Historic Nodes in the Chinization of Marxist Economic Thought——An Analysis of the First Half of the 20th Century

20世纪上半期,中国革命的伟大实践,马克思主义研究的日益深入,为马克思主义经济思想中国化提供了丰富的营养.中国的先进分子运用马克思主义,论证了中国经济的性质,剖析了中国半封建半殖民地经济形态的基本规律,构建了新民主主义经济思想的框架,形成了马克思主义经济思想中国化发展的三大“节点”,对马克思主义经济思想的发展,以及20世纪下半期中国经济的改造产生了深远影响.     

Customer relationship management and company performance—the mediating role of new product performance

Customer Relationship Management (CRM) is widely accepted as an effective approach for collecting, analyzing, and translating valuable customer information into managerial action. However, the potential of CRM has been investigated only in the context of existing products. CRM’s potential to aid in future new product development (NPD) has been neglected. We develop a conceptual framework in which multiple facets of CRM are linked to new product and company performance. We test this model based on a cross-functional sample consisting of 115 R&D and 122 Marketing managers from firms spanning multiple industries. The results provide evidence that CRM has a positive effect on new product performance and further, that this effect is moderated by CRM reward systems but not CRM technology. We also show that new product performance mediates the relationship between CRM and company performance. These findings have important implications for research and practice in both the CRM and NPD areas.     

An Insight into the Slips of the Tongue

1. The definition and a general introduction ofthis language phenomenonHave you ever opened a meeting by declaring itclosed rather than open? Have you ever surprisedothers- - and yourself- - by blurting out something otherthan what you thought you had meant to say? Many ofus have experienced this type of speech blunder at onepoint or another, in one language or another. As weknow only too well, these verbal behavior mistakes canbe exquisitely funny for the listener, but deeplyembarrassing for …     

Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems in a retail laboratory in which consumers make comparative evaluations of multiple products at the retail shelf. While there are favorable effects of each system beyond control conditions with no FOP icons, results show that icons with an evaluative component that aid consumers’ interpretations generally provide greater benefits (particularly in product comparison contexts). We offer implications for consumer packaged goods marketers, retailers, and the public policy and consumer health communities.     

Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory

The author examines the effectiveness of quality sub-brands in creating quality images through the formation of inferential quality beliefs for both weak and strong brands. The sub-brands are examined as either headers (placed before the parent brand) or modifiers (placed after the parent brand). In Study 1, alpha-numeric sub-brands show that both header (e.g., XL500 Hyundai car) and modifier (e.g., Jaguar XL500 car) sub-brands enhance the perceived quality of weak and strong brands but provide greater enhancement for weak brands. Ratings of the 141 subjects indicate that a header sub-brand is more effective than a modifier sub-brand for weak brands (e.g., XL500 Hyundai car > Hyundai XL500 car), whereas a modifier sub-brand is more effective for strong brands (e.g., Jaguar XL500 car > XL500 Jaguar car). The findings indicate greater differences between the header and modifier sub-brands for weak brands than for strong brands. In Study 2, foreign sub-branding stimuli result in similar findings.

Price of life——the murder case of Scientist Yun Xiaohua during carving out

The cooperation of technology and capital is just same as the two sides of one coin, which are independent to each other but depend on each other If one wants to awoid the tragedy and failure, the combination like the two sides of the coin shall be realized in the true sense. If not having a common goal and if not being open with each other, it is supposedly difficult to reach the ideal effect to realize such combination.     

Capital Adequacy, Stock Structure and Profitability of Commercial Banks——An Empirical Study of Commercial Banks in China

基于对商业银行资本充足率与盈利能力之间联系的理论假设,采用我国商业银行2004-2009年的数据,对36家商业银行的资本充足率与资产收益率进行回归检验,结果表明商业银行资本充足率对其提升盈利能力起到了正的显著作用.同时,商业银行成本效率、市场竞争程度对其盈利能力均有着显著的作用.经过样本细分,外资银行参股、不良贷款率等对于已上市及全国性商业银行的盈利能力也有着较好的解释能力.     

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.     

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Despite widespread pro-green attitudes, consumers frequently purchase non-green alternatives. One possible explanation for this value–action gap is the tradeoffs that green products often force on their users: higher prices, lower quality, and/or reduced performance. The current study uses conjoint analysis to uncover the attribute preferences of car and TV buyers when green attributes are negatively correlated with conventional attributes. These attribute preferences are then used to predict choice among sets of green and less green alternatives currently sold in the marketplace. Strong preferences for green products are found when tradeoffs are not apparent, but preference shifts significantly to less green compromise alternatives when the actual attribute tradeoffs are considered. Although general preference is reduced by tradeoffs, a green product offering some compensatory advantage on a conventional attribute does attract a broader spectrum of consumers, while only “dark green” consumers are willing to pay the price to go green when the product offers few compensatory qualities. In all cases, however, predicted buyers of the greenest technologies offset some of their environmental benefits by choosing more energy-thirsty specifications on negatively correlated conventional attributes. Managerial and public policy implications of the findings are then discussed.     

Mismeasuring long-run growth: the bias from splicing national accounts—the case of Spain

Comparisons of economic performance over space and time largely depend on how statistical evidence from national accounts and historical estimates are spliced. To allow for changes in relative prices, GDP benchmark years in national accounts are periodically replaced with new and more recent ones. Thus, a homogeneous long-run GDP series requires linking different temporal segments of national accounts. The choice of the splicing procedure may result in substantial differences in GDP levels and growth, particularly as an economy undergoes deep structural transformation. An inadequate splicing may seriously bias the measurement of GDP levels and growth rates. Alternative splicing solutions are discussed in this paper for the particular case of Spain, a fast-growing country in the second half of the twentieth century. It is concluded that the usual linking procedure, retropolation, is seriously flawed as it tends to bias GDP levels upwards and, consequently, to underestimate growth rates, especially for developing countries experiencing structural change. An alternative interpolation procedure is proposed.