责任根植点亮品质生活——无锡供电公司全面社会责任管理纪实（一）

作为国家电网公司“全面社会责任管理模式”在网省公司-地市公司-县级公司试点中的重要组成部分,2009年7月16日,国家电网公司选择无锡供电公司作为地市级供电企业全面社会责任管理的首个试点单位。无锡供电确立了成为无锡经济社会发展“绿色动力”的新角色定位,建立新的责任工作观,提出“点亮品质生活”的责任宣言,追求“经济、社会、环境”三重价值创造,全力服务无锡地方经济转型和人民生活品质提升。本刊从本期起,将陆续刊发无锡全面社会责任管理系列纪实文章,全面解读和展示无锡供电全面社会责任管理的探索和成效,与读者共同见证国家电网公司社会责任理念根植基层的履责实绩。     

沃尔玛（中国）投资有限公司公共关系高级总监李玲：社会责任是我工作中最闪亮的一笔

人物简介李玲,北京大学中国经济研究中心国际MBA,2009年9月加入沃尔玛公司。现任沃尔玛中国公共关系高级总监,主要负责公司对外传播、品牌维护及企业公关传播及推广。     

如何利用ISO26000推动电网企业开展企业社会责任工作

ISO26000的突出贡献在于为社会责任理念有效融入企业的运营实践给出了方法和指导。目前关于ISO26000的学术探讨集中在标准制定背景、内容解读以及影响对策等方面,对如何将ISO26000应用到企业实际的文章尚为数不多。对于电网企业这一特定领域来说,梳理该标准对电网企业的一般要求,并及时内化为企业的运营实践,将是其应对新时期机遇与挑战的重要选择。     

Research into Quality Management and Social Responsibility

This article presents a systematic literature review on quality management and social responsibility (focusing on ethical and social issues). It uses the literature review to identify the parallels between quality management and social responsibility, the extent to which qualitative, quantitative and mixed methods are used, the countries that have contributed most to this area, and how the most common quality management practices facilitate social responsibility. The literature review covers articles about quality management and social responsibility (focusing on ethical and social categories) based on a computer search in three databases, namely ABI Inform, Emerald and Science Direct, and includes articles dealing with the subject that were found in the lists of references of the articles found in the primary search, as well as a search in six top management journals. The results show (1) the journals most likely to publish this type of article; (2) the range of qualitative, quantitative and mixed methods used; (3) the most productive countries in this field; (4) the parallels between quality management and social responsibility; and (5) how the most common quality management practices facilitate ethical behaviour and social aspects.     

Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.     

Professional Ethical Standards,Corporate Social Responsibility,and the Perceived Role of Ethics and Social Responsibility

This study explored several proposed relationships among professional ethical standards, corporate social responsibility, and the perceived role of ethics and social responsibility. Data were collected from 313 business managers registered with a large professional research association with a mailed self-report questionnaire. Mediated regression analysis indicated that perceptions of corporate social responsibility partially mediated the positive relationship between perceived professional ethical standards and the believed importance of ethics and social responsibility. Perceptions of corporate social responsibility also fully mediated the negative relationship between perceived professional ethical standards and the subordination of ethics and social responsibility. The results suggested that professions should develop ethical standards to encourage social responsibility, since these actions are associated with enhanced employee ethical attitudes. Sean Valentine (D.B.A., Louisiana Tech University) is an Associate Professor of Management in the College of Business at the University of Wyoming. His research interests include ethical decision making, organizational culture, and job attitudes. His research has appeared in journals such as Human Relations, Behavioral Research in Accounting, Journal of Personal Selling & Sales Management, and Journal of Business Research. Gary Fleischman (Ph.D., Texas Tech University) is an Associate Professor of Accounting and the McGee Hearne and Paiz Faculty Scholar in Accounting at the University of Wyoming. His teaching expertise is in accounting and entrepreneurship, and his research interests are in business ethics and behavioral business research. He has published in journals such as Behavioral Research in Accounting, The International Journal of Accounting, and Journal of Business Ethics.     

Beyond Adoption Intention: Online Communities and Member Motivation to Contribute Longitudinally

As online communities become increasingly relevant to business, it is critical to understand how to support contributors' motivation to contribute content longitudinally. In this article, we draw on existing literature on motivation and technology characteristics to conceptualize a model of longitudinal content contribution. We view longitudinal content contribution as a recursive process of interaction between contributors, other participants, and the IT artifacts of online communities. Our study has several important theoretical contributions: first, our study argues that different types of motivation exist and we need to understand how to support contributors' autonomous motivation; second, our study adds the time dimension to content contribution; third, our study clarifies the path from content contribution to motivation; forth, our study helps explain why some rewards can be detrimental to contributors' motivation. Future studies are needed to extend our model and test the propositions from our model.     

以利益机制为内在激励推动企业社会责任建设

中国企业社会责任状况近三年没有明显进步,其主要原因是利益驱动不足。企业社会责任与企业利益有相关性,现有企业社会责任理论更多地看到两者的负相关性,但两者具有很强的正相关性。以企业利益为内在动力构建两者之间的正相关关系,发挥法规、政府、第三方力量,构建以企业利益推动企业社会责任的激励相容机制,企业才能真正自愿履行社会责任,我国企业社会责任建设才能长足发展。     

企业社会责任,要做,更要说!

<正>被誉为中国首善的陈光标先生又一次成为公众关注的热点人物。这一次,是因为他积极响应盖茨和巴菲特的慈善号召,承诺自己离世后会向慈善机构捐出自己的全     

内部工作外部化 外部期望内部化 从创新的“工作观”再到卓越的“责任工作观”——无锡供电公司全面社会责任管理纪实（三）

华建锋是无锡供电公司变电检修中心的一名班长,无锡供电公司实行全面社会责任管理试点工作以后,他多了一件＂宝贝＂,这个宝贝,就是一个不起眼的长方形箱子,这个箱子,被华建锋和他的班员称之为＂小小环保组合箱＂。     

Corporate Social Responsibility and the Social Enterprise

In this article, we contend that due to their size and emphasis upon addressing external social concerns, the corporate relationship between social enterprises, social awareness and action is more complex than whether or not these organisations engage in corporate social responsibility (CSR). This includes organisations that place less emphasis on CSR as well as other organisations that may be very proficient in CSR initiatives, but are less successful in recording practices. In this context, we identify a number of internal CSR markers that may be applied to measuring the extent to which internal CSR practices are being observed. These considerations may be contrasted with the evidence that community based CSR activities is often well developed in private sector small to medium sized enterprises (SMEs) (Observatory of European SMEs, 2002), a situation which may be replicated in social enterprises especially those that have grown from micro-enterprises embedded in local communities. We place particular emphasis upon the implications for employee management. Underpinning our position is the Aristotelian-informed capabilities approach, a theory of human development and quality of life, developed by Sen (1992; 1999) and Nussbaum (1999) which has been developed further, in an organisational context, (e.g., Cornelius, 2002); Cornelius and Gagnon, 2004; Gagnon and Cornelius, 1999; Vogt, 2005. We contend that the capabilities approach offers additional insights into CSR in social enterprises in general and internal CSR activity in particular. Our article concludes with proposals for future research initiatives and reflections upon social enterprise development from a capabilities perspective.     

Individual, Collective and Social Responsibility of the Firm

The main concern of this paper is the moral responsibility of the firm, as well as of the individuals in a firm, to uphold environmental protection. Much of the business ethics literature defines corporate social responsibility in terms of stakeholder relationships, and the emphasis is frequently on collective as opposed to individual responsibility. This paper has three objectives. The first is to clarify the nature of moral responsibility, and the distinction between legal and moral responsibility. The second objective is to steer academicians and others towards a new vision of the firm. We argue that a firm is not just a singular legal entity but also a collectivity of morally responsible individuals who are liable for immoral acts of the firm. By expanding the boundary of responsibility of action from an intangible collectivity – the firm, to all the individuals within it, this vision moves beyond the typical emphasis on the firm as being the only moral agent responsible for corporate actions. The paper emphasizes not simply the responsibility of top echelon managers, but of every employee across ranks. The third goal of this paper is to examine the circumstances where application of moral responsibility becomes crucial, for instance, in the context of protection of the natural environment by a firm and its employees.     

Social Responsibility and the Utilities

This paper examines recent developments in U.K. utility regulation from a business ethics perspective. The regulatory framework that facilitated privatisation of the utility companies has foundations based upon free market principles involving a transfer from regulation to competitive markets wherever possible. Where competition is not feasible, continuing economic regulation is relied upon, designed to mirror the competitive market to induce, through comparative competition and the price capping mechanism, incentives for greater efficiency. The New Labour Government, having fundamentally reviewed this framework when it came to office, has surprisingly endorsed its basic tenets. However, it wishes to superimpose social responsibility regulations designed to achieve social policy rather than economic objectives. This interventionist approach is in itself in conflict with the free market inspired regulatory framework but additionally, the imposition of social policy objectives creates fundamental ambiguities within the framework for the key stakeholders. The paper concludes that the Government's policy, by eliciting stakeholder confusion and perverse behaviour, could be counter-productive but that ethical theories and frameworks can contribute to thinking in this vital area of the economy.     

Corporate Social Responsibility,Utilitarianism, and the Capabilities Approach

This article explores the possible convergence between the capabilities approach and utilitarianism to specify CSR. It defends the idea that this key issue is related to the anthropological perspective that underpins both theories and demonstrates that a relational conception of individual freedoms and rights present in both traditions gives adequate criteria for CSR toward the company’s stakeholders. I therefore defend “relational capability” as a means of providing a common paradigm, a shared vision of a core component of human development. This could further lead to a set of indicators aimed at assessing corporate social performance as the maximization of the relational capability of people impacted by the activities of companies. In particular, I suggest a way of evaluating the contribution of extractive companies to the communities close to their industrial sites in extremely poor areas, not from the viewpoint of material resources and growth, but from the viewpoint of the quality of the social environment and empowerment.     

让企业社会责任回到管理原点

以往,我们较多地聚焦在各种社会责任议题,如人权．劳工．环境．消费者权益．反腐败上,尽管大家都认同社会责任是一种有效的管理工具,但是对于社会贾任的管理属性仍然缺乏系统的思考,作者提出让社会责任回到管理原点,从管理实践和管理学的角度重新诠释了让社会责任作为管理实践的意义和实现的路径。作者指出,社会责任要想可持续,必须有可持续的内外部动力。只有回到管理原点,才能不断内生出推动社会责任持续发展的内外部动力。     

创公益品牌助力和谐社会建设——首届"社会公益示范工程"评选结果揭晓

2006年9月6日，由我国15家公益性民间组织共同发起的首届“社会公益示范工程”评选表彰活动在人民大会堂隆重揭晓评选结果，侨心工程、光明过程一复明行动、新长城特困大学生自强项目等10个项目被评为“十佳示范项目”，中国宋庆龄基金会和中国海洋石油总公司合作的“中海油贫困大学生助学金项目”等3个项目获得“最佳合作伙伴”奖，另有37个项目获得入围奖。