Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

Using tracking technology to improve marketing: insights from a historic town in Tasmania,Australia

ABSTRACT

This study examines the movement patterns of different market segments in an historic town. It combines traditional visitor surveys with a bespoke tourist tracking application. Two analytical stages were undertaken. The first involved analyzing the movements of tourist segments and revealed that “heritage” tourists tended to visit for the shortest lengths of time. The second phase revealed that a visit of between one and two hours seemed to provide the best opportunity to explore the village fully, while shorter and longer stays did not. The insights challenge traditional notions that heritage-oriented tourists should form the target market for historic communities.     

Different Jerusalems for Different Tourists

Abstract

National capital cities are rich in heritage sites that mean different things to different people. Some of these sites are directly related to the heritage of the nation's citizens or, alternatively, to the heritage of other nations and cultures. In this study tourist motivations to visit the specific sites as well as the nature of the interpretation provided while touring the city were investigated in relation to tourist perceptions of Jerusalem as part of their personal heritage. The study involved a sample of 213 tourists interviewed in different locations in Jerusalem. The findings indicate that multi-heritage site cities, such as capital cities, are visited by different tourists with different preferences regarding the tourist experience sought. Implications arising from this study for marketers and heritage site operators are highlighted.     

Market size,scale economies,and tourism market structure: A case of historic water town tourism in China

The historic water towns in the Tai Lake Basin are representative of tourism products featuring a unique cultural heritage landscape and the local way of life in eastern China. Since the 1980s, this market has experienced phenomenal growth in both the quantity of water towns and the scale of tourist arrivals. Drawing from industrial economics theory and an agent-based modeling approach, we examine the structural evolution of this market. Simulation results show that scale economies and market size are a pair of opposite forces driving the evolution of the historic water town tourism market structure, where scale economies play a role as a barrier to deter potential entrants and ensure superprofits for existing water towns, while an expanding market size creates opportunities for entry. Theoretical and practical implications are discussed, and management recommendations are made for tourism destinations competing with identical products and services.     

Mortality salience – shedding light on the dark experience

ABSTRACT

Mortality salience, a key term in Terror Management Theory, refers to self-awareness of one’s vulnerability and ultimate mortality. This exploratory study, based on psychology and tourism literature, clarifies the degree to which a visit to a heritage site of death and atrocities evokes mortality salience as well as the relationship between mortality salience and various dimensions of the visit experience. The findings indicate that not only was mortality salience evoked during the visit, it is also an important component in understanding the motivation to visit dark sites, the emotional experience of the visit, and the impact of the visit on visitors. We therefore propose that the conceptualization and management of a death-centered heritage site can be enriched by the integration of sense of mortality salience. Additionally, the high Cronbach’s alpha suggests that the study can provide an initial basis for a scale to quantitatively measure Mortality Salience.     

老年旅游者的出游行为决策研究--以江西省老年旅游市场为例

老年旅游市场是一个具有极大潜力的市场，其开发具有重要的社会意义。文章采用2000年7月江西省旅游市场调查的数据，逐一对老年旅游者的客源地结构与特征、人口学特征(性别、年龄、职业、月收入、文化)、行为决策(旅游目的、信息来源、出游喜好、旅游方式)等进行了分析，从而得出了老年旅游者出游行为的一般规律。     

城市历史地段旅游开发中吸引力—承载力矩阵的应用——以南京内秦淮河历史地段为例

城市历史地段既是城市旅游的一部分,又是城市文化遗产的重要构成.协调城市历史地段的遗产保护与旅游开发是困扰城市发展的一个难题.本文以吸引力-承载力矩阵为研究工具,结合实地调查,剖析南京内秦淮河历史地段的市场吸引力和遗产承载力,为城市历史地段的遗产旅游开发提供建议和指导.     

A typology of memorable experience at Nelson Mandela heritage sites

This study examines cultural heritage tourism by identifying and segmenting heritage site visitors according to the aspects they define as necessary for a memorable heritage site experience. The research focusses on visitors to Nelson Mandela Heritage Sites and emphasises that the links between the attributes of a site and the visitors themselves are essential to understanding tourists’ willingness to pay to visit the mentioned sites. A typology of visitors that the authors labelled ‘auxiliary experience seekers, convenience experience seekers and comprehensive experience seekers’ (ACC) was used. The results revealed comprehensive experience seekers as the most critical market segment regarding the much significantly higher amount they are willing to pay when visiting Nelson Mandela Heritage Sites. This leads to a better understanding of aspects contributing towards a memorable heritage site experience as well as to visitors’ willingness to pay for such experiences. This study also provides further insight into cultural heritage tourism in general. Moreover, such segmentation was found as a useful research tool for producing a distinct visitor profile as well as how a memorable experiencing can be generated by suggesting diversified pricing at such sites.     

Post-colonial heritage,post-colonial tourism: culture,politics and development at Angkor

This conceptual article represents an endeavor to create a typology of the various tourist experiences at heritage sites, based on tourists' sense of obligation to see or visit a heritage site, and to experience it in a certain way. In this article references are made to the visitors' expected impact of the visit, their perception of the site in relation to their own heritage, as well as their preferences of the onsite interpretation. It is argued here that this typology is crucial to the understanding of the tourists' experiences at heritage sites and to the actual management of such sites.     

Re-envisioning community-based heritage tourism in the old city of Nazareth

This study specifically examines the potential for heritage tourism development to promote cross-cultural dialog in the historic old city of Nazareth (Israel). The paper focuses on a case study of a small-scale heritage tourism venture that seeks to influence tourism development in Nazareth's old city. This is an exploratory case study that uses qualitative research methods including extensive participant observation and in-depth interviews with the venture's senior management group and selected employees. Study findings indicate a model of the relationship between community-based tourism development, heritage, and peace-building in a city that has experienced a wide range of cross-cultural conflicts. This model represents an alternative view to the notion that heritage serves to enhance differences and dissonance between different cultural groups. In contrast, findings from this study suggest that heritage in the form of tourism can help create shared interests between different communities in settings characterized by cross-cultural conflict.     

Factors affecting the willingness of tourists to visit cultural heritage sites in Jordan

This study examined the factors affecting the willingness of tourists to visit the cultural heritage sites (CHS) located in the Northern Badia of Jordan, and estimated expenditures for their visit to the CHS. A questionnaire was developed to collect demographic and economic information about tourists during their visit to Jordan. Three hundred tourists were included in the survey at nine different sites during the summer of 2010. A logistic regression model was employed in the analyses. Factors that affected tourism at CHS included: education, variety of sites, multiple destinations, cost, and reasons for the visit. These factors had a significant impact on tourists' willingness to travel to CHS in the Northern Badia. This study recommends improving CHS and working closely with local communities to expand training and funding.     

Tour guides and heritage interpretation: guides’ interpretation of the past at the archaeological site of Jarash,Jordan

Tour guides play a key role in the archaeological site visitor experience by providing interpretation and information. The archaeological site of Jarash, Jordan, is an important heritage destination for a diverse tourist market. It is located in a cultural landscape setting where many archaeological and historical monuments are well preserved. However, at present, this heritage rich seems far from being completely interpreted and valorized by not only local people but also by visitors. This paper reflects on the information and stories provided by tour guides about sites where heritage tourism experiences take place. Within this context, interpretation by tour guides is analyzed. A mixed-methods approach is used to accomplish this and includes qualitative data from semi-structured interviews, participant observations and desk research. The analysis is helpful in confirming that the way tour guides interpret a site influences site valorization and visitor experiences directly. From a practical perspective, the findings provide important insights for understanding how to develop an interpretative model that utilizes site values and the potential for providing better visitor experiences. The findings of this study provide a better understanding of guided package tours and provide suggestions for tour guides and heritage site managers in Jordan.     

Effect of monumental heritage sites on hotel room pricing

This study measures the effect of historic monuments on hotel room pricing in Seville, Spain. A hedonic model including classic explanatory variables and the city’s heritage site was specified to explain hotel room rates. Variables related with heritage sites were determined to explain room rates and an iso-values map was obtained for the rates of a ‘standard hotel’ to show the impact of historic buildings on hotel rates. The maps display the area of influence of the heritage site. These results may be of interest to entrepreneurs, consumers, or the administration, among others, due to it permits them to determine which location maximizes rates.     

Benefits received by visitors to heritage sites: a case study of Warkworth Castle

Heritage sites attract many visitors each year. However, the revenue collected in entrance charges does not represent the total benefit provided by heritage sites. Some visitors value their visit more than the entrance charge; some decline to enter at the price but are willing to pay something to enter; other people derive utility from the contribution of heritage buildings to the landscape; whilst others benefit from the knowledge that the heritage sites are being preserved for future generations. For one heritage site, Warkworth Castle in Northumbria, benefits received by those entering the castle were estimated to be more than twice the financial revenue derived from entrance charges. This would suggest funding for heritage sites should not be determined by visitor numbers alone. However, as benefits derived in terms of recreational enjoyment and educational value from the site were estimated to be larger than their non-use benefits or preservation value, this suggests that access to such sites is an important determinant of heritage value.     

Domestic tourists to Elmina Castle,Ghana: motivation,tourism impacts,place attachment,and satisfaction

Abstract

Current research on dark tourism lacks an in-depth investigation of the relationships between the various psychological factors that influence tourist satisfaction. Using the cognitive-affective-behavior system, this paper evaluates a theoretical model that postulates relationships between four constructs, namely: motivation, perceptions of tourism impacts, place attachment, and satisfaction. The study extends the tourism literature on cultural sustainability by showing the psychological connections of domestic tourists to a dark heritage site, and the implications for perceptions of tourism impacts on this heritage. Based on a sample of 414 domestic tourists at a dark heritage site in Elmina, Ghana, PLS-SEM confirmed several inter-relationships among the four constructs. Motivation had a positive relationship with perceptions of positive and negative tourism impacts, suggesting that the tourists who were more motivated to visit the site for cultural/learning experiences were also more inclined to perceive both positive and negative tourism impacts. Implications for dark tourism and how heritage site management can influence tourists’ perceptions of impacts are offered.     

Motivation,emotion and world heritage status in discerning the heritage tourists: A segmentation perspective

Heritage tourists' motives are heterogeneous but few studies examine the relationship between these motives, emotions felt after the visit, and tourists' perceptions of the attributes that contribute to World Heritage Status (WHS) listing of a site. Using cognitive appraisal theory (CAT) as the theoretical lens, we evaluate the relationship between motivation, emotion and site characteristics. Based on a sample of 1531 international visitors to Petra, we segment their motives and emotions and profile these with respect to perceptions of the attributes for WHS listing. The results show the existence of two motivation clusters “General Tourists” and “Heritage Tourists”, with the latter being drawn to Petra for reasons related to both site characteristics and heritage. Three clusters of emotions were identified namely, “Positive Arousals”, “Low Arousals” and “Mixed Arousals”. Significant relationships were identified between the motivation and emotion clusters and their respective perceptions of the attributes for WHS listing. A logit model confirmed that the emotion felt by the different clusters can be predicted by motivation clusters, demographic and travel characteristics. Implications for theory and practice are offered.     

VISITORS' INTENTION TO VISIT WORLD CULTURAL HERITAGE SITES: AN EMPIRICAL STUDY OF SUZHOU,CHINA

This article attempts to study Chinese visitors' intention to visit world cultural heritage sites in the framework of the theory of planned behavior (TPB), with the additional constructs of past experience and cultural tour involvement. The survey data were collected by a self‐administrated questionnaire in Suzhou, which is one of the cities with world cultural heritage sites in China. Structural equation modeling was employed to test the research model and hypotheses. The result shows that perceived control, past experience, and cultural tour involvement, but not attitude and subjective norms, are valid predictor constructs for visitors' intention to visit a world cultural heritage site within the next 12 months. The findings have implications for predicting heritage tourism.     

Identifying cultural tourism: a theoretical methodological proposal

This article explores the effectiveness of tourism as a means to heritage conservation in urban areas, focusing on the case study of Woolloomooloo Finger Wharf, an inner-city industrial heritage site in Sydney, Australia. The Finger Wharf redevelopment represents a familiar scenario whereby an old industrial site located at a sought after inner-city location has been redeveloped and transformed from a derelict structure into a popular leisure and recreation precinct. The findings of a study of local stakeholder perceptions of the redevelopment are presented and then evaluated according to the goals of sustainable tourism development. The findings highlight the importance of planners and managers of heritage tourism sites thinking beyond the cosmetic conservation of the tangible asset to also consider how best to preserve the non-material value of the site. Through the provision of more effective interpretation heritage, managers can create a visitor experience which is authentic and meaningful to visitors and local stakeholders.     

The tourism of Indian California: A neglected legacy

California's heritage attracts a large portion of the tourism market, and has an even greater potential. Yet, in contrast with the southwest where Indian cultural resources are actively promoted, California's Indian heritage is almost totally neglected. The purpose here is to review historic and current factors limiting California Indian tourism development; to examine roles of California Indians vis-a-vis governmental agencies who present the Indian heritage; and to suggest how domestic tourism models might be revised to better accommodate tourism goals. Tourists, middlemen, and hosts share significant aspects of culture such as history and language in domestic tourism. Their lifestyles and usual environs, however, may contrast as urban versus rural. Recommendations are presented for increased co-directorship of the California Indian heritage and more availability to some tourist types.     

Visitors' use of interpretive media at heritage sites

Although heritage interpretation is a central component of the modern heritage industry there has been relatively little concern with how visitors to heritage sites make use of interpretive media. This paper reports a study of visitors' use of three interpretive media — exhibitions, outdoor panels, and stereo-audio tours — commonly employed at one type of heritage site, namely ancient monuments. Interpretation is an important component of the visit for many people, although visitors differ in the interest and attention they display to the interpretive media. This is greatest for audio media and less for visual media. This was attributed both to qualities of the interpretive media themselves (e.g. subject matter, readability), and also to characteristics of visitors, particularly their motive for visiting. This supports the notion that the ‘effectiveness’ of interpretation is the result of an interaction between visitor and interpretive medium, rather than depending solely on the interpretive medium.