新冠肺炎疫情对中国旅游业的影响及其应对探讨

新冠肺炎疫情给全球旅游业带来了巨大的冲击和挑战,深入探讨疫情对旅游业的影响及应对成为各界关注的重点。本文从居民出游意愿、场所空间容量、市场经营主体、旅游政策等供需关系方面分析了新冠肺炎疫情对中国旅游业的影响。研究表明：（1）疫情对居民出游消费信心、意愿和能力造成较大影响,但潜在出游需求仍然存在。（2）疫情对旅游地空间环境造成较大物理和心理压缩,与旅游关联紧密的文化产业、娱乐业的生产空间容量也受到了间接影响。（3）疫情对旅游产业链、旅游市场主体经营等方面造成了全面且深远的影响。（4）疫情防控常态化下旅游政策供给以“流动管制”和“行业纾困”并重为主。面对疫情的持续影响,建议着重从组织响应、空间响应和企业韧性3个方面进一步强化旅游业应对能力,即：完善业外支撑、业内驱动、业界保障的三位一体组织响应体系;构建旅游目的地（点）-连结（线）-网络结构（网络）的三级协同空间响应机制;从企业组织、产品服务、管理和营销、市场品牌、员工心理等5个方面加强旅游企业韧性建设,以增强中国旅游业恢复发展能力。     

Implications of marketing and promotion for the development of tourism

The author considers some oft-neglected aspects of marketing and promotion in the development of tourism, with special reference to the implications of travel marketing and promotion for the tourism industries of developing countries.     

The impact of tourism on the physical environment

Cohen Erik “The Impact of Tourism on the Physical Environment”, Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 215–237. While moderate and well-distributed tourism may help to upkeep attractions and preserve the environment, tourism as a mass industry poses new environmental risks. This paper is a first attempt to assess systematically the environmental impact of tourism and to spell out the principal factors on which this impact depends: the intensity of tourist site-use, the resiliency of the eco-system, the time perspective of the developers and the transformational character of touristic developments. The environmental dynamics of the tourist ecological sub-system are shown to consist of a constant expansion at the margins and intensification at the mature core, leading to the creation of “contrived” attractions both at the core (as “natural” attractions decline) and the margins (to supplement meager “natural” attractions as tourism expands into less attractive regions). Two major types of measures for environmental protection are discussed: those protecting the environment for tourism and those protecting it from tourism. The need for the second type of measures is emphasized, particularly in developing countries, which face greater environmental risks from tourism than the developed ones.     

The impact of gasoline price fluctuations on lodging demand for US brand hotels

Analyzing US brand hotels, over a 13-year period, this study provides empirical evidence of a significant negative relationship between gasoline prices and demand for certain lodging products, controlling for economic factors (i.e. gross domestic product and population density). Applying principles from microeconomic demand theory to the literatures on gasoline price elasticities, consumer demographics and lodging demand, a set of hypotheses were devised to test the relationship between gasoline prices and lodging demand for specific hotel locations and price segments. Using fixed effects models, the results reveal that lodging demand decreases as gasoline prices rise in all segments except upper-upscale and all locations except urban areas. Hotels in midscale without food and beverage and economy market segments, in resort, suburban and highway locations, exhibit the greatest association between gasoline price shifts and demand. Implications of these findings are discussed for both hospitality research and practice.     

The employment and economic effects of tourism reappraised

Four arguments frequently employed in the support of tourism are examined to assess the extent to which they can be verified. These are the part of tourism in the growth of the service sector, the multiplier, employment generation and local authority rate generation. These are all important facets of tourism, but it is argued that, in the UK, the benefits claimed often exceed the evidence or the authority of public sector agencies to create them.     

Grant-aided tourism projects and employment creation—experiences of the english tourist board

Employment creation is an important consideration in grant-aiding tourism projects. Drawing on the results of 140 tourism projects that were given English Tourist Board support, this article evaluates their performance by comparing promised employment to jobs actually created and analyses the forecasting errors.     

Standardization of tourism education and training to address the increasing demand for tourism staff in the East Asia/pacific region

Major travel and tourism organizations, including the World Tourism Organization (WTO) and the World Travel and Tourism Council (WTTC), agree that tourism will continue to grow significantly throughout the next two decades, with the most prolific inbound and outbound growth occurring in that part of the world (Northeast and Southeast Asia) from which most East Asian Tourism Forum (EATOF) members are drawn. This paper argues that the limiting factor to successful growth is the availability of sufficient skilled staff, with appropriate technical and interpersonal skills, to enable tourism expansion to proceed without loss of service standards. Properly devised and adequately resourced education and training programmes are essential to provide such skilled staff. This paper will elaborate on some of the tourism growth statistics and related increases in staffing needs, and raise the idea of creating regional standards of education and training. Such regional standards could be used fundamentally to help destinations to ensure the quality of tourism staff. In addition, such regional schemes could be used for marketing purposes, to assure international visitors and travel organizers of the high standards available in those destinations.     

The framework of tourism : Towards a definition of tourism, tourist, and the tourist industry

Leiper, Neil, “The Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry,” Annals of Tourism Research, 1979, VI(4):390–407. A framework for the general study of tourism is discussed. Three approaches to the topic: economic, technical, and holistic are identified and analysed; it is argued that its multi facets require a holistic definition. A systems methodology is used to develop a new definition of tourism. Five elements are isolated: tourists, three geographical elements (generating region, transit route, and destination region), and a tourist industry. The process of tourism is dissected to show that it is inherently a partially-industrialized one, and the tourist industry is shown to contain several sectors with functional and spatial connections across the system. Suggested applications of the framework are proposed, in academic research, education, business and government arenas of tourism. The main theme is that tourism's many facets are connected and that it is both possible and desirable to include an explicit recognition of those connections in general studies of the subject.

Résumé

Leiper, Neil, “Le Cadre théorique du tourisme: Pour une définition du tourisme, du touriste, et de l'industrie touristique,” Annals of Tourism Research, octobre/decembre 1979, VI(4):390–407. On discute un cadre théorique pour l'étude générale du tourisme. On présente et analyse trois façons d'aborder le sujet: économique, technique et globale, et on propose que l'aspect multi-dimensionnel du tourisme du tourisme fait que le tourisme exige une définition globale. On emploie une méthodologie de systémes pour développer une nouvelle définition pour le tourisme. On réussit á isoler cinq éléments: touristes, industrie touristique, région génératrice, route de passage, et région de destination, ces trois derniers formant les éléments géographiques. On disséque le processus du tourisme pour montrer qu'il est fondamentalement mi-industrialisé. On montre que l'industrie touristique comprend plusieurs secteurs, avec des liaisons fonctionnelles et spatiales á travers le systéme. On propose des applications de ce cadre dans les domaines suivants du tourisme: recherche universitaire, éducation, affaires et gouvernement. Enfin, la thése de cet article est que les divers aspects du tourisme sont reliés et qu'il est á la fois possible et désirable de reconnaître ces liaisons d'une facon explicite dans les études générales du sujet.     

The impact of ethnic tourism on hill tribes in Thailand

This research examines how the economic benefits of working in the ethnic tourism industry affect households in the local minority community, with a special focus on the division of labor and power dynamics of gender complementarity.Household income data gathered from the inner-city communities of the Akha tribal people in Thailand are the primary data used in a linear regression framework. The results show that ethnic tourism provides income to the local minority community. This income, however, is higher for young people and women than for older men, a disparity that disrupts the community’s traditional patriarchal social system. This study contributes to a nested model of multiple marginalization based on ethnicity, gender, and legal status. This case shall contribute to tourism planning and local policymaking in areas where ethnic tourism prospers.     

The antecedents of hashtag and geotag use in smart tourism: case study in Indonesia

ABSTRACT

This study aims to determine what factors that motivate users to use the hashtag and geotag features on Instagram while traveling. It also seeks to determine the relationship between using Instagram features, traveling experience, expectation, confirmation, and satisfaction on traveling journeys. This study collected data from 606 Indonesian travelers. Then, the data analysed using covariance-based structural equation modelling. Results show that the use of hashtags and geotags during traveling improve their satisfaction. Additionally, information seeking, chronicling, and etiquette are found to be influencing hashtag use. Meanwhile, geotag use are influenced by geotag enjoyment and anticipated rewards.     

亲和力与亲切感:旅游城市有待培育的第一引力——“杭州现象”带来的启示

在WEF《旅游竞争力报告》的分析中,中国的“旅游亲和力”表现出惊人的滞后,这不能不让我们警醒.文章意在探寻旅游服务构成元素中“旅游亲争力”的所在及其产生和培育的机理,并从而在中国各地不平衡的发展中寻找出更多的积极因素.为此,文章选取杭州作为有益的实例进行了分析,从城市、旅游供给、市场促销、公共服务等层面给以了一定的追踪,以期能够供旅游城市在建设和经营管理中参照思考.     

The gap between male and female pay in the Spanish tourism industry

This paper analyzes wage differentials between male and female workers in the Spanish tourism industry, using a large, administratively matched employer–employee data set obtained from a representative sample of companies. This allows us to control for unobserved firm-specific factors likely to affect the magnitude of the gender wage gap. Our findings indicate that male workers earn on average 6.7% higher monthly wages than their socially comparable female counterparts. In particular, the type of contract held, the qualifications required for the job and the specific sub-sector of employment are very important variables in explaining this gender wage difference. We also find that only around 12% of the mean wage difference in the tourism industry cannot be explained by differences in observable characteristics, which is well below the average for the rest of the industries in Spain (87%). Our interpretation is that minimum wage legislation provides a particularly effective protection to women in the tourism industry, which is characterized by a large number of low-wage earners.     

The impact of Halal tourism,customer engagement on satisfaction: moderating effect of religiosity

The research aimed at finding out the relationship between Halal tourism, religiosity, customer engagement, and tourist’s satisfaction. The population of the study were Muslim tourists who visited West Sumatra, Indonesia. The data were 450 respondents, but only 393 were useable responses. It is found that Halal tourism and customer engagement have significant impacts on the tourist’s satisfaction. Religiosity is a significant moderating variable on this relationship. Thus, this study gives some contribution to tourism sector especially on Halal tourism, religiosity, and customer satisfaction.     

Terrorism and travel advisory effects on international tourism

The paper applies dynamic panel modeling to investigate the impact of terrorism and travel advice on global tourism. Annual arrivals data for 49 destinations and 15 leading countries of origin for the period 2010–2014 are used. Results indicate that casualties or fatalities from terrorism, absent travel advice, significantly reduce tourism demand. However, casualties (fatalities) combined with travel advice have a relatively larger adverse impact on tourism demand. The effects identified, however, are sensitive to country characteristics. Casualties (fatalities) as well as travel advice significantly weaken tourism demand for low-income countries but have no significant effect in high-income countries.     

Space tourism: Research recommendations for the future of the industry and perspectives of potential participants

This paper has two objectives. Firstly, it proposes a set of research dimensions for the further investigation of the emerging space tourism industry and secondly, it examines the perceptions of potential space travel participants on key factors that influence their motivation, behaviour and decision-making. The research methodology adopted in this study involved collecting quantitative data from British residents in Southern England to explore and understand their perceptions of space tourism. In addition, qualitative data was gathered by interviewing key informants connected to the space tourism industry including Virgin Galactic, Airbus and EADS Astrium to understand their views on people’s motivations, perceptions and the future of the industry. Data analysis shows that intentional need for adventure and exploration is the motivational force in space tourism. Willingness to undertake space travel is also influenced by the perception to risk, which plays a central role in potential tourist behaviour. Furthermore, factors such as type of space travel (orbital/sub-orbital),type of launch and design of the spacecraft, location of spaceports, training required, duration, insurance, health and reputation of the operating company also seem to have some influence on tourist decision-making. The paper contends that while global research dimensions are necessary it is also important to understand perceptions on a country-specific and regional basis.     

Uncertainty,economic growth its impact on tourism,some country experiences

This paper investigates in a time series framework over the period 1995 to 2016, the impact of uncertainty on tourism. The paper explores the causal association of both political uncertainty and economic uncertainty between tourism and other macroeconomic variables for the countries of France, Greece, and the United States. The political uncertainty is proxied through terrorism index and the economic uncertainty is explained through the Economic Policy Index. The unit root test and the ARDL cointegration are applied for unknown structural breaks. In the long run uncertainty adversely affects the tourism industry in all the countries under study.     

The establishment of a rapid natural disaster risk assessment model for the tourism industry

At the current time, the Taiwan government is aggressively promoting projects, such as the so-called “Double Tourist Plan”, designed to encourage the development of the sightseeing related business. Operators in the tourist industry hope to construct facilities at or near scenic areas, which, given their special geography, are often adjacent to the mountains or the ocean. Unfortunately these are also the areas that most often experience natural disasters. This has a negative impact on the tourism industry. The centralization of tourist facilities, leading to the gathering of large numbers of visitors during the holiday seasons, can place people in danger. In other words, tourism operators in the Taiwan region face a high risk of natural disasters. It is difficult to assess such risks. Most of the existing models for catastrophe risk assessment consume huge amounts of time and are costly to use, so are more commonly applied for assessment at high-value facilities (such science-based industrial parks), rather than by the tourism industry, where economic factors are of greater concern. It is necessary to develop a simple and rapid assessment method that will allow ordinary business owners to carry out comprehensive risk analysis of tourist facilities. Thus, in this study, we explore various theories related to different kinds of natural disaster risk analysis mechanisms, with the goal of establishing a rapid risk assessment model suited to the tourism industry that can be used to quickly analyze disaster-forming characteristics and risk weaknesses in local regions. Furthermore, we incorporate an expert weighting process for assigning weightings for natural disaster risk index assessment. This method can help tourism asset owners prepare for the worst, and be capable of responding appropriately if and when such an event occurs. Good planning can effectively reduce the loss and risks associated with natural disasters and allow recovery work to commence sooner.     

Spiritual retreat tourism development in the Asia Pacific region: investigating the impact of tourist satisfaction and intention to revisit: a Chiang Mai,Thailand case study

The aim of this research is to investigate how spiritual retreat tourism influences tourist satisfaction and intention to revisit a destination. A quantitative approach was employed and a self-administered survey was used to collect data. A multiple regression analysis was used to analyze data. The results revealed that push factors including novelty, relaxation, transcendence, self-esteem, physical appearance and escape influence spiritual retreat tourist satisfaction; while pull factors, especially authentic experiences, natural settings, peaceful atmosphere, far from the usual places and historical significance, influence spiritual retreat tourist satisfaction, in turn leading to intention to revisit the same destination.     

Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry

The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for socially, environmentally and economically responsible products. The tourism industry relies heavily on the sustained beauty and hospitality of the places and communities it operates in and has come under pressure to manage its negative and positive impacts. Change in the industry has, however, been limited. This paper investigates the current attitudes and perceptions of tourism business owners in Cape Town towards responsible tourism management (RTM) practices. Cape Town as an internationally acclaimed top tourism destination needs to urgently address its low levels of responsible tourism evidence. Survey data of 244 tourism businesses were used to statistically test what factors are causing the low levels of RTM practices in the Cape Town tourism industry. Findings suggest that despite general positive attitudes towards RTM, businesses are not investing time and money into changing management practices. This is a common emerging market phenomenon where resource constraints negatively impact the relationship between what businesses would like to do and what actually gets done. Factors such as the perceived cost of RTM, a highly competitive environment and a perceived lack of government support are further negatively influencing this relationship. Recommendations are made as to how the costs of implementing RTM can be reduced and what channels should be implemented to facilitate change.     

北京市冰雪运动产业与文化旅游产业融合发展动力机制与模式

在“带动三亿人参与冰雪运动”号召与北京冬奥会历史机遇下,我国冰雪运动产业迎来了新的发展契机。冰雪运动产业与文化旅游产业具有高度耦合性的特点与现实需求,本文从产业融合理论角度出发,对北京市冰雪运动产业与文化旅游产业融合发展的动力机制与模式进行研究。研究结果表明：外部环境支持力、市场需求拉动力以及市场供给推动力相互影响、相互作用,形成了两大产业融合发展的动力机制;在动力对接形式与特点的不同机制作用下,北京市冰雪运动产业与文化旅游产业基本形成了延伸式、渗透式以及重组式3种融合发展模式,并催生出一系列新业态;同时为进一步加强两大产业的延伸融合、渗透融合以及重组融合提出了融合路径建议。