共查询到20条相似文献,搜索用时 31 毫秒
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一个有关自行车的概括可谓精辟:“有蹬轮子为了蹬轮子的人,有蹬轮子为了到某处的人,还有蹬轮子为了到处走的人。”谁都明白,最幸福的该是“蹬轮子为了到处走”的人。 相似文献
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上百万中国白领在自己的MSN签名上挂上了“红心”,号召“五一”那天抵制家乐福,很多人忍住诱惑不再去家乐福购买价格相对便宜的猪肉。 相似文献
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法国人杜麦克上世纪80年代一到上海,就觉得自己和这座城市有似曾相识的感觉,看到那些房子就觉得在哪里见过似的,格局和装潢都很熟悉:“这就是我的城市。”现为罗德公关公司中国区董事长兼总经理杜麦克对自己说。 相似文献
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杜孟是法国男人,很优雅,法国式的,中文很好,因为在中国20年了,所以杜孟也很中国。他很高兴亲历了20年来中国大地上发生的巨大变化。 相似文献
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废弃的购物塑料袋不仅严重影响人们的身体健康,而且也对环境造成严重的污染。文章分析了废弃的购物塑料袋应用于建筑保温材料的优势。 相似文献
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We study competition between two shopping centers that sell the same set of goods and are located at the extremes of a linear city, without restricting consumers to make all their purchases at a single place. In the case of competition between a shopping mall (set of independent single-product shops) and a department store (single multiproduct shop), we find that: if the number of goods is low, all consumers shop at a single place; if it is moderately high, some consumers travel to both shopping centers to buy each good where it is cheaper (a single good is cheaper at the shopping mall). The shops at the mall, taken together, obtain a lower profit than the department store. Nevertheless, two shopping malls should be expected to appear endogenously. 相似文献
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This research develops models that extend existing multi-day analyses of shopping activity patterns. The main hypothesis is that shopping activity choice behavior varies, depending on the day of the week. Using a nested logit model structure, this hypothesis is tested by developing models of daily activity choice behavior for each day of the week. In doing so, household activity choice behavior is represented by three stages, with a shopping activity participation decision as the highest stage, the scheduling decision as the next lower stage, and the number of shopping stops as the lowest stage. Empirical results confirm the nested logit model structure hypothesized in this study. Furthermore, it is found that major distinctions in the daily utility functions take place between the weekday and weekend models. However, differences among weekday models are also observed. This indicates that there appear to be behavioral differences even among weekdays although households are exposed to the same set of temporal constraints. 相似文献
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Free shopping shuttle bus (FSSB) is a common strategy in some industries such as super market and real estate. After illustrating the application conditions for FSSB, this study surveys competition effects of FSSB strategy on retailers by a duopoly spatial Bertrand model. The conclusions of this article show that the cost of FSSB and features of the market are two crucial factors to determine whether the FSSB is employed or not. When the demands are fixed, firms do not benefit from FSSB. But if the market is not fully covered, FSSB strategy has significant positive effects on market size improvement. 相似文献
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As product offerings of multinational enterprises (MNEs) continue to primarily serve the relatively well-to-do consumers in emerging economies, innovations to meet the unique affordability and acceptability criteria of masses at the base of the pyramid (BoP) continues to remain a daunting challenge. The academic literature is sparse on comprehensive in-depth studies about the intricate processes involved in shaping and managing technology development for the masses. Focusing on product innovation by Tata Motors of India with the Nano—the world's cheapest car, our case study aims to understand how the innovator's choices regarding the use of technology, product design and organizational practices for new product development enabled it to meet the challenge of innovation for India's masses. Drawing on Christensen's work on disruptive innovations, our analysis shows how frugal use of resources through a new combination of existing component technologies created a new modular product to achieve the unique price–performance requirements demanded by the BoP. Our findings show that collaboration with suppliers for component design and their early integration in the design phase substantially lowered costs and helped eliminate unnecessary frills whilst incorporating features valued by mass markets. Our study has important managerial implications for MNEs and provides critical insights into the processes for a new blueprint for an untapped market segment in the automobile industry. 相似文献
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文章对影响网络购物意向的因素进行了整理归纳,并重点分析了不同性别消费者对这些因素认知的差异,认为男女消费者对创新性接受度、信任倾向、价格感知、风险感知和售后服务各因素的认知有差异. 相似文献