Successful managerial behaviour for farm-based tourism: A functional approach

Despite the overall growth of rural tourism, not all have benefited equally. This study reports research designed to improve managerial performance in the rural tourism sector in Korea. Six areas are identified as being important: product/service development, business planning and evaluation, promotions, human resource management, networking, and cost reduction. It was found managers in farm-based tourism have primarily concentrated on product/service development, human resource management, and cost reduction. Of these areas, only product/service development and promotions have exhibited a statistically significant effect on real profits and on positive subjective evaluations of financial results. Based on these results, this study suggests that continuous investment in product/service development and promotions should have positive effects on operations and result in increased competitiveness and viability in the Korean farm tourism sector.     

Operating small tourism firms in rural destinations: A social representations approach to examining how small tourism firms cope with non-tourism induced changes

This study explores the representation that owners and managers of small tourism firms ascribe to their rural destination and how non-tourism induced changes interfere with this representation and motivate coping as guided by social representations theory. Semi-structured interviews were conducted with twenty-four owners and/or managers of at least one small accommodation property in Gloucester, New South Wales, Australia. The informants became involved in the area's accommodation sector primarily driven by the lifestyle goals embedded in their representation of Gloucester. The perception that mining-induced changes might transform Gloucester into a mining town as opposed to its current representation as a town with a mine has motivated many informants to cope. However, coping is impeded by feelings of powerlessness, perceived uncertainties, and distrust in both government and industry. The findings provide preliminary insight into why and how small tourism firm owners/managers cope when faced with change from the perspective of social representations.     

Fostering rural and agricultural tourism: exploring the potential of geocaching

Geocaching is a modern-day version of “hide and seek” where participants use geographical longitude and latitude coordinates to locate a “geocache” using a GPS device or mobile app. An agriculturally focused geocache program could foster tourism, interest and educational opportunities about rural and agricultural areas, and could facilitate additional patronage of businesses that operate in these areas. As a prerequisite to such a program, however, organizations must commit to establishing and maintaining a geocache. This study explores the perceived benefits and constraints to an organization's participation in a rural or agriculturally focused geocache program. A case example of an agriculturally focused geocaching program, AgCache, is used as a starting point. In-depth interviews of program Founders and current participants explored the program's background and goals, and experiences of participating sites. Complimenting this, a survey collected information from potential host sites, and probit model analyses were used to assess influences on an organization's interest in hosting a geocache. While many organizations indicated that they would be interested in such a program, several indicated (addressable) concerns. Characteristics of the organization and respondent were found to significantly influence their interest. Findings are instructive for targeting and recruiting organizations into an agricultural or rural geocaching program.     

A phenomenological explication of guanxi in rural tourism management: A case study of a village in China

Drawing on hermeneutic phenomenology in tourism studies as well as Heidegger's concept of being-in-the-world, this paper reveals how tourism can and should be done in a Chinese rural village. This research contributes a contextual interpretation of guanxi in Chinese rural tourism development through an empirical study of a traditional agricultural village in China that has been transformed through tourism development. The paper argues that for the Chinese indigenous residents who are the primary actors engaged in tourism, guanxi is, neither a Confucian political ideal nor an instrumental tool, but the specific manner in which they dwell in their place. It demonstrates how the tourist destination, landscape and managerial regulation have been modified and adapted in a guanxi way. The paper suggests that an emic understanding of guanxi and the roles it plays in tourism participants' daily life is warranted and can provide a more holistic picture of tourism development in rural China.     

Aggravated fragmentation: A case study of SME behaviour in two emerging heritage tourism regions

This paper investigates the behaviour of small and medium sized enterprises (SMEs) within the heritage tourism supply chain (HTSC), in two emerging heritage regions. SMEs are conceptualised as implementers, working within the constraints of government level tourism structures and the heritage tourism supply chain. The research employs a case study approach, focusing on two emerging regions in Northern Ireland. In-depth interviews were carried out with small business owners and community associations operating within the regions. The research identifies SME dissatisfaction with the supply chain and the processes in place for the delivery of the tourism product. To overcome the perceived inadequacies of the heritage tourism supply chain SMEs engage in entrepreneurial behaviour by attempting to deliver specific products and services to meet the need of tourists. The challenge for tourism organisations is how they can integrate the entrepreneurial, innovative activities of SMEs into the heritage tourism system.     

Navigating through the complex transport system: A heuristic approach for city tourism recommendation

The fast development of machine learning and artificial intelligence has led to a great improvement of the smart tourism recommendation system, however many problems associated with the choice of transport modes in city tourism have yet to be solved. This research attempts to address this issue by proposing a model of customized day itineraries with consideration of transport mode choice. With improved particle swarm optimization and differential evolution algorithm, a nondominated sorting heuristic approach was devised. A case study was carried out in Chengdu, China to examine the performance of our approach. The results show that compared with extant methods, our approach achieves better performance. In addition, our approach can create more sensible, multifarious, and customized itineraries than previous methods. Tourism organizations and mobile map app providers could integrate our proposed model into their existing smart service systems, as part of their e-business or digital strategy for enhancing tourist experience.     

Multidimensionality of HRD in small tourism firms: A case study of the Republic of Ireland

This case study explores multiple dimensions of human resource development (HRD) in small tourism firms (STFs) within the Republic of Ireland. Underpinned by the evolutionary resource-based view (ERBV) and institutional logics, this study investigates owner-manager/senior manager and employee perceptions of the internal and external STF context and how such contextual contingencies shape their perceptions and experiences of multiple dimensions of HRD. Our study highlights (a) a dynamic interaction between external institutional logics and internal contextual factors, with the owner–manager acting as a key agent in shaping HRD dimensions; (b) actors within STFs are able to reconcile potentially conflicting institutional logics to create a dynamic HRD approach; (c) STFs implement HRD in a coordinated manner, imbued with elements of formality and informality, and (d) significant differences exist between owner-manager and employee perceptions of HRD dimensions. We discuss the implications of the findings for both research and practice.     

An analysis on the emotional approach to segmentation: A study of yoga tourism

The purpose of this study is to empirically identify the pattern of tourists’ emotional responses to profile tourists and investigate their relationships with destination image and behavioral intentions in yoga tourism. Structured questionnaires were used to collect data from 395 tourists visiting Rishikesh, India. Cluster analysis uncovers three distinct clusters based on the pattern of tourists’ emotions: ecstatic, passionate, and unemotional. Multiple discriminant analysis confirms the validity of three clusters solution. The three yoga tourist clusters differ by their perception of destination image and behavioral intentions. Findings offer important implications for scholars and marketers to better serve this niche market.     

Domestic tourism expenditures: The non-linear effects of length of stay and travel party size

The independent variables length of stay and travel party size are recurrent determinants of expenditures in micro level tourism studies. In most of this research it has been tacitly assumed that these variables have linear effects on tourism spending. This study, situated in a Norwegian setting, questions this approach by explicitly scrutinizing the possible non-linearities in the relationships between tourism expenditures on the one hand and length of stay and travel party size on the other. The empirical results suggest a positive but diminishing relationship between length of stay and tourism expenditures and a convex (i.e. U) relationship between travel party size and tourism expenditures. The study also considers how a number of other key independent variables affect tourism expenditures. Finally, some managerial and scholarly implications are discussed.     

Wellness tourism and spatial stigma: A case study of Bama,China

This study focused on the stigmatisation of an emerging wellness tourism destination due to patient travel for tourism. The concept of spatial stigma was adopted to explore how local residents perceive, experience and manage the particular negative effects of wellness tourism. The study investigated Bama Yao Autonomous County, colloquially known as ‘Bama’, in China, to which many tourists with cancer and other chronic diseases travel. The results showed that the influx of wellness tourists brought significant challenges in this area. The residents reported ambivalent experiences of and feelings about wellness tourism in local communities, and disagreed with the vilification of wellness tourists. However, they were concerned about the potential consequences of wellness tourism. To manage and resist spatial stigma, the residents deliberately separated themselves from the places occupied by wellness tourists. The theoretical contributions and managerial implications of the study are discussed.     

Perceived environmental uncertainty in tourism: A new approach using the Rasch model

One of the core steps in all strategic management processes, but especially in tourism firms, is the consideration of the organisational environment. A methodology for scanning that environment is presented from the perspective of perceived environmental uncertainty, according to its dynamism and complexity. To that end, the Rasch model [Rasch, G. (1980). Probabilistic models for some intelligence and attainment tests. Chicago: University of Chicago Press (First publication in 1960, Chicago, IL. MESA Press)] is applied, and both dimensions are considered latent variables defined by a set of items. The concepts are assessed using a sample of tourism firms located in the Canary Islands (Spain). The results confirm that dynamism and complexity are related to the perception of uncertainty, and a specific function is presented. The environmental uncertainty can then be explained and determined with regard only to the managers’ perceptions, without the need to include parameters. The methodology also enables managers and institutions to identify the most uncertain perceived items.     

The effects of the LCC boom on the urban tourism fabric: The viewpoint of tourism managers

This paper analyzes the vision that the urban tourism fabric in the hinterland of five Spanish regional airports has of the low cost carrier (LCC) phenomenon and the impact that LCCs have on the various niche tourism markets. Data are used from a survey of almost 500 tourist establishment managers. One of the conclusions that should be highlighted is that most of the tourism sector considers LCCs to be perfect substitutes for network carriers and even improvements on these in many cases. The exceptions are travel agencies, especially with regard to the role LCCs play in promoting conference tourism. The factors that determine how the role of LCCs is rated are also examined using generalized ordered logit estimations.     

Perception and reality of managing sustainable coastal tourism in emerging destinations: the case of Sihanoukville,Cambodia

The emergence of Sihanoukville as a coastal destination came at the time when the global community was calling for sustainable practices. As one of the newly emergent coastal resorts in Asia, Sihanoukville has the advantage of learning from other, less sustainable Asian destinations. The Cambodian Government has partnered with international agencies in drawing up programs and incorporating practices to make the destination more sustainable. This research seeks to better understand the effectiveness and success, or otherwise, of implementing sustainability programs for tourism development, especially for an Asian coastal destination. The aim is to compare the sustainability practice outcomes according to differing stakeholders and their perceptions of sustainability. The research identifies gaps between policies and their implementation where the intent is to highlight those aspects of contemporary resort growth that need greater attention by policy makers and planners. Generally, it was found that there was alignment between the perceptions and the reality of sustainable tourism practices within and across the stakeholder groups. Where notable differences in perception arose, it was often linked to the group's mission or self-interest that influenced the views of these stakeholders. The research also points to the challenges ahead for all stakeholders in managing coastal destinations sustainably.     

Obstacles to achieving cross-border tourism governance: A multi-scalar approach focusing on the German-Czech borderlands

This paper aims to identify distinctive obstacles to the establishment of tourism destination governance in both transnational and within-country borderlands. Analysis of the German-Czech borderlands, a region also incorporating within-country borders between three German federal states, indicates the multi-scalar and political contestations of cross-border tourism collaboration. Local tourism projects are generally successful, both on a transnational German-Czech level and between the German states of Bavaria, Saxony and Thuringia. However, structural cross-border destination management does not exist because of (transnational) multi-scalar institutional alignment problems and (internal) tourism-specific destination-level power contestations. Understanding destination management processes in borderlands, therefore, requires: (i) explicit multi-scalar analysis; (ii) recognition of both transnational and within-country contexts; (iii) more cross-pollination between tourism planning and cross-border governance research.     

Towards quality of life: the effects of the wellness tourism experience

ABSTRACT

The wellness tourism sector has experienced a significant worldwide increase. This study aimed to identify the relationships between customer experience, leisure and non-leisure satisfaction, and quality of life in wellness tourism. Specifically, customer experience was evaluated with four dimensions of the experience economy: entertainment, educational, esthetic, and escapist. The findings of this study indicate that customer experience influences leisure satisfaction, which consequently leads to non-leisure satisfaction. It was also found that both leisure and non-leisure satisfaction contribute to customer quality of life. This study provides industry practitioners with practical knowledge for promoting traveler quality of life through wellness tourism and designing effective marketing strategies to this end.     

Evaluation of the impact of the tourism nation promotion project on inbound tourists in Japan: a difference-in-differences approach

This study quantitatively evaluates the impact of the Tourism Nation Promotion Project on tourism demand. Data were obtained from Japan Tourism Agency’s quarterly survey from 2010Q2 to 2015Q4. Cox and zero-truncated negative binomial models and difference-in-differences approach were applied to analyze tourism demand and the project’s impact on inbound tourists’ length of stay and expenditure in Japan. Empirical results showed a positive and significant average treatment effect on length of stay and expenditure for tourists from Australia, China, Russia, and Thailand. These findings indicate that the Japanese government should use differentiated strategies considering different nationalities’ characteristics to attract foreign tourists.     

Reconstructing the globalisation of tourism: A geo-historical perspective

This article deals with methodological problems that emerge when trying to construct the necessary information for the reconstruction of the spatial pattern of tourist places on a global scale. A methodology in order to construct a data set on the globalisation of tourism is put forward. It reflects upon the possibility to date the emergence and reproduction of destinations at different moments since 1800. As a solution, we propose to use tourist guidebooks published since 1800 as a source, from which different elements can be extracted.     

Gaming can be sustainable too! Using Social Representation Theory to examine the moderating effects of tourism diversification on residents' tax paying behavior

Tourism authorities in the Las Vegas region have suggested the diversification of the tourism industry as a strategy to improve the vitality of rural communities outside of the metropolitan area. The present study uses Social Representation Theory as the conceptual basis to test the moderating effects of the various types of proposed tourism development on residents' willingness to pay higher taxes to support such development. A survey of 301 residents in Las Vegas rural communities examined how the factors of economic dependence on tourism, community attachment, and ecocentric attitude towards tourism influence residents' perceptions of tourism's impacts. A higher economic dependence on tourism and higher levels of community attachment led to more favorable perceptions of tourism's economic and social impacts. The economic impacts, in turn, resulted in a willingness to pay higher taxes, irrespective of the type of tourism development proposed by the Las Vegas authorities. The results suggest that rural communities reinforce a hegemonic social representation of tourism in order to characterize the ethos of capitalist urbanism that pervades the economic development discourse. The residents' social construction of tourism has important implications for tourism planners in the region and suggests the adoption of an inclusive tourism diversification strategy that leverages both gaming and alternative tourism.     

Quantitative approaches for economic use of emerging technology in the tourism industry: unmanned aerial vehicle systems

As technological innovations develop, new categories of services are emerging. In the tourism industry, one of the limelight technologies is an unmanned aerial vehicle (UAV) for virtual tourism systems, monitoring, and patrol activities for safety and security. However, for the successful application of a UAVs system, it is important to construct the system in an economic and efficient manner. In this study, quantitative approaches for a UAV system are introduced to support the economic establishment and its efficient operation. Two mathematical models are developed to construct and operate UAVs systems for recreation and safety purposes in the tourism industry. The validity of the proposed models is demonstrated via numerical experiments for both cases. To our knowledge, this is the first approach to address the issues of a UAV system design for tourism purposes. This study is expected to be the theoretical basis for future use of UAVs in the tourism industry.     

Examining the efficacy of self-classification approach in segmenting special-interest tourists: food tourism case

Self-classification is used as an a priori approach to tourist typology and market segmentation. However, skepticism still surrounds its ability to incorporate the multidimensionality of tourist behavior. This study seeks to empirically verify the efficacy of a single-item self-classification approach. The robustness of this self-classification measure is examined by comparing it to a data-driven multidimensional psychographic approach in terms of its ability to predict the behaviors of tourists toward food-related destination consumption. Results suggest that the single-item self-classification approach performs equally well as the psychographic approach in segmenting food-related consumption behaviors. The implications and limitations of this study are also discussed.