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1.
Antonio Chamorro Sergio Rubio Francisco J. Miranda 《Business Strategy and the Environment》2009,18(4):223-239
This paper aims to describe and analyze the main characteristics of articles on green marketing published in the most relevant journals within the period 1993–2003, in order to determine the evolution of this current issue of research over recent years and improve our understanding of this subject. We built up a database with 112 articles on green marketing and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. In order to complete this analysis, we made a review of articles published in two journals specializing in environmental management: BSE and CSREM. In this way, this paper offers practical help to those who are beginning research on this topic because the results will help us to determine what still needs to be investigated in this topic and hence propose a research agenda for the coming years. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment. 相似文献
2.
This article presents an examination of non‐purchasing ecological behaviors and their influential factors. The results indicate that consumers who engage in recycling, pro‐environmental post‐purchasing behavior and pro‐environmental activities are highly educated people. Among them, those who are mostly involved in recycling and the non‐energetic, rather traditional, activities are mostly influenced by their positive attitudes towards recycling, as well as by their social responsibility. Those who adopt more energetic, more active, behaviors are mostly influenced by their beliefs that they hold power over politicians and politics. It was also found that those who are engaged in one type of non‐purchasing pro‐environmental behavior are more likely to engage in another type as well. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment. 相似文献
3.
Gilles Grolleau Naoufel Mzoughi Angela Sutan 《Business Strategy and the Environment》2019,28(5):786-793
Using two studies, we examine the dilution effect for green products, by testing whether advertising green benefits decreases their perceived instrumentality and thus harms sustainable development. We use a between‐subject design and ask participants to evaluate the efficacy of a pen (Study 1) and a dish detergent (Study 2) with and without environmental attributes. Our results are inconsistent with the predictions of the dilution model because the perceived instrumentality of both products does not decrease when environmental benefits are added. Our findings are relevant for eco‐labeling given anecdotal evidence suggesting that adding green information can harm the perceived quality of products. 相似文献
4.
基于大学生消费行为的笔记本电脑营销策略探析 总被引：1，自引：0，他引：1
作为大学生消费群体,他们有着自己对新鲜事物以及潮流趋势的追逐与见解,每个人特立独行,但是又不乏对自身感兴趣的人或事的不懈追求。熟知数字文化的大学生在IT产品领域中表现出巨大的购买能力,了解大学生的消费行为、认识他们的需求,并且针对他们的消费行为特征进行有效地营销是笔记本电脑企业的当务之急。 相似文献
5.
Papaporn Chaihanchanchai Saravudh Anantachart 《Business Strategy and the Environment》2023,32(1):289-303
Green purchase behavior is evolving and is of growing interest to academic and business circles. To encourage the adoption of green products, it is important to identify moderators that can enhance the consistency between attitude and behavior in the consumption of green products. Within this scope, the moderating effect of psychological factors, that is, green value and environmental knowledge on the link between green purchase attitude and behavior, is investigated. More specifically, this study proposed that green value and environmental knowledge simultaneously moderated the effect of attitude on behavior in relation to green purchase. A data set of 447 samples in Thailand collected through a personal survey method was analyzed. The results from Hayes' PROCESS technique shows that attitude toward green purchase is a weak predictor of green purchasing behavior. However, with low degree of green value and high degree environmental knowledge, green purchase attitude elicited the strongest effect on behavior. 相似文献
6.
说课不仅能够体现教师的教育教学思想观念,教学能力和教学水平,同时能对高职高专教育教学改革起到导向作用。本文以《市场营销》消费者行为分析这节内容为例,对"消费者行为分析"这一单元的教学设计和实践过程进行了分析,对教学过程中采取的教学方法、教学组织以及学生学习方法的引导进行了详细的阐述,为高职高专市场营销教学改革和课程设计提供了一定的思路。 相似文献
7.
For past few decades, consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study was to examine the antecedents of ecologically conscious consumer behavior model and show the relationships among ecologically conscious consumer behavior, green purchase conspicuous behavior, and green purchase intention based on the theory of planned behavior in an emerging country. Data were collected from 650 consumers in Turkey, one of the emerging countries, by using face‐to‐face survey technique and analyzed by factor analyses and structural equation modelling. In findings, environmental concern, altruism, and perceived consumer effectiveness were found as the antecedents of the model, and there were significant effects of ecologically conscious consumer behaviors on green purchase conspicuous behaviors and green purchase intentions. 相似文献
8.
Rosa Maria Dangelico 《Business Strategy and the Environment》2017,26(8):1144-1161
Green products can play a key role in the achievement of sustainable development goals. Through a survey of 188 Italian companies with eco‐labeled green products, this study aims at understanding the relative importance of several motivations to develop green products, the influence of different motivations and firm characteristics on green product features (radicalness and differentiation), and which factors affect market performance of green products. This study reports a ranking of 49 motivations, highlighting that the most relevant are related to the prospect of market benefits. Results also show that product radicalness and differentiation have partially different antecedents in terms of motivations, while being a family firm positively influences only product differentiation. With regards to factors affecting market performance of green products, prospect of market benefits, availability of new technologies, firm foreign ownership, product radicalness and differentiation show a positive influence, while firm age displays a negative effect. 相似文献
9.
Teresa Smallbone 《Business Strategy and the Environment》2005,14(2):110-122
A waste disposal problem of looming proportions, coupled with a lack of sufficient public engagement in the preferred alternative to disposal, which is recycling, continues to perplex English policy‐makers. Based on both a literature review across a wide range of disciplines and a national survey of consumer attitudes towards their own participation in recycling, this paper finds that past efforts at increasing recycling have been based on an implied model of consumer recycling behaviour that is not supported by what happens in practice. By disentangling thinking about recycling behaviour from academic thinking about green consumerism, the paper considers the waste and recycling problem from a different angle. It suggests that research on the personal values of people who recycle could be utilized in marketing communications that show these values being fulfilled by recycling. Focusing greater marketing attention on people who already claim to recycle, and helping them through better communication and improved practical help, could achieve much higher levels of reclaimed materials. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment. 相似文献
10.
随着人们绿色意识的增强,饭店业也由传统的营销方式转变为绿色营销战略。文章着重探讨了绿色营销作为新型的战略在饭店业中的运用。 相似文献
11.
基于4Cs营销理论的会议营销创新 总被引：1，自引：0，他引：1
会议营销是以保健品为代表的众多产品所选择的一种新营销模式。本文以4Cs营销理论为基础,分析了会议营销在实践中所具有的优势和存在的问题,有针对性地提出了会议营销创新的方法。 相似文献
12.
环境问题是当今世界面临的最重大挑战之一,纵观人类发展史,就是人与自然斗争,征服自然和被自然报复的过程,协调人与自然的关系,处理好环境问题是目前世界各国最为关注的议题之一,我们今天面临的人与自然和谐及环境问题,比历史上任何时期都严峻和复杂。解决环境问题可以从多方面入手,通过在企业环境管理体系中融入绿色营销理念,提倡绿色营销也是一种解决环境问题的好方法。 相似文献
13.
绿色消费和绿色营销是当今国际国内农产品市场的主潮流。从绿色营销的内涵入手,分析了农产品绿色营销的必要性,并提出了其具体思路。 相似文献
14.
Green consumer behavior can induce industries to develop green production methods and convert wasteful patterns of consumption into green consumption patterns. This study demonstrates that the practice of green consumption relies on the self‐sanction concept in individuals. The objective of this study was to develop a research model of green consumer behavior based on social cognitive theory. The results show that personal self‐concepts (the most significant of which is green consumption self‐efficacy), personal outcome expectation and social sanction all have a significant influence. On the other hand, the influences of the expected outcome of green consumer behavior, climate change and the mass media were not significant. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment. 相似文献
15.
当代大学生群体是一个具备极强消费引爆力的群体,是未来社会的消费主力,也是我省(江苏)消费市场繁荣的重要组成部分。因此,我省应该采取合理的措施保持该市场的繁荣。同时,在倡导建设节约型社会的今天,大学生的消费行为也表现出诸多不合理的现象,特别是一部分贫困生的非理性消费行为更值得重视和关注。 相似文献
16.
现代社会企业间竞争日趋激烈,在如此残酷的生存压力中,如何才能让自己的企业不在这激烈的竞争中成为别人的垫脚石。服务营销对企业来说有多大的意义,怎样用正确的服务营销让企业得以更好的发展?企业强大竞争力的根本取决于有没有高质量的服务,有没有忠诚的客户,竞争的胜利者将是那些理解顾客需要,做好营销服务的企业。本文对我国企业服务营销存在的一系列问题进行分析,并在理解服务营销的基本概念上,通过海尔服务营销的成功来探讨中国企业提升服务营销能力的手段和途径。 相似文献
17.
中小旅行社实施绿色营销是绿色经济和绿色旅游发展的必然结果,也是中小旅行社可持续发展的必然要求。我国中小旅行社可以根据实际情况,从绿色企业形象塑造、营销策略组合绿化、绿色旅游市场专业化、开展国际绿色认证等方面实施切入,开展渐进式、层次化的绿色营销。 相似文献
18.
李雪 《中小企业管理与科技》2020,(2):122-123
随着电商经济的发展,构建基于消费者偏好的生鲜农产品网络销售模式是优化农产品销售渠道、降低销售成本的重要举措。影响网络销售的因素比较多,尤其是不同消费群体对于网络产品的需求不统一,因此,为了提升生鲜农产品的网络销售量,电商企业要针对消费者的不同偏好进行分析。论文以生鲜农产品网络销售的现状为切入点,阐述构建基于消费者偏好的生鲜农产品网络销售的具体对策。 相似文献
19.
This paper examines how established firms use their core competences to diversify their business by exploring and ultimately developing green technologies. In contrast to start‐ups dedicated to a green mission, diversifying into green markets by developing new products based on existing core competences has proven to be challenging. This is because the exploration processes to find a match between green technology opportunities and internal competences is complex and new to most established firms. This paper gains insights into exploration processes for green technologies and the learning modes and outcomes linked to these processes. We examined exploration processes at the microlevel in an embedded case study of an engineering firm using a combination of the “fireworks” innovation process model and organizational learning theory. First, we found that developing green technologies involves a long‐term exploratory process without guarantee of (quick) success and likely involves many exploration failures. Second, as exploration unfolds along multiple technology trajectories, learning occurs in individual exploration paths (on‐path), when new paths are pursued (path‐initiation), and when knowledge from one path is spilled over to subsequent paths (across‐paths). Third, to increase their chances for success, firms can increase the efficiency of exploration by fostering a failure‐friendly organizational culture, deliberately experimenting, and purposefully learning from failures. 相似文献
20.
Cees J. Gelderman Jos Schijns Wim Lambrechts Simon Vijgen 《Business Strategy and the Environment》2021,30(4):2061-2076
Many companies have developed a green marketing strategy, aimed at promoting and selling green environmental products. While the majority of articles on this topic report on studies in a business-to-consumer setting, this research focusses on the impact of green marketing strategies on the satisfaction and loyalty of professional buyers in a business-to-business setting. Hypotheses were tested with survey data from 148 Dutch professional purchasers in the cleaning industry. The results emphasize the impact and importance of product quality, product price and corporate image. The most notable and strong impact on satisfaction and loyalty was found for the salesperson expertise. 相似文献