文化视角下的商务英语口译教学

跨文化交际性是口译活动的重要属性。国际商务沟通中交际失败多数归因于意识形态、价值观念、行为方式等文化差异。本文从文化视角出发,探讨在商务英语口译课堂上培养学生跨文化交际能力的重要性和有效途径。强调商务英语口译教学中要强化学生对于与语言使用密切相关的社会文化因素的掌握,逐步培养学生的跨文化交际意识,提高其跨文化交际能力,以达到优化商务英语口译教学、提高教学效果的目的。     

跨文化商务沟通中的非言语交际

针对人们在跨文化商务沟通中对非言语交际认识的误区,本文讨论了言语交际与非言语交际之间的关系,并从体态语和副语言两个方面探讨了非言语交际的文化差异,并指出非言语交际在跨文化商务沟通中的重要作用。     

浅谈经贸活动中跨文化交际的失误与对策

经济全球化的同时也伴随着由文化差异所导致的冲突。本文根据跨文化交际领域的研究理论指出:经贸活动中跨文化交际的失误主要表现在语言、社会规范、人际交往模式三个方面。因此跨文化经贸人员应从文化敏感能力、文化理解能力和行为变通能力三方面培养自己的跨文化交际能力。     

浅谈商务英语活动中的跨文化交际

国际商务英语活动的顺利进行有赖于从业人员扎实的专业知识,更需要他们能在商务沟通中增强跨文化交流意识,了解各国商务活动中的文化差异并遵循一定的跨文化交际原则,确保商务英语活动中的跨文化交际顺利进行。     

论跨文化商务人才非语言交际能力的培养

本文从当前跨文化非语言研究的调查现状分析入手,对非语言行为在商务中被忽视的内外原因进行了具体分析,从而证明了在跨文化商务沟通中培养非语言交际能力的必要性。在阐明了跨文化非语言交际能力定义后,本文在跨文化培训中构建了提高跨文化非语言交际能力的基本模式并进行了分析。     

重视高中英语文化差异教学——培养学生的跨文化交际能力

语言是文化的载体,文化是语言的基座。不同文化背景产生的文化差异是跨文化交际的主要障碍。培养学生的跨文化交际能力对促进学生将来适应社会交际需求具有重要的意义。本文结合高中英语文化差异教学的重要性,从加强课前文化导入教学,树立学生多元文化意识;加强课堂文化差异对比教学,增强学生异域文化感知能力;加强课后跨文化语言交际实践教学,培养学生跨文化交际能力等方面探讨了在高中英语教学中培养学生的跨文化交际能力的策略。     

论跨文化交际对中国式旅游行为的影响

旅游作为一种特殊的文化交流,包含了很多跨文化交际因素。在此过程中,不同国家的人由于不同文化差异常常会造成文化冲突。非语言交际是涉外旅游跨文化交际中的重要组成部分,具有鲜明的民族文化特征。文章以中国游客境外旅行为例,通过分析中国游客在境外文化背景下的中国式旅游行为,探讨跨文化非语言交际对旅游者旅游行为的影响并提出相应对策。     

浅谈大学英语教学中跨文化交际能力的培养

语言是文化的一部分,正确理解和运用语言必须了解该语言的文化。但是东西方文化差异,经常困扰大学生的英语学习的难题,通过分析在语言范畴内的汉英文化差异产生的跨文化语言交际障碍,对在大学英语的教学中如何培养大学生的跨文化交际能力提出一些建议。     

商务谈判中英汉语交际策略研究

目前,我国的对外贸易双方在经营活动中合同文本、贸易信函及商务谈判中绝大多数是使用英语进行的,可见英语在商务活动中的起着重要的交际桥梁作用。而我国公司普遍存在着商务谈判中经常会遭遇到汉语对英语的交际沟通问题,而这种跨文化和跨语言的交际策略是决定双方是否能成功合作的关键,就商务谈判中如何提高英语的交际策略能力进行研究。为我国从事对外商贸的工作人员提供方法和建议。     

非语言交际在中西方跨文化交际中的应用研究

非语言交际在跨文化交际中是不可或缺的一部分,具有言语所不可替代的交际功能。本文从非语言交际的定义、分类出发,介绍了非语言交际与文化的错综复杂的关系,旨在让跟多的人了解不同文化差异下的非语言交际方式,增强跨文化交际的能力。     

略论跨文化商务谈判差异及影响

在国际间商务交往活动日益频繁的今天,跨文化商务谈判中的文化差异和影响问题也日益凸显.为促进中国的跨文化商务谈判多获得成功,应注意跨文化商务谈判中的语言差异及其影响、思维差异及其影响、观念差异及其影响、谈判风格差异及其影响等问题,以在国际贸易中取得较大的主动权.     

The role of communication competencies in international business relationship development

Effective communication between international business partners is critical for global success. Underlying national and organizational cultural differences in international business relationships creates hurdles to effective communication, hindering performance. To assist managers in understanding this issue, a model of communication effectiveness for international relationship development, derived from industry examples, theory, and a dataset consisting of 123 qualitative interviews conducted with American, Canadian, Chinese, and Japanese managers is presented. Further, in order to assist managers in the task of developing more effective communications, a six-step process aimed in directing managerial action is presented. By proactively managing its communications, a firm can develop stronger international business relationships facilitating the rapid response to market opportunities and challenges.     

Useful Web Sites for International Business Communication Education

Abstract

The World Wide Web presents many opportunities for improving the instructional quality of international business communication related classes by providing access to a large variety of information sources. These sources can be used as supplements to traditional texts, as the basis for specific program assignments, or even as the main focus of a course. An especially useful aspect of these sites is that they can improve information recency and depth when compared with sole reliance on traditional texts. Unfortunately, the sheer quantity of available Web pages can make it difficult to find appropriate sites for a given international business communication topic. To assist educators in locating such relevant sites, we offer summaries and addresses for pages in some of the major areas of international business communication. These selections were chosen both for their relevance to international business communication training and evaluation by Cornell's suggested quality criteria. The article concludes with a discussion of potential applications, problems, and implications for web based international business communication instruction.     

Intercultural Negotiation in International Business

Cultural differences among negotiators is a constant in international business negotiations. Four element of culture - behavior, attitudes, norms and values influence such negotiations particularly with regard to communication, the form and substance of transactions, and negotiating style. Negotiating style involves ten factors, and the article reports survey data on how negotiators cultural differences are suggested.     

现代采购信函的商务写作技巧

随着中国与世界的贸易往来越来越频繁,外贸人员与外商的沟通交流技巧也越来越重要。商务采购信函是一种重要的沟通方式,在国际商务中扮演着极其重要的角色,现代商务信函的写作要严格遵守国际原则。在具体的商务信函写作中,各种商务信函写作技巧的灵活运用是顺利完成商务沟通的基础和保证。本文就现代采购信函的写作技巧进行了归纳与总结。     

Contrasting Expectations of Individualists and Collectivists

This article explores practical ways for effectively training international business students in Hofstede's individualism and collectivism dimension. It details the behaviors arising from this dimension that frequently interfere with the success of group projects in international business classes as well as the implications arising from these behaviors for international business relations between those from individualist and collectivist cultures. Too often, projects aimed at fostering collectivism fail. Conventional theories of motivation derive from and apply to North American individualist culture, but may not have the same application in collectivist situations. Tools for adapting group projects which are given to individuals from individualist cultures to help them develop a more collectivist orientation are explored here. These tools-group autonomy in excluding non-performers (loafers), and self and group evaluations empower groups while engendering collectivist concepts.     

International business complexity and the internationalization of languages

While the impacts of culture on international trade and foreign direct investment (FDI) have been much discussed, the influence of languages has been underappreciated in international business. We address this paucity by integrating literature from international economics, international business, Chinese business history, and linguistics to examine the transaction costs of languages. While we recognize that languages represent both a tool in international economic transactions and a vehicle to transmit cultural values, our results point out that this tool is employed differently in international trade and in FDI. Communication costs for both FDI and international trade show a hierarchy, with English the most inexpensive among major trade languages; however, we find that communication costs are much more important in FDI than in international trade. Herein, we offer practical suggestions corporations may implement regarding the matter.     

Writing performance and moral reasoning in business education?

This study investigates the connection of moral reasoning to demographic and performance variables in business education, especially business and technical writing. The moral reasoning construct serves as the foundation for one's decision making when confronted with moral dilemmas. Significant relationships are reported between subjects' writing skill and their moral reasoning scores. This research serves as a foundation for questions about writers' moral reasoning and the ethical decisions each writer makes in written communication. In addition, this study supports further research into the connection between moral reasoning and written communication, given the significant relationships reported and the noticeable shortage of related, data-based research.J. Lynn Johnson is an Associate Professor of Management at the University of North Texas, Denton, Texas. He is coauthor ofManagement: Theory and Practice, is an active consultant in the SouthWest, and has published over 20 other journal articles and training manuals. He has also been active in designing the curriculum for undergraduate and masters programs in personnel and industrial relations, hotel and restaurant management, and small business administration.Robert Insley is an Assistant Professor of Management and coordinator of the business communication program at the University of North Texas, Denton, Texas. He has presented numerous papers at national and international business communication and international business conferences, conducts interviewing skills workshops, has published several journal articles, and is presently in the process of co-authoringBusiness Communication Today and Tomorrow.Jaideep Motwani is an Assistant Professor of Management at Grand Valley State University, Grand Rapids, Michigan. He has presented numerous papers and chaired sessions at regional, national, and international meetings of the Decision Sciences, Society for Advancement of Management, ASQC, and other professional societies. He has published several journal articles.Imad Zbib is an Assistant Professor of Management at Central Missouri State University, Warrensburg, Missouri. His teaching and research interests range from production planning and control and manufacturing strategy to international management and business communication. He has presented papers at several regional, national, and international conferences and has published several journal articles.     

外贸英语信函的语言特征研究

随着全球经济一体化进程的加快和对外贸易的发展,商务活动日益频繁。作为贸易活动中的沟通手段,外贸信函（电子邮件）发挥着重要的作用并体现出鲜明的语言特征。本文侧重研究了其词汇特征、语法特征和语篇特征,旨在揭示信函语言运用的规律和方法,这对于促进商务沟通能更高效、更得体的实现具有重要的现实意义。     

Buyer-seller relationships in international trade: Evidence from U.S. States' exports and business-class travel

International trade has become increasingly dependent on the transmission of complex information, often realized via face-to-face communication. This paper provides novel evidence for the importance of in-person business meetings in international trade. Interactions among trade partners entail a fixed cost of trade, but at the same time they generate relationship capital, which adds bilateral specific value to the traded products. Differences in the face-to-face communication intensity of traded goods, bilateral travel costs and foreign market size determine the optimal amount of interaction between trade partners. Using U.S. state level data on international business-class air travel as a measure of in-person business meetings, I find robust evidence that the demand for business-class air travel is directly related to volume and composition of exports in differentiated products. I also find that trade flows in R&D intensive manufactures and goods facing contractual frictions are most dependent on face-to-face meetings. The econometric identification exploits the cross-state variation in bilateral exports and business-class air travelers by foreign country and time period, circumventing any spurious correlation induced by cross-country differences driving aggregate travel and trade patterns.