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1.
    
The Honolulu Marathon has consistently provided a positive economic impact to the state of Hawaii's economy. The purpose of this study was to assess the economic benefits of the 2007 Honolulu Marathon by runners from outside the state of Hawaii and their traveling companions on the city of Honolulu. Another purpose of this study was to compare the service perceptions of Japanese participants with those of English-speaking participants, with a focus on examining opportunities to increase economic contributions from the two groups. The 2007 Honolulu Marathon is the third largest marathon in the USA and six largest in the world, with over 27,000 runners registered. Only the New York City Marathon (34,729) and the Chicago Marathon (32,332) are larger. Of the 27,000 registered participants of the Honolulu Marathon, 19,500 runners are residents from outside the state of Hawaii. The data used in this study were collected by distributing a research instrument to marathon participants. The instrument consisted of 18 questions regarding length of stay, accommodation, and the amount of money spent by the marathon participants for food, lodging, souvenirs and other miscellaneous items while attending the marathon activities in Honolulu. A total of 1,643 participants completed the surveys for this study. Examination and analysis of these results will prove to be very helpful in determining the economic benefit the Honolulu Marathon has on Honolulu and the state of Hawaii.

The Honolulu Marathon accounted for an economic impact of $108,890,000 that generated $3.7 million in state taxes. The opportunity for internationally diverse participatory sports events to increase tourism substantially, especially in the state of Hawaii, suggests that further research in this area is necessary.  相似文献   

2.
The proliferation of golf events has provided increased opportunities to watch professional golf tournaments. The purpose of this study is to examine a variety of leisure benefits sought by Korean golf event spectators and provide useful marketing strategies to fulfill their needs. Within the contexts of leisure benefits, different individuals tend to assign different meanings to the same leisure experience. In this sense, golf event spectators are likely to pursue heterogeneous leisure benefits from their engagement. This study identified four distinct spectator groups (i.e., escape seekers, exercise seekers, interest seekers, and excitement seekers) and uncovered significant differences among these segments. Results provided empirical support that event-based sport tourism marketers need to implement diverse strategies to increase and reinforce their customer base.  相似文献   

3.
    
Abstract

Interest in sport-related tourism increased perceptibly around the millennium, however, a comprehensive conceptual framework for a classification of sport (event) tourism is still missing. The predominant focus of sport tourism encompasses event-related touristic endeavors, such as mega sport events; however, an holistic approach to sport tourism suggests the need for further integration of other sub-areas such as nonevent-related components. This research note, therefore, provides a sport tourism perspective and a methodological approach to establishing the sport tourism cube as a necessary tool for the further distinction and integration of sport and event tourism. The research aim is, therefore, to build a foundation for further scientific research in sport tourism.  相似文献   

4.
    
ABSTRACT

The purpose of this study was to investigate the moderating role of alternative attractiveness in the association between relational benefits (confidence benefits, social benefits, special treatments) and customer loyalty in hotel restaurants in South Korea. Data were collected from 250 hotel restaurant customers.

The data was analyzed using moderated regression analysis and subgroup analysis. The research findings are as follows: First, confidence benefits and special treatments positively affect customer loyalty. Second, alternative attractiveness has a homologizer moderating effect on the relationship between relational benefits and customer loyalty except for confidence benefits. At the end of the paper, theoretical contributions, managerial implications, limitations, and future research directions are discussed.  相似文献   

5.
    
This study explored experts' opinions on the determinants of railway tourism attractiveness (RTA). The results showed the provision of heritage railway attractions, both on-board and off-board, constitutes an essential and important component of railway tourism experience, whereas the smoothness and comfort of a rail journey play a supporting role in enhancing RTA. It is concluded that Taiwan has long history with railroads and the historical values connected to rail infrastructure represent a unique part of railway tourism experience. The integration of those assets would diversify its tourism offerings and enhance its profile as one of Asia's leading tourism destinations.  相似文献   

6.
7.
This study was guided by the notion of tourist attractiveness to understand residents' perception of tourists in establishing a reciprocal resident-tourist relationship. To explore the concept of reciprocity and how it is associated with tourist attractiveness, this study adopted an exploratory sequential mixed-method approach in the context of Chinese tourists visiting Jeju Island, South Korea. Findings from semi-structured interviews indicate that residents' perception of reciprocity can be conceptualized and measured through the constructs of resident satisfaction and resident commitment. Further, structural equation modeling found that residents are more satisfied and likely to be committed to the relationship with tourists when these visitors are perceived as attractive partners. The results demonstrate a mechanism for explaining how the residents’ perceptions of tourists influence their satisfaction with tourists and intention to host, market, or attract them again in the future.  相似文献   

8.
    
ABSTRACT

This study investigates families who choose to co-participate in outdoor adventure holidays, and explores how they benefit from these shared experiences. In so doing, it seeks to determine the role of adventure tourism in developing and enhancing family well-being (FWB). Hyper-modern family life for many is powered by technological hardware, each room in the house replete with on-line pleasures, distractions and identities. In response to this dystopia, some families opt to take adventure holidays together. However, scholarship concerning collective experiences of adventurous leisure, in this case as families, is limited. Using a qualitative whole family approach, 15 (adventure tourist) families were interviewed, totalling 62 interviewees (29 adults and 33 children under 18 years old), in their home environments. Four key themes related to FWB emerged. First, families extended their active lifestyles to adventure holidays and repeatedly mentioned the health and fitness benefits gained from these experiences. Second, adventure holidays facilitated unmediated time together for families. Third, parents harboured ideals of positive personal development for their children in these adventure settings. Fourth, making memories during adventure holidays, and recollecting these post-trip, were integral to family bonding. Further research should consider non-traditional families, and various socio-economic and cultural groups in this context.  相似文献   

9.
The perceived benefits of agritourism: The provider’s perspective   总被引:1,自引:0,他引:1  
This study examines the perceived benefits of agritourism by examining the importance of this activity in accomplishing 16 goals of farmers receiving visitors for recreation on their farms. This study also examines several farm household and business attributes associated with the accomplishment of four goal dimensions driving agritourism development. Data were derived from a survey conducted among 164 agritourism farms in Missouri. Results showed that agritourism mostly serves to capture new farm customers, educate the public about agriculture and enhance the quality of life for the farm family, which represents both, economic and non-economic benefits. Organized by goal dimensions, findings showed that agritourism is perceived as most important for market related goals, suggesting that the economic role of agritourism should not only be measured in terms of increased profits but also as a marketing tool. Four significant regression models showed that several farm business and household attributes are associated to the perceived agritourism benefits within four goal dimensions, suggesting opportunities for tailored promotional messages and policy considerations for the entrepreneurial development of agritourism.  相似文献   

10.
    
Ritchie, J.R. Brent and Michel Zins, “An Empirical Evaluation of the Role of Culture and its Components as Determinants of the Attractiveness of a Tourism Region,” Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 252–267. This study examines how explicit manifestations of culture are related to the attractiveness of a tourism region. A mail questionnaire was employed to obtain the opinions of managers and functionaries from various sectors of tourism and from different areas of cultural develppment. Survey results were subsequently reviewed by respondents within the framework of discussion workshops. These orkshops provided qualitative enrichment of the quantitative findings and formulated detailed recommendations for tourist development programs.  相似文献   

11.
    
At its most innate, heritage is biological, and perceptions of our own origins can drive many heritage journeys. However, like many heritage excursions, genealogical travel can also fuse objective fact with imagination in the search for meaning and identity. This paper explores a genealogical journey to a cricket ground in Kent, where the search for a family member's past seamlessly merged with broader heritage constructions. Through this journey, it was found that heritage could be seen as a series of dualities; a mixture of collective and individual, objective and imaginative, and tangible and existential. Furthermore, it considers that heritage sport tourism – a topic broadly concerned with extrinsic, tangible heritage such as sports sites, sports museums, and sporting artifacts, can also be viewed through a more existential lens.  相似文献   

12.
The dynamics of the tourism industry are well illustrated by the case of New Zealand's tourism development over the last decade. The number of international tourists visiting New Zealand has doubled in the last ten years to approximately 1.5 million annual visitors. Associated with this growth has been a significant shift in patterns of tourist demand. No longer do most tourists simply comply with established tourist routes linking the high profile scenic attractions. Rather tourists have demonstrated a preference for more independent and dispersed patterns of travel, including an increase in demand for settings that offer subjective qualities of wilderness experience. This poses a complex but intriguing management challenge. If wilderness recreation involves pristine natural settings in the complete absence of facility development and visitor management, then these resources are more prone to degradation so than any other natural tourism resources. This paper suggests that an understanding of tourist perceptions of wilderness is crucial to the management of wilderness tourism, and considers the application of the perceptual approach to wilderness tourism as a means of sustaining wilderness values while promoting the satisfaction of visitor expectations.  相似文献   

13.
    
The aim of this article is to undertake an empirical examination of some selected drivers of effective sponsorship of sporting events. We examine four drivers of effective sponsorship. The proposed relationships were tested in a survey in which 200 spectators participated. Data collection was carried out during the Birkebeiner race, a mega sporting event in Norway. The findings reveal that “sponsor–event fit” is the most powerful driver of effective sponsorship. However, a key general managerial implication from the study is that one should avoid narrowing sponsorship focus to just a single driver. To achieve effective sponsorship, one should take into account all drivers suggested by the present study.  相似文献   

14.
研究运用逻辑分析法、文献综述法,对境外体育旅游研究进行整理,围绕体育旅游的定义、分类、研究领域、研究方法、研究理论展开梳理与分析,并提出对未来体育旅游研究的展望。研究表明:(1)在体育旅游定义相关研究中,境外学者对体育旅游的定义并未统一。体育旅游的“属概念”和“种差概念”存在分歧,是造成其定义差异的主要原因;(2)在体育旅游分类相关研究中,境外学者根据不同分类标准得出不同结果,目前学者主要以活动类型、消费者需求、消费者目的和意愿为分类标准,仍存在较大局限性;(3)在体育旅游研究热门领域可以分为体育、赛事、发展进程、空间、影响、利益相关者六大维度,新兴领域主要为“中国”和“可持续发展”。在未来体育旅游研究中,学者们需要进一步开展问题导向下的跨学科交叉研究,进一步拓展和深化体育旅游的研究领域,学习和借鉴境外体育旅游发展研究的成功经验。  相似文献   

15.
    
The relationship between sport, heritage, and tourism is strong, and the breadth and depth of research that explores this relationship is significant. This collection adds to the heritage sport tourism literature by considering several new perspectives. In particular, authors have examined sport heritage as a vehicle for understanding and memorializing conflict, as a tool for both celebrating achievement and marginalizing people, as a field of dissonance that often does not conform to tourism promotion and marketing, as a topic that generates, commends, commodifies, and (sometimes) discards “living” heritage, and as a means for discovering, or imagining, genealogical roots. Ultimately, sport heritage illuminates many of the issues, challenges, and debates in heritage and heritage tourism more broadly, while also demonstrating that, through its constant making remaking, sport heritage rarely fossilizes.  相似文献   

16.
    
The brand management literature has long acknowledged the strategic importance of managing brand identity. However, prior empirical research has largely ignored brand attractiveness in building such identity in the eyes of consumers. Focusing on the airline industry, this study investigates the role of brand attractiveness in fostering customer brand identification. The empirical testing of the conceptual model suggests that brand prestige, brand distinctiveness, and memorable brand experiences have a significant indirect effect on customer brand identification through brand attractiveness, while brand social benefits contributes directly to such identification. The results also challenge prior empirical findings by providing strong support for the need to include brand attractiveness in cultivating identification. When brand attractiveness is incorporated in the model, the effects of brand prestige, brand distinctiveness, and memorable brand experiences became non-significant in predicting customer brand identification. The findings highlight the importance of projecting a brand identity that is attractive to target consumers in order to achieve customer brand identification.  相似文献   

17.
Leisure and tourism activities may be integrally related for some. This study examined the relationship between the preferred leisure and tourism activities and psychological involvement in paddling of a group of paddlers. Participants were surveyed at the completion of a paddle tour. Data were analyzed using frequencies, confirmatory factor analysis, cross-tabulations, and ANOVA. Four types of leisure-tourism connection (LTC) were identified. People more highly involved with paddling tended to paddle while on vacation compared with other LTC types. The findings provide empirical evidence for previous assertions proposing a connection between involvement in leisure activities and subsequent tourism behaviors.  相似文献   

18.
The Community-Based Natural Resource Management (CBNRM) program in Botswana aims to achieve biodiversity conservation and rural development in rich biodiversity areas like the Okavango Delta. CBNRM assumes that if rural communities derive benefits from natural resources, they will be obliged to use such resources sustainably. Using the sustainable livelihoods framework, this study analyzes the effects of tourism development through CBNRM on rural livelihoods at Khwai, Sankoyo and Mababe in the Okavango Delta, Botswana, using primary and secondary data sources. Results of long-term surveys and in-depth interviews indicate that the three communities have forgone traditional livelihood activities such as hunting and gathering, livestock and crop farming to participate in tourism through CBNRM. Livelihoods in these villages have been improved as a result. Basic needs such as shelter, employment and income and social services like water supply systems, transportation, scholarships and payment of funeral expenses are now provided to community members and funded with income from CBNRM. Social capital has been built up in order to agree, manage and develop the CBNRM process. These results show that tourism development in these villages is achieving its goal of improved livelihoods, contradicting claims that community development projects are failing to achieve rural development.  相似文献   

19.
    
Classical poetry is an important part of Chinese culture. This study explores its roles in contemporary Chinese tourism based on participant observation of tourist destinations in the Three Gorges and surrounding area along the Yangtze River and content analysis of tourism guidebooks. Classical poetry is used to guide Chinese tourists in terms of what to gaze at and how to gaze. Specifically, first, poets and their poems create historical and cultural value for a place, which forms an essential foundation for its attractiveness as an object for Chinese tourists gaze. Second, poems may be used to enhance tourists' aesthetic appreciation of a landscape along the spatial and temporal dimensions, creating transcending poetic experiences. Such influence of classical poetry exemplifies the cultural continuity in China that should be well understood and considered in contemporary tourism. Implications in tourism development and marketing, aesthetic experience creation, environmental interpretation, and literary tourism are discussed.  相似文献   

20.
    
The purpose of this research reflection is to set the stage for a more detailed research agenda in exploring event sport tourism experiences of support partners (SPs) during events. Using photo elicitation, the article presents a preliminary empirical case study. Visual materials were assembled by three female participants to interrogate how SPs experience “spectator space” and explore the processes that produced those experiences, an area of study that remains relatively unexplored in leisure research. Initial findings show how waiting to see the triathlete can be anxiety-provoking, but the release of emotion when smiles are exchanged constitutes core activities of being there. However, there are more questions than answers, and there is a need for further inquiry. Suggestions for future research on the impact of serious leisure on intimate others are given.  相似文献   

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