Cone,Fairfax M. The Blue Streak. Chicago: Crain Communication, 1976

Abstract

This survey, conducted among 17 of the 25 largest advertising agencies, highlights the reduction of entry-level employment opportunities, for college graduates, when 1974 is compared to 1973. The survey also gives indication of the relative popularity various schools enjoy as preparers of future advertising executives. The author closes with an appeal to the advertising industry concerning the need to increase the number of entry-level opportunities.     

Juliet B. Schor: The Overspent American. Upscaling,Downshifting, and the New Consumer. New York: Basic Books, 1998.

Journal of Consumer Policy -     

The Entrepreneurial Process: Economic Growth,Men, Women,and Minorities. Edited by Paul D. Reynolds and Sammis B. White. Westport,Connecticut: Quorum Book, 1997.

Small Business Economics -     

DeLozier,M. Wayne. The Marketing Communications Process. New York: Met-Raw-Hill Book Company, 1976

Abstract

This study examines such variables as program type, (drama vs. games). program time, viewing frequency, number of persons in the room, and the viewers sex as they affect the daytime television viewer's ability to recognize products which were (or were not) advertised on television programs viewed immediately prior to interviews conducted with a random sample of viewers from the Dayton, Ohio, metropolitan area. Results of this study indicate a number of statistically significant differences triggered by these variables-differences which have potentially large practical implications for television advertisers.     

Ben S. Bernanke,Timothy F. Geithner,and Henry M. Paulson Jr.: Firefighting: The financial crisis and its lessons

Business Economics -     

Robert E. Wright. The First Wall Street: Chestnut Street, Philadelphia, & The Birth of American Finance

The First Wall Street is Robert Wright's latest installmentin his campaign to highlight financial institutions as the drivingforce in the economic and political history of the Early Republic.Wright reminds us that prior to Wall Street's ascendance inthe 1830s, Chestnut Street in Philadelphia was the nation'sfinancial center and the birthplace of some of America's mostimportant financial innovations. Wright argues that despite its physical disadvantages as a port,Philadelphia thrived because its climate of