广告人“业进民退”下的生存思考

“从八、九十年代开始，许多人都被罗斯福的一句名言‘不做总统就做广告人’带进了广告行业，在捧着《一个广告人的自白》与《奥美的观点》度过一段激情的岁月后，又有很多人带着满身的疾病和为数不多的沾满血汗的钱离开了这个行业”，这是我的一个朋友在与我谈及广告人这个话题时说过的一段话。     

从今天起，让我们成为幸福的人——写在“广告人生存环境”倡议书之前

在我着手写关于“广告人生态环境”倡议书时。头脑里出现了海子的《面朝大海，春暖花开》：     

问题是：你是人才吗？——广告人生存环境再思考

生物进化史上，恐龙灭绝了，蜥蜴还在繁衍，老虎面临绝种了，老鼠还在横行。达尔文归纳出“物竞天择、适者生存”的规律，当然也适合广告这个行业。我们从生态学的角度观察，固然“多大的池塘养出多大的王八”，但是“一根草、一滴露”，人人头上有一片天，天无绝人之路。中国广告人当中有人担心入世承诺，允许跨国广告公司百分之百独资企业进入，会伤害本土广告人的生存环境，虽然有些杞人忧天，但是这个开放政策绝对会导致本土广告市场与人才资源洗牌，让广告公司和专业人士纷纷卷入连串变革的漩涡当中，倒是不争的事实。     

心理学眼中的广告人

华生是20世纪美国行为主义心理学派的代表人物，他少年得志，28岁就获得博士学位。他强调个人发展中后天培养的作用，最著名的话就是“给我一打婴儿，我可以把他们培养成为总统、专家、商人或者小偷……”     

不做老板的不是好广告人！

我说“不想做将军的兵不是好兵”，可能没有人会反对，但是我说“不做想老板的不是好广告人!”就可能会有很多人反对。为什么？因为很多广告人都在骂着做老板的。做广告就不能做老板，因为做老板就会剥削广告人。好像这些逻辑显得特别得合理？     

平凡人、苦命人、快乐人——李传屏谈“广告人生态环境”

听闻北大李传屏老师在课堂上劝其学生不要进广告公司，以为是在呼吁学生“弃暗投明”，不要进入“环境恶劣”的广告圈，采访以后才知道这是个执着于广告的人用另外一种方式告诉他的学生如何面对广告人生。     

广告人，就要“享受”这样的生活——解析加班

不知从什么时候起，有了夜间三种人的说法，其中就包含了广告人，意思是说广告公司的人经常熬夜加班，半夜甚至是凌晨下班是经常的事，久而久之，就被归人了从事夜间工作的那类人里面。     

都市夜归鸟——“小”广告人的苦乐生活

“我是一只菜菜菜菜鸟，想要飞却怎么样也飞不高哦……”一曲《菜鸟歌》道尽了广告菜鸟的重重心事。     

用心种菠菜——一个本土广告人的心得

先来看一组数据,1993年,杭州市登记在册的广告经营单位3700多家,到2000年,这3700多家仍在经营的仅剩3家。数据显示这个行业新陈代谢的速度很快,同时也说明这个行业现状很残酷,所以当你决定要迈入时,     

我把青春献给你——一个广告人的青春自白

一个朋友听说我做广告后，不无羡慕的说：靠，广告人啊，是不是工作跟拉屎那么轻松，挣钱跟放个屁那么简单，一年能赚辆宝马车啊？!我狂扁他一通后说：靠，我们广告人起的比鸡早，吃的比猪差，干的比牛多，睡的比小姐晚，TMD赚的还没乞丐多。     

5个关键词,4个案例,回顾2020年广告业——访Heaven&Hell创始人李丹

2020年在一波三折中渐行渐远,广告营销行业也是历经波澜起伏,在各种风口消失之后,企业开始回归品牌价值打造的原点。来势汹汹的新冠疫情,使诸多行业在这场没有硝烟的战斗中受到巨大冲击,很多品牌在疫情中挺身而出,创造出很多可歌可泣的感人故事。     

Trilogy of China's Banking

Banks of China will face declining profit rate and slightly increasing non-performing loans ratio in a short term during 2009, but government policies will reduce the negative impact of financial crisis, and China's financial environment is still relatively safe in a global comparison.     

The Influence of Trust on the Trilogy of Knowledge Creation,Sharing, and Transfer

This empirical article focuses on the phenomenon of trust and its influence on the trilogy of the following interrelated factors that are crucial to the success of international business cooperations and their economic results: knowledge creation, knowledge sharing, and knowledge transfer. Trust is expected and desired by many business partners, but it is also abused by others. The term trust, due to its intangible and invisible nature, is often ignored or superficially treated by companies. However, when trust does not exist between international cooperation partners or is not nurtured, negative relationships and financial implications occur. These lacunae could be explained due to the difficulty in quantifying as a financial asset. The article presents qualitative findings (from two empirical research studies): (1) the implications of trust development for knowledge transfer between Russian‐ and German‐speaking companies, and (2) the influence of trust on knowledge sharing in the completion of an Austrian construction project. The authors applied phenomenological interviewing and observations of critical incidents or significant occurrences, combined with comparative content analysis. The positive influence of trust on the aforementioned trilogy results in higher levels of the involved companies’ innovativeness, culminating in higher levels of competitive advantage and profitability. The empirical findings are presented to explain the influence of trust on knowledge creation, sharing, and transfer, which have a bearing on intercultural cooperations. One innovative finding relates to the differentiated perception of emotions and the implications that this entails. © 2015 Wiley Periodicals, Inc.     

巴登-符滕堡:创新者和设计家的天堂

巴登-符滕堡(简称巴符州)位于德国西南部,该州是德国主要的经济州之一.人均收入为1.64万欧元,高于全国1.53万欧元的平均水平.巴符州经济发达的原因是,这里具有众多高素质的公司.这类公司大多数规模不大、结构合理、经营灵活、管理一流,公司的主要发展动力来自于具有一流创新精神的工程师.     

乔布斯的遗言

在历史的万神殿里,他的位置就在爱迪生和福特的身旁。在他的时代,他超越众人,创造了极具创新性的产品,把诗歌和处理器的力量完美结合,打造了世界上最具创造力的公司。     

由AD9851和LMX2306构成的锁相电路

本文通过对美国新泽西联邦上诉法院撤销联邦地方法院承认和执行CIETAC所做仲裁裁决的判决的介绍,分析美国法院如何在司法实践中运用《1958年联合国承认和执行外国仲裁裁决公约》,并就该案涉及的仲裁协议有效性与仲裁管辖关系、异议和弃权的认定做了简要评析。     

《论语》“性与天道不可得而闻”浅探

"知天命"是成就儒家君子人格所必备的前提条件,按照"天人相分"与"天人合一"的理论可以得知,对"天命"的认知离不开对"性与天道"的把握。然而,孔子基于其独特的"言语观",感受到对"性与天道"的认知是个体在"习"中自然体认的结果,从而采取了"以无言代言"的方式,因此出现了子贡所谓"夫子之言性与天道不可得闻"的感叹。     

Adequacy,Accessibility, and Goodness of Data

ABSTRACT

The impact of information technology in the industrialized world is dramatic and the trend is continuing at an exponential rate with global implications. In contrast, the impact of information technology in developing countries is marginal, with only a few countries daring to travel on the information superhighway. One fundamental reason for the lag in the utilization of information technology in developing countries is the absence of basic data. This article explores the possible causes of this lack of basic data by examining the normative factors, cultural and exotic, embedded in the current practices of collecting, storing, and accessing data in Ghana, a developing country.

We also discuss the importance of goodness of data (i.e., accuracy, reliability, and validity of data) and the practices that compromise them. We then suggest ways by which information technology can be used to (1) address the goodness of data, (2) solve the problems associated with the current practices of recording, storing, and accessing data, and (3) enhance decision making in policy formulation and strategic planning.     

Managers,values, and executive decisions: An exploration of the role of gender,career stage,organizational level,function, and the importance of ethics,relationships and results in managerial decision-making

A study of 513 executives researched decisions involving ethics, relationships and results. Analyzing personal values, organization role and level, career stage, gender and sex role with decisions in ten scenarios produced conclusions about both the role of gender, subjective values, and the other study variables and about situational relativity, gender stereotypes, career stages, and future research opportunities. John H. Barnett is Associate Professor at the University of New Hampshire, has an extensive background in international business and management consulting, and is co-founder of the Circle for Executive Experential Development. His publications include: A Business Model of Enlightenment, (1985) JBE, Personal Values and Business Decisions, (1987); Strategic Management Concepts and Cases 1988; Strategic Management Text and Concepts, 1989 and Cases in Strategic Management, 1989.Marvin J. Karson is Professor of Business Statistics and James R. Carter Professor of Management at the University of New Hampshire. He was formerly Professor of Statistics at the University of Alabama. His work has been published in a number of professional journals.