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一个有关自行车的概括可谓精辟:“有蹬轮子为了蹬轮子的人,有蹬轮子为了到某处的人,还有蹬轮子为了到处走的人。”谁都明白,最幸福的该是“蹬轮子为了到处走”的人。 相似文献
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上百万中国白领在自己的MSN签名上挂上了“红心”,号召“五一”那天抵制家乐福,很多人忍住诱惑不再去家乐福购买价格相对便宜的猪肉。 相似文献
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法国人杜麦克上世纪80年代一到上海,就觉得自己和这座城市有似曾相识的感觉,看到那些房子就觉得在哪里见过似的,格局和装潢都很熟悉:“这就是我的城市。”现为罗德公关公司中国区董事长兼总经理杜麦克对自己说。 相似文献
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杜孟是法国男人,很优雅,法国式的,中文很好,因为在中国20年了,所以杜孟也很中国。他很高兴亲历了20年来中国大地上发生的巨大变化。 相似文献
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废弃的购物塑料袋不仅严重影响人们的身体健康,而且也对环境造成严重的污染。文章分析了废弃的购物塑料袋应用于建筑保温材料的优势。 相似文献
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This research develops models that extend existing multi-day analyses of shopping activity patterns. The main hypothesis is that shopping activity choice behavior varies, depending on the day of the week. Using a nested logit model structure, this hypothesis is tested by developing models of daily activity choice behavior for each day of the week. In doing so, household activity choice behavior is represented by three stages, with a shopping activity participation decision as the highest stage, the scheduling decision as the next lower stage, and the number of shopping stops as the lowest stage. Empirical results confirm the nested logit model structure hypothesized in this study. Furthermore, it is found that major distinctions in the daily utility functions take place between the weekday and weekend models. However, differences among weekday models are also observed. This indicates that there appear to be behavioral differences even among weekdays although households are exposed to the same set of temporal constraints. 相似文献
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As product offerings of multinational enterprises (MNEs) continue to primarily serve the relatively well-to-do consumers in emerging economies, innovations to meet the unique affordability and acceptability criteria of masses at the base of the pyramid (BoP) continues to remain a daunting challenge. The academic literature is sparse on comprehensive in-depth studies about the intricate processes involved in shaping and managing technology development for the masses. Focusing on product innovation by Tata Motors of India with the Nano—the world's cheapest car, our case study aims to understand how the innovator's choices regarding the use of technology, product design and organizational practices for new product development enabled it to meet the challenge of innovation for India's masses. Drawing on Christensen's work on disruptive innovations, our analysis shows how frugal use of resources through a new combination of existing component technologies created a new modular product to achieve the unique price–performance requirements demanded by the BoP. Our findings show that collaboration with suppliers for component design and their early integration in the design phase substantially lowered costs and helped eliminate unnecessary frills whilst incorporating features valued by mass markets. Our study has important managerial implications for MNEs and provides critical insights into the processes for a new blueprint for an untapped market segment in the automobile industry. 相似文献
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影响网络购物意向因素的性别差异研究 总被引:2,自引:0,他引:2
文章对影响网络购物意向的因素进行了整理归纳,并重点分析了不同性别消费者对这些因素认知的差异,认为男女消费者对创新性接受度、信任倾向、价格感知、风险感知和售后服务各因素的认知有差异。 相似文献
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消费者网上购买行为分析及对策 总被引:1,自引:0,他引:1
网上购物作为一种新的购物模式受到了商家和消费者的关注。对于网上商店而言,要想在网上销售中盈利,把握消费者网上购物行为特征是很重要的。本文就消费者网上购物行为进行了一定的分析,并针对消费者在这种新的购物模式下的特点,提出了一定的对策。 相似文献
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文章对影响网络购物意向的因素进行了整理归纳,并重点分析了不同性别消费者对这些因素认知的差异,认为男女消费者对创新性接受度、信任倾向、价格感知、风险感知和售后服务各因素的认知有差异. 相似文献