Gender Differences in Information Search and Comparison Shopping

Abstract

In entering the market of Central and Eastern Europe, it is important for marketers to understand how certain aspects of consumer behavior differs across consumer segments so that they can appropriately segment, target and position their products. A study was conducted to evaluate differences between males and females across the countries of Bulgaria, Hungary and Romania in terms of their information search and comparison-shopping behavior. The study also advanced a conceptual model that explains the effect of nationality and gender differences on information search and comparison shopping.     

网络购物消费者信任环境、前因及营销启示

我国网络购物存在巨大的增长空间,而信任是网络购物平台上交易的主要问题,成为市场营销研究的热点之一。网络购物应加强网站管理以确保消费者信息安全和支付安全;提高网络购物平台的服务质量和产品质量以及加强物流配送管理。     

Customer Testimonials and News Clips as Contextual Cues in the Consumer Cognitive Processing of Online Shopping

SUMMARY

This study examines to what extent degrees of nudity presented in advertising differ across five countries (Brazil, China, South Korea, Thailand, and the U.S.). Content is examined by media type (TV vs. magazine) and product category (congruent vs. others). Results show that Thai and U.S. ads employ the highest degrees of nudity, whereas Chinese ads present the lowest degrees. Across all the countries, magazine ads and congruent-product ads employ higher degrees of nudity than TV ads and non-congruent product ads. The effect of product type on degrees of nudity is stronger in TV ads than in magazine ads and the interaction effect between media type and product type also varies across the countries. Our study provides richer and more specific implications for global advertising strategy with respect to representation of models and use of sex appeals.     

Role of Shopping Values and Web Atmospherics in E-Satisfaction and Repurchase Intention

Expected to touch US$55 billion in 2016, the e-commerce market in India presents an unprecedented growth opportunity for retailers. Existing studies have identified factors influencing shoppers’ online behaviour pertaining to the developed economies. Hence, it becomes pertinent to validate these antecedents for the economies like India. The article addresses this gap by examining the role of shopping values and web atmospherics, on e-satisfaction of Indian shoppers. Using multiple regression analysis, it also examines the influence of e-satisfaction on repurchase intention. The findings suggest that effectiveness of information content has the most significant impact on e-satisfaction. Web entertainment, utilitarian values and web informativeness are the other influencing factors. Contrary to the earlier studies, this study didn’t find any influence of hedonic shopping values on shoppers’ satisfaction. Also, e-satisfaction was found to have a positive influence on repurchase intention of e-shoppers. The article suggests select strategies that can be adopted by e-retailers.     

大陆与台湾水泥产品检验标准的比对研究

本文通过水泥的物理、化学性能及其他品质指标,比较分析了大陆与台湾水泥的产品标准与检验方法,得出了大陆水泥产品标准总体上严于台湾的结论。同时提出了散装水泥检验监管的具体模式和开展两岸检验技术交流的建议,既可用于两岸水泥贸易实践中,也可作为其他商品的检验监管之参考。     

Order flow and exchange rate dynamics in electronic brokerage system data

We analyze the association between order flow and exchange rates using a new dataset representing a majority of global interdealer transactions in the two most-traded currency pairs at the one minute frequency over a six-year time period. This long span of high-frequency data allows us to gain new insights about the joint behavior of these series. We first confirm the presence of a substantial association between interdealer order flow and exchange rate returns at horizons ranging from 1 min to two weeks, but find that the association is substantially weaker at longer horizons. We study the time-variation of the association between exchange rate returns and order flow both intradaily and over the long term, and show that the relationship appears to be stronger when market liquidity is lower. Overall, our study supports the view that liquidity effects play an important role in the relationship between order flow and exchange rate changes. This by no means rules out a role for order flow as a channel by which fundamental information is transmitted to the market, as we show that our findings are quite consistent with a recent model by Bacchetta and Van Wincoop (2006: Can information heterogeneity explain the exchange rate determination puzzle? American Economic Review, 96, pp. 552–576.) that combines both liquidity and information effects.