Barry Shank. A Token of My Affection: Greeting Cards and American Business Culture. New York: Columbia University Press, 2004. xvii + 328 pp. ISBN 0-231-11878-3, $50.00 (cloth).

Barry Shank has written a history of commercially produced greetingcards in the United States. Using vocabulary, concepts, andthe terrifically long sentences common to cultural studies,Shank argues that greeting cards reveal the emotional life ofcard-buying Americans. That inner life, he argues, was fundamentally"conditioned" and "structured" by American business culture.Many business historians will find Shank’s book challengingto read and not always convincing. If they persevere, and occasionallysuspend empirical demands, they will     

Jack Goody. Capitalism and Modernity: The Great Debate. Cambridge, U.K.: Polity Press, 2004. vii + 200 pp. ISBN 0-7456-3190-8, $56.95 (cloth); 0-7456-3191-6, $21.95 (paper).

When and why did the West gain its current economic advantageover the rest of the world? This topic is the source of an animateddebate within the academy today. Jack Goody, a noted socialanthropologist, analyzes these questions and offers his ownviews in his new book, Capitalism and Modernity: The Great Debate. The participants in this debate often have been divided intotwo broad camps. On the one side, which I will call here theEuropeanists, are those who     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Robert G. Angevine. The Railroad and the State: War, Politics, and Technology in Nineteenth-Century America. Stanford, Calif.: Stanford University Press, 2004. xvii + 351 pp. ISBN 0-8047-4239-1, $65.00 (cloth).

Robert Angevine’s excellent monograph offers valuableinsights for historians of technology, business, and the military.This book details the "symbiotic" relationship of railroadsand the military, showing how the relationship evolved duringthe nineteenth century. Angevine lays out his story chronologically. The fact that theUnited States was going to need some sort of transportationinfrastructure in order to move troops in a timely manner wasfirst realized after the War of 1812. As a result,     

Richard Sennett. The Culture of the New Capitalism. New Haven, Conn.: Yale University Press, 2006. 214 pp. ISBN 0-300-10782-X, $25.00 (paper).

Richard Sennett is among the most prominent sociologists ofwork and labor in the English-speaking world, and he has writtenanother in his recent series of books on how major changes incorporate culture are effecting the personal experience andsocial outlook of workers of various kinds. Given the importanceof his focus on human impacts in a time when most economic discussionis about technology and money, it is hard to pass up this book.At the same time, it is equally hard to believe that one willlearn anything new. We     

Laura Hein. Reasonable Men, Powerful Words: Political Culture and Expertise in Twentieth-Century Japan. Washington, D.C., and Berkeley, Calif.: Woodrow Wilson Center Press and University of California Press, 2004. xvii + 328 pp. ISBN 0-520-24347-1, $45.00.

Laura Hein begins this engaged and original study by notingthe greater economic sophistication of Japanese than of Americanstoday—and one need only browse the extensive popular economicssection of any Japanese bookstore or look at the use of economiccharts and statistics in Japanese print and television newsto see that this is so. To achieve national economic literacywas a major goal of the tight-knit cohort of progressive economistswho are the subject of Hein’s book. Why then,     

Lisa Jacobson. Raising Consumers: Children and the American Mass Market in the Early Twentieth Century. New York: Columbia University Press, 2004. xvi + 299 pp. ISBN 0-231-11388-9, $35.00 (cloth).

Ever since the publication of Thorstein Veblen’s Theoryof the Leisure Class (1899), economists and other social scientistshave studied the importance of consumption to the economy ofthe United States. There are numerous studies of patterns ofconsumption, but, Jacobson argues, the role of children hasbeen seriously neglected. The children Jacobson studies werenot just miniature shoppers; they were "cultural icons" whohelped to establish the legitimacy of consumption in Americansociety (p. 2). Early in the twentieth century     

Stuart B. Schwartz. Tropical Babylons: Sugar and the Making of the Atlantic World, 1450-1680. Chapel Hill: University of North Carolina Press, 2004. xiii + 347 pp. ISBN 0-8078-2875-0, $59.95 (cloth); ISBN 0-8078-5538-3, $22.50 (paper).

This volume examines the surprisingly complex history of thewestward shift in sugar production from the Mediterranean toAmerica in the fifteenth to seventeenth centuries. Many factorsinfluenced this shift, including those most often studied: therise and growth of merchant capital, slavery, and technologicalchange. The local-level studies aggregated here reexamine thisdevelopment and thereby reveal the complex evolution and thegreat     

Kevin Binfield. Writings of the Luddites. Baltimore, Md.: Johns Hopkins University Press, 2004. xxviii + 279 pp. ISBN 0-8018-7612-5, $49.95 (cloth).

On the whole this volume offers more than its title suggests.Kevin Binfield has collected and annotated a wide array of textsconcerning not only the specific activities of the Ludditesbut also the wider economic and political contention of the1810s. He takes as his purpose the "textual recovery" of workingpeoples’ rhetorical strategies from the Luddite era. Todo this, he has thoroughly scoured national, county, and cityarchives, local newspapers, collections of several major businesses     

Anne Clendinning. Demons of Domesticity: Women and the English Gas Industry, 1889-1939. Burlington, Vt.: Ashgate, 2004. xvii + 352 pp. ISBN 0-7546-0692-9, $109.95 (cloth).

This book examines the role of women, both as employees andas consumers, in the English gas industry in the fifty yearsbetween the 1880s and the eve of the Second World War. By thelate nineteenth century, the gas industry was well establishedthroughout England, using coal as its main raw material andwith the provision of lighting as its main market. The historicalliterature on the     

Erik Gilbert. Dhows and the Colonial Economy of Zanzibar, 1860-1970. Athens, Ohio: Ohio University Press, 2004. xiii + 176 pp. ISBN 0-8214-1557-3, $49.95 (cloth); 0-8214-1558-1, $26.95 (paper).

It took a tsunami at the end of 2004 to alert the world to whatErik Gilbert could have told us well in advance—that theIndian Ocean’s edge and the people on it are intimatelyintertwined. Building from a rich grounding in one particularplace, Gilbert tells the story of the intersections betweenthe world of dhows and British colonial economic policies inthe Zanzibar islands. Zanzibar today is a semi-autonomous ifcantankerous partner with the former Tanganyika     

Frank Dobbin, ed. The New Economic Sociology: A Reader. Princeton, N.J.: Princeton University Press, 2004. vii + 565 pp. ISBN 0-691-04905-X, $65.00 (cloth); 0-691-04906-8, $27.95 (paper).

This volume is designed to ease the entry of advanced sociologystudents into the growing literature in their discipline aboutmarkets and the organizations and individuals who operate withinthem. It can serve this useful function for business historiansas well, although it will take some tenacity on the part of"splitters" to make sense of what the "lumpers" are gettingat. The collection’s twenty chapters include articles fromleading journals and book excerpts and are organized around     

Ben Ross Schneider. Business Politics and the State in Twentieth-Century Latin America. New York: Cambridge University Press, 2004. xix + 312 pp. ISBN 0-521-83651-4, $70.00 (cloth); 0-521-54500-5, $26.99 (paper).

This volume is a valuable addition to the extensive and disparatebibliography on business associations, state-business relations,collective action, corporatism, and civil society. One of itsmajor achievements is that it will help to redirect researchon these topics. The book encompasses a wide field of scholarlywork hitherto undertaken in a variety of disciplines: politicalscience, economics, sociology of organizations, and economicand business history. In terms of business history, Schneider’sbook is an important contribution to the study of     

Paul Sabin. Crude Politics: The California Oil Market, 1900-1940. Berkeley: University of California Press, 2004. xx + 307 pp. ISBN 0-520-24198-3, $39.95 (cloth).

Champions of the oil industry have long claimed that oil isthe cheapest form of energy. Why is it so cheap? The conventionalanswer emphasizes oil’s natural abundance and the wondersof market supply and demand. Most historians who study the industryat least implicitly accept this explanation. But is not resourceabundance a socially constructed concept? Can we so easily isolatemarket forces from politics and government policy in explainingthe cost and price of oil? These     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,     

Gijs Mom. The Electric Vehicle: Technology and Expectations in the Automobile Age. Baltimore: Johns Hopkins University Press, 2004. xiii + 423 pp. ISBN 0-8018-7138-7, $54.95.

Automotive historians have long dismissed the electric vehicle;who would want a car with limited speed that had to be rechargedevery hundred miles? But in 1905, Gijs Mom reminds us, "morethan half of all commercial vehicles in the United States wereelectric powered," and by 1940 tens of thousands of electriccars and trucks had been produced (pp. 206, 265). In the UnitedStates and Europe, electric vehicles appeared as taxicabs, deliveryvans, and even fire engines, as     

Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Brett Williams. Debt for Sale: A Social History of the Credit Trap. Philadelphia: University of Pennsylvania Press, 2004. 154 pp. ISBN 0-8122-3817-6, $24.95 (cloth).

This volume covers a social history of modern consumer credit,specifically, credit card debt, pawnshops, and storefronts thatoffer check-cashing services and paycheck loans. Consumer creditis largely a product of the past half century. Diners Club issuedits first credit cards in 1951, and Carte Blanche, AmericanExpress, and other entities soon followed suit. In the 1970sthe advent of computers and the deregulation of banking resultedin an explosion in the use of credit cards. Initially, credit     

Clement M. Henry and Rodney Wilson, eds. The Politics of Islamic Finance. Edinburgh: Edinburgh University Press, 2004. vi + 307 pp. ISBN 0-7486-1837-6, $30.00 (paper).

Clement Henry and Rodney Wilson have assembled twelve essaysabout Islamic finance—six about thematic issues and sixabout case studies of Sudan, Kuwait, Jordan, Turkey, Tunisia,and Egypt—plus an introduction and conclusion. Henry and Wilson’s introductory chapter is an excellentsummary of the phenomenon of Islamic banks, including theirorigins, size, and banking practices. The banks largely datefrom the mid-1970s. Purist Islamic economists thought Islamicbanking should be based on profit sharing, in which the depositor’sfunds are