广西广告人才需求的调查与分析

文章开展实证研究,对广西广告人才的需求状况进行了同卷和访谈调查,了解和分析广西广告业人才市场需求广告人才的类型,以及对广告人才知识、能力、素养等方面的要求,为培养广告人才提供了参考.     

从企业发展新需求谈广西高职院校人才培养新模式

随着广西北部湾经济区开放开发和中国-东盟自由贸易区的正式建成,广西迎来了历史性发展机遇,同时,经济社会的发展对人才的需求也提出了新的要求.本文通过对广西高职院校与企业人才供需的矛盾分析,对广西高职院校人才培养模式的变革提出了一些建议措施,试图探索出一种新型的工学结合校企合作人才培育模式.     

泛北部湾经济开发背景下广西高校人才培养的探讨

区域经济发展必将带来对人才的巨大需求,广西高等教育应该以区域发展的需求为导向。文章通过预测泛北部湾经济开发背景下广西经济发展所需的人才数量及特点,指出广西目前存在人才队伍与经济发展不匹配的矛盾,并提出建议:广西的高等教育应该转变教育观念,同步推进素质教育和人才差异化培养;应该以区域经济发展为导向加大专业调整力度,培养高技能人才;应该探索交叉学科、跨学科培养复合型人才;应该调整人才培养目标,培养应用型人才;应该加强国际合作,培养区域性人才。     

泛北部湾经济开发背景下广西高校人才培养的探讨

区域经济发展必将带来对人才的巨大需求,广西高等教育应该以区域发展的需求为导向。文章通过预测泛北部湾经济开发背景下广西经济发展所需的人才数量及特点,指出广西目前存在人才队伍与经济发展不匹配的矛盾,并提出建议:广西的高等教育应该转变教育观念,同步推进素质教育和人才差异化培养;应该以区域经济发展为导向加大专业调整力度,培养高技能人才;应该探索交叉学科、跨学科培养复合型人才;应该调整人才培养目标,培养应用型人才;应该加强国际合作,培养区域性人才。     

泛北部湾经济开发背景下广西高校人才培养的探讨

区域经济发展必将带来对人才的巨大需求,广西高等教育应该以区域发展的需求为导向。文章通过预测泛北部湾经济开发背景下广西经济发展所需的人才数量及特点,指出广西目前存在人才队伍与经济发展不匹配的矛盾,并提出建议：广西的高等教育应该转变教育观念,同步推进素质教育和人才差异化培养;应该以区域经济发展为导向加大专业调整力度,培养高技能人才;应该探索交叉学科、跨学科培养复合型人才;应该调整人才培养目标,培养应用型人才;应该加强国际合作,培养区域性人才。     

广告不能“吹牛皮” 广西查处广告违法案件近六百起

9月份以来,广西工商部门加大力度查处虚假违法违规医疗、医药、保健食品广告。第三季度,共查处广告违法案件 586件,罚没款额 78万元。 　　从 9月份起,广西各地市工商部门联合宣传、卫生及重点广告经营单位对虚假违法违规广告进行集中整治。在此期间,广西全区共出动执法人员 1万多人,对一批媒体和数万家商店、企业的医疗、医药、保健食品广告进行全面检查。在严厉查处虚假违法广告的同时,广西各地市工商部门还通过举办培训班等办法,增强广告审查员队伍建设,并补充完善了广告管理法规,统一执行标准,加大监管力度,形成了广告发…     

你对艺术人才头痛吗?--项目管理在艺术人才管理中的应用

如今,讲究艺术策划、艺术推销、注重企业文化建设的企业越来越多,并逐步加大了对艺术人才的需求;同时, 国内从事文化传播、广告策划等方面服务的行业也在蓬勃发展,越来越多的企业虚位以待,期盼艺术人才加盟。艺术人才在文化、影视、艺术表演、模特、广告、传媒、艺术创作与策划等领域都发挥着重要作用。同时,对艺术类员工的管理和激励也逐步成为众多企业关注的人力资源管理问题。     

广西第三方物流人才培养研究

广西第三方物流人才的短缺已成为广西第三方物流企业进一步做大做强的瓶颈.针对该问题,从广西第三方物流人才现状人手,分析了目前学校人才培养结构不完善、与企业需求脱节、企业对员工培训不到位等问题,最后提出了应尽快完善人才培养结构,建立政府、学校、企业及协会多主体共同培养模式等具体对策.     

广西企业会展型人才需求特点分析

本文通过对广西会展旅游的发展概况及发展规模进行分析,总结出目前广西会展旅游发展的特点,并提出广西会展旅游发展中对会展人才的需求特点。希望能为相关企业在人才的甄选上以及各大院校对会展专业人才的培养上提供参考。     

广西企业会展型人才需求特点分析简

本文通过对广西会展旅游的发展概况及发展规模进行分析,总结出目前广西会展旅游发展的特点,并提出广西会展旅游发展中对会展人才的需求特点。希望能为相关企业在人才的甄选上以及各大院校对会展专业人才的培养上提供参考。     

Economies of scale in advertising

In this article a flexible quadratic model is used to generate sales elasticity estimates for own advertising, competitor advertising and media concentration. On the basis of these estimates, moderate and declining economies of scale in advertising are indicated for firms at the highest end of the advertising per firm distribution. No advertising economies, however, are obvious for the levels of advertising common across the broad spectrum of US industry. Thus, any competitive harm due to economies of scale in advertising would seem quite minor.     

Advertising conjectures and the nature of advertising competition in an oligopoly

We estimate advertising conjectural variations within a simultaneous system that includes advertising and demand equations for cigarette manufacturers. This allows insight into advertising decisions in an oligopoly. The advertising conjectures are positive and statistically significant, indicating that firms do not hold Cournot conjectures as is usually assumed in theoretical models. Instead, firms perceive that their rivals will respond directly to their own advertising. We also find evidence that, while cigarette advertising rearranges market share by increasing firm-level demand relative to rivals' demand, it also increases market demand for cigarettes. Hence there are positive spillovers from advertising in the cigarette industry.     

Optimal targeting with entry

We study an advertising agency's optimal choice of targeting technology with endogenous market structure, namely, when targeting changes firms' entry strategies into the advertising and product market. We show that the advertising agency faces a trade‐off between demand‐expansion and profit‐dissipation: The former arises as targeting induces more entry and increases the demand for advertising; the latter refers to that targeting relaxes competition by inducing more differentiation. We show that perfect targeting is not optimal for the advertising agency. Compared to social optimum, the advertising agency underinvests in targeting when investment cost is low and overinvests when targeting is costly.     

广告信息对仿冒奢侈品购买意愿的影响研究

本研究采用实验的方法挖掘广告调节聚焦信息对消费者非欺诈性仿冒奢侈品购买意愿的影响机理。研究结果表明，奢侈品广告信息对消费者仿冒奢侈品购买意愿的影响受消费者自尊水平的调节：对于高自尊的消费者，当广告信息为预防聚焦时，其仿冒奢侈品的购买意愿更低；对于低自尊的消费者，广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。广告信息对消费者仿冒奢侈品购买意愿的影响还受消费者从众倾向的调节：对于低从众倾向的消费者，当广告信息为预防聚焦时，其仿冒奢侈品的购买意愿更低；对于高从众倾向的消费者，广告调节聚焦信息对其仿冒奢侈品购买意愿的影响不显著。     

浅谈广告媒体的发展

和其他信息传播一样,广告的传播需要一定的载体,这种载体,我们通常上称为广告媒体。广告媒体的种类有很多,用途各异。不同类别不同品牌的广告所适合的媒体是不一样的。除了传统的四大媒体之外,各类广告新媒体不断发展,大大丰富了广告的创作、     

基于受众心理的广告逃避对策研究

当人们的生活被越来越多的广告包围的时候,很多人对广告选择了逃避和漠视。广告逃避现象的普遍化一方面是因为消费者选择性的增多,另一方面是源于广告质量的低劣和广告播放方式不当,要减少广告逃避,需要从提高广告吸引力、合理设置广告播放的位置和时间、在多种媒体刊播广告、尝试采用公益广告和植入广告等几方面采取措施。     

The effect of the 1971 advertising ban on behavior in the cigarette industry

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event within a supply and demand framework, the empirical results show that advertising had an insignificant effect on demand during the pre‐ and post‐1971 periods; however, advertising did stimulate competition in the industry prior to the 1971 ban. Copyright © 1999 John Wiley & Sons, Ltd.     

Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries

The Internet can affect advertising expenditures through various channels. This paper quantifies the relationships between Internet adoption and changes in advertising expenditures on traditional offline media types. I use a panel of 11 years of data at the country level that contains information on advertising expenditures by medium and Internet penetration for more than 80 countries. I find that increases in Internet penetration are negatively correlated with changes in advertising expenditures on newspapers, magazines, and television, but I do not find conclusive results for the correlation between Internet adoption and changes in advertising expenditures on radio.     

ADVERTISING'S ELUSIVE ECONOMIC RATIONALE: PUBLIC POLICY AND TAXATION

Advertising and its effects have been debated for well over a century. In the last few decades a generally sceptical view of the benefits of advertising has been overturned by a series of academic advances in economics that detail a variety of ways in which advertising may affect the economy and society. This academic work has however been paralleled by a growing popular and political opposition to advertising and its social effects. In this paper, the positive economic case for advertising is challenged by an assessment of the main channels of its influence and by a review of the associated empirical findings on its economic and wider impact. A policy response of limiting the tax deductibility of business advertising is explored.     

我国洗手间广告发展策略研究

作为一种标新立异的广告媒体,洗手间广告在发展的过程中遇到了行业和市场双重的障碍。在缺乏外部有利因素支持的前提下,洗手间广告必须先练好"内功",充分发掘自身的媒体优势,明确广告定位,采用灵活多样的媒体形式,提升广告创意水平,以此增强广告效果,获得更广泛的市场支持,从而使洗手间广告行业获得长足发展。