提制与借势，传统报媒《新商报》的创新营销

从产品特色出发，并结合消费者洞察，为《新商报》建立清晰明确的品牌定位：     

《甄嬛传》角色与珠宝品牌

从《甄嬛传》开播到结局,《甄嬛传》引起不少话题。最近网络流行的甄嬛体更是风靡??《甄嬛传》里各种角色也被网友比作珠宝,其中有人工水晶也有奢华珠宝。我们一起来看看《甄嬛传》里的女人都代表了哪些珠宝品牌吧。安陵容-施华洛世奇现在提到珠宝首饰,大多数人第一个想到的都应该是施华洛世奇(SWAROVSKI)。它是世界上首屈一指的水晶制造商,虽然是人工水晶,但以优质、璀璨夺目和高度精确的水晶和相关产品     

蓝色家电掀起你的盖头来

2001年9月26日,中国 IT 业巨头联想集团推出国内第一款蓝色家电,10月,在广州举办的联想蓝色家电产品消费者系列试用会上,蓝色家电首次亮相广州,引起较大轰动,"蓝色家电"这个神秘的家伙,成为争相议论的话题。蓝色家电的出现无疑是中国加入 WTO 前 IT 业进军家电业的信号,同时也可以看成是 IT、家电业重新洗牌的标志,联想为什么要进军家电业?联想集团副总裁刘军打了个形象的比喻"这就好像是爬珠穆朗玛峰,你从北坡爬,我从南坡爬,上边是一块全新的天地,就看谁先到"。蓝色家电是个什么东东?为什么会引起中国家电业如此大的恐慌?我们一同来解开这个谜。     

第89届广交会家电馆特写

7号馆,电子及机电产品馆,家电区。这边厢,海尔大厅正上演看真人杂技;那边厢,几部大屏幕彩电正轮番放送着西部大片,耳边还不时传来不知哪家音响放出的摇滚乐。热闹的场面,穿梭的人流,第89届广交会大戏又开始上演了。只是大大小小的家电企业预备的剧本大纲不尽相同。海尔:我是老大展厅面积:约500平方米未进广交会展厅,就已经感觉到海尔的霸气。东方宾馆外的广场俨然已成了     

The ownership and use of small kitchen domestic appliances by a Cypriot population

The nutritional habits of consumers have become a cause for concern with an increasing number of people suffering from diseases related to nutrition. In Cyprus, traditionally the Mediterranean diet was consumed, which was protective against coronary heart disease. Recently the incidence of coronary heart disease is increasing and has become a cause for concern. The way in which food is prepared may contribute to the nutritional content of the diet. Traditional methods of cooking and eating are being influenced by increased ownership of domestic appliances. The aim of this study was to carry out a cross‐sectional survey of people living in Cyprus to determine the ownership and use of small kitchen appliances. An opportunistic sample of 300 female subjects was recruited. Data were collected using a self‐completion questionnaire consisting of questions concerning personal details, cooking techniques, and the ownership and use of domestic appliances. The Liverpool John Moores University Ethics Committee granted ethics approval for the study. The majority of Cypriots were found to spend more than 2 h cooking each day. Toasters, sandwich makers, kettles and juice makers were owned by over 75% and microwave ovens, food processors and blenders by over 50% of Cypriots. Those with a professional occupation were significantly more likely to own crepe and pancake makers, electric grills, coffee makers, blenders and food mixers (P < 0.05). There were no significant associations between age groups and ownership of any of the domestic appliances. The results indicated that a considerable number of Cypriots own and use small domestic kitchen appliances. The use of these appliances may contribute to a tendency for this population to move away from their traditional diet. The relationship between usage and nutrient intake remains to be investigated.     

Experts' assessment of the impact of electronic control on the operation of household appliances

The purpose of this study was to find out what effects electronics have on the operating characteristics of household appliances, and to analyse the differences' in attitudes towards these between male and female groups. The study method used was an expert inquiry. The experts represented different fields involved with household appliances. Nearly all the respondents agreed that the use of electronics in household appliances is likely to increase. Men took a much more positive attitude toward the prospect of using more electronics than women and were additionally more willing to choose an electronic model than an electromechanical one. Men considered that electronics allowed the development of more versatile, changeable and automatic appliances; while women were more likely to value safety, reliability and ease of operation. Results indicate that electronic appliances do not comply with all user demands today and most users need more and more advice in buying and using modern appliances.     

我国家电企业出口面临的困境及对策

我国长期以来集中发展消费电子的战略遇到了前所未有的困境,既有“内忧”,又有“外患”,家电企业到了“危机四伏、四面楚歌”的地步。选准企业的技术发展方向,攻克一些制约新技术发展的难关,这才是家电行业的正确选择。     

The ownership and use of small kitchen domestic appliances: case study,Liverpool

The nutritional habits of UK consumers have become a cause for concern with an increasing number of people suffering from diseases related to nutrition. The way in which food is prepared may contribute to the nutritional content of the diet. Traditional methods of cooking and eating are being influenced by increased ownership of domestic appliances. This study aimed to carry out a cross sectional study of people living on Merseyside to determine the ownership and use of small kitchen domestic appliances in relation to the possible consequences the appliances may have on the nutrient intake of the individual. An opportunistic sample of 276 female adults aged 25–70 years was recruited from amongst university staff and community groups within Merseyside. Data were collected using a self‐completion questionnaire consisting of questions concerning personal details, the ownership and use of domestic appliances that may influence nutrient intake. The Liverpool John Moores University Ethics Committee granted ethical approval. Microwave ovens, electric toasters and grills were owned by 80% of the population. Coffee makers, handheld electric food mixers, sandwich makers, blenders and food processors although owned by over 45% were used by the majority only once a week or less. Newer items such as a bread maker were owned by 9% who were significantly more likely to have a professional occupation. Those with unskilled occupations were significantly more likely to own a deep fat fryer and least likely to own a food processor. Those aged 25–34 years were significantly least likely to own a handheld food mixer. Households comprised of couples with or without children were significantly more likely to own sandwich makers, bread makers, food processors and handheld food mixers. No difference in the use of the appliances was found with occupational group or age. A large percentage of people own a variety of domestic appliances, the use of which may have a beneficial effect on their nutrient intake, however, it is of concern that those in the lower socio‐economic group were more likely to own appliances that will have a negative effect on their diet.     

家电召回与逆向物流控制关系及应用研究

近段时间,家电产品频繁曝出恶性质量事故,对此家电专业人士强烈呼吁,中国家电产品急需建立召回制。据了解,中国家电企业拒绝召回,一是惧怕消费者否认,二是缺乏召回意识,逆向物流成本无法控制。建立家电召回制度,控制逆向物流成本成为家电召回的必要保障。     

Energy-saving attitudes and the behaviour of women in the use of electrical household appliances in Turkey

In this study, 270 women with different levels of education were investigated to determine energy-saving attitudes and the behaviour of women in the use of electrical household appliances. Their attitudes were measured by Likert-type sentences, and their behaviour by evaluating their answers to 33 questions that were oriented to energy saving. The effects of variables on attitudes and behaviour, such as number of individuals in the family, education level of the woman, length of marriage, employment status, family income and the number of electrical appliances were determined by analysis of variance. Effects of family income, education level of women, employment status and the number of electrical appliances on positive attitude, and effects of educational level of woman and employment status on positive behaviour were both found to be significant (P < 0.05).     

The kitchen and the multinational corporation: An analysis of the links between the household and global corporations

The paper examines relationships between multinational corporations and the unwaged work women do in their homes. It is argued that far from being a sanctuary, the home has become a dumpsite for unnecessary and unsafe products. Women in North America and the Third World are now dealing with health and safety issues in their neighbourhoods and households. Consciousness of these dangers has resulted in mobilization and the formation of alliances aimed at confronting multinationals and securing more government regulation. The experience of one group of women in a small Ontario community is described. Harriet Rosenberg is Assistant Professor in the Social Science Division at York University. She is the Principal Investigator of a SSHRC Grant for her Aging and Caregiving in an African Population. She is the co-author of Through the Kitchen Window: The Politics of Home and Family, with M. Luxton, Network Basic Series, Garamond Press, Toronto; and co-author with M. FitzGerald of Surviving in the City: Urbanization in the Third World, Oxfam, Toronto.Paper presented at Women and the Invisible Economy Conference, Institute Simone de Beauvoir, Concordia University, Montreal, Quebec, Feb. 22, 1985.     

国内大型家电零售企业经营策略及发展趋势

进入20世纪90年代后期,中国家电零售业取得了飞速发展,涌现了一大批大型家电连锁企业集团,成为中国连锁经营发展史上的新亮点.根据2002年度中国家电零售业销售额排名,位于家电销售额第一名的北京国美电器有限公司年销售额近120亿人民币,而位于第二、第三位的山东三联集团和江苏苏宁电器也接近90亿元规模.这样的销售业绩引起了人们对家电零售业极大的关注.本文将就以上三家家电零售企业为主体,初步分析和探寻国内大型家电零售企业的经营策略和发展趋势.