Comparison of Japanese and North American Runners of the Ideal Marathon Competition Destination

The Honolulu Marathon has a significant economic impact on the state of Hawaii's economy. Some 25,000 runners registered for the 2007 Honolulu Marathon, making it the sixth largest in the world as well as the third largest marathon in the USA, trailing only New York (34,729) and Chicago (32,332). Of the 25,000 Honolulu Marathon runners, over 17,000 were out-of-state runners. This study asked out-of-state participants in the marathon to assess the attractiveness of Honolulu and its marathon compared with that of an ideal marathon. Data used in this study were collected by distributing a research instrument to marathon participants. The instrument consisted of 30 items to represent the destinational attributes for an ideal marathon location city based on an extensive review of the literature on the selection of sport tourism event destinations. Over 473 surveys were collected for this study. Examination and analysis of these results will be very helpful in determining what the marathon runners believe are the ideal attributes of a city to host a marathon. This information will provide marketing guidance to the organizers of the Honolulu Marathon based on a segmented analysis of participants' perceptions of the event as well as give assistance to community and event organizations interested in attracting and marketing similar events.     

Running Havana: Observations on the Political Economy of Sport Tourism in Cuba

Abstract

Sport tourism is a booming global business that has different costs and benefits for distinctive societies depending upon both global and local socio‐cultural, political and economic factors. With more than 130 officially sanctioned events worldwide, marathon running has developed to become a key feature of the international sport tourism calendar. This paper provides an ethnographic account of the 2005 Marabana – the Havana Marathon. After consideration of some of the central conceptual and historical issues pertinent to sport tourism in relation to the marathon in general, it uses this race and the events surrounding it as a critical window into Cuba’s complex contemporary political economy. Detailed consideration is given to the special conditions that have led to the development of the Island’s sport tourism industry and the consequences of that development in terms of Cuba’s political heritage. What sets Cuba apart from the tourist economies of its Caribbean neighbours is its continued commitment to the economic and political principles of communism and its strained and tense relationship with the United States. The paper concludes by pointing to the social and economic contradictions associated with the development of a tourist economy that is essentially capitalist within a society that is avowedly communist.     

Exploring well-being outcomes at an iconic Chinese LGBT event: A PERMA model perspective

The well-being of participants at major destination events has received little empirical attention in the literature. This paper explores LGBT (Lesbian, Gay, Bisexual, Transgender & other sexual minority) event participants' hedonic and eudaimonic well-being at the iconic Hangzhou Rainbow Marathon (HRM) in China. PERMA (Positive Emotions, Engagement, Relationships, Meaning, and Achievement) psychological model of human flourishing was adopted to analyze hedonic and eudaimonic well-being. Mixed qualitative methods, in the form of semi-structured in-depth interviews and a focus group, were used to address the research aim. This data was supported by informal personal observations at the marathon site. Distinctions among participants' experiences were identified, resulting in slightly different perceptions of PERMA elements for paraders, volunteers and organizers. Through this role-based perspective, an event specific PERMA model emerged. Implications for event organizers and marketing specialists are provided.     

Marital Satisfaction: An Examination of Its Relationship to Spouse Support and Congruence of Commitment Among Runners

Role-identity theory supports the position that marital satisfaction is influenced by shared identities to a salient recreation role and by role support provided by a spouse for a salient recreation role identity for her or his partner. In addition, some previous studies have suggested that these effects are more prominent among women, but other research indicates that the effect is stronger among men. This study examined the relationship among the congruence of spouse's commitment to running, perceived role support, and gender to marital satisfaction among a population of married adult runners. Participants were 85 married runners and 75 of their spouses sampled from a list of participants in an annual marathon in a western U.S. city. Questionnaires were administered to runners and their spouses that measured commitment to running, role support, marital satisfaction, and the type of recreation participation within the marriage. A significant main effect for role support was found in the regression analysis, indicating that as the runner's perceived role support decreased, marital satisfaction also decreased. No significant interaction effects involving gender or level of congruence in commitment to running were identified. In an exploratory analysis, it was found that participation in shared activities, or commitment to the same activities, was not essential to marital satisfaction if the spouses perceived that their partners supported their recreational choices.     

Mainland Chinese Tourists to Hawaii: Their Characteristics and Preferences

Tourism is the most economically important industry to the United States' only island state, Hawaii. With Hawaii's highest spending and largest international tourist segment, Japanese, decreasing significantly (a loss from over 2,000,000 in 1997 to just over 1,000,000 Japanese visitors in 2009), Hawaii needs to prepare to replace the significant decrease of Japanese visitors with a new visitor market. The logical new international visitor target market would be tourists from the fastest growing economy in the world, that being China. The purpose of this study is to explore the differences in attitudinal and behavioral characteristics, and preferences of Chinese tourists in Hawaii according to key sociodemographic variables. The results of this study conclude that sociodemographic variables show significant differences in attitudinal and behavioral characteristics. For example, when comparing the number of times a respondent had visited Hawaii, first-time visitors showed the highest level of preference for a deluxe hotel while second-time visitors showed the highest level of preference for a budget hotel. Those who had visited Hawaii three or more times indicated the highest preference for a first class hotel and also to be more interested in high-end shopping. First-time visitors showed the highest percentage in the lowest category of estimated cost of gifts (US$0–US$300). This indicates that Hawaii tour operators should focus on introducing more discounted shopping to first-time visitors.

The results of this study are likely to be beneficial for understanding Chinese tourists and establishing marketing policies to enhance their satisfaction and raise their intention to revisit Hawaii. The findings of this study could be helpful for all stakeholders including local tour operators, the hotels, and Hawaii's tourism officials.     

Estimating time series and cross section tourism demand models: Mainland United States to Hawaii data

A study of factors affecting the number of visitors to Hawaii during the period 1993–2007 prompted by an observed waning of the U. S. mainland to Hawaii visitor market was conducted. Both time series and cross section analyses revealed that Log Gross State Product, Log Chained Airfare and Log Distance to Orlando, Florida were the most important predictor variables. A mixed model which modeled Log Chained Gross State Product, Log Chained Airfare, two recessions plus the September 11, 2001 effect in addition to other fixed effects and random state effects was used. Cross section (spatial) airfare elasticities on an annual basis were high and growing over time, but those estimated from the time series analysis (temporal) were much lower. Elasticities derived from Gross State Product were moderately high and very stable over time. To counteract the distance effect, stopovers in existing mainland resort cities when en route to Hawaii and other promotions to develop a stronger presence of a Hawaii image were recommended.     

The Development of an Instrument to Address the Negative Perception of Hospitality Jobs

ABSTRACT

The purpose of this study was to introduce a new construct that would assist in understanding employee attitudes and behaviors in hospitality sector jobs. The research introduces job-esteem and justifies it as a unique construct worthy of further study. Job-esteem is defined as the level of respect and dignity an individual believes is associated with his/her job. An instrument was developed to assist in measuring the level of job-esteem found in hospitality employees. The instrument was then administered to 75 employees of a large hotel chain in Hawaii. Tests show the instrument meets reliability standards.     

A Re-examination of the Legalization of Casino Gambling from the Japanese Tourist Perspective: A 10-year Review

With the explosion of casino development in the Asia Pacific as well as the USA, casino gambling has become more culturally embraced as a recreational activity. The purpose of this study was to re-examine the legalization of casino gambling in Hawaii from Japanese-speaking tourists' perspective and compare these results with a previous study completed a decade before. With the continuing decrease of Japanese visitors to Hawaii, and with the importance of the Japanese market to Hawaii's economy, state officials are considering other forms of tourism to help revive the Japanese tourism market and increase Hawaii's global competitiveness. By analyzing the responses of the current Japanese-speaking tourists to Hawaii and comparing these responses with the Japanese tourists surveyed 10 years previously (1996), an attempt can be made to determine whether Japanese tourists in 2006 have changed their perception of the legalization of casino gambling in Hawaii. This research examines a number of challenges to consider concerning the legalization of gaming in an established tourism destination such as of Hawaii. Although the findings of this study indicate that the Japanese-speaking tourists have changed their perspective from past studies on the effects that legalization of casino gambling has in Hawaii, future research should focus on other segments of the tourist market.     

Economic Impacts of Conferences and Conventions

Abstract

This study examines the conference and convention trade as a travel activity. The objective of the research is to determine and compare the economic impact of conferences and conventions to the overall travel and tourism activity in a rural region. Expenditures of conference and convention participants and vendors were used. Annual visitor days totaled 970,051 for the activity. Non-resident visitors and vendors spent considerably more per activity day than residents. The residence of vendors must be considered when determining regional expenditures used for deriving economic impacts. Total sale impacts were $163.3 million. The value-added component of the economic impact totaled $98.4 million and 4,188 jobs were supported. Conferences and conventions were a major contributor to the regional economic impacts from travel and tourism.     

Economic Impact of Cultural Events: The Case of the Zora! Festival

In addition to their cultural and social values, cultural events have emerged as an instrument for tourism development, tourism seasonality expansion, city image improvement and boosting regional economies. By using a Social Accounting Matrix for Orange County, Florida, this study evaluates the economic impact of an event that highlights the folklore and cultural contribution of Zora Neale Hourston. Survey data from 1100 event participants were used to estimate the spending patterns of festival attendees. The two major contributions directly related to this study are (1) the use of a quantitative methodology that will put different policy options in perspective and (2) enabling researchers to study the impact of cultural events at three levels: direct, indirect and induced effects.     

Estimating the economic impact of a mega-event on host and neighbouring regions

Although mega-events impact the host region, as well as, neighbouring regions, geographical distribution of the economic impact of mega-events is mostly neglected in the literature. To address this gap, this study estimated the economic impact of the Expo 2012 Yeosu Korea (BIE International Expo) on the host and neighbouring regions using a regional input–output model. Results indicate that visitors to the Yeosu Expo spent US$388?million in the host region and $105?million in the neighbouring regions. These expenditures generated $658?million in output impact, $162?million in income impact, $361?million in value-added impact, and 19,029 added jobs. Findings suggest that approximately 80% of the impacts are generated in the host region and 20% experienced by the neighbouring regions. The distribution of economic impacts between the host and neighbouring regions should be considered when discussing mega-event impacts.     

Legalization of Gambling in Hawaii

Abstract

The purpose of this research note is to extend Agrusa's (2000) philosophical inquiry into the possible effects of gambling offerings on Japanese tourists visiting Hawaii. More specifically, the researchers empirically assess attitudinal and behavioral responses among American and Japanese tourists vacationing in Waikiki Beach to the possible implementation of gambling in the island state. The results indicate that both Japanese and American tourists view gambling in Hawaii negatively, or with ambivalence, regardless of their country-of-origin or gender. Overall, this note provides evidence that supports Agrusa's inquiry.     

Quantifying the economic impact of COVID-19 on the U.S. hotel industry: Examination of hotel segments and operational structures

The COVID-19 pandemic has had substantial negative impacts on the global economy. While all sectors of the economy are expected to be adversely affected, the economic implications of this pandemic for the hotel industry have not yet been widely investigated. The purpose of this study is to examine the extent to which the COVID-19 pandemic has affected the U.S. hotel industry. The results showed that daily room OCC, ADR and RevPAR have plunged about 74%, 47% and 86%, respectively. Although the impact is observed across all hotel segments, economy-scale hotels were more resilient, whereas luxury-scale hotels experienced the largest decline. Also, chain-managed hotels are the most affected by the COVID-19 pandemic as compared to franchise and independent hotels. Quantifying the magnitude of this impact, we found that the U.S. hotel industry's revenue losses accumulated to over $30 billion between March-2020 and May-2020. Implications for practitioners, policy-makers, and researchers are discussed.     

Tourism planning : The case for ‘market failure’

Tourism planning has been looked upon as a means of maximizing benefits from tourism development; however, there has been limited research on the accomplishments of tourism plans. This paper provides a longrun analysis of tourism planning in Pacific island destinations, using Hawaii, French Polynesia and the Cook Islands as case examples. A major conclusion of the study is that government tourism plans have little probability of influencing market forces to achieve economic success in destination areas. In view of this, future government planning efforts should be redirected to focus on issues such as the negative social and environmental impacts which are not ameliorated by market forces, leaving the private sector to assume the planning and financial risks of developing specific tourist areas. In order to achieve this, government tourism organizations may have to be restructured from economic development and/or marketing organizations to incorporate broad social responsibilities.     

The economic impact of tourism at the port of Miami

The total disaggregated economic impact that cruise industry tourism has on Dade County is examined in economic terms using a regional input-output model developmen by the Regional Science Research Institute. The analysis indicates that cruise industry tourism at the Port of Miami had a total economic impact on Dade County of $546 million in 1982. The total direct, indirect and induced number of jobs generated by the cruise industry and cruise passengers is 21,627. Wages totalling $271 million were paid in 1982 in Dade County as a result of the total impact of the cruise industry. Finally, the model revealed that cruise industry tourism contributed $264 million to the county's Gross Regional Product in 1982     

Economic value of recreational fishing in Moreton Bay and the potential impact of the marine park rezoning

In 2009, the area of the Moreton Bay Marine Park was increased from 0.5 per cent of the Bay area to 16 per cent. During the planning process, opposition by commercial and recreational fishers alike was raised, arguing that loss of fishing grounds would lead to substantial loss in economic benefits. The commercial sector was compensated through a buyback of fishing effort, but the recreational sector received no compensation. In this paper, we develop a travel cost model to estimate the potential economic impact on the recreational sector from the marine park rezoning. The results suggest that, counter to initial claims, non-market recreational fishing benefits may have increased by between $1.3m and $2.5m a year, with a current total annual value of around $20m.     

Effect of Event Service Quality and Satisfaction on Happiness Among Runners of a Recurring Sport Event

The consumption of sport events through direct participation can influence participants’ perception of happiness with that experiential purchase given the time and resources invested in that experience. The purpose of the study was to examine how sport event service quality aspects operationalized through the physical environment, interaction, and outcome factors influence overall satisfaction with the event and experiential happiness. Data were collected from 300 runners who participated in 5k and 10k races. Structural equation modeling analysis revealed the positive effect of outcome and physical environment factors on satisfaction with the event and the positive influence of event satisfaction and outcome quality on experiential happiness. The overall expectations on the quality of the event experience can be a focus for event managers aiming to achieve social marketing goals related to positive psychology from the event participation.     

Economic impact of an annual tourism industry exposition

This study was undertaken to estimate the economic impact on a specific region resulting from a nine-day tourism industry exposition. Over 80,000 people paid to attend the 1980 Greater Michigan Boat and Fishing Show which displayed equipment by 165 exhibitors. Detailed direct expenditure information was obtained from patrons and exhibitors. Multiplier analysis was employed to estimate total economic impact. Patrons were estimated to have a total economic impact on metropolitan Detroit of over $2 million. Economic sectors heavily impacted by patron expenditures were food services, entertainment, and auto related. Expenditures by show exhibitors were estimated to contribute an additional $1.8 million to the local economy. Economic sectors heavily impacted by exhibitors were households, advertising, and insurance.     

Are sustainable tourists a higher spending market?

Resistance to sustainability practices often stems from the industry's view that sustainable tourism requires a profitability tradeoff where the additional costs associated with sustainability do not pay off in increased economic returns, yet few studies have been attempted to prove or disprove this viewpoint. This study analyzed spending patterns and length of stay of visitors to Montana, USA to determine if strong geotravelers (higher sustainable behaviors) were different than those with less sustainable behaviors. Results found that total trip spending by strong geotravelers (US $1164) was significantly higher than the overall spending of both moderate (US $866) and minimal geotravelers (US $668). These findings suggest that sustainable travelers are a travel market to be reckoned with in the tourism marketing and business world. The combination of their pro-sustainable behavior and increased spending provides evidence of a market segment in which destinations can benefit.     

‘Running Fever’: understanding runner identities in Shanghai through turning point narratives

Distance running has long been a popular leisure activity in many affluent countries, and it has recently become a fashionable sport in China. However, research into leisure running has mostly been confined to participants in the Global North. The present study explores runners’ stories from Shanghai with a focus on psychological turning points – that is, subjectively important events that may change life trajectories and sense of self – within running careers. Thirty runners (14 women) participated in an interview using a life story approach. Turning point events were coded into six categories: relationship, transition in education/work, commitment, achievement, vulnerability and discovery. Stories were analysed for narrative themes and contexts, specifically in relation to running subculture and discourses surrounding gender and class. The findings highlight the relational achievement of a runner identity within the running subculture, emphasising ‘right’ attitude, persistence, and achievement. Simultaneously, the runner identity emerges as a signifier of a ‘modern’, middle class individual, who pursues self-development and credits oneself for accomplishments. Enthusiasm could, however, lead to injuries that challenged running identities. Runners in Shanghai share much of the narrative landscapes of running culture in the Global North, but also draw upon local narrative resources in runner identity construction.