One Hot Location, One Croative Chef, One Incrodlble Menu., One East On Third

Re-definining modern American cuisine, One East on Third Chef de Cuisine, Joshua Goetz, has created a unique, fine dining experience revolving around tantalizing 6 and 8 course Tasting Menus - smaller portions so you can sample a wider selection. Hailing from New York, Joshua＇s dishes are fresh and contemporary - like nothing you＇ve ever tasted in Beijing. Samplers aside, his inspired a la carte menu also features individual meals, including specialty house-cured meats and cheeses.     

Number One Country,Number One Currency?1

This paper assesses the prospects for renminbi internationalisation, arguing that the process will encounter significant challenges. Some of these are familiar: the Chinese economy, while large, remains poor; China’s financial markets lack depth and liquidity; encouraging international use of the renminbi will require substantial capital account liberalisation, in the course of which things can go wrong. In addition, I highlight a less familiar challenge: China’s political system may be an obstacle to renminbi internationalisation. Since the early nineteenth century, the leading international currency or currencies have been those of countries with democratic political systems where there are constraints on the executive, which have built durable alliances, and where creditors are well represented. This is not a prediction that China must have a Democratic Spring before the renminbi becomes a leading international and reserve currency. But it does suggest that the country will have to contemplate significant political reform.     

One For Me,One For You: Cause‐Related Marketing with Buy‐One Give‐One Promotions

A Buy‐one Give‐one (BOGO) donation model features the donation of a physical entity and is a popular cause‐related marketing (CM) promotion format. Little is known about factors that underlie consumer response to BOGO‐format promotions. The current studies, collectively, indicate BOGO promotions evoke a concrete construal mindset [(Trope & Liberman 2003 ). Temporal construal. Psychological Review, 110, 403–421], which influences consumer response in a distinct manner: BOGO promotions enhance promotion attitudes and purchase intention when bundled with utilitarian products, and enhance consumer response through perceived helpfulness of the donated entity.     

浅析“一带一路”与中国向西开放

向西开放,对打通中国与亚欧邻国贸易的快捷通道、促进贸易投资便利化、实现跨国产能合作与装备制造业升级、保障中国的能源通道的畅通具有现实意义。推进一带一路是十三五规划的重要内容,中国将通过共建"一带一路"推动区域合作,努力达成沿线国家战略互信、经贸合作、人文交流,最终会整合出一带一路沿线国家自贸区,这是中国向西开放的重大战略。     

Editors' Note One Editor Retires,One New Editor Is Appointed

Journal of Consumer Policy -     

关于“一带一路”的若干问题

"一带一路"是一个具有复杂背景和丰富内涵的伟大倡议。当前,经济全球化的体制和机制正在发生重大变化,中国参与经济全球化的基础和条件也正在发生着重大的改变,国际社会对中国的认知和期待与过去相比更趋多样化,要求我们深化体制改革与加快对外开放。在推进"一带一路"建设进程中,我们要坚持"对接"、"共建"、"互联互通"和"互利共赢"的原则,切实应对复杂的挑战与风险,努力抓住新的机遇和取得务实的效果。     

为“一带一路”提供有力的语言支撑

习近平主席代表中国政府提出的"一带一路"倡议,已进入加快落实阶段。语言支撑作为前提和基础条件,应该充分加以重视。针对所存在的问题,建议科学制定语言服务与发展规划;鼓励和支持多元化办学;提高外语服务的水平和质量;采取有效举措推进外语教育改革和语言产业发展;更新外语学习观念等。     

三缺一

7月26日，WTO总干事拉米接受福布斯（Steve Forbes）的采访。谈及WTO在金融危机中抑制贸易保护主义的作用，他说在自己的办公室里曾经摆放着美国议员斯默特（Smoot）和霍雷（Hawley）的照片，80年前大萧条时期正是这二人推动高关税立法而导致世界经济危机加剧。福布斯开玩笑地问拉米是否将他们俩儿作为投掷飞镖的靶子？     

One billion and counting

Some preliminary results from the 1990 census of China are reviewed. The author also discusses some problem areas, such as the unexpectedly high rate of population growth reported, the imbalance in the sex ratio at the expense of females, and the floating or migrant population.     

三分之一为了它

随着教育重要性越来越被人们所认识，主动的关注和投入就越来越多。零点调查＆指标数据一项关于城乡居民教育现状的调查结果显示：中国家庭子女教育的支出比重接近于家庭总收入的1／3；相比于城市和小城镇，农村家庭教育负担越来越重；在城镇和农村地区，高收入家庭较倾向选择民办学校。     

One fits all in the EMU? One monetary policy for eleven countries

Euro-skeptics continue to argue that the discrepancies between national business cycles are too wide, and that a common European monetary policy cannot work in the long run. The laboriously accomplished monetary stability will therefore not be able to last, high rates of inflation and a “soft” euro will, in the long run, be the inevitable consequences. The empirical evidence given in the following article supports a different view: not only has there been a strong correlation of business cycles in Euroland over the past decade, but there are also a multitude of forces that are working towards further convergence.     

一对一:新世纪市场营销发展的新趋势

当今市场营销范式正从大众营销向一对一营销转变。和大众营销相比,一对一营销注重顾客份额而不是市场份额,细分顾客到个体的程度而不是群体的程度,与顾客对话与协作而不是“我说你听,我做你买”,将产品传递给顾客而不是将顾客推向产品。实施一对一营销要创建顾客管理机构,识别顾客的需求和价值,整合顾客数据库,进行批量定制生产。     

“一带一路”倡议与中国对沿线国家的贸易增长

自"一带一路"倡议提出以来,中国与沿线国家务实合作已取得了一系列重要的早期成果。本文利用1996-2014年期间的中国海关数据库并结合世界发展指标数据库,对"一带一路"倡议是否能促进中国对"一带一路"国家出口增长进行了考察。实证结果发现,"一带一路"倡议的提出显著地促进了中国对"一带一路"国家的出口增长,且对出口数量增长的影响要大于对价格上升的影响,对异质性产品出口增长的影响要大于对同质性产品的影响,且对非邻国的出口促进效应大于对邻国的出口促进效应,对我国与"一路"国家出口的促进作用大于对"一带"国家的出口促进作用。利用微观数据实证说明了"一带一路"倡议的实施确实有助于提振我国的出口贸易,区分不同类型进行实证拓展更论证了这一倡议的政策针对性。     

一生一世，尽情生活！——菲林格尔木业（上海）有限公司广告创意集锦

企业创建和品牌维护不仅仅是做广告那么简单，没有严谨的行销策略、品牌策略的指导，就难有创意表现的灵光乍现。菲林格尔的每一次品牌广告创意，都与其市场行销策略和品牌定位策略紧紧的联系在一起。     

我就是与众不同!

<正> 看到书名,就觉得有些与众不同。这是一本比较通俗易懂而且没有长篇大论的书籍,你很容易在短时间内读完它。但是仔细回味,这又是一本值得反复翻看和琢磨的小册子,因为它提到的一个观点能够引起我们的沉思。 不要老想着怎样成为行业的领头羊,你可以建立一个与众不同的行业,使这个行业中,只有自己一家企业。     

一厘米的良心

某种意义上，企业履行社会责任的边界，也就是“一厘米良心”的范围：一方面，这是法律义务之外的，一方面，这来自于企业秉持的道德平衡。 柏林墙被推倒之前，一个看护柏林墙的士兵亨里奇，把一个正要从东德翻越到西德的年轻人给打死了。     

One Market,One Money: Evidence from Canada–United States Economic Integration

In this paper, we focus on the evolution of the optimum currency area (OCA) properties between Canada and the United States. To this end, we specifically investigate the relationship between the intra‐industry trade dynamics of Canadian provinces with the United States and the increasing level of integration between the two countries from 1980 to 1998. Our findings lead us to support the view that integration (real and monetary) improves the conditions under which a monetary union can yield net gains in the long run for the integrating countries. We also find that exchange rate developments exert asymmetric effects on the Canadian provinces.     

When Is One Plus One More Than Two? Theory and Evidence of Merger Motivations

We devise a neoclassical economic model that reveals the underlying motivations for mergers, without resorting to distorted firm decisions or stock market inefficiency. Using empirical analyses to verify the model's predictions, we discover that mergers are more likely in economic booms than in recessions. Furthermore, we assert that a firm with insufficient physical capital is likely a bidder in a merger, whereas a firm with large physical capital is likely a target. Our findings are largely consistent with the waves of mergers during economic booms and the theory on operational synergies.