within limits acceptable to attraction managers, high use-levels may create undesirable consequences for visitor experiences. An apparent solution is to set a maximum use-level by determining an attraction's social carrying capacity. However, studies have demonstrated that this determination is problematic when considering the relationships among the multifaceted characteristics of users and the unique elements within specific locations. As an alternative, a comfort indicator is proposed to determine appropriate user experiences within the context of an attraction's management objectives. To test this concept, a study examining visitor perceptions (N = 385) of a popular natural tourist attraction is reported. Significant interrelationships were found among use-level, crowding and waiting (p < 0.05). No relationship was found between visitor use-level preferences and times visited. Applying these findings, a management strategy for the attraction is outlined with future research avenues suggested.     

Using Visitors' Motivations to Provide Learning Opportunities at Water-based Recreation Areas

With the increase of nature-based tourism and recreation on public lands in the United States, recreation and tourism planners have an opportunity to provide environmental education to a wide diversity of people. However, recreationists visit natural areas to attain a variety of experiences and benefits, which might or might not include learning. Through an examination of visitors to fresh-water springs in north central Florida, this study identified (1) the recreation benefits visitors to fresh-water springs most desire, (2) the role learning plays in recreationists' motivations to visit water-based recreation areas, and (3) the recreation opportunities (i.e. facilities and services) that will best provide learning opportunities for all visitors. Respondents were divided into four groups according to where they were surveyed and whether or not they had a strong interest in learning. Three of the four groups indicated an interest in developed services and facilities (e.g. visitor centres and museums) to provide for learning opportunities. Results also showed that some visitors' desires for learning benefits were not related to developed facilities and were more closely associated with passive recreation activities and settings. Specific planning implications for the four types of naturebased tourists are described.     

Developing the Spa Assessment Model (SAM) and its application on the Kopaonik-Jastrebac spa zone (Serbia)

The principal aim of this paper is to establish a Spa Assessment Model (SAM) to help assess the current use and tourism potential of spas as tourism products as well as for determining spa visitor preferences. This was achieved through the inclusion of tourism experts who assisted in choosing the subindicators for the model and with the help of visitors who gave their opinion about the importance of each subindicator through a survey. Afterwards, this data was analyzed and compared between two market segments (medical tourists and recreation motivated spa tourists) in order to reveal their preferences. Results indicate the main differences between two market segments and reveal their preferences which further enables the spa management to create a tailor made product best suited to a certain market segment.     

From lost space to third place: The visitor's perspective

Although studies on place attachment in tourism have expanded greatly during the past decade, most have focused on nature-based settings, thereby neglecting the social dimension of place. The triadic relationship of activity involvement, place attachment, and visitor loyalty has received limited attention. In response, we investigated visitors' attachment to activities and settings within cultural creative districts (CCDs) in a manufacturing hub of China, with the aim to advance the theory of place attachment and elucidate geographic and psychological factors that can affect visitor experience. Results of an onsite questionnaire (n = 252) indicated that: 1) activity involvement positively affected place attachment; 2) attraction and social bonding were strong predictors of visitor loyalty. We identified a more effective way to implement CCDs as part of urban-regeneration strategies—namely, to become visitors' favourite third places, CCDs need to offer high-quality social encounters with a suitable mix of physical, cultural, and entertainment amenities.     

What fosters awe-inspiring experiences in nature-based tourism destinations?

Awe, an intense, and usually positive emotion often experienced by individuals visiting nature-based tourism destinations, has the potential to nurture strong connections between individuals and their environment. Despite this, awe research has been neglected in the tourism literature, especially in relation to the aspects or features that foster awe-inspiring experiences. This study sought to rectify this by focusing on such experiences in the remote, unique Kimberley region in north-western Australia. A total of 49 tourist interviews were conducted to ascertain their responses to the question “what has been your most awe-inspiring experience and why?” Responses highlighted five distinct facets contributing to respondents’ awe-inspiring experiences: marine fauna, aesthetics, ecological phenomena, vast geological landscapes and reflective/perspective moments. Future research should focus on exploring the applicability of these facets to other nature-based tourism destinations.     

Financing the sustainable management of Rwanda's protected areas

Rwanda's Nyungwe National Park is a biodiversity hotspot with the most endemic species in the ecoregion and the highest number of threatened species internationally. Nyungwe supplies critical ecosystem services to the Rwandan population including water provisioning and tourism services. Tourism in the Park has strong potential for financing enhanced visitor experiences and the sustainable management of the Park. This paper explores quantitatively the economic impacts of adjustment in Park visitation fees and tourism demand as a source of revenues to improve Park tourism opportunities and ongoing operations and maintenance. The methods developed in this paper are novel in integrating the results of stated preference techniques with a regional computable general equilibrium modelling approach to capture multisectoral, direct, indirect and induced impacts. Such methods have strong potential for assessing revenue generation alternatives in other contexts where park managers are faced with the need to generate additional revenue for sustainable park management while facing diminishing budget allocations. Results of this analysis demonstrate that adjustment of Park fees has a relatively small impact on the regional economy and well-being when compared with a strategy aimed at generating increased tourism demand through investment in improving the visitor experience at Nyungwe National Park.