发挥知识产权魔杖的威力——访北京恒和顿创新科技有限公司董事长邓先涛

加入WTO以后,中国作为最大的发展中国家,面对众多西方发达国家参与其中的国际竞争环境,我们必须遵守“游戏规则”,其中一项重要的规则就是知识产权。     

证券审计中如何发挥编程的威力

2004年我们在对某证券公司荆州营业部2003年资产、负债、效益的审计中，运用计算机对其交易系统的真实和完整性进行了核查，发现该营业部2003年的资产负债表中部分数据与系统本身汇总数据及实际证券交易系统采集数据生成结果三者均存在不符。     

菲利普·科特勒的营销魔杖

2005年9月10日,这一天正好是中国的教师节。当美国西北大学凯洛格管理学院终身教授菲利普·科特勒红光满面地从首都机场走出来,微笑着跟记者打招呼的时候,你丝毫不觉得这是一位经过十多个小时长途旅行的70多岁的老人。跟科特勒本人一样长盛不衰的是他的营销思想,从4P到4C再到整合营销传播,科特勒制造着一波又一波营销理念的巅峰,一次次刷新着作为“现代营销之父”的荣耀。从第一本《营销管理》问世至今,科特勒充当营销理论的先锋将近40年,也被全世界的营销界人士顶领膜拜了近40年。     

如何让“微营销”发挥威力

社会化媒体的出现,导致了消费者和品牌沟通的互动方式发生了根本改变,消费者不再是单向信息的接受者,他们渴望对话,而不希望只是被当成一个个数字。     

沟通——企业管理者的魔杖

文章主要阐述了沟通对经营管理者实施企业管理的作用。企业通过多元化、多渠道沟通可以达成监控外部环境变化、掌握企业自身的经营状况、监控企业日常运作和企业战略的实施、合理配置内部资源、及时调整或变革组织机构,改良或再造营运流程、传播企业价值观、协调企业内部管理、人员配置和激励等作用,促使企业产生核心凝聚力。有助企业管理者树立正确的战略目标,提升经营管理成效。     

央企赢利的“魔杖”

央企创利虽然有宏观景气因素、企业管理改善因素,但垄断所带来的“超额利润”显然还是最为基本的因素近日,国资委公布了中央企业2005年度经营业绩考核结果(http://www．sasac．gov．cn/index．html)。2005年,中央企业总体经营业绩继上一年度创造历史新高后再创历史最好记录,实现利润6377亿元,比2004年增长30．7％(2004年比上年增长61．9％);平均净资产收益率实现     

有效发挥知识产权制度促进创新的作用

在全球经济一体化和快速技术进步的时代,一个国家的综合竞争力取决于创新能力和知识产权的拥有量,实施知识产权制度的能力成为国家和地区商业环境的重要内容。     

发挥知识产权效用打造一流宝钢品牌

宝山钢铁股份有限公司的发展已经经历了二十多个年头,按照邓小平同志的题词精神“掌握新技术,要善于学习,更要善于创新”,宝钢人始终坚持以知识产权为主线开展科技工作,显著地提高了企业的技术创新水平和核心竞争力。截止到2005年底,宝钢累计申请专利2141 件,专利授权1036件;有8件申请专利提出了     

朝阳县粮食局内审工作在企业转换经营机制中发挥威力

朝阳县粮食局内审工作在企业转换经营机制中发挥威力朝阳县粮食局审计股１９８９年成立，负责本系统３３个单位审计工作。几年来，紧紧把握改革这条主线，在建立社会主义市场经济体制中，根据粮食企业转换机制的形势和特点，大胆解放思想，坚持集监督与服务为一体，以搞活...     

粗茶淡饭的威力

在江户时代,有一位著名的观相家叫做水野南北。这个水野南北曾经是个十分粗野的人,他自幼父母双亡,很小就学会了喝酒,长大之后只知道喝酒、赌博、打架,甚至进过监狱。     

THE DEVELOPMENT OF THE RIGHT TO BUY AND THE SALE OF COUNCIL HOUSES

The history of the 'Right to Buy' local government-owned council houses is examined in this paper. It is seen that the right of councils to sell was transformed into the right of tenants to demand such sales. Peter Walker had a pivotal role in this process. Later, Michael Heseltine and Margaret Thatcher emerged as key political players. The other intellectual drivers of this reform are also discussed.     

WORKERS' SAVINGS AND THE RIGHT TO MANAGE

Abstract.  Most Western capitalist institutions are islands of fascism in a sea of democracy. But democracy can be introduced from the political to the economic sphere by re-assigning the right to manage from capital owners to workers, thereby creating a sector consisting of self-managed firms. Such firms require external finance for efficiency; this can be supplied via a new form of financial asset (performance bonds), to be held by wage-earners' investment funds. Reforms such as these could improve productivity and the quality of working life, strengthen the role of markets and help to deal with the so-called pensions crisis. These reforms would threaten the interests of private capital owners and would therefore require decisive political action: they can thus be differentiated sharply from voluntary, enterprise-level schemes for introducing profit-sharing, employee share-ownership or industrial democracy.     

给过失者翻盘的机会

救火,还是逃离现场? 有怎样的企业培养怎样的员工,有怎样的激励制度引导怎样的行为规则.一位曾供职于中国某标杆企业的员工,自曝管理内幕,他针对企业积弊举了这样一个形象的例子:如果某一个地方失火了,假如员工确实是为集体利益着想的,他就应当首先设法把火扑灭才对;然而,其服务的企业内现在却形成了这样一个局面--失火后,员工不是去考虑如何灭火,而是首先想到在起火案中他有没有责任,以及如何可以回避责任.     

WHATEVER HAPPENED TO THE PHILOSOPHER-KING? THE LEADER'S ADDICTION TO POWER

This articles postulates the existence of a number of conscious and unconscious forces which make leaders reluctant to relinquish power. It is suggested that a major reason for the unwillingness to let go is the transferential effects of leadership. Both mirroring and idealizing transference reactions are discussed. In addition, there is the ageing factor which may contribute to the addictiveness of power, since ageing can evoke a strong need for compensatory strivings. the talionic principle - meaning in this case the conscious or unconscious fear that the loss of power will be followed by some form of retaliation for previous acts - may be another factor contributing to power's addictiveness. In this context the role of envy is emphasized. Finally, the existence of a ‘fear of nothingness’ is postulated, that is, a form of anxiety which leads to a need to defeat death by leaving some kind of legacy. It is suggested that holding onto power is linked to the fear that this legacy may be destroyed.     

给地方企业“输血”

金融作为现代经济的核心,经济运行的命脉,在推进县域经济发展当中,负有重大作用.当前,由于我国银行业结构性的缺陷,导致民营中小型企业贷款难、难贷款.银行业的结构性缺陷表现为:     

中国传播“核动力” “2004中国年度传播榜中榜”揭晓

<正>中国传播已经迎来了新的发展拐点,需要核裂变的催动力。——丁俊杰致开幕词每个人都是受众,但我们知道最有价值的传播是什么? 2005年4月15日,中国传播盛世之夜。4月流光异彩, 由《经营者》杂志主办的“2004中国年度传播榜中榜”评选结果在北京国际会议中心揭晓。自2005年开始,《经营者》杂志协同中国传媒大学新闻传播学院、广告导报杂志社、中央电视台的强势机构联手缔     

WHY STUDENTS SHOULD PAY THE FULL COSTS OF THEIR EDUCATION

The community as a whole, including students, would be best served by a system under which those who benefit from higher education pay the full costs involved. An optimal student population would emerge (much lower than at present), the tax burden would be reduced and universities would become solvent and independent. Moreover, 'bizarre and outlandish' courses would dwindle.