善待顾客

买方市场条件下 ,商家的竞争已从价格之战转向商品之战、服务之战。可以说善待顾客已成为商家致胜的又一张“王牌”。那么 ,怎么才算善待顾客 ,怎样才能做到善待顾客呢？善待顾客 ,首先要善于“钻”进顾客“心”里。花精力、下功夫去了解研究消费者的需求 ,从顾客的利益出发 ,针对他们的需求进行服务 ,随时让顾客明白 ,接受你的服务可以获得更大的好处 ,购买你的产品值得他付出同等的价钱。１９９９年 ,一家复读机销售公司 ,初到河南某县销售 ,由于那里的人们信息闭塞 ,对复读机还了解不多 ,消费群主要是中学生和他们的家长 ,而他们购买复读…     

消费者正在掌握控制权,你hold得住吗

<正>自上世纪60～70年代起,"营销"成为企业/品牌影响消费者的最主要手段。"以客户为中心!"、"顾客是上帝!"、"一、顾客永远是对的;二、如果顾客真的错了,请参照第一条!"等格言成为很多企业的经营原则与营销理念(至少在书面上)。在1986年出版的营销圣经《营销战》中,阿尔·里斯与杰克·特劳特生动地提出"营销即战争!"、"在这场战争中,敌人就是竞争对手、而顾客就是要占领的阵地!"、"营销战是在头脑中进行的…,头脑就是战场"的理念。随着市场竞争的不断加剧,各个品牌都试图开展座谈会、深访、问卷访问等市场调     

论顾客满意差异化战略的优势

<正> 波特在《竞争战略》里认为,企业要获取竞争优势有三种基本发展的战略,即总成本领先战略、差异化战略、聚焦战略。随着市场竞争的日趋白热化,许多企业从原来的总成本领先战略或聚焦战略转变成差异化战略(主要是产品差异化战略)。而差异化战略的关键是顾客满意差异化战略。所谓顾客满意差异化战略,就是企业在经营过程中以“顾客满意”为核心,从产品、服务等各个方面实现高顾客满意度,以使自己在“顾客满意”程度(可用顾客满意指数来衡量)上区别于竞争对手,从而不问断地获取新顾客、留住老顾客的战     

营销战法有学问

当今商战是点子战、心理战和口才战.巧用谋略者胜,锐意创新者胜,占领用户和消费者心理制高点者胜.经营者要努力了解各种顾客不同的心理需求,投其所好,定会取得绝佳效果.     

趋势

<正> “小个子高效能”空调将成新宠 空调大战进行到现在,空调企业们面对的都是“真刀真枪”之战。有关市场研究专家分析指出,如同手机、计算机微处理器一样.空调的制造技术也在不断更新,小体积紧凑型是世界空调业发展的新趋势。首先.顾客购买     

基于品牌元素的现代企业品牌研究

目前,随着我国广大企业经营环境的根本变化,已由过去供不应求的卖方市场转变到供过于求的买方市场,面对激烈的市场竞争,绝大多数企业在经历了质量战、服务竞争、低水平的价格战之后,进入了品牌竞争阶段。各个企业都非常重视培育和管理自己的品牌,努力通过品牌忠诚建立顾客忠诚,最大限度地保留顾客,实现企业目标。     

访谈二：如何获得一份优异的顾客点评

V：顾客点评（Customer Testimonials）在市场营销中发挥着怎样的作用？ Jeanne：利用顾客点评是我最喜爱的营销战略之一，尤其是在电子邮件营销战中。点评在很多方面都很有益：它们提升了品牌信用：它们是用户生成内容的最初形式。好的点评可以是出色的市场营销工具。     

转变营销策略变“价格战”为“价值战”

近年来，一场场“价格战”连绵不绝，此起彼伏，高潮迭起。时至今日，“价格战”的弊远大于利。我们应当转变营销策略，变单纯追求经济利益的“价格战”为着眼于满足顾客多样需求、增加品牌附加值的“价值战”。     

顾客忠诚的驱动因素分析及培育模式探讨

企业处在激烈的市场竞争中,建立并提升顾客忠诚可以保持本企业的市场竞争力。顾客忠诚是一个多层次涵义的概念,忠诚顾客能为企业带来现实的与潜在的价值,影响顾客忠诚建立的驱动因素主要包括:产品质量、顾客让渡价值、顾客信任、顾客满意、转移成本等。从顾客忠诚建立的驱动因素入手,培育顾客忠诚的途径可以归纳为:提高产品和服务质量,提升顾客满意度;推行顾客价值管理以增强顾客忠诚;增强顾客的信任巩固顾客忠诚;提高转移成本留住顾客忠诚等策略。     

CI—CS世纪交接

自从1951年美国CBS公司率先拉开CI战略的序幕以来,CI战略迅速席卷了全球,并造就了IBM、索尼、松下等一系列世界名牌.但步入90年代以来,CI战略日益显现出局限性.CS战略作为一种超越CI战略的新理念悄然兴起,它将企业定位于顾客的满意之上.将企业和顾客连结更紧.世纪交接,如何由CI战略向CS战咯转变将决定着企业能否在越来越激烈的商战中脱颖而出.     

An Empirical Study of Student Willingness to Study Abroad

Companies wish for universities to provide business students with international education and awareness. Short- and long-term study-abroad programs are an effective method by which this is accomplished, but relatively few American students study abroad. In response to these facts, this study develops hypotheses that predict student willingness to study abroad and tests the hypotheses using a survey of over 300 primarily business undergraduate students at a public Midwestern university. Results indicate a significant difference between student willingness to study abroad short-term versus long-term. Results also show that personal, situational, and location variables influence students' willingness to study abroad, though completing an international business class had no effect. Implications for international business scholars are discussed.     

多协议标签交换技术研究

本文在简要评述ＩＰ交换技术的基础上，着重介绍了ＭＰＬＳ技术的几个重要方而，以及当前尚待研究的几个问题。     

Assurance of Learning and Study Abroad: A Case Study

Most academic programs are now held accountable for measuring student‐learning outcomes. This article reports the results of an assurance of learning (AOL) project designed to measure the impact of study abroad on the development of ethical reasoning, intercultural sensitivity, and environmental attitudes. The Association to Advance Collegiate Schools of Business International (AACSB) AOL guidelines (2007 Association to Advance Collegiate Schools of Business International. 2007, November 20. AACSB assurance of learning standards: An interpretation (AACSB White Paper), Tampa, FL: AACSB International Accreditation Coordinating Committee and the AACSB International Accreditation Quality Committee. Retrieved May 16, 2009 from http://aacsb.edu/accreditation/papers/AOLPaper‐final‐11‐20‐07.pdf [Google Scholar], 2008 Association to Advance Collegiate Schools of Business International. 2008, January 31. Eligibility procedures and accreditation standards for business accreditation, 12, 15, 71, &; 74Tampa, FL: Author. Retrieved March 12, 2009 from http://aacsb.edu/accreditation/process/documents/AACSB_STANDARDS_Revised_Jan08.pdf [Google Scholar]) are used to frame the overall assessment process. Hammer and Bennett's (2002 Hammer, M. R. and Bennett, M. J. 2002. The intercultural development inventory (IDI) manual, Portland, OR: Intercultural Communication Institute.  [Google Scholar]) intercultural development inventory (IDI); Dunlap, Van Liere, Mertig, and Jones' (2000 Dunlap, R. E., Van Liere, K. D., Mertig, A. G. and Jones, R. E. 2000. Measuring endorsement of the new ecological paradigm: A revised NEP scale.. Journal of Social Issues, 3: 425–442.  [Google Scholar]) new ecological paradigm; Forsyth's (1980 Forsyth, D. R. 1980. A taxonomy of ethical ideologies.. Journal of Personality and Social Psychology, 39: 175–184. [Crossref], [Web of Science ®] , [Google Scholar]) ethics position questionnaire (EPQ); and Richins' (1987 Richins, M. L. 1987. “Media, materialism, and human happiness.”. In Advances in consumer research, Edited by: Wallendorf, M and Anderson, P. 352–56. Provo, UT: Association for Consumer Research.  [Google Scholar]) materialism scale are the primary measurement rubrics used in the study. Results support the proposition that study abroad does have a positive impact on the development of cross‐cultural sensitivity and environmental attitudes. Although study abroad appears to have no direct impact on moral reasoning, changes in ethical reasoning do appear to be related to intercultural development and environmental attitudes. The AOL project demonstrates how assurance of learning programs can be extended to include experiential learning outcomes and can serve as a guide for the furthering of the globalization of a business curriculum.     

管理的时效性研究

在我国当前出现的管理问题中，管理滞后问题比较普遍。管理滞后是管理活动没有跟上管理对象的实际问题，致使管理出现严重失效的一种现象。为了解决这个问题，应从理论上进行比改深入的分析、研究。“管理的时效性”是一个新的概念，在借鉴我国古代学者们的认识和西方现代管理理论中的某些思想的基础上，归纳出管理的时效性的基本观点和主要的影响因素。     

关于旅游购物发展的研究——以贵州省为例

旅游购物对一国旅游收入的增长具有重要作用,也是发展潜力最大的领域之一。发展旅游购物对于一个国家的旅游经济发展而言至关重要。了解旅游购物的发展规律,总结成功经验,对于希望通过发展旅游购物,带动旅游经济增长的地区和国家而言至关重要。     

Study Abroad

To evaluate the impact on business student worldmindedness of a month-long summer study in Germany program, a questionnaire was administered before and after particpation in the program. Although the aggregate worldmindedness score for the group did not increase, the scores of those students in the top half of the class in initial scores tended to rise, while those in the bottom half fell. There is some suggestion that limited previous international travel is associated with lower worldmindedness.     

N-氯代邻苯二甲酰亚胺的合成研究

以苯酐为原料,与尿素反应制得邻苯二甲酰亚胺后,采用在醋酸水溶液中滴加次氯酸钠的方法制备N-氯代邻苯二甲酰亚胺,优化了反应的各种条件,使产品收率达94%以上.     

论消费率

消费率是经济运行的一项重要指标,随着人均GDP的增长。它呈现出一定的变化规律。本文揭示了我国消费率偏低的主要原因,提出了提高我国消费率的几条途径。     

自适应干扰抵消研究

本文对自适应干扰抵消技术进行了研究,并将维纳最优滤波理论和LMS算法应用于干扰抵消技术,推出了两种实用的自适应干扰抵消算法结构。最后针对抵消系统的关键部件—可调衰减器进行了分析、研究,提出了一种性能优异的步进衰减器。     

Case Study

ABSTRACT

This is a case study of one of the highest growth restaurant chains in overall system wide sales and unit growth in restaurant industry history as reported by The Nation's Restaurant News(2001). The inception of a small fledgling restaurant chain in Atlanta, Georgia to a multi-billion dollar company has changed the shape of restaurant industry growth and development. The practices of franchise growth and market penetration have allowed Applebee's International to record double digit profits over the last ten years. Future growth patterns, market saturation, and changing consumer preferences will be challenges that Applebee's will face in the future. This case study will outline Applebee's history and competitive strategies that have made the company successful. Further along in the case study an analysis of franchising in the restaurant industry and the franchising strategies Applebee's has produced over the years. This study will conclude by uncovering future issues that Applebee's may face and pose future questions to ponder about the company.