A dynamic panel data analysis of snow depth and winter tourism

This paper analyses the relationship between the number of overnight stays and different measures of snow depth based on panel data covering 28 Austrian ski resorts for the period 1986/87–2005/06. Using the dynamic heterogeneous panel data technique of Pesaran, Shin, and Smith (1999), we found a long-run relationship between the number of overnight stays, amount of snow depth, weighted real GDP per capita of the major countries of visitor origin, and price index of accommodation services. The long-run elasticity of overnight stays with respect to snow depth was 0.10. However, for high-elevation resorts the evolution of the number of overnight stays was independent of variations in snow depth. Furthermore, the long-run elasticity of the number of overnight stays with respect to weighted real GDP per capita of the country's visitors was much greater for high-elevation resorts than for low-elevation resorts. Finally, early Easter holidays were significantly and positively related to winter tourism demand.     

Targeting leisure and business passengers with unsegmented pricing

We analyse the fare setting strategy of a leading European low-cost carrier, Ryanair, which, until recently, adopted an unsegmented pricing policy (all tickets belong to a single fare class). We show that, to account for different demand characteristics, the company adjusts the two main components governing the dynamics of posted fares, namely time (the number of days before departure) and capacity (the current number of available seats). We find that: 1) in routes with a strong presence of leisure (business) traffic, fares are set to be less (more) responsive to the time component; 2) in schedules more suitable for leisure (business) travellers, fares are set to be less (more) responsive to the capacity component.     

Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach

Considering the increasing demand for rural areas to play a role in easing stress mainly experienced by urban dwellers, we investigated from a multidisciplinary collaborative approach, i.e., physiological, psychological, and rural business management perspectives, the relaxation effects of forest-therapy tourism, an emerging type of rural tourism, on a group of urban office workers. Also investigated were conditions necessary for a sustainable rural business in Chizu, western Japan. First, the results verified physiological and psychological relaxation effects, which lasted from three to five days after forest therapy. The lasting physiological and psychological effects among those with systolic blood pressure ≥120 mmHg, however, were weaker than in the entire sample. Second, due to the ageing and depopulation of the local community, increasing the number of households that provided home stay services was difficult. In summary, it is necessary to fully integrate scientific evidence to support a viable new rural tourism business.     

Critical Success Factors for Crisis Recovery Management: A Case Study of Phuket Hotels

Tourism is a major export industry for Thailand. Phuket, one of the most popular tourist destinations in the country, has been negatively influenced in recent years by a number of crises, including the Global Financial Crisis (GFC). This has limited the travel budget not only for domestic tourists but also those from overseas. Hotel businesses have been particularly affected by the GFC. While hotel managers may not be able anticipate a crisis, it is crucial for them to understand the critical success factors contributing to effective crisis recovery in order to ensure their long-term survival.This research identifies critical success factors necessary for effective economic crisis management through qualitative analysis of in-depth interviews with managers of Phuket hotels. The findings of these interviews provide a rich and meaningful understanding of pertinent factors emphasized by managers as important in crisis recovery.     

Flagship Attractions and Sustainable Rural Tourism Development: The Case of the Alnwick Garden,England

This paper proposes an alternative approach to rural tourism that returns to a more traditional model of development: large, flagship attractions that act as a ‘growth pole’ for the local economy and community. It questions some of the accepted beliefs about sustainable rural tourism development current in recent years. It is based on a case study of Alnwick Garden in Northumberland, England. It suggests that, under certain circumstances, flagship or mega-attractions can not only increase substantially the number of visitors to rural areas but also, through appropriate policies and processes, can underpin the longer-term, sustainable development of those areas.     

How to evaluate the effects of climate change on tourism

The aim of this study is to assess the most relevant quantitative approaches to evaluating the effects of climate change on tourism. In recent years, numerous empirical studies have conducted evaluations of this kind, based on different methodologies and perspectives. This review shows that the effects of climate change can first be assessed through changes in physical conditions essential to tourism; secondly, by using climate indexes to measure the attractiveness of tourist destinations; and, thirdly, by modelling tourism demand with the inclusion of climate determinants. The review suggests that, although some methodologies are in the early stages of development, different approaches result in a similar map of those areas mainly affected by the problem.     

Modelling growth and revenue for Swedish hotel establishments

This paper provides first estimates of the determinants of output growth of Swedish hotels based on establishment data. Growth of overnight stays is modelled as a function of initial size, age, type of accommodation, location and hotel prices measured as average revenues per guest nights. The empirical model accounts for potential endogeneity of hotel prices through the two-stage least absolute deviation model (2SLAD) and the instrumental variable quantile regression method. 2SLAD estimates show a positive and significant relationship between hotel prices and subsequent growth. The relationship is nonlinear with a decreasing impact as the price level increases. Growth of establishments is significantly higher for smaller and younger hotels. An important result is that city hotels, in comparison to tourist and other hotels – which are mainly located outside urban areas (in the mountains and at the sea) – exhibit significantly higher growth rates with a gap between 2.2 and 3.4 percentage points. Furthermore, the positive impact of hotel prices on growth is larger for high-growth establishments. Accommodation prices significantly decrease with the number of local competitors with a non-linear form and increase with size. City hotels and accommodation in the capital city have the highest revenues per guest night.     

The impacts of climate change on tourist mobility in mountain areas

This study investigates the effects of climate change on tourist mobility in mountain areas, distinguishing between infrastructure, transport operation and travel demand. We examine change in tourist travel demand by proposing a two-step approach to forecast its future development. A multi-origin, multi-destination model for tourism demand quantifies the variation in overnight stays within a given region, and a linear, deterministic model determines the traffic-related implications. The method, tested on the Autonomous Province of South Tyrol (Italy), exhibits expected variations in winter and summer travel demand up to 2080 under different scenarios. Results reveal that average summer traffic can be more than twice as intense as average winter traffic, contributing to significantly increasing the peak days of congestion along the Provincial road network. Despite this evidence, all stakeholders seem to be at an early stage in incorporating this information into their strategic planning. The need for adequate transport policies and measures is considered essential to obtain the optimal balance of transport modes that will be required in the near future.     

A survival analysis of ski lift companies

This article investigates the factors influencing the survival of 244 ski lift operators in Austria over the period 1995–2011. Both Cox proportional hazard and competing risk models with time-varying covariates are utilized to distinguish between ski lift operators that temporarily suspended operations (e.g. due to insolvency) and those that permanently stopped their service. The results show that early adoption of snowmaking facilities led to a significantly lower risk of failure. Introducing snowmaking at later periods (i.e. from 2000 onwards) did not have a significant impact. Size, elevation of the ski areas, local competition, and regional effects also play a significant role in the survival of ski areas, but these factors cannot explain temporary failures. Surprisingly, the probability of permanent exits and temporary failures is independent of variations in snow depth at the nearest weather station. A lack of accommodation capacity and economic recessions lead to a higher risk of both types of failures.     

Identifying Geographic Markets for Travel Agencies

Despite low levels of profitability, the number of travel agencies in the United States is expected to grow by about 1000 agencies per year. In this highly competitive environment, the location of the travel agency is a critical factor to its success. This paper develops a model to help entrepreneurs select a geographic market to enter. Three demand-related variables population size, median income, and proportion of the population 65 years of age or older were found to influence the number of travel agencies in a geographical region. This model was used to identify areas that displayed unmet demand. These are the markets in which entry of a new travel agency may be most successful.     

论旅游目的地联合营销的理论基础及其对中国的启示

时于以旅游经济为支柱的地区来说,目的地营销一直是一项极具挑战性的任务.联合营销可能为目的地旅游组织解决这一挑战提供有效的路径.本文以组织关系理论为基础,探讨和阐述旅游目的地联合营销的先决条件、动机成因、合作过程和预期成果,并对其理论和实战两个层面的影响进行阐述.     

Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit,Tanzania

This study assessed tourist satisfaction and its links with tourist attractions and infrastructure at the following six protected areas on the Northern Tourist Circuit of Tanzania: Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, Serengeti National Park, Arusha National Park, and Mt. Kilimanjaro National Park. Semi-structured interviews were conducted with 185 tourists visiting the protected areas. Satisfaction ratings for the Northern Circuit were high, with 86% of tourists willing to be repeat visitors. Tourists were attracted primarily to wildlife viewing. Although most tourists were not influenced to visit the region by indigenous culture or physical features, 81% of tourists noted that non-wildlife attractions enhanced their tourist experience. A range of ways to develop more sustainable forms of tourism emerged from the work, including lengthening stays, guide/driver capacity building, and partnership working with tour operators to improve marketing, increase satisfaction rates, and diversify the product.     

Tourism models: the sociocultural aspects

Tourists are among the least understood collectivities, despite their ubiquitousness and still growing number worldwide. The purpose of this paper is to place the tourist, the subject of the tourism phenomenon, in the centre in order to construct a tourist model composed of six integrated components. The model is intended not only to facilitate an understanding of the tourist himself, but also to lead to the development of an expanded model of tourism as a phenomenon. These two models identify and label several areas for systemic research. Together they provide context for re-examination of the past research findings, design of new planning and marketing applications, and formation of a body of knowledge in tourism.     

Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini

This paper assesses the potential implications on off-season tourism of enhancing the cultural offer of Rimini, a popular Italian seaside holiday destination hosting about 12 million overnight stays per year. Since more than 9 million of these stays are concentrated in the summer season, in the last 20 years. Rimini has been undergoing a policy of seasonality smoothing, which mainly pivots around business and cultural tourism. This assessment has been carried out through discrete choice experiments submitted to a sample of about 800 tourists who visited Rimini outside the summer months. Since tourism can be viewed as a composite good, which overall utility depends on how the component characteristics are arranged, the choice experiments allow to disentangle the importance and the willingness to pay of tourists for different attributes of the holiday. The choice model incorporates a number of possible changes to actual tourism features (which are also the subject of public debate), including them in hypothetical alternative “holiday packages”. The conditional logit analysis of the choice experiments can highlight any synergy or trade-off between cultural and business tourism. Results suggest that business and leisure tourists share many features related to the use of the territory, while there are important trade-offs between these two groups and cultural tourists. Since business tourists have a higher willingness to extend their stay, a softer budget, and their demand is also complementary to the demand of summer tourists (Brau, Scorcu, & Vici, 2009), from the destination point of view investing in this market segment would be the best option. Although a “second best”, however, cultural tourists share with the local population of Rimini many aspects of the demand of territory (Figini, Castellani, & Vici, 2009). Hence, cultural tourism can play a fundamental role in the intermediate season as a tool for smoothing seasonality, to diversify investments and to give value to the city’s cultural heritage.     

Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity

During the past decade, an increasing number of coffee-shop customers in Korea prefer to patronize name-brand coffee shops. This study applied image congruity theory to explain the Korean preference phenomena. The authors investigated the impacts of image congruities (self-congruity and functional congruity) on customer attitude and repurchase intention, and identified the moderating effect of prior visit experience. The survey sample is 401 customers who visited the 13 name-brand coffee shops in the city of Seoul's Myeong-dong commercial district. Structural Equation Modeling was used to test the validity of the conceptual model. The results revealed that both self-congruity and functional congruity are the antecedents of customer attitude and repurchase intention. Furthermore, functional congruity has more impact on customer attitude among experienced customers than among those with less visit experience. The marketers of name-brand coffee shops in Korea are advised to design the strategies of brand positioning and marketing segmentation from a new angle. Further studies can be further conducted among customers in boarder geographical areas, including small cities and rural areas in Korea.     

Weekend vs. midweek stays: Modelling hotel room rates in a small market

Using a hedonic model, we estimate the willingness to pay for different hotel characteristics for a small market environment. We uniquely collected a data set from a meta-booking engine including their detailed customer review ratings compiled from numerous individual hotel search engines. We argue that meta-search engines are well suited to gather prices to be used in hedonic models. In our estimation, we distinguish hedonic models for single room stays during the week potentially relevant for business travellers and double room stays during the weekend intended for leisure. Important determinants of hotel room prices are popularity ratings (derived from customer reviews), the hotel star rating, weeks of advance booking, and certain hotel characteristics such as express checkout, room service, or Internet access. A number of important characteristics such as wellness offers or wireless Internet in the rooms are insignificant pointing to the conclusion that these may be regarded as standard attributes and do not fetch additional economic value in terms of higher consumer willingness to pay.     

Consumer Behavior and Tourism:

Consumer behavior research constitutes a cornerstone of marketing strategy and practice, and an increasing number of tourist behavior studies have been published in the past few years. This paper examines the current literature related to four prevalent topical areas associated with consumber behavior in recreational and touristic contexts: Ego involvement, loyalty and commitment, family decision-making, and novelty seeking. The paper's primary focus is on conceptual and measurement issues, but implications of each of these areas to marketing practice are also considered.     

Norm Crystallization: Measurement and Comparative Analysis

Normative theory and methods have become increasingly important in outdoor recreation research and management as an approach to formulating standards of quality in parks and related areas. An important issue associated with this research is the level of agreement or consensus about social norms called crystallization. A new measure, Van der Eijk's measure of agreement (A), is proposed and applied in this study. A test of the effect of potential independent variables on crystallization is also applied using a comparative analysis conducted across a number of studies administered in U.S. national parks. Study findings indicate a generally high level of crystallization regarding normative standards of quality and show several independent variables that influence crystallization, though the effects are generally small.     

Coopetition and sustainable competitive advantage. The case of tourist destinations

This research paper focuses on coopetition among small and medium tourism enterprises (SMEs), and has two objectives. First it makes a theoretical contribution by establishing a model of variables that induce coopetition, the degrees to which coopetition exists and the relationship between those variables and firm performance. Second, it tests the modeling in the context of the tourism industry in Naples and Sorrento, Italy. The former comprises a sample of 149 accommodation providers and the latter 169. Building on survey data and local linkages between accommodation providers and SMEs in tourism it is found that coopetition improves performance but a key determinant is not only numbers of links but also acquired trust between partners.     

Research priorities in park tourism

Park tourism is a large and important activity on which a substantial body of research work has been published. This paper reviews that work in the light of the issues now faced by parks and park tourism, and argues that there are significant research gaps that urgently need additional work. The paper outlines 10 such areas, including: visitor use monitoring; park tourism economic impact monitoring; park finance; professional competencies for tourism management; building public support; visitor satisfaction; licenses, permits, leases, and concessions for tourism; pricing policies; management capacity; and park tourism governance. The paper suggests that work in these areas is so important that the long term political and social relevance, effective management and sustainable future of many parks and protected areas depend on the results. It points to the park creation phase being over after about 150 years of growth, and the need to move more effectively into the long-term management phase. A number of key questions arise. The numerous parks must fulfill their conservation mandate and they must be financially secure. They almost certainly must forge links to tourism, yet not be dominated by tourism's demands, creating, therefore, a new and sustainable research-based relationship.