ASEAN’s intra-regional tourism demand to Thailand

This paper presents an overview of intra-regional tourism in ASEAN at the beginning of the challenging times that will come with the constitution of the ASEAN Economic Community (AEC). Thailand is chosen as the destination country and the other nine countries are selected as origin. After presenting ASEAN’s intra-regional tourism, the study develops a model of long-run demand. The coefficients are estimated by a time-varying parameters method considering the potential presence of structural breaks, and its implication. The results present and discuss the implications of income, own price, and cross price elasticities. As concluding recommendations, this study suggests that while the region should take advantage of the expansion of the Asian markets due to economic growth and liberalization of ASEAN since 2016, it should use different policies in each origin market.     

‘It’s not that we like death or anything’: exploring the motivations and experiences of visitors to a lighter dark tourism attraction

This paper explores motives for visiting a lightest dark (heritage) tourism attraction. Semi-structured interviews were undertaken with 24 visitors to the London Dungeon. Few visitors reported an interest in death, suffering or the macabre as important in their decision to visit, a finding which accords with research at a range of other types of darker places. Instead, most people visited from general or incidental reasons that were unrelated to the attraction’s theme. However, while few visitors stated that an interest in learning was important in their reason for visiting, many reported that an element of informal education and discovery was an important part of the visit experience. As such, lighter dark tourism is about more than entertainment and the London Dungeon offers opportunities for visitors to engage with the themes and stories in a deeper way. Overall, these findings suggest that lightest dark tourism has more in common with heritage tourism than at first appears.     

Assessing recreation carrying capacity of the environment attributes based on visitors’ willingness to pay

Recreation carrying capacity (RCC) is one of the most important indictors used in measuring the usage limits for the forest park resources. However, the consensus has not been reached with respect to the RCC’s content and its measuring metrics. In this paper, we attempt to establish a new RCC theoretical framework based on the demand theory of the tourism product characteristics. In the process, the choice experiment and orthogonal design methods are used in questionnaire designs and the conditional Logit model is used for parameter estimates. More than 700 park visitors are surveyed for data collection at the Shenyang National Forest park of Liaoning province in China. The primary park attributes being considered encompass vegetation, coverage, water quality, number of rubbish on the park trail path, admission fees, and congestion. The carrying capacity threshold for each specific attribute is identified.     

Key factors maximizing art museum visitors’ satisfaction,commitment, and post-purchase intentions

As there is a lack of empirical research examining art museum visitors’ post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors’ involvement level was high.     

Residents’ attitudes and the adoption of pro-tourism behaviours: The case of developing island countries

This study considers both economic and non-economic factors to examine how residents perceive tourism and ultimately develop pro-tourism behaviour. The concepts used in model creation are Social Exchange Theory and the Theory of Reasoned Action. Based on data derived from 418 residents of the Cape Verde Islands (off the coast of western Africa) a structural equation model is used to test how perceived personal benefits and general economic conditions shape perceptions of tourism, and in turn how these perceptions determine pro-tourism behaviour. Additionally, the concept of welcoming behaviour is included in the model. It is found the perceived tourism impacts mediate between welcoming and pro-tourism behaviours.     

Visitors’ acceptance of negative ecological impacts in national parks: comparing the explanatory power of psychographic scales in a Norwegian mountain setting

Even in protected areas, it is inevitable that any human use will produce some impact on natural resources. This study identifies visitors’ tolerance of potential negative ecological impacts from tourism activities and facilities in a Norwegian national park context, based on park visitors’ expressed degree of acceptance of negative effects on particular species of wildlife (wild reindeer and raptors) and on vegetation. Attitudes were analysed using psychographic scales, reflecting respondents’ nature orientations, their specific facility desires, their preferences in a wilderness setting and their concerns about human interaction with the natural environment. Fourteen research hypotheses were tested. Findings demonstrated that the psychographic scales explained more variation in attitudes than most social background and trip characteristics. Higher levels of education among visitors were strongly associated with increased ecological concern; age and gender were not. There was generally strong ecological awareness and eco-centrism among park visitors in general, with a small proportion of wilderness purists. Better trail conditions, signposting and interpretation were sought. But park visitors were also found to possess a complex mixture of needs and drivers. The study found significant potential for strategic alliances between tourism and conservation interests, and key value issues for park governance systems.     

Impacts of Thailand’s tourism tax cut: A CGE analysis

This study examines Thailand’s tourism tax cut policy aimed to alleviate negative impacts arising from the 2011 flood on the tourism industry and economy. The proposed TRAVELTHAI model, a medium-scale dynamic computable general equilibrium model, serves as a powerful analytical tool for effective policy decision making. Direct-tourism industries benefit the most from the industry specific tax policy, deemed a suitable short-run policy in response to the flood. Tax cuts on inbound tourism improves the terms of trade and marginally stimulates Thailand’s GDP. It is recommended that the development of fiscal policies should be more inclusive, in order to achieve better national impacts in the long run.     

Destination marketing organization website visitors’ flow experience: an application of Plog’s model of personality

ABSTRACT

This study investigates the relationships among website features (i.e. informativeness, design, and interactivity), flow experience, and the user’s intention to seek and use travel information provided on destination marketing organization (DMO) websites. It incorporates the moderating effects of personality into those relationships. Respondents (n = 433) were asked to visit and explore a DMO website and then to respond as if they were planning to travel to the destination. The results show that three website features relate positively to flow experience and that flow experience contributes to behavioral intention. This study also finds that personality moderates the link between web features (informativeness and interactivity) and flow experience, the implications of which are discussed at the end of the paper.     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

Does ECO certification deliver benefits? An empirical investigation of visitors’ perceptions of the importance of ECO certification's attributes and of operators’ performance

Certification is highlighted as a key sustainable tourism management tool. Yet, very little is known about visitors’ perceptions of such schemes. This is an important gap: the success of certification schemes depends on consumers’ confidence in the quality of products and services that the schemes endorse. This paper surveyed 610 visitors to the Wet Tropics World Heritage Area and surrounds in Queensland, Australia about (1) the perceived importance of various attributes of the ECO certification scheme; and (2) the perceived performance of operators based on those attributes. Data analysis identified aspects of ECO certification and of operator performance that may need improvement. It found that importance of attributes varied across products and visitor groups; at accommodations, most attributes were perceived to be important, Nature (as an aesthetic experience) and Marketing being more important than others, while at attractions and on tours, visitors were indifferent. Younger visitors rated Environment and Conservation more highly than their older counterparts and females rated Conservation more highly than males. Visitors – notably at accommodations – considered that ECO certified operators were performing “better” than non-ECO certified operators on many attributes. How these visitor perceptions translate into reality remains an important topic for future research.     

Can nature-based tourism benefits compensate for the costs of national parks? A study of the Bavarian Forest National Park,Germany

German national parks are increasingly under pressure from land use change and need objective information on economic values associated with different forms of use to help policy-makers resolve conflicting policy goals. To date, a complete cost–benefit analysis of a German national park has not been undertaken. This paper addresses this gap through a study from the Bavarian Forest National Park (BFNP), the oldest and best known park in Germany. The research questions are: (1) Is the designation of the national park economically justified? and (2) Can revenue from park tourism compensate for its costs? Databases used include a visitor and enterprise survey, qualitative interviews and secondary sources; analyses involved several interrelated environmental valuation methods. Results suggest that the BFNP is an economically favourable land use option under most scenarios. At national level, half of the scenarios show a benefit–cost ratio (BCR) greater than 1. At regional level the park acts as a tool for economic development, generating net monetary gains for surrounding counties, with BCRs of over 1 throughout. Tourism contributes to over 60% of the benefits and compensates for more than two-thirds of the costs in half of the scenarios discussed. Key policy implications are listed.     

Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions

This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed the salient role of environmental corporate social responsibility in determining loyalty intentions, and it was also a significant contributor to improving brand image, love, and respect that acted as significant mediators. Moreover, the results demonstrated a significant moderating effect of environmental concern on the brand respect and loyalty relationship.     

Integrating the Kano model and IPA to measure quality of museum interpretation service: a comparison of visitors from Taiwan and Mainland China

This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need them.” The critical elements identified for visitors from Taiwan are “There is easy access to interpretation facilities,” “Interpreters offer services at the right time,” and “What interpreters say is interesting and motivates visitors to learn more.”     

The view from inside the 'simulacrum‘: visitors’ tales from the set of Coronation Street

The social significance of visits to television and film locations has been little studied. This article concentrates on Granada Studios Tour (GST) - home of the external set of Coronation Street - and uses as its main source interviews with visitors to GST, conducted on site and in visitors' homes, to explore the complex significance of this site. Although sites such as GST have tended to be dismissed because of their ‘fictive’ status, a detailed examination of visitors’ experiences - in particular, their reactions to the Street set's status as an actual place of filming - suggests a more interesting picture. Visiting the Street set connects viewers to the ‘world of television’, a connection examined from a number of different perspectives: ‘aura’ (in Walter Benjamin's sense), social memory and symbolic reversals, pilgrimage and ritual place. The analysis of GST and the Street set as ‘ritual places’ draws in particular on the work of the anthropologist Jonathan Smith. It develops from the way the set connects two places and two worlds organized in a symbolic hierarchy: the ‘ordinary world’ of viewers and the ‘media world’. Such worlds are, largely, social constructions, but they are the basis of GST's particular ‘power of place’. The conclusion connects this analysis to Lash and Urry's recent (1994) analysis of the ‘resubjectivization of space’ in contemporary travel and reflexivity.     

How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Despite the growing popularity of green hotels, there remains a dearth of research examining travelers’ intentions to choose green hotels. The study addresses this research gap by developing and testing an integrated model of green hotel behavior in an emerging market of India. We use a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions. The findings show that presence of green trust is a significant and necessary condition for green hotel choice. Additionally, absence of willingness to pay premium, biospheric value, attitude, and subjective norm were found to deter travelers from choosing green hotels. These findings offer unique insights for managers in developing marketing strategies to enhance travelers’ green hotel adoption.     

Factors affecting international event visitors’ behavioral intentions: the moderating role of attachment avoidance

ABSTRACT

This study developed and tested a theoretical framework of event quality, motivation, value, and destination image in order to investigate visitors’ behavioral intentions to revisit an international event, along with the moderating role of attachment avoidance. Results revealed that the relationships among event quality, motivation, value, image, and behavioral intentions were highly significant. Attachment avoidance was additionally found to moderate the relationships between quality and value, motivation and value, value and destination image, and value and behavioral intentions. Findings further provide specific implications for both theoretical insight and marketing practice in the context of annual and international events.     

Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket,Thailand

This research aimed specifically to (1) determine the socio-demographic characteristics and travel patterns of British tourists visiting Phuket; (2) identify the main “push” and “pull” travel motivations of British tourists visiting Phuket; and (3) examine the relationship between British tourists’ main “push/pull” motivations and future travel intention to Phuket. Findings revealed that British tourists’ main push motivations were: “to have fun,” “to rest and relax,” and “to escape from daily routine and environment”; while the main pull motivations were: “natural sceneries and landscapes,” “beaches,” and “hospitality and friendliness of the people.” There was also a relationship found between “push/pull” motivations and future travel intention to Phuket.     

Public–private partnerships and contested cultural heritage tourism in national parks: a case study of the stakeholder views of the North Head Quarantine Station (Sydney,Australia)

This paper examines the public perceptions of stakeholders towards a proposed cultural heritage public–private partnership (PPP) within a national park in Sydney, Australia. Governments in Australia are initiating PPPs for the purposes of designing, planning, constructing and operating projects that would traditionally be regarded as ‘public goods’. The North Head Quarantine Station (Sydney, Australia) was one of the first proposed PPPs in national parks that moved beyond the licensing of private sector operations within park boundaries. The Quarantine Station is used as a case study to offer insights into the PPP process because of its place in the cultural heritage of Australia, its prime a facie tourism position within Sydney Harbour and its prolonged history of development. The case study provides a mechanism for examining public opinion on cultural heritage tourism issues in national parks through understanding stakeholder perspectives presented in newspaper media accounts. The accounts are analysed on political and environmental considerations with implications drawn for future developments.     

Investigating key innovation capabilities fostering visitors’ mindfulness and its consequences in the food exposition environment

ABSTRACT

This study investigated the crucial innovation capability factors of an exposition in creating visitors’ mindfulness, and examined the effect of visitors’ mindfulness on memory formation and patronage intentions in the food exposition context. To test a conceptual model, a survey was conducted targeting participants in an international food exposition held in Busan, South Korea. The data from a total of 371 visitors were analyzed using structural equation modeling analysis. The results reveal that product-, environment-, and promotion-related subdimensions of innovation capability in a food exposition enhance visitors’ mindfulness. In addition, visitors’ mindfulness builds strong memories and patronage intentions with regard to food expositions. The study findings enrich our understanding of the innovation experience of exposition visitors and the role of mindfulness in the food exposition context. Practical implications are explored in the Discussion section.