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1.
Ossi Pesämaa Aviv Shoham Muhammad LaL Khan Irfan Jan Muhammad 《Journal of Global Marketing》2013,26(2):113-131
ABSTRACTOrganizational learning orientation and social networking have been recognized as drivers of innovativeness and performance. The authors’ study extends existing research on these concepts in several ways. First, they posit that innovativeness mediates the effects of social networking and learning orientation on performance. Second, they propose that environmental munificence moderates the hypothesized relationships. Third, data for the study were collected in Pakistan, which represents a novel and as-yet-unexplored context for this type of research. A structural equation model based on 176 small firms in Pakistan supported most of the hypothesized relationships. 相似文献
2.
《非赢利和公共部门市场学杂志》2013,25(4):75-84
SUMMARY Social Marketing is a rapidly growing marketing sub-discipline based on the premise that bringing successful commercial marketing technologies to bear on problems of individual and social welfare can generate positive outcomes. This paper gives an overview of recent developments in Social Marketing in a global context and discusses the relationship of these developments to those in commercial, not-for-profit or third sector and public sector marketing, and public relations. The paper then relates the global context back to developments in Australasian and Asian nations, with particular reference to social engineering during economic restructuring. 相似文献
3.
Marketing practitioners have recognized a growing need to measure consumer-generated social media in a standard way since there are numerous social media indicators in use, making intra- and inter-company comparisons difficult. This paper identifies four social media dimensions for measurement and evaluation: technological, social, economic, and ethical; and, subsequently, measures social media. The study makes a contribution to social media literature by using analytic hierarchy process of developing a mathematical model for social media index valuation. The “social media composite index number” will serve as an industry benchmark signifying the organization's share and commitment to social media. 相似文献
4.
This paper examines the economic impact of implementing Corporate Social Responsibility (CSR) in the supply chain operations of multinational corporations (MNC). Because they have global supply chains in emerging markets, MNCs face certain operational challenges. For example, unethical operations often result in a huge loss to MNCs in the long run, even though their initial cost seems to be low. In this paper, we extend the Bullwhip Effect theory in supply chain management to the ethical operations context, and define and evaluate a special Bullwhip Effect due to Unethical Operations (BEUO). Using economic data from various sources including Ford, Toyota, and GM in the auto industry, we first estimate the indices of BEUO for the three companies and demonstrate the economic necessity for MNCs to incorporate CSR with supply chain operations. We then propose a coherent approach, blending what we term the bottom-up and proactive methods, to achieve such an outcome. The bottom-up approach requires MNCs to switch their focus on stakeholders, shifting from shareholders to consumers and workers, and on decision levels from public relationships to supply chain operations. The proactive approach recommends initializing specific CSR operations to mitigate the negative impact of BEUO. Both theoretical analysis and case studies are conducted to evaluate our developed propositions that MNCs adopting the proposed CSR operations will in the long run achieve better economic performance. Recommended actions for implementation, based on best practices, are also presented. 相似文献
5.
《商业经济(哈尔滨)》2017,(8)
从区域差异性角度出发,研究地区经济中各因素及社会融资规模对经济增长的影响程度,判断目前巴州地区社会融资规模是否对经济增长影响显著。选取巴州地区1996-2016年社会融资规模和GDP以及能影响经济增长的相关因素的年度数据,构造一元回归模型和VAR模型来研究巴州地区社会融资规模对经济增长的影响。通过分析得出巴州地区社会融资规模对经济增长的影响显著,且影响程度大于其他因素对巴州经济的影响的结论。因此,保持社会融资规模连续稳定的增长是必要之举,从而避免因为社会融资规模的收缩引起经济的大起大落。 相似文献
6.
The research results on group consensus have been ambiguous within the field of Group Support Systems (GSSs). Some research studies have shown that groups using multiple communication channels produce more ideas, and more unique ideas than groups using a single communication channel. In addition, a second set of research findings have shown that groups using GSSs report group members hold less consensus with the group's decision. This research studies more closely how these two characteristics; communication channel and consensus, interact. Specifically, can less consensus be a function of the choice of channels used in problem solving. The results show that groups using a single communication channel generate more actual consensus than groups using multiple communication channels. Furthermore, the single channel discussions provide more integrative comments and these integrative comments may help explain the difference in consensus. These results suggest that those striving for consensus from group members should consider production methods used to create the information that is to be used in the decision. 相似文献
7.
Journal of Business Ethics - Compassion is acknowledged as a key motivational source of prosocial opportunity recognition (OR). This study examines the underlying processes of different types of... 相似文献
8.
This study examines factors impacting organizational commitment of 214 employees working at a Chinese state-owned steel company.
Ethical behavior of peers and ethical behavior of successful managers had a significant impact on organizational commitment.
The four facets of job satisfaction (pay, coworker, supervision, and work itself) had a significant impact on organizational
commitment. Respondent’s age also significantly impacted organizational commitment. Perceptions of ethical behavior of successful
managers, satisfaction with work, and gender were significantly correlated with social desirability bias. 相似文献
9.
Scholars have recognized the important role that entrepreneurial orientation (EO) plays in driving firm performance. However, this relationship is not yet well understood and studies have sought to examine various contingencies that might mediate or moderate this relationship. This study investigates the impact of organization behavior variables on the EO – firm performance relationship. The structural model was tested using primary data from 321 South Korean industrial firms. The results show that EO is positively related to firm performance and that adaptive organizational culture and people-centered management have a multiple mediating effect on the relationship between EO and firm performance. 相似文献
10.
11.
《Journal of Retailing》2015,91(1):89-108
A firm's ability to offer better service and to co-create valuable customer experiences is critically important to achieving competitive advantage. Service-dominant (S-D) logic, along with resource and capability perspectives, provides the underlying theoretical reasoning for the relevance of such capabilities. However, despite researchers’ recent contributions to marketing theory, empirical support for S-D logic and its implications is very limited at the strategic level. An open question, therefore, is what empirically constitutes a value co-creation capability, and what is its impact on important performance outcomes. Building on the conceptualization of an S-D orientation as a portfolio of value co-creation capabilities, this research first operationalizes and validates an S-D orientation measure through a multi-study approach across different contexts. The authors then apply the measurement instrument to an automotive retail setting to investigate the outcomes of S-D orientation in terms of both customer- and firm-related performance metrics. Results provide the first empirical demonstration of the importance of S-D capabilities, and thus S-D logic, for firms. 相似文献
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13.
Reto Felix 《Journal of Global Marketing》2013,26(3-5):172-188
ABSTRACT The evolution of the market orientation (MO) concept toward stakeholder-based corporate social responsibility (CSR) has been recognized recently. Nevertheless, the two variables remain conceptually and operationally different, and very little is known about the relationship between MO and CSR. The current study addresses this question empirically by embedding measures of MO and CSR into a framework of antecedents and consequences in the context of an emerging economy (Mexico). The results show that companies with high levels of MO also attain high levels of CSR. Further, CSR partially mediates the relationship between MO and corporate reputation and fully mediates the relationship between MO and employee commitment. Informal organization has a positive influence on MO and fully mediates the relationship between innovation and MO. The findings may encourage companies in emerging economies to implement CSR initiatives without fearing that their focus on customer and competitor orientation will be negatively affected. 相似文献
14.
《Journal of Global Marketing》2013,26(3):111-127
Abstract This paper offers a new look at market orientation by conceptualizing it from a strategic perspective. It differs from the current literature in that it develops a measure that emphasizes managerial attitudes and strategic intent. The new measure is empirically scrutinized by an investigation of its relationship with pertinent organizational and environmental variables, as well as company performance. Based on a survey of nearly 400 companies operating in the U.S., significant relationships emerged between Strategic Market Orientation and three organizational variables, namely strategic priorities, inter-departmental coordination and ownership nationality. Two of the environmental variables, namely intensity of competition and rate of technological change were also significantly related to Strategic Market Orientation. The relationship between Strategic Market Orientation and company performance remained inconclusive. 相似文献
15.
Tweetjacked: The Impact of Social Media on Corporate Greenwash 总被引:1,自引:0,他引:1
We theorize that social media will reduce the incidence of corporate greenwash. Drawing on the management literature on decoupling and the economic literature on information disclosure, we characterize specifically where this effect is likely to be most pronounced. We identify important differences between social media and traditional media, and present a theoretical framework for understanding greenwash in which corporate environmental communications may backfire if citizens and activists feel a company is engaging in excessive self-promotion. The framework allows us to draw out a series of propositions regarding the impact of social media on corporate decisions whether to greenwash, and what channels to use for environmental communication. We conclude with a number of suggestions for future research. 相似文献
16.
本文认为,实现科学发展与社会和谐以及为此而进行体制改革和制度建设,是中国当前乃至整个现代化建设时期社会经济政策的主调。中国经济和社会在发展的潮流中,也面临着许多成长中的烦恼,如资源和环境制约,发展不平衡,社会发展滞后,社会矛盾比较突出。能否实现科学发展与社会和谐,在稳定的社会环境中推进现代化建设,是中国面临的挑战。为了解决经济和社会发展中的突出矛盾和问题,中央提出两大战略思想:一是贯彻落实科学发展观,二是构建社会主义和谐社会。这是发展理念的进步,也标志着政策调整的方向。文章指出,促进科学发展与社会和谐的政策导向,将更加注重可持续发展,更加注重支持落后地区和农村发展,更加注重社会发展,更加注重社会公平,更加注重制度建设。科学发展与社会和谐既是发展理念和政策目标,也是不断实践的过程,不同发展阶段应该有不同的要求。中国实现科学发展与社会和谐,符合世界各国人民的共同利益,也将会对世界和平与发展作出更大的贡献。 相似文献
17.
Mark Casson 《International Journal of the Economics of Business》2013,20(2):163-186
This paper offers an integrated analysis of outsourcing, offshoring, and foreign direct investment within a systems view of international business. This view takes the supply chain rather than the firm as the basic unit of analysis. It argues that competition in the global economy selects supply chains that maximise the joint profit of all the firms in the chain. The systems view is compared with the firm-centred view commonly used in strategy literature. The paper shows that a firm’s strategy must be embedded within an efficient supply-chain strategy, and that this strategy must be negotiated with, rather than imposed upon, other firms. The paper analyses the conditions under which various supply-chain strategies – and by implication various firm-level strategies – are efficient. Only by adopting a systems view of supply chains is it possible to determine which firm-level strategies will succeed in a volatile global economy. 相似文献
18.
利率市场化的理论依据及政策取向 总被引:2,自引:0,他引:2
本文首先引入市场化条件下利函数的两种构造法,即纯因素构造法和宏观经济均衡构造法,并着重运用宏观经济均衡构造法分别考察利率市场化与非市场化条件下,利率对其他经济变量行为的影响,从而演绎在一定条件下,利率市场化将有利于其他经济变量恢复均衡.其次探讨了调整利率结构的理论依据,并指出利率市场化之后宏观金融风险防范的核心是优化利率结构.最后重点讨论了稳步推进利率市场化所应坚持的政策取向. 相似文献
19.
This study investigates the effects of internal and external corporate governance and monitoring mechanisms on the choice
of corporate social responsibility (CSR) engagement and the value of firms engaging in CSR activities. The study finds the
CSR choice is positively associated with the internal and external corporate governance and monitoring mechanisms, including
board leadership, board independence, institutional ownership, analyst following, and anti- takeover provisions, after controlling
for various firm characteristics. After correcting for endogeneity and simultaneity issues, the results show that CSR engagement
positively influences firm value measured by industry-adjusted Tobin’s q. We find that the impact of analyst following for
firms that engage in CSR on firm value is strongly positive, while the board leadership, board independence, blockholders’
ownership, and institutional ownership play a relatively weaker role in enhancing firm value. Furthermore, we find that CSR
activities that address internal social enhancement within the firm, such as employees diversity, firm relationship with its
employees, and product quality, enhance the value of firm more than other CSR subcategories for broader external social enhancement
such as community relation and environmental concerns. 相似文献
20.
Li Peng 《中国对外贸易(英文版)》2011,(11)
随着高速公路的快速发展,高速公路与社会经济发展的关系日益密切.通过详细的资料和数据阐述高速公路与社会经济发展的关系,分析高速公路对社会经济发展的影响. 相似文献