Dark tourism,thanatourism, and dissonance in heritage tourism management: new directions in contemporary tourism research

This research note focuses on tourism to heritage sites with a controversial history and sites associated with death, disaster, and the macabre. Several new concepts and research directions have emerged in the study of such sites. Particular attention is given to the dark tourism and thanatourism approaches as well as to an analysis of dissonance in the management of heritage sites. Further, changes at places with a shadowed past are examined in the context of a revived geography of memory. There is a continued interest of the traveling public in revisiting war and peace memorials. In the final part of the research note examples of a new perspective on places of pain and shame are introduced.     

Visiting the trenches: Exploring meanings and motivations in battlefield tourism

This paper provides insights into the motivations and experiences of tourists who visit sites associated with war and conflict, specifically 25 individuals who participated in a tour of the World War One battlefields of the Somme and Ypres. The paper discusses the narratives of four of these individuals to illustrate in detail how such battlefield tours offer opportunities for pilgrimage, collective and personal remembrance and event validation. All of the participants had a prior interest in warfare, which was a key influence on their battlefield tour experiences. For the study participants battlefield tours emerge as complex, deeply meaningful and in some cases life-changing experiences.     

Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea

This research examines visitor experiences at a contemporary dark tourism site: the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorializing one of the most destructive episodes in modern Korean history. The study employed quantitative and qualitative research methods, with 46 semi-structured interviews forming the basis of a questionnaire, and 407 valid questionnaires obtained for data analysis. The implications of the findings are firstly that ‘obligation’ remains a key motivation for a visit, with a number of subsequent visitor benefits also identified. Secondly, that a benefit-based approach provides an effective framework for comprehending visitor experiences in dark tourism contexts. And thirdly, that a ‘hot interpretation’ of visitor experiences in dark tourism contexts remains particularly valid for comprehending visitor experiences, and in turn, for effectively designing and managing dark tourism sites within Asia and more generally.     

Dialectical emotions in a dark heritage site: A study at the Auschwitz Death Camp

This study was designed to explore the emotional experience during the visit to the Auschwitz Death Camp, and its relationship to the perceptions of benefits gained from the visit as well as the quality of the experience. A mix method approach was adopted. Following a qualitative study, questionnaires (n = 553) were distributed in four languages. The findings which are based on the PANAS index revealed an emotional duality. The study highlights the central role of the negative emotions and the significant contribution of these emotions to visitor's satisfaction, as well as to the perceived benefits derived from the visit. The study challenges the emphasis of tourism research on positive emotions and its view of negative emotions as having a negative impact, leading to dissatisfaction with the visitor experience. The findings emphasize the need to conceptualize the visitor experience and address the positive contribution of negative emotions.     

An Examination of Trip Type Switching and Market Share:

The increasing presence of competition among tourism destinations suggest that the creative use of marketing research is essential for the tourist business to grow and survive. A Markov model is developed, using data from a national survey, to analyze trip type switching and predicting marker share for a given trip type. Information can be used to target advertising campaigns.     

New interests of urban heritage and tourism research in Chinese cities

ABSTRACT

Towns and cities have been one of the key areas where Chinese civilization is embodied. China has a history of urban development reaching back over 5000 years. However, cities in China in the past century are also places which have experienced modernization and rapid progress. As a result, the conservation and reuse of the built heritage in China’s cities confronts great challenges. This paper stresses these challenges as well as a few other institutional, cultural, social and economic issues related to urban heritage conservation and utilization. It raises some new interests of urban heritage and tourism research in Chinese cities, and calls for more research on this topic, especially in less researched areas such as industrial heritage in medium-sized cities and cities in peripheral areas.     

Progress and prospects for event tourism research

This paper examines event tourism as a field of study and area of professional practice updating the previous review article published in 2008. In this substantially extended review, a deeper analysis of the field's evolution and development is presented, charting the growth of the literature, focussing both chronologically and thematically A framework for understanding and creating knowledge about events and tourism is presented, forming the basis which signposts established research themes and concepts and outlines future directions for research. In addition, the review article focuses on constraining and propelling forces, ontological advances, contributions from key journals, and emerging themes and issues. It also presents a roadmap for research activity in event tourism.     

暗夜星空旅游研究进展——基于2001—2021年英文文献的综述

近几年中国星空旅游市场快速崛起,然而国内学术界对这一旅游新业态的研究明显不足。本文采用传统的文献分析方法,对国际暗夜星空旅游的发展脉络与研究进展进行了系统梳理。研究发现：（1）在全球暗夜保护运动的推动下,星空的旅游价值得到发掘,暗夜星空体验项目在西方国家已趋于成熟;（2）国际暗夜星空旅游的实证研究于2011年起步,文献数量持续上升,质性研究与量化研究同步发展,但研究主要集中在欧洲和北美等发达国家和地区;（3）通过分析与对比天文旅游,本文界定了暗夜星空旅游的概念并探讨了暗夜星空旅游的主要特征;（4）国际暗夜星空旅游研究主要集中在光污染测量与暗夜星空旅游发展、暗夜星空旅游发展效益、暗夜星空旅游体验及其影响、暗夜星空目的地的旅游发展4个方面。对于正处在萌芽成长期的中国星空旅游而言,国际研究成果为此旅游新业态的发展与管理提供了一定的理论基础,同时也促进国内学者结合本土暗夜星空旅游市场展开具体的实证研究,逐渐建立暗夜星空旅游研究的中西对话。     

Exploring empowerment within the Gullah Geechee cultural heritage corridor: implications for heritage tourism development in the Lowcountry

While scholarship on the Gullah Geechee (GG) people has been extensive, little research has examined heritage tourism's potential to empower or disempower the GG. In an attempt to shed light on this, the Gullah Geechee Cultural Heritage Corridor (GGCHC) was chosen as a case-study site because of its 2006 designation by Congress to protect and promote the unique attributes of the GG's cultural heritage. Qualitative interviews were conducted to unearth how heritage tourism was psychologically, socially, politically and economically empowering or disempowering the GG. The interviews described heritage tourism as having both the potential to be a positive force for good, as well as destructive. Specific positive examples of empowerment discussed were increased pride in being GG, tourism providing opportunities for community members to come together around certain initiatives such as the Sweetgrass Basket Festival, tourism being a ‘carrot’ to clear heirs’ property issues, and the many economic opportunities associated with tourism in the Lowcountry. One example of disempowerment which transcended all four dimensions of empowerment was the claim that frauds were posing as GGs and attempting to benefit from the current renaissance surrounding the culture. Implications to the marketing and management of Lowcountry heritage tourism are discussed.     

Managing tourism and cultural heritage in historic towns: examples from Romania

Due to the impressive development of the cultural heritage tourism, there is an increasing need to investigate the relationship between tourism and cultural heritage management, in order to avoid conflicts that may occur from parallel, independent development of these activities. At present the Romanian historic towns face an increasing process of fast tourism development within many rehabilitation projects that take place on historic monuments. Assessing their tourism potential in a realistic way may help in developing sustainable tourism at cultural destinations. In this context, the assessment matrix method proposed by McKercher and du Cros is applied to 10 case studies of Romanian historic towns, as a first step in tourism development planning. A refinement of this method is proposed by considering the distribution of the qualifiers assigned to the indicators that are being assessed. The matrix method is shown to be a useful tool for a correlated approach to both tourism development and cultural heritage management.     

Religious heritage and emerging tourism in the Republic of Georgia

This brief research note describes the current situation regarding religiously based heritage tourism and pilgrimage in Georgia. Heritage in Georgia is almost synonymous with religious heritage. Few countries in the world possess such an intensity of built religious patrimony in a small territory as the foundations of their heritage tourism sector as Georgia does. Georgia is already an increasingly popular destination, but owing to its important religious history, the multitude of ancient churches and holy relics at home there, and the inseparable mix of religious and natural heritagescapes, the country has the potential to develop further in three areas of heritage tourism: domestic pilgrimage; international pilgrimage among Orthodox Christians from Eastern Europe and countries of the former USSR; and non-religious cultural tourists from all over the world.     

An environmental social marketing intervention in cultural heritage tourism: a realist evaluation

ABSTRACT

Following Pawson and Tilley's principles of realist evaluation and the context–mechanism–outcome (CMO) framework, this paper conducts a process evaluation of an environmental social marketing intervention in a heritage tourism organisation. Social marketing and employee environmental interventions have received relatively scant attention in tourism. Additionally, prior literature mostly focused on the evaluation of intervention outcomes (i.e. how far the intervention produces precise targeted outcomes) and ignores the importance of process evaluation (i.e. identifying what works, for whom, under which circumstances and how, plus issues of intervention maintenance). This paper fills this literature gap using realist evaluation theory and academic perspectives, as well as via the reflections of practitioners involved in intervention design and delivery. Findings suggest that a good understanding of the tourism and organisational context (regarding the dimensions of structure, culture, agency and relations) and the use of tailored, action-focused mechanisms (for each context dimension) are critical to achieving transformational outcomes in environmental interventions in cultural heritage organisations. Based on these findings, it is concluded that the CMO is a useful framework for assessing environmental social marketing interventions in tourism (both for heritage and other tourism organisations). Implications for tourism practice and further research directions are also discussed.     

Legacy tourism: the search for personal meaning in heritage travel

In recent years, the existence and nature of the heritage tourism market has attracted substantial attention in the tourism industry. There appears to be a sub-segment of the heritage market that consists of tourists who have a personal connection with their heritage beyond a general relationship of collective ancestry. Those that travel to engage in genealogical endeavors, to search for information on or to simply feel connected to ancestors and ancestral roots are categorized as legacy tourists. This paper describes the heritage tourism market, discusses distinguishing characteristics that identify legacy tourists, and emphasizes to tourism managers the importance of recognizing and responding to this segment.     

The sustainable integration of cultural heritage and tourism: a meta-study

This paper presents a cross-disciplinary thematic investigation into the relationship between cultural heritage and tourism. It systematizes evidence on concepts, policies and strategies and provides an interpretive synthesis illuminating the factors deemed critical by researchers for the sustainable integration of heritage and tourism. It seeks to find consilience to lead to a “new age of synthesis”. After an extensive literature review, 483 studies were selected and reviewed, assisted by a qualitative data analysis software (NVivo). The research followed the meta-synthesis approach, particularly meta-ethnography, of identifying findings, grouping findings into categories and grouping categories into synthesized findings, to produce a representative set of 15 synthesis factors. These include local involvement, education and training, authenticity and interpretation, sustainability-centered tourism management, integrated planning, incorporation into a wider sustainable development framework, controlled growth, governance and stakeholder participation, market and product diversification, suitable funding provision, international governance and support systems, a heritage capital approach, effective site management, destination management and a sound theoretical/methodological base. These 15 factors are suggested as the fundamental components of a more efficient theoretical frame and evidence-based policy in the fields of cultural heritage and tourism, aimed at achieving sustainability.     

Industrial railway heritage trains: the evolution of a heritage tourism genre and its attributes

Heritage tourism forms a specific genre within the wider field of tourism; however, this genre itself encompasses a wide range of different types of heritage attractions, of which industrial attractions, military attractions, stately homes and attractions associated with historic people are all examples. This paper discusses the evolution of industrial railway heritage attractions from their original railway operations to visitor attractions; second, it examines the key attributes defining successful industrial railway heritage attractions; and third, it compares and contrasts these attributes for three industrial railway heritage attractions, spanning three separate locations and two countries (Australia and Malaysia). The findings from the study identify and support ranges of success factors and suggest a framework for examining the genre of industrial railway heritage attractions and their attributes. This framework can direct future studies that investigate the nature of industrial railway heritage trains, and contribute to enriching understanding and knowledge of this genre of attractions.     

Enhancing sustainable heritage tourism in Egypt: challenges and framework of action

Prior research on heritage tourism has suggested a set of general guidelines to develop sustainability in heritage sites, but these lack details on implementation and prospective challenges, especially in developing countries. This research studies the practical application of sustainable heritage tourism (SHT) in Egypt. In particular, it investigates the challenges facing the tourism development of the Esna heritage site, and proposes a framework of action. The emergent challenges are related to two main aspects: community (e.g. close urbanization and theft of antiquities) and management (e.g. lack of top management support and commitment, conflict of authorities, lack of awareness and appropriate skills and lack of adequate funding). The study found that the central and most influential factors are those related to management. The suggested framework of actions outlines objectives, related actions and implementation responsibilities. The implementation of the entire suite of actions would enhance the ability of Esna to conserve heritage, develop local community and assist in facing the challenges to SHT development. Generally, this study is a step toward a better understanding of how SHT could be achieved in developing countries. It also gives relevant insights to both researchers and practitioners.     

Food heritage and promoting herbal medicine-based niche tourism in Isfahan,Iran

The dynamic and competitive nature of tourism means that surviving commercially may require the emergence of niche tourism. This paper presents a niche tourism sector that emphasizes medicinal plants: herbal medicine-based tourism. This research has two major purposes: to investigate innovation and strategies for promoting herbal-medicine-based tourism and to demonstrate strategies for integrating tourism and medicinal plants for the purpose of education and knowledge transfer. This study was conducted in Isfahan, Iran. The results show that strategies (such as outdoor activities and tourist workshops in herbal medicine parks/farms or in the plants’ natural habitats; training tour guides who are familiar with botany and medicinal plants; and the integration of traditional medicine and tourism to emphasize the therapeutic properties of medical plants) can play a central role in tourism based upon learning about and consuming traditional medicinal herbs. The innovative strategies for promoting this specialized form of tourism are classified into five main categories.     

Tourists' support for conservation messages and sustainable management practices in wildlife tourism experiences

A common justification for developing wildlife tourism attractions is that they help to secure long-term conservation of wildlife and wildlife habitats. Managers and guides often highlight their role in protecting wildlife and its habitat, yet little is known about the interests, needs and preferences of the tourists who participate in such activities – how aware are they of conservation issues; how concerned are they about the environmental impacts their visit may cause; do they expect and accept the conservation messages they receive? This research explores the perceptions, preferences and conservation awareness of tourists visiting the Mon Repos Conservation Park in Queensland, Australia. Comparison data from four other sites are also presented in order to provide a wider context for interpreting the data. The findings suggest that wildlife tourism management practices that enlist tourists as conservation partners, communicate the reasons behind any constraints imposed, and present a consistent message regarding interactions with wildlife, are likely to be most successful in meeting the needs of both tourists and wildlife.     

The Hershey sugar mill in Cuba: from global industrial heritage to local sustainable tourism development

Although now abandoned, the Hershey sugar mill represents much of Cuba’s history, heritage, culture, and economy. The associated company town, nature gardens, and electric rail line remain in use to date, albeit in deteriorating condition. This paper presents the history of Hershey investment and significance in Cuba, the current state of the site, and the results of an evaluation of the potential for developing the Hershey complex as a sustainable tourism destination and source of local employment. The study concludes that conservation of the site is a cultural imperative for Cuba, but with many obstacles and challenges. Incremental steps toward development may be feasible – particularly with growing potential for open tourism from the US.