Research traditions and patterns in marketing scholarship

Summary In the past 40 years, marketing scholarship has made tremendous advances. Our methods are diverse and relatively sophisticated. As a brief perusal of any marketing textbook (or journal) indicates, we have developed approaches for solving important managerial problems. Consumer behavior, sales management, and advertising have been distinct fields of study, within marketing, for more than 40 years. There are specialized journals for each of these areas, butJAMS, as a general journal, also publishes scholarly articles in these areas. Nonetheless, each of these subdisciplines has its own unique set of patterns and traditions, and there does not appear to be a lot of communication between scholars who specialize in distinct subareas. In this way, we have a tendency to remain somewhat isolated as researchers and scholars. At the same time, there is an increasing challenge to fit all of marketing scholarship under one unified and harmonious tent.     

Marketing journal hierarchies: Faculty perceptions, 1986-87

This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.     

高职院校图书馆期刊管理服务工作

期刊是图书馆馆藏的重要组成部分,是高职院校师生进行教学、科研、学习、了解前沿学科动态的重要文献。期刊管理与利用的水平高低,直接影响着图书馆服务工作的质量。本文结合实际工作体验,针对如何做好期刊的资源建设、有效利用和服务工作进行了简要的分析和讨论。     

The utility of item response modeling in marketing research

Item response modeling (IRM/IRT) has been known to marketing scholars for a number of years. However, with the exception of some notable and important applications in international (cross-cultural) marketing and consumer behavior, even a cursory reading of marketing journals reveals a general lack of interest in applying IRM, despite its ability to provide highly useful measurement-related information. To address and hopefully remedy the paucity of adoption, we offer an application-oriented discussion of the utility of IRM for marketing and related business research to enable researchers to utilize the strengths and realize the benefits of this methodology in their empirical work. After a short discussion of the history of IRM, we focus on its fundamentals within a modern statistical framework based on the generalized linear model and closely related non-linear factor analysis. We then engage major concepts of IRM, including item characteristic curve, local independence, and dimensionality, as well as parameter estimation and information functions. The popular one- and two-parameter logistic models are next discussed, as is the issue of model selection. Several polytomous item response models are subsequently dealt with, followed by a discussion of multidimensional IRM and data illustrations of item response models using widely available software. References to exemplar marketing applications are provided along the way, and a discussion of limitations of IRM concludes the article.     

The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

Recent changes in the business environment have prompted marketing scholars to pay particular attention to sustainability as a topic of inquiry. Despite the progress made in the study of sustainability, there is a paucity of research on the topic in premier marketing journals. To address this issue, we focus on marketing-related journals and assess the intellectual structure of sustainability research in detail. Drawing on social network theory, we perform an extensive co-citation analysis using multidimensional scaling to examine 76,342 citations made in 1,320 sustainability-focused articles from 36 journals over 51 years (1958–2008). This study specifies that the topics of citizenship behavior, stakeholder theory, corporate performance, and the triple bottom line are integral sustainability research areas. In addition, the results indicate five required topics for examining sustainability in the marketing context: external-internal focus, social-environmental emphasis, legal-ethical-discretionary intent, marketing assets, and financial performance. Supported by the capabilities-based resource perspective, the sustainability-focused typology and framework advanced provide directed structure for future research.     

Scientific status and knowledge use: Two perspectives

Summary In summary, it is important, from time to time, to step back and consider the publication process, as it exists in marketing and as it operates forJAMS. As part of this consideration, the issue of journal quality is paramount. As mentioned above, there are many ways to assess journal quality, and each method has its advantages and its limitations. In the field of marketing, we have a long history of relying on perceptual data, and this tradition is reflected in methods that rely on expert ratings and rankings of journals. In our field, we also have a history of trying to collect “objective” or quantitative data, and methods that rely on citation counts fit into this tradition. Here, using contrasting but related methods, we report encouraging evidence about the growing status and reputation ofJAMS as an influential publication outlet for marketing scholarship.     

论新建本科院校学报的定位

通过学报定位的变迁可以发现,一些高校学报正在逐步向社会化,向适当特色化转变;然而,由专科学报升格而来的新本科院校学报面临着稿件吸引力不强,专业特色不易确定的问题;应当将新建本科院校学报定位为本院校青年教师的科研孵化场以及本院校的科研展示窗口。     

关于办好成人高校学报的几个问题

成人高校学报应立足自身的专业优势和行业优势，走一条不同于普通高校学报的发展之路。适时转变办刊理念，找准自己的社会位置，办出特色，利用自身资源开展多种经营，是成人高校学报实现两个效益的关键。     

组织公民行为研究视角及主要变量——基于CSSCI来源期刊中管理学、经济学类等期刊文章的分析

该文基于对2002年以来CSSCI来源期刊中管理学、经济学、心理学、综合性社科以及高校综合性学报类期刊上关于组织公民行为方面的文章的梳理，描述性统计分析了组织公民行为的研究现状，围绕概念维度、影响因素和结果变量的研究视角，试图揭示出受到较多关注与研究的变量，并从组织公民行为的作用机制过程、研究方法和研究趋势三个方面进行归纳总结，以期推进对组织公民行为的后继理论研究。     

Knowledge structure in international marketing: a multi-method bibliometric analysis

This study examines the underlying forces that shape the international marketing (IM) field using three bibliometric methods: exploratory factor analysis (EFA), hierarchical cluster analysis (HCA), and metric multidimensional scaling (MDS). We apply these techniques to evaluate the knowledge structure of IM publications for the 1999–2008 period and to concurrently provide a supplemental examination of the findings for the 2009–2010 period. Overall, our database contains 228,929 citations used in 3,632 IM articles from 34 academic journals in which marketing publications appear. We initially trace the underpinning knowledge structure in the literature in five-year increments for all influential IM publications. We then refine our analysis and examine marketing-centered scholarly influences on the IM literature and undertake an examination of the developments in later years. The results indicate that the IM field is expanding and is considerably more inclusive, sophisticated, and increasingly more complex than in earlier periods. Our findings also demonstrate that other disciplines (principally management) have had a profound influence on the development of the IM literature during the 12-year period under investigation. Using the bibliometric results derived from our data, we provide guidelines for future research and contrast them with those forwarded in review studies of the international marketing literature.     

全球化趋势下学术期刊编辑现代意识的构建

现代意识是指研究者站在他所处时代的前沿,用科学的精神审视既往成果,指导当前研究的自觉意识。学术期刊编辑的现代意识主要包括：学术引领意识、创新意识、现代信息意识、现代审美意识、市场经营意识。目前,随着科学技术的不断发展,经济、科技、文化日益走向全球化,这为学术期刊编辑现代意识的构建既带来机遇,又带来严峻的挑战。全球化使得学术期刊不仅要面对国内同业日趋激烈的竞争,同时也要面临国外学术期刊的挑战,这就迫使学术期刊编辑必须抓住机遇,建构现代意识。     

Managing trade promotions in the context of market power

The use of trade promotions as a channel-programming tool has increased substantially in the past decade. In focusing on the tactical implications of trade promotions, some firms appear to have underestimated the tendency of poorly planned trade promotions to interfere with the implementation of a marketing strategy. In this article, the authors examine the complex issue of trade promotion use from both long-term and short-term perspectives. Different trade promotions can produce dissimilar types of channel cooperation, consumer responses, and postpromotion channel member behavior, resulting in differences in distribution-programming preferences between suppliers and retailers. The authors argue that the adjudication of these different preference structures is addressed through the market power of the channel participants. Based on an assessment of these channel relationships, an approach for suggested courses of action is forwarded. Jack J. Kasulis is an associate professor of marketing at the University of Oklahoma. He obtained his Ph.D. in marketing from Northwestern University in Evanston, Illinois, and has research interests in marketing channels, retailing, and consumer behavior. His articles have appeared in such journals as theJournal of Consumer Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Journal of Advertising Research, and various other journals and proceedings. Fred W. Morgan is the Ashland Professor of Marketing at the University of Kentucky. He obtained his Ph.D. in marketing from Michigan State University in East Lansing and has research interests in legal issues in marketing, sales management, and marketing channels. His articles have appeared in such journals as theJournal of Marketing, Journal of Marketing and Public Policy, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and various other journals and proceedings. David E. Griffith is an associate professor and the Harvey Jones Chair of Marketing at Ouachita Baptist University. He obtained his Ph.D. in marketing from the University of Texas in Austin and has research interests in marketing channels, marketing strategy, and ethics. His research has appeared inMarketing Letters, Journal of the Academy of Marketing Science, Journal of Marketing Channels, and various other journals and proceedings. James M. Kenderdine is an associate professor and director of the Distribution Research Program at the University of Oklahoma. He obtained his D.B.A. from Indiana University in Bloomington. His research interests are in wholesaling, retailing, and marketing channels. His publications have includedThe Changing Economics of Wholesaling: A North American Chart Book, Wholesaling in Transition: An Executive Chart Book, and articles in various journals and proceedings.     

Transparent pricing: theory,tests, and implications for marketing practice

In today’s retail markets, products display opaque pricing, i.e., a single number that provides no information about the allocation of the retail proceeds among agents who bring the product to market. We study transparent pricing, which is an alternative strategy in which allocation information is revealed. We differentiate transparent pricing from related marketing practices such as social marketing, cause-related marketing, and pay-what-you-want. Using controlled experiments in multiple product categories with diverse sampling frames, we find that transparent prices systematically alter consumer utility functions and stated choice behavior. Our results support explanations drawn from both neoclassical and behavioral economic theory, including inequity aversion, procedural justice, and altruism. Classical theory predicts that price transparency should have little effect on consumer behavior. However, results from behavioral economics suggest that consumers may relax “self-interest” in the face of transparent prices, leading to counter-intuitive preferences. For example, in one set of studies we observe a significant proportion of consumers selecting the more expensive of two replicates of the same product. In another study, a subset of motorists willingly pays higher gasoline taxes for the same gallon of gas, increasing the overall price per gallon. We explain this behavior via parameterized utility functions that contain both self-interested and other-interested components moderated by characteristics of the decision-maker and characteristics of the choice context.     

数字化时代报刊阅览系统选择

在数字化时代,在线阅读成为人们阅读的一种方式。高校图书馆开通报刊阅览系统成为高校可持续发展的一种必然选择。通过对目前高校中使用较多的五家期刊数据库进行比较,选择出适合我院发展的报刊阅览系统。     

The impact of the academy of marketing science on marketing scholarship: An analysis of the research published inJAMS

This article presents an analysis of the research published in theJournal of the Academy of Marketing Science (JAMS). A brief history of the journal is chronicled, and its output in recent years is considered. Special attention is paid to the content of the articles published and the research methods used. An analysis of frequent contributors is also conducted. Much of the analysis focuses on the past 10 years. The conclusion is thatJAMS has made a significant impact on marketing scholarship and has emerged as a top marketing journal of which all the fellows of the academy can justifiably be proud. In an article by Wheatley and Wilson (1987), he was ranked number one in the country based on articles published in theJournal of Marketing Research during 1980–1985. He holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications inJAMS since its inception through Volume 23 (1995). He is also number one based on publications inJAMS during the 10-year period of 1986–1995. He has published 67 articles in major refereed journals. The second edition of his book titledMarketing Research: An Applied Orientation was published recently (Prentice Hall, 1996). The book has received widespread adoption at both the graduate and undergraduate levels, with more than 100 schools using it. He is the winner of numerous awards and honors for research, teaching, and service to the profession. An erratum to this article is available at .     

2007—2011年国外企业孵化器文献计量分析

企业孵化器于20世纪60年代开始兴起,经过50多年的发展,企业孵化器作为推进技术创新的载体受到各国学界、产业界、政界的极大关注。本研究以国外期刊文献为数据源,采用文献计量分析法,对国外2007—2011年以来涉及企业孵化器各个研究领域的相关文献分别从发表年份、刊登期刊、作者合作度、研究方法等方面进行计量分析,并分别对发达国家、新兴工业化国家、发展中国家的企业孵化器的研究进行梳理,以便较全面地认识企业孵化器的发展趋势,为我国孵化器发展提供借鉴。     

Expanding our understanding of marketing in society

The Journal of the Academy of Marketing Science was started 40 years ago, at a time when “marketing in society” issues were capturing much attention from marketing scholars. Since that time both the field and this journal have grown and matured, but the marketing in society area has become somewhat removed from the dominant perspectives of marketing scholarship. This paper provides an historical perspective on these developments and offers an examination of the fundamental role of societal interests in our field. Six basic topics are explored: (1) the hundred years of history of marketing thought development, as reflected in the “4 Eras” of marketing thought; (2) the ebbs and flows of attention to marketing in society topics during these 4 Eras; (3) two illustrations of difficulties brought about by this area’s move to sideline status in the field; (4) our concept of the “aggregate marketing system” as a basis for appreciating the centrality of this research area for the field of marketing; (5) the nature of marketing in society research today; and (6) a discussion of several research challenges and opportunities for the future.     

An assessment of the use of partial least squares structural equation modeling in marketing research

Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research—despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers’ choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions.     

Multi-item scale usage in marketing journals: 1980 to 1989

The use of multi-item scales reported in six marketing journals during the 1980s is analyzed. The analysis replicates some aspects of the Churchill and Peter (1984) study and extends the examination to issues not reviewed previously in marketing. The database for the study is unique in that it attempts to incorporate every instance of scale usage from the defined domain. Among the findings is that the use of multi-item scales increased substantially during the 1980s but the reliability of those scales was not different from earlier periods. A majority of scales have their origins in marketing and nearly half of all scales were used to measure consumer behavior constructs. He is Director of the Office of Scale Research and has written theMarketing Scales Handbook along with Dr. Hensel. His research has been published in theJournal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Marketing Education, and many other journals and conference proceedings. His research has emphasized measurement and advertising issues as well as ethical and social issues. He has published in journals such as theJournal of the Academy of Marketing Science, Journal of Advertising, Journal of Health Care Marketing, andJournal of Business Ethics. He also co-authored theMarketing Scales Handbook with Dr. Bruner.