直播电商情境下的消费者行为研究——基于TAM/TPB模型

直播电商作为一种新型的电子商务模式,在释放消费潜力、促进产业融合、推动创新创业等方面都发挥着重要作用。基于技术接收模型(TAM)、计划行为理论(TPB)以及信任理论,建立结构方程模型,对直播电商消费者行为展开实证研究。研究结果表明,感知有用性、信任、主观规范均显著性正向影响消费者使用意向,此外,感知易用性和信任对感知有用性也存在显著性正向影响。     

信息通信技术 对消费者购物行为影响要素体系研究

随着信息通信技术的广泛应用,消费者网购行为成为越来越普遍的现象。文章应用结构方程模型,针对信息通信技术对消费者购物行为的影响因素开展调查和实证研究,建立ICT环境下的消费者购物行为影响要素指标体系。研究有助于对网络购物行为的深入理解,并为有关方案的制定提供一定的理论参考。     

基于SEM模型的消费者品牌信任对茶叶购买行为的影响研究

通过调研获取江西省浮梁县370个茶叶消费者相关数据,基于计划行为理论和KAP理论,构建结构方程模型(SEM)实证研究品牌信任、消费认知与购买行为三者之间相互作用关系。研究表明：消费认知在品牌信任对消费意愿、购买行为作用中扮演着部分中介作用;消费意愿在品牌信任、消费认知对购买行为作用中扮演着部分中介作用;消费认知对购买行为具有主导作用,而品牌信任对消费意愿具有主导作用;消费认知对品牌信任具有正向显著影响,而购买行为对消费意愿具有正向显著影响。基于此,从增强茶叶消费者消费认知和提升茶叶消费者品牌信任两方面提出引导茶叶消费者购买行为的对策建议。     

服务业中顾客转换行为整合模型的实证研究

近年来顾客流失率越来越高,如何防止顾客流失已经成为企业面临的一个重要问题.只有在事前了解顾客流失的原因,采取针对性的措施,才能更好的维持与顾客长期稳固的关系.但是目前对这一现象本身进行分析的实证研究并不多,本文在文献回顾和总结的基础上把影响消费者转换行为的因素分为推动因素,拉动因素以及调节因素三个方面,提出了一个整合模型并进行了实证研究,研究结果发现,拉动因素即替代者的吸引力对顾客转换行为的影响最大,其次才是推动因素,包括高的感知价格,低的服务质量以及负面的口碑传播,转换成本的调节作用在研究中没有得到验证.这说明消费者即使在对原有企业没有任何不满的情况下也会因为发现了更有吸引力的供应商而离开,同时企业自身的一些因素对转换行为也有重要影响.     

结构匹配模型的研究现状评述与研究展望——消费者行为学发展的新趋势

目前,随着市场竞争的日趋激烈以及传播技术的不断发展,消费者做出购买决策前的对比过程变得日趋普遍,因而认知心理学领域研究消费者对比决策过程的模型一结构匹配模型的重要性也更加突出。然而,国内外以结构匹配模型为视角的研究还较有限。尤其国内几乎没有研究关注结构匹配模型在消费者行为学中的应用。因此,文章从消费者行为学的视角对结构匹配模型的相关研究文献进行系统回顾,为进一步研究结构匹配模型在消费者行为中的地位和作用提供了概念基础。     

共享单车用户体验与品牌忠诚的关系研究

文章通过对用户体验和品牌忠诚的文献探讨,提出了共享单车用户体验和品牌忠诚的结构方程模型。通过实证研究,需求满足、情感、交互和使用环境对于消费者的用户体验有积极的影响;用户体验在消费者的品牌忠诚形成过程中发挥着关键的作用。     

基于计划行为理论的消费者对品牌农产品消费意向及行为研究

基于计划行为理论的分析框架,以大米品牌为例对677名消费者进行调研,采用结构方程模型研究了农产品品牌对消费行为的影响。结果表明,当前消费者对食品安全较为关注（80.8%）,品牌效应在消费者农产品购买中效应越发明显。品牌大米的购买意向、行为控制能够直接影响消费者的购买行为,且购买意愿显著强于行为控制;消费者主观规范对品牌大米的购买行为无直接影响,主观规范与行为态度、行为控制之间呈现相关关系。     

关于SEM在实证研究论文应用中的利弊研究

文章以一篇发表在系统工程的实证类研究的学术论文:移动商户用户信任行为影响因素及建立路径为切合点,来探讨SEM方法的利弊。论文针对影响移动商户信任的四个方面的因素,采用问卷调查的方法,构建路径模型,通过对结构方程模型进行分析,对变量的信效度进行检验,为移动商务系统的设定、政策制定以及营销活动提供参考。     

生鲜农产品优质优价与逆向选择问题实证研究

优质优价是保障生鲜农产品市场持续健康运行的重要原则。文章通过问卷调查结构方程模型方法,对超市生鲜农产品优质优价和消费者的逆向选择问题进行实证研究,结果发现,感知质量、可追溯性和信任程度等对优质优价有显著影响;当前消费者溢价支付意愿较低,生鲜农产品"优质"难以实现"优价",存在逆向选择现象。     

感知价值、转移障碍与顾客忠诚度——基于B2C商城大学生消费者的实证研究

以B2C商城为例,在文献整理的基础上,应用结构方程模型,随机选取290名大学生消费者作为样本,实证研究网购环境下顾客感知价值、转移障碍与顾客忠诚的作用机理。结果表明,感知价值对转移障碍和态度忠诚有显著的正向影响,感知价值对态度忠诚的影响程度高于转移障碍对态度忠诚的影响程度,感知价值和转移障碍借助态度忠诚的中介作用对行为忠诚产生正向影响。     

Penetration and Post-infection Development of Meloidogyne Incognita on Tobacco as Treated by Rhizobacteria Pseudomonas Fluorescens Strain P-72-10

The bio-control potential of rhizospere bacteria Pseudomonas fluorescens against plant-parasite nematode had been demonstrated. P. fluorescens had shown the effect to enhance tobacco resistance to root-knot nematode Meloidogyne incognita. Inoculation with P. fluoreseens in tobacco could lead to significant reductions in the number of juveniles that penetrated tobacco root and further life stage development of the juveniles. The number of juveniles penetrated into tobac- co root in treatment with P. fluorescens is significantly different from CK at 2DAI, 6DAI, 8DAI and 10DAI. Significant reduction and delayed development of juveniles that penetrated into tobacco root and treated were observed in treatment at 14DAI, 21DAI, 28DAI and 35DAI. In addition, P. fluoreseens treatment leads to a significant reduction in the number of eggs per egg-mass at 35 DAI. The results show P. fluorescens induced a continuously suppression on root-knot nema- tode M. incognita throughout their entire early infection phase of root penetration, subsequent life stage development and reproduction.     

For Better or for Worse? Local Impacts of the Decentralization of Indonesia’s Forest Sector

This paper quantifies the local impacts of mechanized logging on forest-dependent communities in Indonesia, before and after decentralization. A conceptual framework incorporates financial, social, enforcement, rent-seeking, and environmental impacts. Using data from 60 communities in East Kalimantan, the empirical results suggest that significantly more households received financial and in-kind benefits after decentralization compared to before. Many communities engaged in self-enforcement activities against firms both before and after decentralization. Post-decentralization, a significantly higher proportion of households perceived community forest ownership. There were few significant differences in perceived environmental impacts. Little evidence exists of a post-decentralization trade-off between environmental and financial contractual provisions.     

以资本管理为核心的银行治理综合评价指标研究

商业银行的特殊性体现在风险性、外部性和多重治理目标上，尤其集中体现在风险管理的本质上。风险管理日益成为现代商业银行的主体活动和核心职能，资本管理成为现代商业银行风险管理的核心。在整合EVA和RAROC指标的基础上。文章构建了以资本管理为核心的银行治理的综合评价指标，以求真实反映银行经营的成果，有效衡量风险收益和风险成本的对比关系，从而反映以资本管理为核心的银行风险管理的过程、能力和效率。     

Markteintrittstiming von Telekommunikationsdiensteanbietern

Zusammenfassung Die vorliegende Studie analysiert für 87 Neuprodukteinführungen (NPE) und Auslandsmarkteintritte (AME) von Telekommunikations(TK)-Diensteanbietern in Deutschland, zu denen 42 Schlüsselinformanten in einer schriftlichen Befragung Auskunft gaben, (1) inwieweit deren zeitliche Eintrittspositionierung durch Marktcharakteristika und Unternehmensressourcen erkl?rbar ist sowie (2) inwieweit und gegebenenfalls unter welchen unternehmensexternen und -internen Situationsbedingungen deren Markteintrittstiming mit dem wahrgenommenen Eintrittserfolg assoziiert ist. Ein früher Markteintritt wurde dann realisiert, wenn die Wettbewerbsintensit?t im adressierten Gesch?ft niedrig und das Budget für den Expansionsschritt überdurchschnittlich ausfielen. Zwischen dem Markteintrittstiming und der Beurteilung des Eintrittserfolgs bestand ein nicht monotoner, umgekehrt U-f?rmiger Zusammenhang: Frühe Folger wiesen signifikant bessere Erfolgswerte auf als Pioniere und sp?te Folger, deren Erfolgsniveaus nicht signifikant divergierten. In einer Industrie, die durch starke externe Netzeffekte gepr?gt ist, fallen offenbar die Nachteile eines Markteintritts als Pionier oder sp?ter Folger st?rker ins Gewicht als die Vorteile dieser beiden zeitlichen Eintrittspositionierungen. Unabh?ngig vom Markteintrittstiming wurden NPE/AME von TK-Unternehmen als erfolgreicher eingestuft, wenn sie sich in einen Markt mit stark wachsender Nachfrage und aufeinander abgestimmt (re)agierenden Wettbewerbern mit qualitativ überdurchschnittlichen, abw?rtskompatiblen, erprobbaren und wenig erkl?rungsbedürftigen TK-Diensten engagierten.      

利用膜技术回收利用碱性废水研究进展

回顾了利用膜分离技术处理碱性废水的工艺与综合利用技术所取得的丰硕成果，总结了各种治理方法的特点、适用性及发展方向。     

Taxing Times in Indonesia: The Challenge of Restoring Competitiveness and the Search for Fiscal Space

Indonesia’s economic growth picked up slightly in mid-2016 but remains below the level demanded by government and popular aspirations. Despite a plethora of reforms intended to increase efficiency and productivity, some policies are perverse and longstanding problems of implementation remain. The share of manufacturing has declined, the real exchange rate has appreciated, exports have dwindled, and growth has been trending downwards. The banking sector is stable but inefficient, with wide net interest margins and numerous barriers to competition. Trade protection, particularly in basic food commodities, has created high costs that weigh particularly heavily on the poor. Declining government revenues have placed increasing pressure on the public budget, even as the current administration aims to increase spending on infrastructure and welfare and to enhance productivity. In an effort to increase revenues, the government has announced a tax amnesty program and other measures. In addition, Sri Mulyani Indrawati, the new finance minister, has taken steps to cut non-essential expenditure in order to secure high spending on infrastructure and at the same time keep within the 3% budget deficit limit stipulated by law. Although the overall debt situation is not yet alarming, declining revenues and budget cuts that do not fully reflect this decline are putting pressure on increasing debt levels. The government’s high-profile tax amnesty program was the major policy initiative implemented in the second half of 2016 that aimed to relieve this pressure. Despite widespread criticism of, and scepticism about, the tax amnesty (both within and outside Indonesia), its first phase had a much higher participation rate than most independent accounts expected. Revenues raised so far through the amnesty are less than 60% of the official target, but this is actually a strong result for the short term. The bigger question, however, is whether the amnesty is a key element of a more encompassing strategy to overhaul the system of taxation and tax administration.     

The causes of Japan's ‘lost decade’: The role of household consumption

In this paper, I analyze the causes of the prolonged slowdown of the Japanese economy in the 1990s and find that the stagnation of investment, especially private fixed investment, was the primary culprit. I then investigate the causes of the stagnation of household consumption during the 1990s and find that the stagnation of household disposable income, the decline in household wealth, and increased uncertainty about the future are among the contributing factors. Finally, I consider whether demand side factors or supply side factors were more important as causes of the prolonged slowdown of the Japanese economy in the 1990s and conclude that the former (especially misguided government policies) were probably more important.