The Influence of a TV Drama on Visitors’ Perception: A Cross-Cultural Study

The goal of this study is to assess the effects the Korean food featured on the Korean TV drama series Daeganggeum has on the perceptions of national image and intention to visit Korea by residents of Hong Kong, Taiwan, and Thailand. Estimates of structural equation models are used for samples from the three countries to produce information for comparing relationships between variables: on preferring Korean food, the national image of Korea, and the intention to visit Korea for food tourism. The results show similarities and differences between the three national groups. Virtually identical models are found for Hong Kong and Taiwan groups. However, the comparison of Hong Kong and Taiwan groups to the Thailand group demonstrate differences. Specifically, in the Thai sample, distinctiveness of Korean food culture significantly increases the intention to visit Korea for food tourism. All three national groups demonstrate that a strong relationship exists between the national image of Korea and the intention to visit Korea for food tourism.     

Residents’ Perceptions of the Role of Leisure Satisfaction and Quality of Life in Overall Tourism Development: Case of a Fast-Growing Tourism Destination – Macao

The previous literature has examined leisure satisfaction and quality of life but majority of studies were conducted in Western countries. Policy makers worldwide have struggled to balance residents’ leisure satisfaction and tourism development. This study is conducted in Macao, China, a fast-growing tourism destination in Asia. Results indicated that local residents’ leisure satisfaction is positively related to their perceived quality of life while local residents’ perceived quality of life is positively associated with their evaluation of the perceived benefits of tourism. The results generated from that evaluation positively lead to residents’ support of tourism development. Results indicated that it is worthwhile for the policy makers to invest resources in local residents’ leisure satisfaction and quality of life since this will eventually help to support tourism development. The results of this study provide significant implications for policy makers.     

Ecotourists’ Motivation and Revisit Intention: A Case Study of Restored Ecological Parks in South Korea

This study is designed to use functional theory to identify ecotourists' motivations in relation to their intention to revisit restored ecological parks. The sample was obtained from individuals who visited the Jeju Ollegil, which was once left barren and hampered farmers from accessing their farms. The results demonstrate that functional theory in the context of ecotourism is valid, indicating that ecotourists' intentions to revisit restored ecological parks are influenced by a variety of motivating functions. Additionally, ecotourists' travel preferences and perceptions of restoration are determined, and tourism marketing implications are discussed.     

An Exploratory Study of Movie‐Induced Tourism: A Case of the Movie The Sound of Music and Its Locations in Salzburg,Austria

Although it has been acknowledged that movies can induce people to travel to the sites where the movies were filmed, there is still little research related to behavioral characteristics of tourists who actually visit different movie sites. The purpose of this study was to explore a relationship between a movie and its effect on the local tourism where the movie was filmed. In this study, specifically, the movie The Sound of Music was chosen to examine the role that the movie played in attracting people to Salzburg, Austria that was used as a backdrop for the movie. The results of the survey have supported the phenomenon of movie‐induced tourism by showing that the movie The Sound of Music influenced visitors in selecting the film locations as their travel destination.     

Littering in protected areas: a conservation and management challenge – a case study from the Autonomous Region of Madrid,Spain

This paper examines issues surrounding littering in protected areas (PAs), one of the most ubiquitous and conspicuous impacts of tourism activity. In addition to obvious visual, landscape-affecting impacts, litter may have hazardous consequences for biodiversity and humans. In order to precisely assess littering in a densely populated region with high levels of visitation to natural and protected areas, we counted, measured and classified all types of non-organic litter covering an area of 1 cm² or more found on the ground in zones intensively used by visitors (picnic areas and paths) within the 10 PAs of the Autonomous Region of Madrid. On average, 11.65 m²/ha of litter were recorded in those zones. Strict visitor management measures greatly reduced that figure. Over 75% of all litter was paper and cardboard, and plastic; 88% of litter coverage was by large pieces over 25 cm² in size. We tested the hypothesis that the amount of waste found on paths is correlated with the distance to the entrance to a PA, but no general model fitted actual litter distribution patterns, although empirical results backed the hypothesis for most cases. A range of waste management strategies are explored and litter management measures suggested for problematic PAs.     

Estimating the Economic Impact of Convention and Exhibition Businesses,Using a Regional Input–Output Model: A Case Study of the Daejeon Convention Center in South Korea

Past research on the economic impact of convention and exhibition businesses has neglected disaggregated expenditures of these consumer groups. The primary reason for this neglect is that estimating the economic impacts of these businesses is complicated and requires comprehensive surveys of various consumer groups. Thus, this study estimated expenditures based on surveys to different consumers such as convention and exhibition visitors, convention and exhibition organizers, and exhibitors. This study also employed a regional input–output (I–O) model and then matched the types of expenditure patterns with the I–O table. Survey results show that exhibition visitors spent the largest amount (US$153 million), followed by convention attendees (US$48 million), convention organizers (US$47 million), exhibition organizers (US$3.3 million), and exhibitors (US$2.8 million). The results of the I–O model indicate that the Daejeon Convention Center generated US$488 million of output impact, US$102 million of income impact, US$233 million of value added impact, and 10,211 jobs.